Audience analysis is the collection and interpretation of data on the demographics, attitude,

values and beliefs of the audience obtained through observation, inferences, questionnaires or

interviews.

Audience analysis means finding out all what you can about the people you are talking to or will

be talking to, so that you can adopt your materials to their interests, needs, attitudes, fund of

knowledge, beliefs, values and background.

There are four levels of audience analysis which are as follows:

Captive and voluntary audience; captive audience are audience who have not suggested to hear

about the topic .voluntary audience are those audience who for their own choice decides to hear a

certain speech.

Demographic analysis; it is the collection and interpretation of data about the characteristics you

write on forms,names,age ,sex,hometown,year in school, race ,major subject, religion and

organization affiliations,example;politicians send personal ahead t find out how many blue color

workers,faithfull part men.

Audience interests in and knowledge about the topic, here a speaker have to consider the interest

of his audience to the topic their knowledge on the topic.

The audiences attitudes, beliefs and values; here a speaker considers the attitude of his

audiences, how they feel in the topic presented and what they believe.

Apart from the levels of audience analysis we have got, three methods of audience analysis in

presentation as follows:

1
OBSERVATION

Here you must make seeing and sensing the behaviors and characteristics of the audience. You

must try to look on how the audiences respond to your speech.

INFERENCE

Here you may decide to ask questions to the audiences to see whether they are capable to make a

reply to your speech.

THE QUESTIONAIRE

Here you provide some questions concerning to which will trap the audience to come upon your

speech.

The following are the reasons as to why it is important to consider the nature of the audience

during preparation for a presentation;

It help a speaker to choose appropriate topic, a speaker should make a choice of one of his or her

topic to introduce before the audience by considering the age, size and status of the audience so

as his or her information will be well understood, for example; when the audience have 6-10

2
years, a speaker should use a topic which will be understandable to the specific age by

considering their thinking capacity and knowledge which they have.

It helps a speaker to choose the language to be used, in audience analysis a speaker should use a

specific language to be used during his or her presentation cession so as everybody could

understand what has been presented, in this issue status, occupation, age and education level

should be considered, because in each group different language is used according to their type of

language. For example; if the audience are old, slangs may not be used because no one will catch

the information.

It helps a speaker to choose mode or techniques to be used in order the audience to understand

what have been presented, a speaker should prepare different techniques in his or her

presentation so as the information presented should be well understandable .A speaker may use

jokes, asking questions and even singing during presentation for the purpose of awaken the

audiences feelings and mind so that the information could well understood.

It helps a speaker to understand or to know what size of volume of sound to be used (to balance

volume). The appropriate volume will vary depending on your size of audience, you need to

speak louder to the audience about 200 than the audience between 25,you also need to adopt

your volume to the environment if a noisy air condition is running you will need to increase

your volume to be heard and vice versa.

3
It enables a speaker to determine a time to be used in this presentation, a speaker get easy to

determine how long he or she will present after analyzing the audience b considering the type of

audience, for example; when audience are little children time consuming may be one or two

hours which is differ from adult who could survive to concentrate in presentation for even 3 -4

hours, so the audience analysis will help a speaker to know how long a presentation will be.

It enables a speaker to discover the information that can be used to build common ground

between audience and him or herself. This is important to a speaker because knowing the

background of the audience relating with the kind of information is going to be presented could

create a good relationship between a speaker and audience, so as the information will be well

understood. For example; when a speaker attend in the church to preach to before the audience

(followers) but apart from greeting according to how in the church greeting, he or she say

assalaam aleykum,surely will confuse the audience because the preacher do not consider the

audience interests.

It creates confidence to a speaker, knowing the nature of the audience would help a speaker to

create confidence of his or her presentation, because he or she already know the kind of the

audience that either are harsh, seriously or jokes so as to innovate different ways of presenting

what have been prepared to present confidently.

In fact oral presentation is very important to know the nature of the audience at large; this will

help a speaker to be very comfortable and confident, failure to do so will lead to loss of points

and poor presenta

4
5
REFFERENCE

1. Wood Tjulia.(2006), communication in our lives University of north Carolina at chapel.

Hill Holly Allen Publisher.

2. Pearson C.J (1998), an introduction to human communication, Virginia polytechnic

Institute and State University.

3. Larry A. Samovar (1998), Oral communication, San De ago state university Phil butcher.

6
FACULTY : EDUCATION.
DEPARTMENT : LANGUAGES AND LINGUISTICS.
COURSE TITLE : COMMUNICATION SKILLS II.
COURSE CODE : LG 121.
INSTRUCTOR NAME : MASATU MOSI.
ACADEMIC YEAR : 1st YEAR, 2016/2017.
TYPE OF WORK : GROUP ASSIGNMENT.
STREAM : BAED A.
GROUP NO. : 04.
NO NAMES REG.NO. SIGNATURE

1. BENSON SHILLA AM/BAED/160291

2. EMILY ERICK AM/BAED/160354
3. JUMANNE SALUMU AM/BAED/160477
4. KALITASI LIMBU SAYI AM/BAED/160482
5. BERNADI ESTER PAULO AM/BAED/160292
6. LEONARD STUMAHI AM/BAED/160567
7. CYPRIAN PIETHA AM/BAED/160330
8. ELIAS JOSEPH AM/BAED/160347
9. DAUD ELISHA AM/BAED/160337
10. ZEPHANIA VERONICA AM/BAED/15352
11. AUGOSTINO NDAYILAGIJE AM/BAED/160272
12. MVUMBA MAGRETH LAITON AM/BAED/160772
13. MASHAKA MUSA AM/BAED/160635
14. MCHEMBA MUSTAPHA AM/BAED/160685
15. MWASIKILI KELVIN AM/BAED/160801
16 MWALONGO DIGNA E AM/BAED/160787
17 RULAKUZE CHRISTINA M AM/BAED/160912
18 GEORGE SAMWEL AM/BAED/160388
QUESTION..What is audience analysis? Explain in detail why it is important to consider the

nature of the audience during preparation for presentation.

7
8