Annex A:

Research Area Approval Format

Name: Adil Qayoom Mir

Phone Number: +919469000081

Email Address: adilmir21@gmail.com

Course to which admitted: ISBE A/B

Month & year of admission: SS-11-13

Place of study (IIPM CENTER ): Satbari campus New Delhi

Thesis Area Opted: Marketing channels

Specialization Area: Marketing

Summer training details:

Topic : Payment of Electricity bill through Auto-Debit

Company name: J&K Bank

Area of specialization: Marketing

Summary on internship :

This project report is based on the survey conducted by us as a part of completionof our internship
programme, in partial fulfilment of the requirements for the award of Degree in MBA. The internship
was undertaken at The Jammu and Kashmir. The project is titled as Payment of electricity bill through
E-Banking or with Auto-Debit Dairy. The project aims at analysing the perception of the people to
paying Electricity Bills through the e-Banking or with the Auto-Debt, what are the various challenges that
face a consumer of the Power Development Department of Kashmir while paying electricity bill through
The Jammu and Kashmir Bank thereof.
Kinds/ Area of projects done in project trisemester

Kinds Scores

Your favorite subjects you have taken interest while pursuing in IIPM

1. Marketing Essentials
2. Organizational behavior
3. Digital marketing
4. Business statistics
5. Marketing research
6. B2B

Mention some notable internal assignments closely or distantly related to support

your research interest area

1. Marketing channels Role

2. Distribution channel
3. Distribution channel functions
Job

Mention how the chosen research area is related to your current career or helpful for

your career path.

---------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------

Are you currently working? If yes, mention the following:

Name of company ---------------------------------------------------------------------------------

Location -------------------------------------------------------------------------------

Job Role -------------------------------------------------------------------------------

Or else, if you have joined your family business, mention the following:

Industry --------------------------------------------------------------------------------

Nature of business ----------------------------------------------------------------------------------

Or else, if you are in an entrepreneurial drive, mention the following:

Industry ---------------------------------------------------------------------------

Nature of business ---------------------------------------------------------------------------

Market Research

Scores in market research related papers - Research methodology and Marketing

Research

---------------------------------------------------------------------------------------------------------

Have you used any statistical tools:

T TEST F TEST Z Test CHI SQUARE TEST ANOVA Pearsons Correlation &

Bivariate Regression Others T will be helpful for your career path.

---------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------
Do you have knowledge about complex analytical methods. Tick any

Multiple regressions

Discriminant analysis

MANOVA ANCOVA

Factor & Components Analysis

Time Series Analysis, Program Assessment, Forecasting

Logistic, Ordered, Multinomial, Negative Binomial & Poisson Regression

Have you used any statistical software for doing projects or gained knowledge on

application while pursuing in IIPM?

SPSS /STATISTICA/NCSS /UNISTAT/RATS /SHAZAM Econometrics/MATLAB SAS

/STATA

Books Referred in market research

--------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------

- ------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------

I Adil Qayoom Mir the undersigned Agree that I have read the thesis guidelines and shall adhere to the
guidelines terms & conditions.
Signature:________________________________ Date: 14-09-2013