HYPER ADAPT 1.

NIKE SHOE REBRAND0

MICHELLE PURI X JAMESON CHOW
The new Nike hyper adapt 1.0
are the new performance,
adaptive lacing, technological
breakthrough shoe. Behind the
shoe comes sophisticated
research to bring you a product
specifically designed for
movement.

At a retail price of $720 this shoe

includes advanced adaptive
lacing features for on-the-go
immediate adjusting of the shoe
which eliminates the distraction
factor in between activities and
creates a symbiotic relationship
between the athlete and shoe.
 SNEAKER HEADS

individuals interested in new nike

products, those who are also brand
loyal to nike

YOUNG ATHLETES

athletes that will benefit from the

CREATIVE MILLENNIALS features of the shoe

As we will take a more creative

abstract approach to the
rebranding of the show

TARGET AUDIENCE
 MARKETING OBJECTIVE
Objective of the AD x Current Beliefs
A shoe that eliminates distraction as it self adjusts as you perform in activities
Introducing a performance shoe unlike the first self-tying nike shoes
Suitable for everyone

CONVENIENCE TECHNOLOGY PERFORMANCE FOCUS

Tell the audience that this is something new and exciting

Breakthrough product to enter the market
Pushing creativity and humour with this ad to attract a younger more creative audience Emphasise: adjustable,
high tech, and increase in performance due to less distractions

#sport #sport
 KEY SELLING IDEAS

The shoe ties automatically

and fits your feet perfectly
and is suitable for everyone

Ability to make swift micro

adjustments

Boosts ability and enhances
performance by eliminating
the distraction factor the
future of adaptive
performance

KEY NET TAKEAWAY

A SHOE THAT COMES
TO LIFE AS IT ADJUSTS
WHEN YOU MOVE
CURRENT NIKE ADS
INSPIRATION BOARD
 HEAD

EVOLVE

COPY

Embracing your diversity

Eliminating your distractions
Exploring your destination

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futura FUTURA

COLOR
SCHEME SKIN

sport sport
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PR STUNT
Hire young athletes that are active on instagram
and have a large following, and offer them the
opportunity to be a part of our campaign by
advertising the new nike hyper adapt 1.0 in their
personal instagram page

Gaining more attention on media by using the

hashtag #EVOLVEWITHNIKE having them post
an instagram picture wearing the hyper adapt
1.0

Have all the participants/sponsors participate in

a 14 day count down to an all star Nike
basketball game sponsored by the brand
including all the spokespeople and young
athletes supporting the hyper adapt where we
give free hyper adapt 1.0s to the winning team
100

75

50

25

0
April May June July
 THANKMUCH
VERY YOU
Email: michelle.puri@outlook.com Phone: (+852) 67090232