Business Plan Table of contents

Table of Content

I. Executive Summary

II. Products & Services: Definition and what problem will I solve

A. Digital forensics services

B. Vulnerability Assessments
C. Penetration testing
D. Policy and plan development
E. Enterprise security architecture design
F. Source Code review
G. Computer security incident response
H. Engineering and architecture design
I. Operations management
J. Application and software security assurance
K. Insider threat and APT assessment
L. Social engineering (targeted phishing)
M. IT risk management and compliance
N. SOC

III: Marketing Plan

SWOT Analysis Worksheet
Competitive Analysis Worksheet
Marketing Expenses Strategy Chart
Pricing Strategy Worksheet
Distribution Channel Assessment Worksheet

V. Operational Plan
VI. Management & Organization
VII. Finance, Expenses & Capitalization
I. Executive Summary

The Executive Summary should briefly explain each of the below.

1. An overview of our business idea

2. A description of our product and/or service. What problems are solving for the target
customers?

3. Goals for the business. Where does the department expect the business to be in one
year, three years, five years?
Nature of goal Description Date of achievement Remarks
Long term
Short Term

4. Proposed target market. Who are the businesss ideal customers? Need to cover this in-
depth in the Marketing Plan section. Here, briefly explain who the target customers are.

5. Competition and what differentiates our business. Who are our up against, and what
unique selling proposition will help us succeed?

6. Our management team and their prior experience. What do they bring to the table
that will give our business a competitive edge?

7. Financial outlook for the business. Explain exactly how much money we want, how we
will use it, and how that will make our business more profitable.

8. Industry. Describe our industry and what makes our business competitive: Is the industry
growing, mature or stable? What is the industry outlook long-term and short-term? How
will our business take advantage of projected industry changes and trends? What might
happen to our competitors and how will our business successfully compete?

9. Legal structure

Is our business a sole proprietorship, partnership or corporation? Why did we choose this
particular form of business?

II. Products & Services

This section expands on the basic information about our products and services included in the Executive
Summary and Company Description. Explain in detail each of the below:

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 1. Our companys products and/or services: What do we sell, and how is it manufactured,
provided or rendered? Include details of relationships with suppliers, manufacturers and/or
partners that are essential to delivering the product or service to customers.

2. The problem the product or service solves: Every business needs to solve a problem that
its customers face. Explain what the problem is and how our product or service solves it. What
are its benefits, features and unique selling proposition? Ours wont be the only solution (every
business has competitors). But we need to explain why our solution is better than the others,
targets a customer base our competitors are ignoring or has some other characteristic that
gives it a competitive edge.

3. Any proprietary features that give us a competitive advantage:

4. How we will price our product or service: How does our product or service fit into the
competitive landscape in terms of pricingare we on the low end, mid-range or high end?
How will that pricing strategy help our attract customers? What is our projected profit margin?

Include any product or service details, such as technical specifications, drawings, photos, patent
documents and other support information, in the Appendices.

III. Marketing Plan

Please put the details on our industry, the competitive landscape, our target market and how we will
market our business to those customers.

1. Marketing objectives: SMART (Specific, Measurable, Attainable, Relevant and Timely)

2. Market research

1. Primary market:
2. Secondary market:

This section of our plan should explain:

The total size of our industry

Trends in the industry is it growing or shrinking?
The total size of our target market, and what share is realistic for us to obtain
Trends in the target market is it growing or shrinking? How are customer needs or preferences
changing?

3. Barriers to entry

What barriers to entry does our startup face, and how do we plan to overcome them?

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4. Threats and opportunities

SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Product/ Service
Offering

Brand/ Marketing

Staff/HR

Finance

Operations/
Management

Market

Can any of our strengths help with improving our weaknesses or combating our threats? If so,
please describe how below.

Based on the information above, what are our immediate goals/next steps?

Based on the information above, what are our long-term goals/next steps?

5. Product/service features and benefits

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6. Target customer/s

7. Key competitors

List key companies that compete with us (including names and locations), Do they compete across the
board, or just for specific products, for certain customers or in certain geographic areas? We may use the
following contents for the study:

8. Positioning/Niche

Now that weve assessed our industry, product/service, customers and competition, we should have a
clear understanding of our businesss niche (our unique segment of the market) as well as our positioning
(how we want to present our company to customers). Explain.

9. How we will market our product/service

In this section, explain the marketing and advertising tactics we planned to use.

Which media will we advertise in, why and how often?

10. Future market evolution:

11. Promotional Plan

12. Pricing Strategy

13. Location or proposed location

If we have a location picked out, explain why we believe this is a good location for our startup.

If we havent chosen a location yet, explain what well be looking for in a location and why?

14. Distribution channels

15. Sales forecast (quarterly for the first year)

Create two forecasts: a best guess scenario (what we really expect) and a worst case scenario (one
were confident we can reach no matter what).

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V. Operational Plan

This section explains the daily operation of our business, including its location, equipment, personnel and
processes.

1. Key operating metrics:

2. Quality control
How will we maintain consistency? Describe the quality control procedures well use.

3. Location

4. Legal environment
What type of legal environment will our business operate in? How are we prepared to handle legal
requirements? Include details such as:

Any licenses and/or permits that are needed and whether weve obtained them
Any trademarks, copyrights or patents that we have or are in the process of applying for
The insurance coverage our business requires and how much it costs
Any environmental, health or workplace regulations affecting our business
Any special regulations affecting our industry
Bonding requirements, if applicable

5. Personnel
What type of personnel will our business need? Explain details such as:

What types of employees? Are there any licensing or educational requirements?

How many employees will we need?
Will we ever hire freelancers or independent contractors? Include job descriptions.
What is the pay structure (hourly, salaried, base plus commission, etc.)?
How do we plan to find qualified employees and contractors?
What type of training is needed and how will we train employees?

6. Inventory
If our business requires inventory, explain:

What kind of inventory will we keep on hand (raw materials, supplies, finished products)?
What will be the average value of inventory (in other words, how much are we investing in
inventory)?
Will we need more inventory than normal during certain seasons?
What is our lead time for ordering inventory?

7. Suppliers
List our key suppliers, including:

Names, addresses, websites

Type and amount of inventory furnished
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 Their credit and delivery policies
History and reliability
Do we expect any supply shortages or short-term delivery problems? If so, how will we handle
them?
Do we have more than one supplier for critical items (as a backup)?
Do we expect the cost of supplies to hold steady or fluctuate? If the latter, how will we deal with
changing costs?
What are our suppliers payment terms?

8. Credit policies
If we plan to sell to customers on credit, explain:

Whether this is typical in our industry?

What our credit policies will be. How much credit will we extend? What are the criteria for
extending credit?
How will we check customers creditworthiness?
What credit terms will we offer?

VI. Management & Organization

This section should give readers an understanding of the people behind the business, their roles and
responsibilities, and their prior experience. Objective is to assess whether a qualified management team
is exists.

Organization Chart

Develop and include an organization chart. This should include both roles that have already filled and roles
that plan to fill in the future.

VII. Finance, Expenses & Capitalization

In this section, detail the expenses involved in opening for business and how much capital will need to
invest upto breakeven.

Break-even calculation
The break-even analysis projects the sales volume needed in order to cover the costs.

Following statement may put as Annexure/s

Start-Up Expenses

3-year profit & loss projection

3-year cash flow statement projection

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3-years projected balance sheet

Sensitivities Analysis ranging from 5%-10%