PAPER-II

MANAGEMENT
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D 17 1 3 (In words)

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Number of Pages in this Booklet : 12 Number of Questions in this Booklet : 50
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D-17-13 1 P.T.O.
 MANAGEMENT
Paper II
Note : This paper contains fifty (50) objective type questions of two (2) marks each. All
questions are compulsory.
1. The Marshallian utility analysis is 6. The leadership prototype
based on a less valid assumption of (A) is useful primarily for
(A) cardinal measurement of utility selection and training of
(B) constant marginal utility of employees
money (B) uses LPC (Least Preferred
(C) diminishing marginal utility Co-worker) as an important
of goods component
(D) additivity of the utility (C) depicts the image of a model
2. An appropriate pricing strategy for leader
a new product to be introduced in (D) emphasizes leadership
the market will be development
(A) Average/Marginal cost-plus
pricing 7. Which is not a perceptual process
(B) Skimming/Penetrating pricing stage ?
(C) Product-line pricing (A) Attention/selection
(D) Differential pricing (B) Interpretation
3. Economic capacity of a plant (C) Follow-through
represents the firms capability for (D) Retrieval
(A) Maximum physical output
(B) Maximum marginal output 8. Which statement is correct ?
(C) Break-even level of output (A) Goals act as the set of
and sale constraints that an
(D) Output that equates average organisation must satisfy.
and marginal costs (B) Deterministic goals specify
4. Multi-stage approach to product the end or direction towards
pricing in a firm involves which the organisation
considerations for setting the price applies its efforts, and they
as follows : can be fairly determined.
i. Selection of firms objective (C) Goals may be categorised as
ii. Composition of marketing-mix deterministic and constraint
iii. Selection of target market goals.
iv. Selection of pricing policy and (D) All of the above.
strategy
Indicate correct sequence : 9. According to Fiedlers
(A) iv ii i iii Contingency Model of Leadership,
(B) iii i ii iv which one of the following is not a
(C) ii iv iii i situational variable ?
(D) i iii ii iv (A) Leader-Member relations
5. Which one of the following (B) Task structure
practices is not sought to be (C) Position power
regulated under the Consumer (D) Maturity of followers
Protection Act, 1986 ?
(A) Sales of defective goods 10. Which is not a centralised
(B) Supply of services having communication network system ?
some deficiency (A) Wheel Network
(C) Misleading advertisements (B) Y-shaped Network
(D) Goods supplied free of (C) Circle Network
charge (D) Chain Network
Paper-II 2 D-17-13

II
: (50) - (2)
1. 6. ( )
? (A)
(A)
(B) (B)
(C) ... ( -
)
(D) (C)

2. - (D)

(A) / - 7.
(B) - ()/ ?
(C) - (A) /
(D) (B)
(C)
3. (D) :
?
(A) 8. ?
(B) (A)
(C)

(D) (B) ,

4. -
-
? (C)
i.
ii. -
iii. (D)
iv. 9.
:
(A) iv ii i iii ?
(B) iii i ii iv (A) -
(C) ii iv iii i (B)
(D) i iii ii iv (C)
5. (D)
, 1986 10.
? ?
(A) (A)
(B) (B) Y-
(C) (C)
(D) : (D)
D-17-13 3 Paper-II
11. Why is procedural justice 16. If the going rate of interest is above
important in the context of the the coupon rate, the bond will sell :
management of misconduct ? (A) At a Premium
(A) It reflects on the integrity of (B) At a Discount
HR professionals.
(B) It ensures that individuals (C) At Par
have a sense that they have (D) None of the above
been treated fairly. 17. In case the sales or projects
(C) It reflects on the values and investment deviates from expected
attitudes of top management. ones, it needs
(D) It protects the interest of (A) Optimistic scenario analysis
daily wage earners.
(B) Sensitivity analysis
12. To be effective a points-based- (C) Simulation analysis
rating system requires : (D) Financial break-even analysis
(A) Close management control 18. Trading on equity refers to
(B) Comprehensive, reliable and (A) Optimum capital structure
consistent information
(C) Objectivity in assessments (B) Appropriate capitalisation
(D) 360 assessment (C) Capital gearing
(D) Watered capital
13. Too much of reliance on internal 19. Match the items of two lists, giving
recruitment can result in the correct code :
(A) Reduced job performance
(B) High labour turnover List I List II
(C) Internal conflict a. Dividend i. John
(D) Poor group dynamics Capitalisation Lintner
Model
14. The concept of stagnation in the b. Dividend ii. James E.
context of HRM means : Relevance Walter
(A) Lack of appropriate selection Model
criteria. c. Dividend iii. Myron
(B) HR staff having very limited Irrelevance Gordon
experience outside the HR Model
function.
(C) Over-reliance on the internal d. Dividend Pay- iv. Modigliani
labour market to fill new out Model & Miller
positions. Codes :
(D) Lack of integration of a b c d
recruitment and selection into (A) ii i iii iv
the wider human resource (B) i iv ii iii
function. (C) iii ii iv i
(D) iv iii i ii
15. Negotiations are an important
aspect of the collective-bargaining 20. The excess payment by the new
process. What do they ensure ? company to the amalgamating
(A) That conflict is contained companies for the appraised value
within manageable of the assets and liabilities taken
boundaries. over is accounted as
(B) That there is an agreement
between all parties involved. (A) Capital Reserve
(C) That conflict is always (B) Bonus Share Capital
resolved. (C) Goodwill
(D) It achieves a set of lasting (D) Amount paid for the
agreements. acquisition of the brand
Paper-II 4 D-17-13
11. 16. ,
? ,
(A) , (A)
(B)
(B) , (C) -
(D)

(C) , 17.
,
(D) , (A)
(B)
(C)
12. (D) -
?
(A) 18.
(B) , (A)
(C) (B)
(D) 360 (C)
(D) ( )
13. 19.
: :
(A)
I II
(B)
a. i.
(C)

(D)
b. ii. .
14. ...
c. iii.
(A)
(B) .. ..
d. - iv.
(C)
:
a b c d
(D) (A) ii i iii iv
(B) i iv ii iii
(C) iii ii iv i
15. , (D) iv iii i ii
20.
?
(A)

(B) ?
(A)
(C) (B)
(C)
(D) - (D)

D-17-13 5 Paper-II
21. Which of the following is direct 27. In Linear Programming, which one
marketing ? of the following cases is not a type
(A) Face to-face marketing of sensitivity analysis ?
(B) Catalogue marketing (A) Model building
(C) Direct mailing
(D) Test marketing (B) Objective-function ranging
(C) Pricing out
22. In marketing research, primary data (D) Right hand-side ranging
can be collected through
(A) Observational Method
(B) Survey Method 28. The upper control limit for an X
(C) Experimental Method chart, with n = 9, = 26.7,
(D) All of the above __
23. Holistic marketing does not include R = 5.3 and d2 = 2.970, is
(A) Internal Marketing (A) 24.9 (B) 26.11
(B) Integrated Marketing (C) 27.29 (D) 28.48
(C) Performance Marketing
(D) Financial Marketing 29. The additional cost of shortening an
24. Which of the following is not a activity by one unit of time is
distinctive characteristics of services ? (A) Cost slope (B) Crash cost
(A) Transparency (B) Intangibility (C) Crash time (D) Least cost
(C) Inseparability (D) Perishability 30. Which method is least suited for
25. To remain dominant, a market forecasting the demand of a new
leader looks for product ?
(A) ways to expand total market (A) Survey of Buyers Intentions
demand (B) Composite Opinions of Sales
(B) attempting to protect its
current share Force
(C) increasing its market share (C) Test Marketing
(D) all of the above (D) Time-Series Analysis
26. Consider the names of 31. In a hypothesis test, = 0.05 and
organisations/persons listed in = 0.10, the power of the test is
List I and their role/functions (A) 0.10 (B) 0.90
given in List II : (C) 0.95 (D) 0.15
List I List II
a. Bureau of i. Measurement of 32. When performing a Chi-square
Indian Service quality hypothesis test, what happens when
Standards expected frequencies in several
(BIS) cells are too small ?
b. Zeithmal, ii. Measurement of (A) Value of 2 will be
Parasuraman quality of overestimated.
and Berry Educational service
c. ISO iii. Standardisation and (B) The null hypothesis will be
quality control of more likely to be rejected
manufactured than it should be.
goods (C) The degrees of freedom are
d. National iv. Quality marking greatly reduced.
Assessment and Certification (D) (A) and (B), but not (C).
and of standards
Accreditation 33. Under which situation, the method
Council of experimentation, modelling and
Indicate the correct matching : sensitivity analysis is used to
Codes : determine the information
a b c d requirements of the management ?
(A) i ii iii iv (A) Total Uncertainty
(B) ii iii iv i (B) High Risk
(C) iv ii iii i (C) Low Risk
(D) iii i iv ii (D) Certainty
Paper-II 6 D-17-13
21. 27. () ,
?
(A) - ?
(B) () (A)
(C) ( ) (B) -
(D) (C) -
22. , (D)
/ ? __
(A) (B) 28. n = 9, = 26.7, __R = 5.3
(C) (D) d2 = 2.970 X
23.
? (A) 24.9 (B) 26.11
(A) (C) 27.29 (D) 28.48
(B)
(C)
29.
(D)

(A) (B)
24. (C) (D)
?
(A) (B) 30.
(C) (D)
25. , ?
/ (A)
(A) (B) -
(B) (C) ( )
(C) (D) -
(D)
31. = 0.05 = 0.10
26. I II : ,
I II
(/) ( (A) 0.10 (B) 0.90
/) (C) 0.95 (D) 0.15
a. i. 32. -
,
b. , ii. , ?

(A) 2
c. ... iii. (B)


(C)
d. iv.
(D) (A) (B), (C)
33.
: ,
:
a b c d
(A) i ii iii iv ?
(B) ii iii iv i (A) (B)
(C) iv ii iii i
(D) iii i iv ii (C) (D)
D-17-13 7 Paper-II
34. The technique(s) that can be used 38. Match the items of List I and
in data mining is/are : List II :
(A) Non-linear Regression Methods List I List II
(B) Decision tree
(C) Neural networks a. UNCTAD I i. India
(D) All of the above b. UNCTAD II ii. Brazil
c. UNCTAD X iii. Thailand
35. A Binomial distribution may be
approximated by a Poisson d. UNCTAD XI iv. Switzerland
distribution, if : Indicate the correct matching.
i. n is large and p is large. Codes :
ii. n is small and p is large. a b c d
iii. n is small and p is small. (A) iv i iii ii
iv. n is large and p is small. (B) iii i iv ii
Codes :
(A) i, ii and iii (C) ii i iii iv
(B) ii only (D) iv i ii iii
(C) iii and iv only
(D) iv only 39. In the context of International
36. Double taxation relief is normally Business, whether an equal
provided by the country in which distribution of income in the host
the parent company has its legal country :
residence. It is provided in the (A) Has nothing to do with the
following modes : MNCs market segmentation
i. Credit system without deferral
ii. Credit system with deferral strategy.
iii. Deduction of tax paid abroad (B) Matters greatly to the MNCs
as expenditure market segmentation strategy.
iv. Investment credit (C) Has little impact on the
v. Tax subsidy MNCs market segmentation
Identify the correct combination. strategy.
Codes :
(A) i, ii, iii and iv (D) Has a significant impact on the
(B) i, ii, iv and v MNCs market segmentation
(C) ii, iii, iv and v strategy if the economy is at
(D) i, ii, iii and v the take-off stage.
37. The strategies of a global firm are
affected by the following factors : 40. Statement-I : Cost of retained
i. Different countries have earnings is included in the
different labour mixes. cost of equity in the context
ii. The legal, economic, social and of international business.
cultural environment varies Statement-II : Interest rate swap
from one country to another. and currency swap are used
iii. Different countries have interchangeably in
different time lines and international business.
geographical boundaries.
iv. Political relationship between (A) Statement I is true, but
the home country and the Statement II is false.
host country. (B) Statement I is false, but
Indicate the correct combination. Statement II is true.
Codes : (C) Both the statements I and II
(A) i, ii and iii are true.
(B) ii, iii and iv
(C) i, ii and iv (D) Both the Statements I and II
(D) i and ii only are false.
Paper-II 8 D-17-13
34. 38. I II
/ / :
(A) I II
(B)
(C) a. I i.
(D) b. II ii.
35. c. X iii.
, d. XI iv.
i. _n _p
ii. _n p :
iii. _ n p :
iv. _n p a b c d
: (A) iv i iii ii
(A) i, ii iii (B) ii
(B) iii i iv ii
(C) iii iv (D) iv
36. (C) ii i iii iv
(D) iv i ii iii

: 39. ,
i.
ii.
iii. (A) ...

iv. (B) ...
v.
: (C) ...
:
(A) i, ii, iii iv
(B) i, ii, iv v (D)
(C) ii, iii, iv v ...
(D) i, ii, iii v
37.
:
i.
40. -I :
ii. , , ,

-II :
iii.

iv.
(A) I , II
:
: (B) I , II
(A) i, ii iii
(B) ii, iii iv (C) I II
(C) i, ii iv
(D) i ii (D) I II
D-17-13 9 Paper-II
41. Who said An entrepreneur 45. TePP stands for
always searches for change, (A) Technology for Promotion
responds to it and exploit it as an and Production
opportunity. ? (B) Trade for Profitability and
(A) James Burna Productivity
(B) McClelland (C) Technopreneur Promotion
(C) Peter F. Drucker Programme
(D) Robert C. Ronstadt (D) None of the above
46. Indo-American Model of Corporate
42. Kakinada Experiment on Governance sets top most priority
achievement motivation was to
conducted in (A) Business growth
(A) Uttar Pradesh (B) Customers
(B) Jammu & Kashmir (C) Employees
(C) Andhra Pradesh (D) Shareholders
(D) Gujarat
47. A good governance in corporate
43. The entrepreneurial process sector depends upon
consists of the following steps : (A) Strong political will
i. Management of the resulting (B) Transparency and
enterprise. accountability
ii. Determination of the required (C) Trade Union practices
resources. (D) Social and political responses
iii. Identification and evaluation 48. Corporate leaders in India in
of the opportunity. private sector are tempted by a very
iv. Development of the business high target of ________ and the
plan. concerned employee have to
Indicate the correct sequence. achieve the target for promotion
Codes : and stability.
(A) iii iv i ii (A) Money making
(B) iv i iii ii (B) Business growth
(C) iii iv ii i (C) Product development
(D) iv i ii iii (D) Profit
49. Corporate business ethics is
44. Match the items given in List I ________ norms and pattern that
and List II : spring from organizational view of
List I List II good and bad, right and wrong.
a. Market i. Sales (A) Social
Research promotion (B) Behavioural
b. Financial ii. Form of (C) Institutional
Plan business (D) Individual
c. Ownership iii. Budgeting
50. Trade Union strike supporting a
d. Marketing iv. Exploring political cause and affecting
Plan market production activities is a problem
opportunity related to
Codes : (A) Socio-economic phenomenon
a b c d (B) Ethical and technical
(A) i ii iii iv phenomenon
(B) iv iii i ii (C) Ethical and economic
(C) iv iii ii i phenomenon
(D) i ii iv iii (D) Socio-political phenomenon

Paper-II 10 D-17-13
41. , 45. TePP ?
(A)
(B)
?
(A) (C)
(B) (D)
(C) .
46. -
(D) .
?
(A)
42. (B)
? (C)
(A) (D)
(B)
(C) 47.
(D) ?
(A)
43. (B)
: (C) ()
i. (D)
ii. 48.
iii. _______
iv. ()
:
:
(A) iii iv i ii (A)
(B) iv i iii ii (B)
(C) iii iv ii i (C)
(D) iv i ii iii (D)

44. I II 49. ________

: ,
I II
a. i.
b. ii. (A) (B)
c. iii. (C) (D)
d. iv. - 50.

:
a b c d :
(A) i ii iii iv (A)
(B) iv iii i ii (B)
(C) iv iii ii i (C)
(D) i ii iv iii (D)

D-17-13 11 Paper-II
 Space For Rough Work

Paper-II 12 D-17-13