Background of the Case

Brunt Hotels, PLC is a hotel chain in the United Kingdom

They currently owns more than 60 hotels throughout the UK
The headquarter in situated in France
Half of the new hotels in France would be retained and rebranded as a part of
the Brunt Hotels Group and left will be sold, which will help to achieve the
Brunt Hotels strategic objective
The hotels are typically situated in the downtown
In the location many local attractions are situated, which will help the tourist
spending much time outside of hotel rooms
The organization has decided to implement an ethnocentric approach
The organization would like to own 150 hotels in the next five years
Their ten year plan is to own 300 hotels across Europe

Key Priorities
Proper and attractive advertisement

For business client-providing / offering discussion or meeting room

For leisure travelers offer guide road map, necessary books regarding history
of that place

Arranging local cultural program for attracting the client

Ensuring the standard of service

To recruit the employees who can speak French fluently and have general
idea about French culture, tradition, location and have well knowledge about
hotel management

To recruit the employee in a combination of UK and French

Make a pre-plan so that it will possible to open the new hotel on time and on
budget

Arguments on Hiring Candidates

Arguments for hiring only PCNs
Obtaining better knowledge of the corporation culture
Being familiar with the companys management techniques
Selecting people with proven loyalty who are influential at the home
headquarters
Their qualifications are easier to access
Already have a relationship with the organization
Arguments for hiring only HCNs
Familiar with the host country culture, customs, language, environment
Cost less than expatriates
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 Competitive capabilities in international market
Eliminate language problem
Familiar with the local business situation
They may enhance the companys image goodwill if they are in higher
management positions

A combination of both PCNs and HCNs should be hired.

Arguments against PCNs

Expensive orientation programs to orient the persons to the foreign
countrys culture
Employee will be unfamiliar with the foreign environment
They may not be able to adapt well to a foreign country
They may not be very productive before they adapt
Arguments against HCNs
Limited familiarity with firms own operation
Large expense involved
Spouse or children may not want to stay
Loyalty may be to the country rather than the company
Its difficult to find more qualified people at the local level
Gap between PCNs and HCNs at headquarters

Recruitment Advertisement

Hotel Manages
To work with re-opened star rated hotel in France
Qualification: Hotel Management Degree With 1 year experience in International
Hotels.

Job Description: Capable of handling domestic and international staff and

customers, handle accounts, sales, HRD and overall administration of
organization.

Job Specification: Excellent skills of communication in French & English with

people.

N.B.: Interested candidates can send their updated resume to

brunt@uk.com

Designing a Compensation Package

A compensation package is the combination of benefits that an employer offers to
employees. This may include wages, insurance, vacation days, guaranteed raises,
and other perks. From an employer's perspective, designing a good compensation

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package is often the key to attracting talented employees and keeping them for a
long time.

The compensation can be as following:

CEO=70000 Euro; Asst. Chef=20000 Euro

GM =50000 Euro; Security Staff= 12000 Euro and

Managers=38000 Euro; Workers=5000 Euro.

Chef=25000 Euro;

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 Financial facilities
25% Accommodation allowance on
BS
50% Medical allowance quarterly in a
year on BS
10% Marketing commission
5% Travel allowance on BS
100% one annual bonus on BS
100% one feasible bonus on BS
2% commission
Selection Processon Target revenue
Non-financial facilities
Flexible Working Schedules
Education facilities for child
30% commission for family members
in Brunt hotel
Car for official & personal use
Lunch offered for every employee

Selection Factors:

Cultural Adjustment (Diversity Acceptance, Global Experience)

Organization requirements (Organization Knowledge, Job Related Skills)
Personal characteristics (EQ, Stress Coping)
Communication skills (Language, Listening, Conflict Resolution)
Personal concerns (Career Growth, Personal Life Demands, Family
Considerations)

Selection Procedure:
Fix up a date for interview of the candidate

Preparing the interview board

Selection of the primary candidate by condition of recruitment

Preparing interview question & call the candidate for interview

Justify the educational quality of the candidate for the job

Justify their speaking quality in English also in French

Ask all candidates the same core questions

Evaluating their attitude & interaction quality

Justify their thinking & presentation quality

Ensuring their self-motivation and ability to work autonomously in the new

country

Justify the confidence level & checking up their experience

Evaluating their knowledge about the culture of the France

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 Prepare a little workshop for evaluating the candidates & look up the
motivation level in case of existing

Training Program Proposals

They can be trained in two ways:

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Manager A, C & E Manager B, D & F

Pre-departure Language Education: Language Education:
Training Business French Business French
(10 Days) Lecture Focus:
Management ofLecture Focus:
International Hotel Management of
French hotel standards, International Hotel
marketing and consumers French hotel standards,
Motivation marketing and
Laws & regulations consumers
French policies & Information technology
procedures support
Laws & regulations
Job Rotation: French policies &
Recognition of whole procedures
hotel
Different case analysis

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On-the-job Language Education: Language Education:
Training Business French Business French

In the New Action Learning Action Learning

Country Hotel Operation in France Hotel Operation in France
(At least 2 Team Project Team Project
week) Corporate Strategy Corporate Strategy
Organization Culture Organization Culture

Programmed Learning Programmed Learning

Problem solving and Problem solving and
planning planning
Special cases analysis Special cases analysis

Expatriate Support Services

Website (in French) with information on crches and other forms of infant
care in France

English Sky and Free sat TV suppliers and installers throughout France for
homes and businesses. French Digital TNT supplied and installed

Offers a house sitting service in France for absentee owners.

British computer and IT consultant based near Carcassonne

Financial Services

Healthcare & Medical treatment in France

Leisure, entertainment & sports

Franco-British property solicitor based in the south of France works

nationwide.

French culture & speaking language.

Social security in France

Business culture