RESUMEN DISTRIBUTION SYSTEMS

JULIO CESAR MICOLTA VALENTIERRA

SENA

CENTRO DE LOGISTICA Y PROMOCION ECO TURISTICA REGIONAL MAGDALENA

GESTIN LOGSTICA (1017082) RUTA (402084)

BOGOTA D.C

2016
 RESUMEN DISTRIBUTION SYSTEMS

JULIO CESAR MICOLTA VALENTIERRA

INSTRUCTOR:

RICARDO ALFONSO CHINCHILLA IBARRA

SENA

CENTRO DE LOGISTICA Y PROMOCION ECO TURISTICA REGIONAL MAGDALENA

GESTIN LOGSTICA (1017082) RUTA (402084)

BOGOTA D.C

2016
 RESUMEN DISTRIBUTION SYSTEMS

It is a business structure and interdependent organizations ranging from the point of origin of the product to the
consumer. A distribution channel consists of individuals and companies involved in the transfer of ownership of a
product as it passes from the manufacturer to the end consumer or industrial user.

General Structure Distribution channels

AGENT WHOLESALER RETAILER

CHANNEL AGENT BROKER

FINAL CONSUMER
SOURCES OF RAW

WHOLESALER RETAILER
PRODUCER
PROVIDER
MATERIAL

WHOLESALER
LONG INDIRECT CHANNE

RETAILER
INDIRECT CHANNEL SHORT

DIRECT CHANNEL
 The above is the general structure of distribution channels present in all distribution networks and used by different
companies to make available to the final consumer products and services. Furthermore, the distribution channels
require updates evolve and processes as a result of the changes occurring in the environment.

1. Functions flows distribution channels

Physicist
Physicist Physicist

Production
Production Production
Control
FUNCTIONS OF DISTRIBUTION CHANNELS

Control Control

Promotin
DISTRIBUTION CHANNELS

Promotin Promotin

Negotiation
Negotiation Negotiation CONSUMERS
Estructure of RETAIL
Distribution PRODUCER MAYORIST END
Financing
Financing Financing
Channels
Risk
Risk Risk

Order
Order Order

Payent
Payent Payent
The following graph shows the different functions performed channel members shown sequentially.

2. characteristics that identify distribution channels

DISTRIBUTION
CHANNELS INVESTIGATE

DIRECT LENGTH FUNCTIONS

PROMOTE
FEATURES

INDIRECT FINANCE
NEGOTIATE

SHORT LONG
INTENSITY CRITERIA OF SE PRODUCT
TYPE CONTROL
AGENT LECTION

RETAIL EXCLUSIVE EXTENSIVE

MARKET CO COSTS
WHOLESALER
VERAGE
SELECTIVE INTENSIVE