Beruflich Dokumente
Kultur Dokumente
Audience Feedback
Audience feedback is essential to media producers as it allows them to assess and
understand the ways in which the audience will respond or have responded to their
product.
Focus Groups
Focus groups are useful to gain feedback on a product from a specific and highly targeted
segment of their target audience. A focus group is an important tool for getting feedback in
the world of marketing. The focus groups normally talk about a new product as well as
various topics. Focus groups allow companies wishing to develop, package, name or test
market a new product to discuss, view or even test. The new product before it is available
to the public to use. Focus groups are a good way of getting loads of people together to
discuss things. You could use focus groups to see if people still like the daily express
magazine layout and design.
Audience Panels
Audience panels are made up of members of the public who are invited to comment on
existing products, providing their views and opinions. Their feedback is then sifted and
collated for relevance. Audience panels are mainly done online as it is easier to reach a
greater number of people on it. Audience panels take a lot of effect as it requires further
clarification to find out why people answered what they answered. The greatest benefit is
that a wide number of different people can answer become part of the panel, this gives the
company lots of data which can be used to give a good estimate to how popular the
magazine is going to be.
Rob Eastwood
Questionnaire
The demographics the questionnaire is relevant to can vary widely, some are open to any
demographic, with the questionnaire that I will be creating I will be trying to get answers
from a wide range of an audience which I could not do with a focus group which is why I will
make sure that I look into different aspects of the questions that I could ask an audience.
Questionnaires consist of the same set of questions that are asked in the same order and in
the same way in order that the same information can be gathered.
Questionnaires can be:
Reviews
Reviews are often written by professional reviewers but can also be found on a number of
personal blogs and websites made by the public. These allow producers to gauge reactions
to a particular product and could provide an insight into the popularity of a particular genre.
These social networking sites allow the person looking at the magazine to comment on the
magazine and write there reviews of the magazine. This can reach a global audience which
can allow for far greater information gathering as well as having many different
demographics write their opinion.
Complaints
Complaints are the worst kind of feedback, as they indicate that you are doing something
wrong. Complaints should be taken seriously and addressed carefully and not dismissed as it
can be helpful and help improve it. If a lot of complaints are received the product may need
Rob Eastwood