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In todays fast-paced workplace, having an accurate measure of
progress towards your goals is critical for knowing what youve done,
how youre doing and what you have to do next. Measurable OKRs not
only keep teams aligned and individuals accountable, but also lead to
higher performance within the company.
Think of this through the lens of fitness wearables: Fitbit users take
43% more steps than non-Fitbit users. Why? Turns out that just making
goal data and progress available to an individual and their peers is
motivational for doing more.
Different jobs call for vastly different types of goals, so weve created
specific OKR examples for major roles within Product. At BetterWorks,
we believe setting good OKRs is easy if you start with the five Goal
Science pillars: connected, supported, adaptable, progress-based and
aspirational. As youll see, the OKR examples we provide follow these
pillars to ensure that your teams goals are on the path to success.
BetterWorks | hello@betterworks.com 2
ROLE
Head of Product
GOAL AS MEASURED BY
Manage product lifecycle and Finalize requirements with stakeholders from R&D, Design, Product,
strategic planning Engineering and Packaging by Oct 20
ROLE
Product Manager
GOAL AS MEASURED BY
Increase daily engagement Interview 50 customers or users to get feedback by end of Oct
with the product by 3% Set up 10 A/B tests on mobile application to drive engagement
by first week of Oct
Work with with big data application and services team to outline
rollout and integration plan by Dec 1
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GOAL AS MEASURED BY
Increase cross-functional Hold monthly meetings with key stakeholders from Marketing,
transparency into product Engineering and Sales on product KPIs
KPIs by Q4 Develop a product KPI dashboard partnering with analytics team
Analyze the lifetime value of the average product user vs. the average
premium subscriber
ROLE
Product Designer
GOAL AS MEASURED BY
Design major interactions Participate in 5 user interviews with User Researcher by January 10
for new product launch by Meet with lead software engineer and QA engineer 3 times before
end of March February 15
Create and present 5 prototypes to Head of Design by March 5
Deliver visual designs to product and engineering by March 15
Receive promotion to Implement and run a revamped new hire onboarding process
design manager by by January 20
improving prototyping, Create 2 March sprint prototypes using Form by February 15
management and thought Attend MAP training session on February 18
leadership by end of March
Chronicle the design process for new mobile web browser in
a blog post by February 22
BetterWorks | hello@betterworks.com 4
ROLE
Technical Writer
GOAL AS MEASURED BY
Propose and share new style guide with product team on July 5
Create content and Meet with PMs and key stakeholders to understand new features and
documentation for use cases by May 25
Fall 2015 release Document additions/deletions to product and share with customer
support by June 20
Send release notes to user base one month before product launch
date on July 15
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Goal Science Thinking
About BetterWorks