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Business Opportunity Assessment Guide

Table of Contents

Part 1: Opportunity Assessment


I. Introduction to the Opportunity Assessment.

II. How to Use the Software.

III. Opportunity Concept Paper....


Conceptual Flaws
Strong Positive Traits.
Exercise: Concept Paper Questions..

IV. Seven-Step Opportunity Evaluation..


Exercise: Seven-Step Opportunity Evaluation

V. Ideal Opportunity
Ideal Opportunity Characteristics
Exercise: Ideal Opportunity Rating Scale..

VI. Opportunity Assessment


Format and Writing Tips..
Sample Cover Page.
Sample Table of Contents.
Executive Summary.
Innovation Team..
Product/Service Analysis.
Marketing Strategy..
Financial Projections
Growth Plan.
Business Opportunity Evaluation

VII. Opportunity Assessment Presentation


Opportunity Assessment Presentation Guidelines.
How to Enhance the Presentations Visual Appeal..
Opportunity Assessment Presentation Checklist..
Presentation Template

Part 2: Market Validation


Market Validation Plan Overview

Step 1: Identify Current and Potential Customers, Industry Experts, Licensees,


Competitors.
Customers..
Industry Experts.
Licensees
Competitors
Competitive Intelligence
Competitive Intelligence Websites
Completing Step 1.
Exercise 1: Potential Contact Worksheet..
Resources for Identifying Contacts
Innovators Information Sources...
Potential Sources of Product/Service Marketing Information...

Step 2: Prepare for Contact Calls


Cold Calls
Telephone Interview Tips
Face-to-Face Interviews..
International Contacts.
Listening Skills
Customer Calling Guidelines.
Preparing for Interviews..
Sample Interview Scripts.
Writing a Practice Interview
Exercise 2: Practice Interview Script

Step 3: Interview Questions for Contacts


Protecting Intellectual Property.
Market Profile
Competitive Profile
Customer Profile
Development Model Profile..
Market Validation Worksheets..
Contact Log Spreadsheet...
Interview Worksheet..
Competitive Matrix Worksheet.

Step 4: Validate the Opportunity for the Market


Market Profile
Competitive Profile
Customer Profile
Development Model Profile...
Market Validation Rating Scale.
Overall Market Validation Analysis and Rating
Action Steps...

Step 5: Present...
Exercise 3: Elevator Pitch..

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