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Marketing
Project 1 GET READY TO MARKET
UD CITY
As a global leader in teaching the technology that matters today,
Digital Marketing
service
Udacity also provides services to companies like Android, IOS, Web development
Machine learning, Data Analysis and Digital Marketing
Generate
B2B from small sized businesses to teams build ideias
LEADS
VALUE PROPOSITION A study by Serasa Experian
revealed that more than
FOR
47%
Women are
OUR
GOALS
Becoming the brand recognized
Starting online sales
Rachel Sans
Expanding clients Small business owner
BARRIES Fitness Fashion
No social media usage
High cost to contract services
No time to articulate ideas
NEEDS
Marketing plan
Branding inovation
Social Media manegement
UD CITY
Project 1: Get Ready to Market
1. Write a value proposition using Georey Moore's template for the product you chose:
- for (target customer): Women-owned small and mid-sized businesses
- who (statement of the need or opportunity): need an ecient Digital Marketing Campain
- our (product/service): digital marketing services
- that (statement of benet): promote brands who need to become recognized
- unlike (closest competitor): DM agency like Ghy
- our oer (primary dierentiation): has low operation cost and the services are running by a
costumized team which guarantee an eective and fast communication strategies of marketing.
1. Research who you think are the likely customers of the product you chose. Briey, describe what
research you conducted (no more than 250 words).
A study by Serasa Experian revealed that more than ve million Brazilians are entrepreneurs. Women
are ahead of 47% of the country's business, most of them (98.5%) acting as members of micro and
small companies. (Serasa Experian, March, 8th 2017)
Following these data, it is possible visualize a potential area to reach costumers. Women-owned are
most sensitive then men for market trends and are most open-mind to technology that could
optimizing their businesses. So, it's an interesting target to pursuit in order to sell our Digital Marketing
services.