Beruflich Dokumente
Kultur Dokumente
Mrs. Hooper
10 June 2017
The debate over corporations sponsoring high school sports has intensified as of late.
Corporate logos are no stranger to high school athletes and students who now live in an
increasingly consumer-oriented society. Corporate funding of school sports gives schools excess
funds they may not be receiving from the states Department of Education which allows them to
invest in other programs as well. It is also crucial to the survival or certain private and charter
schools who develop a dependency on such loans. However, corporate sponsoring of school
sports has also lead to an undue rise in consumerism amongst high schoolers, a curriculum
conflicted with corporate influence, and an undermining of other school foundations not found in
In recent years, many schools in Michigan have had large cuts in their funding. With less
funds, schools are unable to operate efficiently, and many schools were forced to shut down as a
result. Its the fear of shutting down which makes many high school administrations turn to
corporations for funding. Many corporations are willing to support sports programs, and the
funds a school obtains allows it to invest in other school activities. Stronger sport programs may
also lead to a sport-oriented school, which can improve the general health of the student
populace. However, corporate sponsorship of school sports has created a consumer atmosphere
that isnt optimal for growing teenagers. Several of these sponsors promote items widely
considered to be unhealthy, such as soda, chips, and processed school meals. In exchange for
funds, its likely that a corporation would ask for something in turn, such as an advertisement or
a stock of their product placed in the schools lunch line or vending machine. For example, at my
school theres an abundance of soda products, although in Health class we were taught to refrain
from drinking it in excess. As the school promotes the health of its students, it continues to
owe an informal debt to its sponsor. In a way, it causes the school to enforce a conflicting
curriculum, one side that promotes the wellbeing of its students and the other crawling with
corporate interests. For example, at a sports game the athletes may have been told by their coach
to drink water to stay hydrated. However, several of these athletes drink water from a Gatorade
bottle. It gives the illusion to spectators that Gatorade is indeed essential for an athlete. The
school, in essence, counters its efforts to improve each students lifestyle by placing consumer
It must be understood that a certain degree of corporate sponsorship in high school sports
is nevertheless a good thing for certain schools. Charter and private schools in specific benefit
from it. Cash strapped schools in poverty stricken areas also find a path to obtain better funs.
Corporate sponsorship in high school sports can act as the backbone for several of these schools.
Therefore, it shouldnt become a practice that is completely abolished. They do bring in funds
for struggling schools. Simultaneously though, these schools are allocating most of these funds
for sport-specific activities, as opposed to the other programs, clubs, and associations they may
host. For example, if a school received a broad grant for its sports program, the money would
filter in for sports and improve the quality of sports equipment, the gymnasium, and player
performance. Religious associations, clubs, and the music and arts departments would receive far
less attention as the sports department of the school becomes more appealing and better off in
monetary terms. Lack of funding for these activities may lessen their membership and
attendance, cause them to downsize, or lead to the abolishment of some of these activities as a
whole. By opening up to corporate sponsorship solely aimed at its sports sector, schools give
sports a better name at the expense of the other ongoing activities present on its campus.
Both sides to the argument over corporate sponsorship of high school sports have merit.
On ene end, its understood that they do provide necessary funds and keep many schools going.
At the same time though, they make teenagers prey to an excessively consumer lifestyle, exert an
influence that contradicts the healthy lifestyle morales of the school, and undermine other
activities occurring at the school that find no relations to sports or the respective sponsor. The
legitimacy of both statements makes the argument revolve around the concept of allowing this
advertising to occur on the basis of commercial speech, however it calls for the imposing of
regulation or limitations on such sponsorship. The fact of the matter is that corporate sponsorship
of school sports has had undue consequences that must be addressed, likely by limiting the extent
to which it occurs.