IPTV

Internet Protocol
TeleVision
Selma Gulen
Consumer Applications R&D

1
Agenda

What is IPTV?
How fast is IPTV market growing?
Triple/Quadruple play concepts for Telco.
IPTV versus Internet video.
How IPTV works?
IPTV system elements.
IP unicast versus IP multicast
IPTV building blocks.
Telephony services and IPTV
Television technologies.
Video compression.
Nortel Carrier VoIP and Application Services

2
IPTV

Methodology of delivering TV content using Internet Protocol.

Easy to implement.
Easy to manage.
Easy to scale.
Bidirectional !!! Enjoy full interactivity.

3
What is IPTV?
IPTV (Internet Protocol Television) describes a system where a digital television
service is delivered to subscribers using the Internet Protocol over a managed
broadband connection.

Beyond Broadcast TV & Films (Cable/Satellite/Terrestrial),
in terms of its interactive real-time control and material selectivity

Beyond Video Download over the Internet,
which is not necessarily real-time

Beyond Best Effort Video calls over the Internet,
which is without quality controlled

Basic IPTV:
>Standard Def. Television (SDTV)
>High Def. Television (HDTV)
>Local programming
>Video-on-Demand (VOD)
>Interactive program guide
>Music channels
>PVR
4
Integrating services with Television

It is possible to integrate a number of services directly

with the Television content, such as:
Telephony services
Advertisement
Emergency alert
Web services
Interactive Voting

5
How big will the IPTV market be?

The worldwide IPTV Service Revenue is forecasted to reach U.S $38 billion in the
year 2009.
The worldwide IPTV subscribers are forecasted to reach 53 million in the year
2009.
The Americas and Western Europe are expected to be the biggest markets in
terms of revenue per user basis.
China will be the future IPTV dragon due to rapid urbanization, fast growing
economy and expanding middle class.

6
Triple/Quadruple play is the key concept

Television services Data (Internet Access)

Voice (Telephony) Mobile

7
Key Differences Between IPTV and Internet Video

IPTV Internet Video

Nature of Content Continuous streams of content Discrete content segments

Content Selection Hundreds of programming Millions of content files

channels
Content Format One or two formats are selected Dozens of formats with multiple
by the provider players
Delivery network Private IP network Public Internet

Viewing Device Consumer TV via Set Top Box Consumer PC display or

portable device

8
How IPTV works?

Your Television has never been such smart before!

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IPTV System elements

Element Description

Video Content Paid to content suppliers such as broadcast networks

Delivery Network Cost of IP network, part common equipment, part per

subscriber
Set Top Box Often rented, sometimes purchased by consumers

Digital Head End Receives video signals converts into proper IP format

Content Servers Used for on demand and advertising

Electronic Program May be produced locally by IPTV provider or acquired from a

Guide supplier

10
IP Unicast versus IP Multicast
IP Unicast is the way how Internet currently works.
It is point to point
Consumes huge amount of bandwidth/resource for multimedia applications

RTSP IGMP

MPEG Transport Stream

IP Multicast is the way how IPTV network delivers video content.

It is point to multi-point
Consumes less bandwidth/resource, since streams are replicated
on the network rather then server.
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Pieces. What builds up the IPTV puzzle?

A number of components operate together in a such manner that

provides end to end video solution:

Content feeds
Video content (Analog or Digital).
Encoders/transcoders
Encodes/transcodes the input into a format
suitable for IP delivery(Mpeg-2/H.264).
Encrypters
Secures the content and provides
DRM (Digital Rights Management).

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Pieces. What builds up the IPTV puzzle?
(Contd)

VoD (Video On Demand) Servers

Stores on demand video content and sends to interested parties.
EPG (Electronic Program Guide) Provider
Provides easy to navigate/programmable
TV Guides.
Middleware
This core component stores:
Subscriber data,
Channel information,
EPG data,
STB (Set Top Box) information.
Provides communication between
other building blocks.

13
Pieces. What builds up the IPTV puzzle?
(Contd)

STB (Set Top Box)

The consumer device connected to Internet,
Gets the content stream, decodes the content
and sends it up to the Television,
Provides user interaction with the Television,
Stores recorded content if has PVR
(Personal Video Recorder) capability.
DHCP(Dynamic Host Configuration Protocol)Server
Distributes the IP addresses to STBs,
Sends the video head end connection
information to STBs.

14
IPTV brings telephony services
to Television World

Caller ID - Name/Number Display

Call Logs
Caller ID w/ Picture
Address book
Call Disposition
SMS/MMS Text Messaging
Click to Call (C2C)
Message Waiting Indication (MWI)

15
About the Television world

16
Types of Television

Direct View Rear Projection

Flat Panel Front Projection

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Connectivity

Analog Video
Composite video
Digital Video
DVI Digital Visual Interface

RF S-video

HDMI High-Definition
Multimedia Interface

Component video

SCART

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Painting the screen

Scanning Method
Interlaced (i): Odd lines refreshed on first pass,
even lines on next pass
Each pass is called a field
Progressive (p): Entire screen refreshed in
order
Refresh Rate
Number of times per second that screen image
is fully replaced
Generally determined by power source

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Aspect Ratio
4 16

3 9

4:3 16:9

All analog television standards use 4:3 aspect ratio

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Digital TV

Total image resolution displayed in DTV and HDTV is referred to in terms of number of pixels
on the screen rather than lines.
The four vertical scan line systems used in digital TV are:
480p (480 lines vertically scanned in a progressive fashion),
720p (720 lines vertically scanned in a progressive fashion),
1080i (1,080 lines scanned in an interlaced fashion).
1080p (1,080 lines scanned in an progressive fashion)

Standard Definition Television (SDTV) refers to digital transmissions over

480-line resolution, either interlaced or progressive scanned formats.

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HDTV

High-Definition Television (HDTV) is the high-resolution

subset of our DTV system.
16:9 image with twice the horizontal and vertical resolution
of our existing system, accompanied by 5.1 channels of Dolby
Digital audio.
HDTV generally defines, an image with 720 progressive or
1080 interlaced active (top to bottom) scan lines. 1280:720p
and 1920:1080i are typically accepted as high-definition scan
rates.

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Standard Definition (SD) vs. High Definition (HD)

An MPEG-2 SD video transmission can range 3-6 Mbps

depending on the type of content.

This same content transmitted using HD resolutions will

need from 12-20 Mpbs of bandwidth.

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Access Networks and High Definition

ADSL can deliver up to 8Mbps of bandwidth but not provide

sufficient bandwidth for HD content.
ADSL2 can deliver 11Mbps which is roughly sufficient for a
single HD stream.
ADSL2+ can support a theoretical maximum of 24Mbps of
multiple HD streams.
VDSL, a costly alternative, is able to provide 52Mbps.
Fiber, with its 100Mbps, provides a complete solution for the
delivery of multiple HD contents to the subscriber's home.

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Why to compress the content?

SDTV (NTSC):
Standard screen
640 pixels x 480 lines x 24 bits (3 x 8) x 30 frames/sec = 221
Mbps

HDTV:
Large screen
1920 pixels x 1080 lines x 24 bits (3 x 8) x 30 frames/sec =
1.493 Gbps

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Mpeg-2

MPEG-2, published as a standard in 1994, is a high-bandwidth encoding

standard, supporting a bandwidth range of approximately 2Mbps to more than
20 Mbps.
MPEG-2 Was expanded to encompass HDTV requirements at app. 12-20
Mbps.
MPEG-2, a lossy video compression algorithm, compresses video data at
ratios of 70:1 to 100:1 depending on the type of content being compressed.
Now the required bandwidth for video transmission is roughly 4Mbps for
SDTV and 12 to 20 Mbps for HDTV.

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H.264 (Mpeg-4 Part 10)

Recently, we are witnessed the emergence of MPEG-4 (the

H.264 flavor), an improved compression algorithm adopted by
the broadcasting industry providing video quality similar to
MPEG-2 at roughly one half the bit rate.
MPEG-4 arose from a need to have a scalable standard
supporting a wide bandwidth range from streaming video at <64
Kbps, suitable for Internet applications, to app. 4 Mbps for
higher-bandwidth video needs.

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 Carrier VoIP and Applications Services

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 IPTV Network and System Integration

Applications

The Market
Market
Driven Comprehensive
Services IPTV Service Offer
Solutions

Partners

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End-to-End IPTV Subscriber
Application and Control Premises

CM 9520
Satellite Multimedia VSP 9500
Content Applications xDSL
Modem
Off-Air
Content
Local
Content Transport, Access
Voice, and Core Infrastructure
Encoders Voice Services

Residential
Gateway
Middleware
ERS
8600 ONT/
ONU
Internet
VoD Servers

DVB -
DVB -
WIFI
xDSL
Modem
Encryption
STB

Ad Insertion &
Emergency
30 Alert
Communications Module 9520
Application Overview
Wireline voice integration Multimedia applications
Caller ID notification Video calling/ Video mail
Call disposition Multi-media MMS
Call logs Surveillance
Personal address book
Click to call
Application Enablement
Wireless integration Interactive advertisements
Text & picture receive  Click to call integration
Text send Home shopping
Converged logs  Click to call integration
Converged address book Sharing my content
Video Share Yellow pages with C2C
Voicemail integration Kidfinder with notification
Wireline and Wireless
Visual Voicemail
Message waiting indicator

Converging Communications Services with the Video Device

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 Video Solutions Platform
Open Video 9500
Applications Architecture
Platform

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 Communications Module 9520 Architecture

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 Gelen Cagri Bildirimi ve Sesli Mesaj Servisi

Ses CM
Sinyalleme CS2K 9520

IPTV Video
Paket A VHE Headend

VHE
Gateway GW
VM

VoiceMail

GSM

Sedatin arkadasi Zafer

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 Tiklayarak Arama

Ses CM
Sinyalleme CS2K 9520

IPTV Video
VHE Headend
Paket A
VHE
Gateway GW

GSM

Sedatin arkadasi Zafer

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 Lets do our job so Homer can do his!

36
 Q&A

37
 BACKUP

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From Basic IPTV To Hyperconnected Video

Hyperconnected Video
Second Gen IPTV

First Gen IPTV

Broadcast VoD, DVR Applications

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 Carrier VoIP and Application Services
According to DellOro Group , Nortel is the worldwide leader in carrier
VoIP and has maintained that position since 2002. Nortel has shipped
more than 115 million carrier IP voice and multimedia ports to over 350
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's
worldwide listing of top 20 carriers (by revenue).

Nortel's CM 9520 interworks with Nortel's DMS, Communication

Server 1500, Communication Server 2000 and Adaptive Application
Engine, which are currently being used worldwide. The CM 9520 can
also interface with third party softswitches and SIP application servers,
giving MSOs and carriers a wide range of deployment options. The CM
9520 employs web-friendly client interfaces and resource-efficient
adaptors enabling easy integration to a variety of different middleware
systems, set-top-boxes (STBs), and other consumer electronics (CE)
devices.

40
 Nortel IPTV Solutions
Nortel's IPTV solution supports the
delivery of today's most wanted video
services while establishing a path for
future next-generation applications.
Service providers are able to deploy a
secure, reliable, and scalable IPTV
infrastructure to deliver the entertainment
and communications services that
consumers value.
Nortel IPTV solutions are based on:
A video architecture that can enable IPTV
services and new video applications, such
as blended communications, using a
Service-Oriented Architecture (SOA)
and open interfaces, while leveraging the
voice infrastructure to operate in pre-IMS
and IMS-based deployments

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 What is Agile

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Beginning with the Agile Manifesto
Official definition from the Agile Manifesto lives here: www.agilemanifesto.org

"We are uncovering better ways of developing software by doing it and helping
others do it. Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

That is, while there is value in the items on the right,

we value items on the left more."

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Waterfall
Churn impacts quality
Do we really and timeliness
understand the
requirements up- Do we really
front? understand
where we are?

Agile
Frequent customer
input and feedback
leads us where we need
to go

Discovery and
Customer Input
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From each Sprint
Why Agile?
- speaks directly to the bottom line

Predictability Easier to manage project scope, predict TTM, fewer

big late and bad
Shorter iterations, Continuous Integration, Continuous Feedback
Customer Appeal Clear measure of progress
Story based requirements, More opportunity for customer involvement
to suggest feedback and innovation
Quality Done-done at the end of each Sprint
Tests match the actual usage, less to test per iteration, clear ownership
Maintainability Clear business requirements and incentive to keep
design simple
Prioritized list, constant integration, more cycles to eliminate potential
problems

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 Nortel Consumer Applications Provide Convenient Communications
Anywhere - Even from Your Living Room Couch

Targeted at both Multi-Service Operators (MSO) and broadband service providers, Nortel's CM 9520 provides consumers with
enhanced options such as pop-up notifications that identify incoming calls by name and phone number on their TV screen.
Using their remote, users can then choose to answer, reject or divert the call to voicemail or to a mobile phone. Consumers can
also access call logs from their TV for incoming and missed calls and can then place a call simply by selecting the entry with
their remote control.

In addition, Nortel's CM 9520 enables consumers to send and receive text messages and pictures on their TV, allowing them to
interact with friends and family who are using mobile phones. The CM 9520 also allows broadband-only operators to deliver the
same communications functionality on a personal computer (PC) using a PC-centric version of the software application.

"Nortel's converged communication and entertainment application allows service providers to create a more convenient and
personalized user experience for their subscribers with benefits like caller ID, call logs and text or picture messages from their
TV's," said Samih Elhage, president, Carrier VoIP and Application Solutions, Nortel. "Enabling service providers to enhance
their consumer's entertainment experience with communications is just the beginning of our growing portfolio of VoIP and
applications. We are focused on creating converged applications that will continue to help operators retain customers, increase
revenue through new service offerings and stay competitive in a tough market."

Nortel's CM 9520 interworks with Nortel's DMS, Communication Server 1500 , Communication Server 2000 , and Adaptive
Application Engine , which are currently being used by more than 340 carriers worldwide. The CM 9520 can also interface with
third party softswitches and SIP application servers, giving MSOs and carriers a wide range of deployment options. The CM
9520 employs web-friendly client interfaces and resource-efficient adaptors enabling easy integration to a variety of different
middleware systems, set-top-boxes (STBs), and other consumer electronics (CE) devices.

Nortel's CM 9520 is in trials with major service providers and has been selected by operators in North America including Buggs
Island Telephone Cooperative ** in Virginia, Grafton Telephone ** in Illinois, Spruce Knob Seneca Rocks Telephone ** in West
Virginia and SwifTel ** in South Dakota.

According to Dell'Oro Group **, Nortel is the worldwide leader in carrier VoIP and has maintained that position for the last eight
consecutive years (2002-2009). Nortel has shipped more than 100 million carrier IP voice and multimedia ports to over 340
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's worldwide listing of top 20 carriers (by revenue).
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