Social media

Mijloc de comunicare / informare ?

Interactivitate
Mediu de dezbatere?
Conversaii / participare
The Romanian Digital Landscape

Romania Internet penetration: The only Social Media that matters in Romania is
52,9% of the Romanian households are connected to Facebook.
Internet, out of which only 24% are using internet on a
regular basis
Users:
73,2% are from urban area and
26,8% are from rural area..
Sources: INS, November 2013 and Eurostat, 2013.

E-commerce penetration: Linkedin,

Instagram,
27% of the Internet users : 1323169, 8%
77152, 1%
84% are from the urban environment
16% are from the rural area. Twitter,
Note: Only 10% of the e-shoppers pay by card, 90% prefer to 125361, 1% Face
pay cash.
Twit
Sources: Daedalus Millward Brown, RomCard, 2013
Link
Facebook,
Smartphone penetration: Insta
7200000, 83%
Smartphones represent most rapid growth in electronic
sales in Q1 2014
Sources: Facebook, LinkedIn, Social Bakers
61,8% of the daily use of Internet is via smartphone
and/or tablet; although smartphone penetration is of 28% 3
(2013) of the total population, being expected to grow up
to 52% by 2017.
Source: INS, 2013. Orange Romania
De ce sunt clienii prezeni n
SM?
Informare
Difuzare informaii
Interaciune
Share
Implicare
De ce sunt firmele prezente n
SM?
Informare
Expunere / vizibilitate
Engagement
Spreading

Endorsement
 What is Digital?
More than online.

Process Automation
as support for
Internet of all things:
business smart devices
- New processes connected to the web
Customer - Documents
Experience

Big data collecting

and analysis

Operational
Processes Digital Marketing
- Commercial branding
- Sales (support or
e-commerce)
- Aftersales

Brand and Image

Social Media
Mobile marketing 6
Online advertising
Business Model Search engine marketing
 MIT & Capgemini model
CUSTOMER
EXPERIENCE
Customer understanding
Analytics-based segmentation
Socially informed knowledge
Top line growth
Digitally enhanced selling
Predictive marketing
Customer touch points
Desktop and mobile website
Self service (online agency)
Cross channel coherence
Unified Data & Processes
Analytics Capability
Legend: : YES; X: NO; : WORK IN PROGRESS
OPERATIONAL
PROCESS
Process digitization
Performance improvement
X New features
Worker enablement
Working anywhere, anytime
Broader, faster communication
Community knowledge sharing
Performance management
Operational transparency
Data-driven decision making
Digital capabilities
BUSINESS
MODEL
Digitally modified business
Product/service augmentation
Transitioning physical to digital
New digital business
New products
X Reshaping organizational boundaries
X X
Digital globalization
Enterprise integration
Shared digital services
Business & IT Integration 7
Solution delivery
Source: MIT and Capgemini, 2011.