Ating Serbisyo, Lahat Ipagpapatuloy sa Maynila

I am certain that my administration is on the right track in our journey to serve our people down to the grass-
roots level. The remarkable support of my constituents last May 2010 Elections is a clear indication that Manileos
appreciate and value our administrations thrust in providing excellence-oriented public service within the frame-
work of Linisin at Ikarangal ang Maynila.

In my recently-accomplished mayoralty term, several programs, projects and activities were fulfilled under
my 11-Point Agenda. I modestly acknowledge, however, that much remains to be done and in my renewed admin-
istration, we are determined to intensify our eorts to improve the delivery of urban services. These eorts shall
be encompassed by the KKK Development Pillars, my Urban Governance Agenda for 2010-2013. The mission of
strengthening Manilas prestige as the Premiere City of the Philippines through the KKK Development Pillars requires
no less than planned and focused urban governance. Thus, it is my pleasure to present this important document,
the Medium-Term Manila Development Plan (MTMDP) 2010-2013. This Plan is focused on my City administrations
major comprehensive development programs, projects and activities for the next three years, from July 2010 to June
2013. By and large, I anticipate that all City sectoral development programs, projects and activities will be guided by
the policy recommendations discussed in this Plan.

Spearheaded by the City Planning and Development Oce (CPDO), in coordination with City departments,
agencies and bureaus, this Development Plan exemplifies a shared aspiration for a Manila that possesses eectively-
delivered urban services and eciently-managed urban development. It is my earnest hope that this Plan will serve
as a blueprint for eective management of Manilas continuing growth, and at the same time serve as a constant
reminder that development is a collective responsibility. It must be partaken by all sectors of our society and its prod-
uct must be enjoyed by the least of our constituents. Henceforth, through all of these, the KKK Development Legacy
of my administration will be successfully fulfilled.

Patuloy nating Linisin at Ikarangal ang Maynila!

ALFREDO S. LIM
City Mayor

One of the duties of a planning and development office as mandated by Article Six, Section 476 of the Repub-
lic Act No. 7160 titled Local Government Code of 1991, is to prepare comprehensive plans and other development
planning documents. In this regard, the City Planning & Development Office (CPDO) of Manila is committed to per-
form and has thus been continuously preparing development planning documents since the creation of this office.

Apart from the cited mandate, the CPDOs commitment towards the fulfillment of a well-planned and effi-
ciently-managed Manila motivates its Planning Team to constantly prepare the Citys Medium-Term Development
Plan. Hence, through the concerted effort of our policy-formulation personnel and the support and cooperation of
City departments, agencies and bureaus, we have crafted this well-chartered development planning document titled
Medium-Term Manila Development Plan (MTMDP) 2010-2013. This document showcases the major policies, pro-
grams and projects of the City administration for the next three years of the second term of Mayor Alfredo S. Lim.
This Plan intends to provide vital information on development agenda and strategies. Likewise, this document aims
to serve as a reference for formulating the detailed priority programs and projects of all City government line agen-
cies and departments.

I sincerely hope that this MTMDP will be of valuable use and shall serve as a development tool responsive to
the needs of our citizenry towards attaining an improved quality of urban life in Manila.

RESTY A. REBONG
Officer-In-Charge

ii


THE CITY PORTRAIT OF MANILA

Manila (Maynila in Filipino), the capital of the Philippines, is one of the 16 cities (and 1 municipality)
comprising Metro Manila, also known as the National Capital Region (NCR). The City Seal is composed of
the following elements: Pre-colonial-shaped Shield on which various images are emblazoned and which
carry the nations colors, which in turn signify the valor, blood and idealism of Manilans (Manileos)
who fought against invasion; Circular Band around the shield contain the words Lungsod ng Maynila
and Pilipinas, Filipino for City of Manila and Philippines; Six Yellow Stars represent the six congressional/
legislative districts into which the city is divided; Pearl embedded in the shell depicting the citys nickname
Pearl of the Orient, symbolizes the character of Manila, a city that has transformed to numerous divergent
cultures throughout the centuries; Sea Lion stands for the authority of the City Government protective
and defensive of its people and territory; and Waves of alternating azure and argent portray the Pasig River
a most important landmark whose length and path throughout the City chronicle the beginnings and
progress of Manilas commerce and industry. The house of the seat of the Mayor, the City Hall was first built
in wood in 1904 under the administration of the late Honorable Arsenio Cruz Herrera. It was later replaced
by a concrete building which was constructed and inaugurated on August 19, 1941 by the late Honorable
Eulogio Rodriguez. Destroyed in the war on February 1945, the Manila City Hall was rebuilt in 1946 during
the American regime under the Philippine Rehabilitation Act of 1946. The clock tower, unveiled in 1930s, is
one of Manilas distinctive landmarks. (www.manila.gov.ph)

PHYSICAL SECTOR PROFILE. Geography. The City occupies an area of 4,045.8 hectares (MCLUPZO
2006) including most of the reclaimed areas along Manila Bay with a coast line of 190 km. Though the
Manila City Charter R.A. 409 stipulates a land area of 35,966,479.605 sqm, expansion is still expected
due to reclamation projects. Located at 14 38 latitude and 121 longitude, Manila is situated on
the eastern shores of Manila Bay, which rests on the western shores of Luzon. The City lies 800 miles
(1,300 km) from mainland Asia, 2,400 km NE of Singapore, and 950 km SE of Hongkong (SEPP 2005).
Manilas largest tributary, the Pasig River runs on an east-west course through the center and bisects
the City into its northern and southern sectors. Manila is bordered by Navotas and Caloocan to the
north, Quezon City to the northeast, San Juan and Mandaluyong to the east, while Makati sits on
the southeast, Pasay to the south, and Manila Bay to the west. Geopolitics. The City is composed of
897 barangays (each governed by a Chairman and 7 Kagawad), which are grouped into 100 zones.
These zones are grouped into 16 geographical/administrative districts and further grouped into the
6 legislative/congressional districts. The legislative districts (each represented by 1 Congressman and
6 Councilors) are composed of the following zones and administrative districts: District I & II Tondo
with 24 zones; District III with 16 zones, includes Binondo, Quiapo, San Nicolas, and Sta.Cuz; District
IV Sampaloc with 17 zones; District V with 32 zones, includes Ermita, Intramuros, Malate, Paco,
Port Area, and San Andres; District VI with 11 zones, includes San Miguel, Pandacan, Sta. Ana, and
Sta. Mesa. Climate. Under the Kppen climate classification system, Manila is characterized by a
tropical wet and dry climate common within the tropics. Its proximity to the equator means that
the temperature range is very small, rarely going lower than 20 C and higher than 38 C. However,
humidity levels are usually very high which makes it feel much warmer. It has a distinct, albeit relatively
short dry season from January through April, and a relatively lengthy wet season from May through
December (Wikipedia.org).

SOCIAL SECTOR PROFILE. Demography. According to the 2007 census, the population of Manila was
1,660,714, making it the second most populous city in the Philippines. Health. Manila is headquarters
to the World Health Organization Regional Office for the Western Pacific, the World Health Organization
Country Office for the Philippines, main office of the Department of Health, and host to the countrys
premier medical institution, the Philippine General Hospital (PGH). Several private and public hospitals
and medical centers cater to the Citys healthcare needs. Each legislative district of Manila has local
government hospitals which are as follows: District I - Gat Andres Bonifacio Memorial Medical Center
(GABMMC); District II Ospital ng Tondo II (ONT); District III - Justice Jose Abad Santos Mother & Child
Hospital (JJASMCH); District IV Ospital ng Sampaloc (ONS); District V - Ospital ng Maynila Medical
Center (OMMC); and District VI Sta.Ana Hospital (SAH). The local government of Manila delivers
community healthcare services in its 58 Health Centers and 14 Lying-In Clinics (www.manila.gov.ph).
Education. As the center of education since the colonial period, Manila houses several of the oldest
schools and serves as home to majority of the colleges and universities in the country. The University
Belt, the colloquial term for the high concentration of institutions of higher education in the City, is
now termed as University Clusters. These are located in the northern and southern banks of the Pasig
River, and extreme south of the City, Manila-Pasay boundary. Free College Education is being offered to
economically-deprived but deserving Manilans in the City-owned universities namely: the City College
of Manila (CCM, formerly UDM) and the Pamantasan ng Lungsod ng Maynila (PLM). The Division of
the City Schools of Manila governs the 71 public elementary schools and 32 public high schools. (www.
manila.gov.ph). Mania has 10 public libraries namely: the Main Library; Tondo; Patricia Complex; Manila-
San Francisco Friendship Library; San Nicolas; Fugoso; Manila-Sacramento Frienship Library; Lacson;
Bacood; and Kapitan Isidro Mendoza (MCL 2010). Arts and Culture. The cosmopolitan atmosphere and
cultural diversity of Manila is reflected in the number of places for worshipping throughout the City.
Roman Catholicism predominates the City being the seat of the Roman Catholic Archdiocese of Manila,
the oldest archdiocese in the country, and the Primate of the Philippines (Wikipedia.org). Manila is also
the host of some notable cultural events. The Feast of the Black Nazarene, held every 9th of January,
draws millions of devotees from around the country. Each district has its own feast locally known as
fiesta (festivals). The Manila Day was first proclaimed by Herminio A. Astorga (then Vice Mayor of
Manila) on June 24, 1962. Since then, it has been annually commemorated as the founding of the City,
under the patronage of John the Baptist. Numerous notable landmarks are located in Manila, such as
Rizal Park and the historical Intramuros. Built in honor and dedication to the country's national hero
Jos Rizal, the Rizal Park is a crescent-shaped 58 hectare (143 acres) park that lies within the heart
of Manila's cultural and business district. The flagpole west of the Rizal Monument is the Kilometer
Zero marker for distances to the rest of the country (Wikipedia.org). Manila is the countrys leading
heritage city with influences from different cultures- native, Spanish, American and Latin. Heritage
buildings and structures still exist in every district of Manila especially in Intramuros, Binondo, Quiapo,
San Miguel, Pandacan and Sta.Ana. There are also 19 museums and 4 art galleries in Manila (MTCAB
2002). Recreation. Aside from the facilities maintained by the National government at Intramuros and
Rizal Park, the city likewise maintains the following: 52 parks, plazas and monuments; 76 recreational
facilities; 22 center Islands with approximate length of 35,299 meters, and 18 Pasig River Linear Parks
with approximate length of 4,600 meters (PDO & PRB 2010).
ECONOMIC SECTOR PROFILE. Trade & Industry. Manila's economy is diverse and multifaceted.
With its fully protected harbor, Manila serves as the Chief Seaport of the Country, one of the busiest
in the world. Diverse manufacturers produce industrial-related products such as chemicals, textiles,
clothing, and electronic goods. Local entrepreneurs process primary commodities for export, including
rope, plywood, refined sugar, copra, and coconut oil. Food, beverages and tobacco products are also
locally produced. The food-processing industry is one of the most stable major manufacturing sectors
in the City. Manila is also one of the major publishing centers in the Philippines (Wikipedia.org).
Tourism. Manila, having several landmarks and destinations, attracts over 1 million tourists each year.
Major destinations include the Rizal Park, Manila Ocean Park, Manila Zoo, Intramuros, museums such
as the National Museum, and events such as the Feast of Black Nazarene and free performances in
Rizal Park. The Manila nightlife offers everything from cultural exhibitions to discothques, casinos,
entertainment lounges, and fashionable cafes. Ermita and Malate, being a popular tourist destination,
showcase a wide variety of hotels, restaurants, clubs, bars, cafes, art and antique shops (Wikipedia.
org). Binondo and San Nicolas, being Manilas Chinatown, are known for authentic Chinese cuisine
and delicacies. Quiapo and Divisoria are the shopping destination for a variety of wholesale and retail
products. Highest in the NCR, Manila has 28 hotels which served as tourism support infrastructure
(SEPP 2005) while Tutuban, 168, SM Malls, Robinsons, Savemore, Puregold are among the famous
shopping establishments. Public Enterprise. Manila has 27 public markets and talipapa that are
strategically located in its 6 legislative districts. These markets are classified according to average
monthly income during the preceding three months: Class A (Php 60,000 or more); Class B (Php 30,000
59,000); Class C (less than Php 30,000) (SEPP 2005). Transportation. Major modes of land public
transport in Manila are bus, taxi, FX, jeepney, and tricycle while informal land transport systems are
kalesa, pedicab and kuliglig. The Philippine National Railways (PNR) and the Light Rail Transit Authority
(LRTA) operate the railway systems in Manila. The PNR has 6 terminals or stations within Manila,
which includes Blumentritt, Espaa, Laong Laan, Pandacan, Pedro Gil, and Tutuban. The LRT-1 (Yellow
Line) that runs along the length of Taft Avenue (R-2) and Rizal Avenue (R-9), and the LRT-2 (Purple
Line) that runs along Ramon Magsaysay Blvd (R-6) are the only mass rail rapid transit lines traversing
Manila. The LRT-1 has 18 stations, 12 of which are in Manila: R.Papa, Abad Santos, Blumentritt,
Tayuman, Bambang, Doroteo Jose (link to LRT-2), Carriedo, Central Terminal, United Nations Ave.,
Pedro Gil, Quirino Avenue and Vito Cruz. The LRT-2 has 11 stations, 4 of which are situated in the City
namely V.Mapa, Pureza, Legarda, and Recto (link to LRT-1). As the chief seaport of the Philippines, the
Port of Manila along Manila Bay served as the Citys main entry/exit point accessible via passenger/
cruise ships, while the Pasig River can be traversed via ferry service. There are 8 bridges crossing the
Pasig River which are as follows: Roxas (formerly Delpan); Jones; Mc Arthur; Quezon; Ayala; Mabini
(formerly Nagtahan); Zamora; and Lambingan (SEPP 2005). Utilities. The power requirement of the
City is supplied by the National Power Corporation (NAPOCOR) distributed by the Manila Electric
Company (Meralco). As a result of the privatization of the Metro Manila Waterworks & Sewerage
System (MWSS), the water supply of the City is distributed by two concessionaires namely Maynilad
Water Services, Inc. (MWSI or Maynilad) and Manila Water Company, Inc. (MWC or Manila Water).
The only areas covered by the service of Manila Water are Sta. Ana and a portion of Singalong while
the rest of the City is serviced by Maynilad. Telecommunication and mobile communication utilities
are serviced by PLDT, Smart, Globe, Sun among others. The Central Post Office (PhilPost) and major
publishing centers are likewise located in Manila.
1
INTRODUCTION
HIGHLIGHTS OF THE MTMDP
The Medium-Term Manila Development Plan (MTMDP) 2010-2013 was finalized right
after the May 2010 elections, specifically on the proclamation day of Mayor Alfredo S. Lim
for his second term. Conceptualized by the City Planning & Development Office (CPDO), the
Citys central planning department, the MTMDP framework encompasses all development
sectors and at the same time reflects Mayor Lims governance thrust. While clear directions
were coming from the local chief executive, equally important to the formulation of the Plan
was the cooperation of various city government departments. Hence, the CPDO coordinated
with these offices to craft their respective Programs, Projects, and Activities (PPAs) for the
next three years under the Mayors KKK Development Pillars of Urban Governance, the policy
agenda for 2010-2013 that transcends the 11-point Agenda.
The MTMDP comprehensively exhibits the administrations determination to deliver
quality public services and propel Manila towards a higher growth path. The Plan is composed
of three parts:
Part I: City Governance Framework
Part II: Policy Agenda
Part III: Programs, Projects and Activities
Though these components constitute a single document, the third part is subdivided
into three major sectoral development plans discussed within an independent framework
which is responsive to the needs and data availability of respective development sectors.
Hence, the subdivided third part of the Plan can be used independently and individually as
per sectoral concern.
However, the more challenging endeavour ahead of this MTMDP is to ascertain that
the PPAs spelled out in this Plan are successfully implemented. This can only be realized
through strong partnerships coupled with a more equitable risk-sharing among all sectors of
society, to take part in ensuring urban development that would benefit the greatest number
of Manileos.
2
BACKGROUND OF THE MTMDP
When Mayor Alfredo S. Lim reclaimed his position as Chief Executive of Manila in
2007, his mayoralty comeback brought wisdom and experience to the post. It is for this rea-
son that Manileos benefitted much from Mayor Lims political battlecry, Linisin at Ikarangal
ang Maynila (L.I.M.), which also served as his City governance framework. The catchphrase,
Ang Serbisyong Laging Inyong Maasahan (with an acronym A.S. LIM) was adopted during his
first comeback term. Having served as Manila Mayor first in 1992 before joining the Philippine
Senate, Mayor Lim has firsthand knowledge
of what the City needs most, from which he
formulated his eleven priority agenda. Major-
ity of the Citys resources was allocated on the
three programs the Mayor decided to priori-
tize out of the 11 areas of concerneduca-
tion, health care and peace & order. He like-
wise encouraged donors to respond with the
same fervor and urgency he feels towards the
delivery of these basic social services. Thus,
despite the minimal resources utilized by the
City, Mayor Lims administration continues to
prioritize funding for establishing and maintaining various schools, hospitals, health centers,
infrastructure projects, livelihood programs, workforce projects, and community and urban
development. Contrary to the stereotypical image of the traditional politician, Mayor Lim has
always refused to take credit for the accomplishments of the City. Instead, he gives the credit
back to the people and residents of Manila who have contributed to the continuing develop-
ment of the City either through donations or by way of paying their taxes.
Mayor Lims reelection in 2010 is a clear indication of the overwhelming support
of Manileos to his governance framework, Linisin at Ikarangal ang Maynila. For the
renewed mandate, the newly adopted catchphrase Ating Serbisyo, Lahat Ipagpapatuloy
sa Maynila assures the public of continued delivery of services under the KKK Develop-
ment Pillars of Urban Governance, the policy agenda for this second term that transcends
the 11-point Agenda. All of these are embodied in the MTMDP 2010-2013, which is basi-
cally the blueprint of the Lim Administrations focused determination in working towards
a higher growth path for Manila.
The MTMDP draws its inspiration from the accomplishments of Mayor Lims pre-
vious term and gives importance to all development sectors of urban governance for his
succeeding term. As a set of policy guidelines reflecting the Vision, Mission and Goals of
the Lim Administration on its second term, this 3-Year Plan shall serve as the roadmap
to the future of Manila from July 2010 to June 2013.
PART I. CITY GOVERNANCE FRAMEWORK
LINISIN at IKARANGAL ang MAYNILA:
The City Governance Framework
Rationale
On his mayoralty comeback after the 2007 Local Elections, then Senator Alfredo S.
Lim adopted "Linisin at Ikarangal ang Maynila (L.I.M.)" as his campaign to restore
the rule of law in the City of Manila through Leadership, Integrity and Masterful
governance. Eventually, this L.I.M. political battlecry became Mayor Lims City
governance framework on his last term 2007-2010 and this next term 2010-2013.
Vision
A distinctly livable and progressive Manila, sustained by a common understanding
of its unique heritage and an appreciation of the individuals role as trustee of the
natural, physical, and economic environment.
Mission
We shall strengthen our Citys prestige and nobility and its pre-eminence as the
Premiere City of the Philippines, through our commitment of developing a
socially just, environmentally sustainable, politically participatory and
economically vibrant Manila.
Goals
For the next 3-Year Term (2010-2013), the Lim Administrations Goal is to make an
IMPACT:
Implement comprehensive and well-balanced PPAs
Maintain the delicate balance between the needs of commerce and the socio-
cultural needs of the community
Provide quality basic services to the neediest of the constituents
Act according to well-crafted plans
Create new opportunities for growth and change in order to improve the
Manileos urban quality of life and the economic well-being of the City
Transform Manila into a center of specialized business and trade
Guiding Principles
In pursuit of its vision and mission, the City Government shall be guided by the 5Es
principles:
1. EFFICIENCY pertains to prudent resource-utilization achievable through policies that
encourage proper discharge of functions by appropriate agencies or those undertakings that
are collaborated with sectoral groups having comparative advantage in rendering quality
services at the least cost.
2. EQUITY concerns equal access to urban services attainable through policies, strategies,
programs, and projects that lead to a more equitable distribution of income, wealth and
opportunities to all income classes of society.
3. EFFECTIVENESS refers to delivery of Intended results brought about by the stakeholders
democratic participation in the decision-making process concerning development, including
its implementation and management. This can be achieved by empowering stakeholders,
thereby expanding their capabilities and opportunities.
4. ECOLOGICAL SUSTAINABILITY means institutionalizing the optimal use of urban resources
limited to the environments carrying capacity, thereby meeting its present needs without
jeopardizing those of future generations.
5. EXCELLENCE-ORIENTED GOVERNANCE involves ingenuity, transparency and
accountability in urban governance wherein decision-making of the City government is
subjected to full public disclosure at each phase of development. This enables the public to
restore and maintain its confidence in the honesty of elected ocials and the integrity of
government policies, procedures and transactions.
Major Approaches
Local Integrated Management : Approach to Urban Governance
L.I.M. APPROACH
Excellence-Oriented Governance
Equitable Ownership
Economic Growth
Empowerment
Exemplary-Active Private Sector
3
PART II. POLICY AGENDA General Policy Anchorage

KKK DEVELOPMENT PILLARS: Urban Governance Transcending the 11-Point Agenda

The Administrative Policy Agenda The General Policy Agenda spelled-out as KKK Development Pillars is likewise anchored
in KKK as represented by the following elements:

Kalunsuran (City) wherein Resource provides Eciency

Rationale
Katauhan (Citizenry) wherein Capability enhances Equity
During its first term, the Lim Kapatiran (Collaboration) wherein Joint-Venture assures Eectiveness
Administration adopted the 11-Point Agenda as
its governance policy, which are enumerated as
follows: 1.All-out War Against Criminality (law
and order); 2.Fire Protection; 3.Health Security;
4.Improvement of Education; 5.Livelihood
Opportunities (job creation); 6.Historical
& Cultural Awakening; 7.Environmental
Protection & Conservation; 8.Urban Planning
& Rehabilitation/Improvement of Life; 9.Bring
City Hall Closer to Citizens; 10.Tranparency
in City Government; and 11.Enhance Senior
Citizens Program. All of these are discussed in
detail in the document titled Manila Medium
Term Development Plan (MMTDP) 2007-2010.
The MMTDP is the Citys medium-term plan of the previous term of Mayor Lim from July
2007 to June 2010.

In the next 3-year term of the Lim Administration, the Citys medium-term plan Component Policy Program
is now titled Medium-Term Manila Development Plan (MTMDP) 2010-2013. This Plan,
covering July 2010 to June 2013, adopts the KKK Development Pillars as its policy agenda
for urban governance. This new Policy Agenda transcends the 11-Point Agenda, shifting the
The Component Policy Program of the KKK Development Pillars is well represented
development gear into a more intensified level.
by three development sectors, Social, Economic and Physical and these are as follows:
The framework of the new Policy Agenda is inspired by the historic Katipunan
and Mayor Lims KKK political party last May 2010 Elections. KKK stands for Kapayapaan,
Katarungan, at Kaunlaran, a political party founded by Mayor Lim on 28 November 1997 and KAGALINGANG PANLIPUNAN (SOCIAL DEVELOPMENT)
which eventually formed a coalition with the Liberal Party.
KABALIKAT SA PAG-UNLAD (ECONOMIC DEVELOPMENT)
KAUNLARANG PISIKAL (PHYSICAL DEVELOPMENT)

4

PART III. PROGRAMS, PROJECTS &
ACTIVITIES
KKK DEVELOPMENT PILLARS
PROFILE AND ACTION PLAN:
The Urban Governance Programs,
Projects and Activities
Accomplishment Milestones
The Lim Administration, in its first
term, adopted the 11-Point Agenda
as its governance policy. Several
accomplishments were fulfilled
under this Agenda. These
milestones are clustered
according to the following
KKK Development Pillars:
KAGALINGANG PANLIPUNAN (SOCIAL DEVELOPMENT)
EDUCATION. Improving the quality of free education entails, among other things,
a safe and decent environment conducive for learning. It is in this regard that Mayor Lim
ordered the renovation of several dilapidated
public elementary and high school buildingss
and even inaugurated a number of newly builtt
schools, such as the three-storey building for thee
F. Balagtas Elementary School. He also turned d
over personal computers to various city high h
schools to upgrade their students technological al
capabilities while distributing bags completee
with school supplies to elementary studentss
to better equip them for school. In the tertiaryy
level, the Pamantasan ng Lungsod ng Maynilaa
and the City College of Manila received an n
additional P50 million funding to enablee
these academic institutions to increase enrolment, thereby bringing free collegiate
education to a wider range of deserving students.
HEALTH SECURITY. Believing in n
the importance of a healthy population n
to national development, Mayor Lim m
attained his goal of having at least onee
city hospital in each of the six districtss
of Manila when he opened the Justicee
Jose Abad Santos Mother and Child d
Hospital (JJASMCH), in District III and d
the Sta. Ana Hospital (SAH) in District VI..
The AIDS Clinic in the Ospital ng Maynila Medical Center (OMMC), was likewise
reopened. To strengthen the health curriculum in all schools and to make health
professionals more responsive to the needs of the people, the Health Education
Reform Order (HERO) project was launched in collaboration with the Philippine
College of Physicians and the Philippine Medical Association. Free cataract surgeries
for indigent Manileos were made possible in cooperation with the Philippine
Academy Medical Specialist and the Rotary Club of Manila. The unwavering
support of dierent civic organizations to Mayor Lims health care programs is
likewise evident in various donations of wheelchairs, medicines, medical supplies
and equipment, including four dialysis machines and three ambulances to city-run
hospitals. 5
 PEACE & ORDER. Living up to its reputation as being Manilas Finest, the Manila The Lim administration faced what could possibly be its most dicult challenge
Police District (MPD) upgraded its communication and surveillance capability by installing when the controversial Ordinance 8187 was approved. The Ordinance allowed the big
closed circuit televisions (CCTVs) in major intersections and global positioning system (GPS) industries in Pandacan and Sta. Ana, including the three big oil companies to continue their
in their patrol cars and motorcycle units. The number of mobile patrol cars has also been operations, provided that they would gradually phase out in a matter of time that will be
increasing, either through purchase or donations from generous organizations such as the deemed realistic. Despite heavy resistance from his detractors, Mayor Lim stood his ground
Filipino Chinese Chamber of Commerce and Industry. It is, however, the human superiority and listened instead to the residents of these aected areas who depend on such industries
of the police force that Mayor Lim is for employment, education and even shelter.
determined to enhance by means off
reviving the beat patrols, continuingg HISTO CULTURAL HERITAGE. To pay homage to the people and events that
the old practice of daily formations, and
d shaped our nation, Mayor Lim meticulously
going beyond their duty to maintain n commemorates historical events and the
peace and order by adding service to thee heroism of Jose Rizal, Andres Bonifacio,
people. Among the priority programss Marcelo del Pilar, GOMBURZA, and the Luna
of the MPD are putting an immediatee brothers. He commissioned the first ever
end to gang wars, implementing thee monument of General Macario Sakay and the
regulated-vendor policy throughoutt restoration of the monument of Apolinario
the city, and deploying more trac Mabini. The Manila Historical and Heritage
cops in major thoroughfares duringg Commission (MHHC) was revived to educate
rush hours. the public through lectures on Philippine
history and culture, art workshops, and
Lakbay Aral tours. It was also under the Lim
SOCIAL WELFARE. As a show of gratitude to the elderly or the senior citizens of administration when the Museo ng Maynila
Manila, various sports and recreational activities are organized for their enjoyment. Chess was reopened as the city museum and the
and other board games, television and even a feeding program are available daily at the Metropolitan Theater was finally restored.
satellite oces or mini-city halls in the six districts.

HOUSING. Under the Land for the Landless program, the City has awarded lot
certificates to hundreds of actual occupants of city-owned properties in Tondo, Sta. Cruz,
Pandacan, Sampaloc and Paco. Managed by the Urban Settlements Oce, said program is a
component of Mayor Lims 11-point agenda for Urban Renewal and Development.

SPORTS DEVELOPMENT. Residents of Manila enjoy the convenience of city-owned

sports facilities wherein dierent activities were conducted, such as the Summer League
2009, Palarong Pinoy sa Baseco 2009, Free Learn to Swim 2009 at Dapitan Sports Complex
with 1,000 graduates, and the Mayors Cup 2009 which was co-sponsored with Manila Sports
Council (MASCO).

6
 KA SAGANAAN NG EKONOMIYA (ECONOMIC DEVELOPMENT)
FISCAL ADMINISTRATION. Despite a bankrupt City Treasury in deficit off
P1.8 billion when Mayor Lim assumed oce in July 2007, his credibility and integrityy
in government oce attracted numerous donations from various organizationss
including the PAGCOR and PCSO that covered the financial requirements off
delivering basic services to the citys residents. After a year, the City Treasury wass
able to improve its tax collection that placed it in a position to increase salaries off
city employees by 10 percent and grant them additional benefits.

LIVELIHOOD AND JOB HUNTING ASSISTANCE. The City government extends

livelihood capital assistance for Manileos who want to invest into micro businesses and
organizes job fairs in coordination with the Department of Labor and Employment National
Capital Region oce to assist the unemployed residents.

Mayor Lims regulated-vendor policy allows sidewalk vending with a uniform size of 1x1
square meter and until 7:00 pm only to avoid trac impediment. The City government
instead oers alternative sites for
vending such as the Muelle del Banco o
Nacional in Escolta (from Jones Bridgee
to MacArthur Bridge), the vacant lot off
Duty Free in Divisoria and two privatee
lots in Quezon Boulevard.

7
 KAUNLARANG PISIKAL (PHYSICAL DEVELOPMENT)
REST & RECREATIONAL FACILITIES IMPROVEMENT. Manila Zoo underwent major
LIGHTING & STREETSCAPE DEVELOPMENT. Several street/road rehabilitation and improvement under the management of thee
concreting projects throughout Manila weree Public Recreation Bureau. Its perimeter fencee
accomplished to ensure its residents a solid and d was repainted, new animal signages and d
accessible ground to walk on and render a flood-- maps were installed, and new restrooms weree
free community. Mayor Lim likewise believed d constructed for the convenience of the visitors.
s.
The Araphaima Pond, Elephant Habitat and d
in lighting up bridges, roads, streets, plazas and
d
Reptile house have likewise been constructed..
public parks not only to prevent holdups and d Playgrounds such as those in Hippodromo, o,
other crimes but also to allow Manileos to o Baseco I and II and Vitas were completed d
socialize and enjoy the beauty of the city thatt while play equipment for other playgroundss
never sleeps at night. Beautiful and colorful ul werealso installed. The basketball floorings off
lampposts were installed in Jones, Quiapo and d 36 City-owned covered courts and other 36 6
MacArthur bridges and parks including Plazaa open courts were also repainted.
Dilao, Plaza Azul, Plaza Verde, Plaza Morga, Plaza Moriones, Plaza Hernandez and Vitas
Playground, to name a few. ENVIRONMENTAL MANAGEMENT. The search h
for the cleanest barangays was organized to ensuree
that basic services of government such as health and d
CITY HALL BUILDING IMPROVEMENT. Thee sanitation are felt by the community through cleanlinesss
City Hall underwent a major physical facelift in n and beautification. Said program encourages barangayy
both its exterior and interior environment duringg ocials to initiate cleanliness through communityy
the Lim administration. The erstwhile decrepitt volunteerism and cooperation.
and abandoned edifice and facilities of City Hallll
were renovated to ensure that taxpayers and d
City residents will have a reason to be proud off
and happy about going to their City Hall. Firstlyy LAND USE AND ZONING. Zoning inspections were intensified through the City
inaugurated was the Freedom Hall, right beside thee Planning and Development Oce (CPDO). Eorts were made to strictly enforce the securing
Freedom Park flagpole, where in the past visitingg of Zoning Permit prior to construction of structures and operation of business establishments.
dignitaries were welcomed and given a tour of thee Aside from contributing to the citys physical development, the intensified collection of
entire City Hall before getting into the Bulwagang Plaridel and then to the Mayors oce. pertinent zoning fees also resulted to an increase in the generated citys income.
This wing is now where community tax certificates are issued and bible studies are being
held. The newly-painted Taxpayers lounge and the newly-renovated City Treasurers Oce
have become good photo opportunities with their chandeliers replaced with energy-ecient URBAN REVITALIZATION. Several street revitalization and area development plans
compact fluorescent lights (CFLs), granite tiles on the flooring and sliding windows replacing were conceptualized by the CPDO. To come up with master development plans for urban
broken jalousies. The services, especially at the taxpayers lounge were substantially improved revitalization in dierent areas in Manila, said oce dynamically participated in numerous
for their convenience while waiting for their turn to be attended by the treasury sta. Lastly, stakeholders meetings, including those of the Carlos Palanca Stakeholders Working Group,
Nicanor Reyes Stakeholders and R.Hidalgo Stakeholders, among others.
physical improvement of the historic Tower Clock is already being prepared.

8
Programs, Projects and Activities of the KKK Development Pillars KASAGANAAAN NG EKONOMIYA (ECONOMIC DEVELOPMENT)

The next 3-year term of the Lim Administration will pursue Programs, Projects and
Activities (PPAs) outlined under the KKK Development Pillars transcending the 11-Point
Agenda. The PPAs of KKK Development Pillars are generally discussed in this section but its
details are presented in the next volume. Each KKK Component Policy Program representing a
development sector contains 5 Anchor Development Programs clustered as subsectors. Each
Anchor Development Program in turn includes varying number of Key Projects and Identified
Activities presented in matrix form in the succeeding volume of this document.
Anchor Development Programs:

1. KASIGLAHAN SA KABUHAYAN
(Livelihood, Cooperative Development, Labor and Employment)
2. KAUNLARAN NG IMPRASTRUKTURA
KAGALINGANG PANLIPUNAN (SOCIAL DEVELOPMENT) (Public Enterprises, Roads & Bridges, and Utilities: Power, Water &
Communication)
3. KAAKIT-AKIT NA TURISMO (Tourism Development)
4. KALAKASAN NG KALAKALAN AT INDUSTRIYA (Trade and Industry )
5. KATATAGAN NG KABAN AT PANANALAPI (Fiscal Strength and Financial Sector)

KAUNLARANG PISIKAL (PHYSICAL DEVELOPMENT)

Anchor Development Programs:

1. KALUSUGAN NG KATAWAN AT KATAUHAN (Healthcare and Wellness) Anchor Development Programs:

2. KARUNUNGAN, KULTURA AT PALAKASAN (Education, Culture and Sports)
3. KALIGTASAN, KAPAYAPAAN AT KAAYUSAN 1. KAPAKINABANGANG PAMAMAHALA NG KALUPAAAN (Land Use and Zoning)
(Disaster Management and Protective Services) 2. KALINISAN NG LUNTIANG KAPALIGIRAN (Green Environment)
4. KAPAKANANG PANLIPUNAN AT PROGRAMANG PABAHAY 3. KAISAHAN SA PANGANGASIWA NG BASURA AT POLUSYON
(Social Welfare and Housing Program) (Integrated Waste & Pollution Management)
5. KAGALINGAN SA PAMAMAHALA (Excellence-Oriented Governance) 4. KAAYUSAN NG PAMPUBLIKONG TRANSPORTASYON (Public Transportation)
5. KALUNSURANG PAGPAPANIBAGO (Urban Regeneration)

9
KAGALINGANG PANLIPUNAN (SOCIAL DEVELOPMENT)
COMPILED & WRITTEN BY RAMON D. NAVARRETE

1. KALUSUGAN NG KATAWAN AT KATAUHAN (Healthcare and Wellness)

2. KARUNUNGAN, KULTURA AT PALAKASAN (Education, Culture and Sports)
3. KALIGTASAN, KAPAYAPAAN AT KAAYUSAN
(Disaster Management and Protective Services
4. KAPAKANANG PANLIPUNAN AT PROGRAMANG PABAHA
(Social Welfare and Housing Program)
5. KAGALINGAN SA PAMAMAHALA (Excellence-Oriented Governance)

SECTORAL POLICY ANCHORAGE Policy Considerations:

1. Health Security A health insurance for qualified beneficiaries is worth considering. The health benefits
shall include free medical services in the six (6) public hospitals in Manila namely: Gat Andres
Issues and Concerns: Bonifacio Memorial Medical Center (GABMMC), Ospital ng Tondo II (ONT), Justice Jose Abad
High mortality and morbidity rate Santos Mother and Child Hospital (JJASMCH), Ospital ng Sampaloc (ONS), Ospital ng Maynila
Insucient health centers and medical services Medical Center (OMMC), and Sta. Ana Hospital (SAH). It shall also include giving discounts
Low budget allocation to health centers and hospitals in hospital room, laboratory examinations and procedures, medicines, operating room fees,
Insucient medicines and professional fees.
High number of street children, child laborers, scavengers, drug dependents, youth
in conflict with the law and victims of abuse and exploitation Hospital services improvement and accessibility program aims to upgrade the facilities and
equipment of all public hospitals and health centers of Manila to provide better medical
services. There are currently 44 health centers strategically located in the six districts of
Policy Framework: Manila. The city government of Manila through the dierent line agencies is conducting
regular feeding programs benefiting some 10,000 malnourished children and a regular health
The health of our people is of primordial concern of this administration. We shall progress monitoring system. We also encourage volunteers from the barangays, schools and
focus on the program formulation and operations/implementation relating to health care city hall employees to donate blood to augment the blood supply.
delivery system. The physical support infrastructure and facilities shall be given priority and
consideration. We shall adopt an open door policy in all city-owned hospitals that would accept anybody
needing medical services and treatment.
Criteria:

Ecient delivery of primary health care services

A well-nourished people and a healthy environment

1-1
2. Improvement of Education
3. All out war against criminality (law and order)
Issues and Concerns:
Issues and Concerns:
High incidence of out-of-school youth
Low enrollment rate from elementary to secondary school Relatively high incidence of crime
Insucient elementary and secondary classrooms Poor condition of protective equipment and patrol cars which cause the slow
Low level of employment competitiveness response to emergencies
Inadequate number of policemen
Policy Framework: Poorly lighted communities
Rationalize population distribution and density among the six districts
The provision of quality education shall be the backbone of our journey towards development.
Access to this most basic service must be assured especially to those underprivileged sector of Policy Framework:
our society.
To be able to attain a more peaceful and orderly community, we should focus on the
maintenance of the citys peace and order through strict and dynamic implementation of
Criteria: obstruction-clearing operations, trac problem mitigations, anti-drug abuse campaign and
an ecient and eective law enforcement agency. This policy shall also attempt to address
A quality education to produce quality graduates societal issues such as crisis intervention, disaster relief, legal assistance, senior citizen welfare,
A relevant basic education special protection for abused women and children and drug prevention and rehabilitation
A responsive Early-Childhood Care and Development for oenders.

Policy Considerations: Criteria:

One of the top priorities of this administration is the provision of quality education to A drug-free, peaceful and orderly community;
qualified school-aged children. To this end, 462 day care centers and 20 learning centers were Zero obstruction in the citys public domain;
established to cater to the needs of more than 26,000 pre-school children mostly coming Organized vending activities, orderly vehicular on-street parking and trac flow
from poor families. For parents who failed to earn a diploma, they are given a chance to earn Ensures the well-being of Manilas citizens and addresses the special needs of the
one through the NON-FORMAL & EQUIVALENCY LEARNING PROGRAM which gives them an disabled/physically challenged and the elderly;
opportunity for better employment. Public schools in the city are considered child-friendly. To A child-friendly, women-protected, elderly-catered and barrier-free community.
some extent, students are provided with free school supplies, uniforms, school bags, shoes
and other school essentials and a totally free tuition fee. An additional education aid for honor
students is also provided. At the Pamantasan ng Lungsod ng Maynila, two new buildings were
constructed to improve its campus and provide better learning environment to its students.
We shall continue to improve our education infrastructure. We shall also continue to provide
free education from elementary to tertiary level.

1-2
 4. Fire Protection

Issues and Concerns:

Policy Considerations:
Proliferation of fire prone areas
Inadequate number of firemen
The city government of Manila is giving full support to the Manila Police Department
Poor condition of fire-fighting equipment
(MPD) through the provision of supplies and equipment to help the ocers and men of
Proliferation of fire trap structures
the Manilas Finest to cope up with the rising incidence of criminality and in its all-out war
against it. We shall continue to provide our police force with the needed equipment.
Policy Framework:
Statistics will show that the incidence of crime is manageable. Credit must be given
It is perhaps the most opportune time to re-evaluate our capacity to respond to
to the concerted eorts of the local government and the law enforcement agency. We shall
emergency situations such as fire. We must put in place a mechanism that would identify
continue to strengthen the Peoples Law Enforcement Board (PLEB) to be a watchdog to
areas and structures that are fire-prone and propose interventions through local legislation.
probe anomalous practices of policemen. We shall also continue to assess the relevance of
We shall, however, continue to support our firefighting personnel through the provision of
the Manila Trac and Parking Bureau (MTPB) as a barangay-based action team that helps in
needed firefighting equipment.
trac control and peace-keeping in the streets.

We shall also continue to make every eort to eradicate illegal drugs in the city
5. Transparency in City Government
through a comprehensive P.R.E. (Prevention, Rehabilitation and Enforcement) Program. This
is implemented through continuous campaign against drugs in all barangays and schools and
Issues and Concerns:
even providing alternative activities like sports and cultural programs for the youth to keep
Red Tape
them away from drugs.
Complicated systems and processes
Inecient Bureaucracy
For rehabilitation, we have the Bahay Bagong Buhay which was established to provide
free rehabilitation program for drug dependents who voluntarily submit themselves for
Policy Framework:
treatment. For enforcement, we shall continue to apprehend oenders and file corresponding
The city of Manila shall be a model of cleanliness in its local governance. On the issue
charges in court.
of local governance, this program aspires to transcend local governance direction: from
The clearing of sidewalk obstructions, removal of illegal vendors and street being clean, good and honest to striving for excellence.
dwellers shall be continued to be pursued.
Criteria:
A clean, honest and excellence oriented local governance

Policy Considerations:
We shall continue to cleanse our bureaucracy of misfits through moral cleansing by
initiating transparency in all government transactions.

1-3
SITUATIONER
The City of Manila as of the latest census conducted in 2007 has a population of
1,650,712. Out of the total population, 810,565 (49.1%) are male and 840,147 (50.9%)
are female. Tondo which encompasses Districts I and II has the biggest population at
630,206 or 38% of the total population. 313,201 ((49.6%) of which are female (49.6%)
and 317,005 (50.4%) are male. The 20-24 age bracket with a population of 182,385 (11%)
is the highest, 87,272 (47.9%) are male and 95,113 (52.1%) are female. The 80 and over
age bracket with a population of 8,714 (.53%) is the lowest.
School aged children 6-15 years old who are supposed to attend primary and
secondary school has a total population of 309,515. The number of male children is
158,055 or 51.1% and the number of female children is 151,460 or 48.9%.
There are 144,329 aged 5-9 who are attending school at anytime during school
year 2007-2008; 73,784 (51.1%) are male and 70,545 (48.9%) are female. 139,588 belong
to the 10-14 age bracket broken down as follows: 70,530 (50.1%) are male and 69,058
(49.9%) are female.
Out of a population of 34,548 children aged 7; 3,535 (10.2%) did not complete
any grade; 10,089 (29.2%) completed pre-school; 20,241 (58.6%) completed the primary
education; 683 (2%) are unknown. Out of 17,837 male children, 2,010 (11.3%) did not
complete any grade; 5,646 (31.7%) completed pre-school; 9,804 (55%) completed the
primary education and 377 (2%) are unknown. As for the female children, out of 16,711
female children, 1,525 (9.7%) did not complete any grade; 4,443 (26.6%) completed pre-
school; 10,437 (62.5%) completed the primary education and 306 (1.2%) are unknown.
Of the 354,687 total occupied housing units as revealed in the 2007 Census of
Population, the outer wall of 136,580 (38.5%) are made of Half Concrete/Brick/Stone and
Half Wood; 124,686 (35.2%) are made of Concrete/Brick/Stone; 79,863 (22.5%) are made
of wood; 7,447 (2.1%) are made of Makeshift/Salvaged/Improvised Materials; 2,855 (.8%)
are made of Galvanized
Iron/Aluminum; 2,157 (.6%) are not reported; 474 (.2%) are made of Bamboo/
Sawali/Cogon/Nipa; 448 are made of Asbestos; 141 (.1%) have no walls and 36 are made
of glass.
A total of 64,147 live births were registered for the year 2008, of which 49%
(31,392) are Manila residents and the remaining 51% (32,755) are residents from
adjacent cities/municipalities. Of the total babies born, 54% (34,572) were males and
46% (29,575) were females. As to place of delivery, MHD Lying-In-Clinics were able to
deliver 13.10 (8,405) of the total live births, 84.7% was delivered at Hospitals/clinics and
2.18% at Home.
Crude birth rate is 35.72/1,000population, of which a decrease of 3.88% was
noted as compared to last years 45.46 /1,000 population. Total deaths registered at
18,437, of which 56% (10,412) were Manila residents and the remaining 44% (8,025)
were residents of other cities/municipalities.
Crude death rate is 10.27/1,000 population, which shows a decline of 11.34% as
compared to last years 11.34/1,000 population.
Infant deaths were tallied at 2,009, giving an Infant Mortality Rate of 31.32/1,000
live births, while maternal deaths tallied at 20, showing a Maternal Mortality Rate
of 0.31/1,000 live births. Child deaths were computed at 3,012, giving an Under-Five
Mortality rate of 46.95/1,000 live births.
Pneumonia tops the list of 10 leading causes of mortality, followed by Heart
Disease, Malignant Neoplasm, Hypertensive Disease, TB pulmonary, Diabetes Mellitus,
CVA, Homicide, Utero Placental Insufficiency and Cirrhosis of the Liver
The top 5 leading causes of Maternal Mortality were Eclampsia, Uterine Atony,
Pre-Eclampsia, Embolism and Hypoalburinemia Anemia while the top 5 leading causes
of Infant Mortality were Pnuemonia, Prematurity, Sepsis, Congenital Heart Disease and
Gastroenteritis.
Communicable or infectious diseases are still the dominant causes of morbidity
for the year 2008, The top 10 leading causes are Bronchitis, Gastroenteritis, Pneumonia,
TB Respiratory, Diseases of the Heart, Dengue Fever, Influenza, Mumps, Bronchial Asthma
and Chickenpox.
1-4
ANCHOR PROGRAMS & KEY PROJECTS
A. KALUSUGAN NG KATAWAN AT KATAUHAN
(Healthcare and Wellness)
Strategies
In order to put health in the hands of the people, strengthen the
primary health care program and emphasize preventive care. Improve
nutrition by oering children healthier food options in school canteens or
in supplemental feeding program
Conduct regular outreach programs in depressed communities. Health
outreach programs are helpful to communities without physical, financial
and social access to health services.
Reduce infant and child morbidity and mortality rates through child
survival programs such as prenatal and postnatal care for both the mother
and the child
Promote exclusive breastfeeding among mothers and ensure full
immunization of children before they turn one year old
Promote a Responsible Parenthood health program
Hire additional midwives. They are essential in family planning and
maternal and child health programs. Midwives and other trained birth
attendants are also crucial during home births, given the likelihood of
sepsis and tetanus in unsanitary birthing procedures and conditions
Increase the number of day care centers. As more parents need to work
away from home, facilities are needed where their children can have
a safe place to stay that shall also serve as an eective social learning
center. These day care centers can be oce-based or school-based.
Upgrade hospital facilities
Increase supply of medicines
1-5
B. KARUNUNGAN, KULTURA AT PALAKASAN
(Education, Culture and Sports)
Strategies
Ensure that school-aged children, especially the males, enroll and stay in school. This
can be achieved through the provision of merit-based or need-based scholarships
or work for education schemes.
Improve the school facilities and increase the number of classrooms in areas where
the demand for public education is high.
Where applicable, explore the possibility of holding evening classes for tertiary
level or vocational/technical schools to deal with the lack of classrooms. However,
measures for security and safety for faculty and students need to be addressed.
Link with educational institutions abroad for possible scholarship program
Improvement of computer education from grade school level
Emphasis on technical and vocational education and training
Promote teachers programs for cultural values
C. KALIGTASAN, KAPAYAPAAN AT KAAYUSAN
(Disaster Management and Protective Services)
Strategies
Protective Services
In consideration of the PNP manning level standard of one policeman per 500
population, the city needs to hire additional policemen. Public safety is also
enhanced with increased visibility and mobility of policemen. If motorcycles and
patrol cars are insucient, study the feasibility of deploying cops on bicycles.
Mobilize barangay tanods to help maintain peace and order in the barangays.
Monitor the implementation of the Juvenile Justice Welfare Act (RA 9344). Barangay
ocials need to coordinate with the PNP on jurisdictional issue.
Where possible, encourage the tearing down of high walls and replace with see-
through fences to encourage more eyes on the street. Greater visibility in streets
and other public places deters crimes. Additional street lighting should be provided
in crime prone areas.
Establish a security escort program for evening students in coordination with
barangay ocials or student volunteers.
 Fire Protection Housing
Acquire state-of-the-art fire fighting equipment Provide on-site housing development
Strict implementation of the fire code Close collaboration with NGOs (Gawad Kalinga, Habitat for Humanity, etc.)
Intensify fire prevention information in fire-prone areas
Review fire code; enforce regular review of public and private buildings Senior Citizens
Re-enforce policy on Citizens Volunteer Fire Brigades; train barangay fire Enhance Senior Citizens Program
brigades Conduct census of senior citizens
Clear up streets and thoroughfares, especially in congested areas for easy Inventory of support facilities for senior citizens
passage of fire trucks Develop/formulate programs for the benefit of the elderly; Increase benefits and
privileges
Institute a continuous cultural program

D.KAPAKANANG PANLIPUNAN AT PROGRAMANG PABAHAY

(Social Welfare and Housing Program)

Strategies

Business and Youth E. KAGALINGAN SA PAMAMAHALA

Intensify convergence approach with the private sector and the dierent
national government agencies to determine the demand for labor in the
various industries operating in the city and to be able to come up with
relevant labor and employment policies and support systems
Encourage labor-intensive, non-hazardous industries on specified areas
under the Zoning Ordinance by oering investment incentives and
holidays
Encourage the business sector to give priority to skilled workers from the
city
Develop skills and employment development framework to facilitate
the creation and implementation of industry-business-schools adoption
program to ensure the employability of Manilenos, especially women
Rationalize the distribution of employment opportunities and commercial
establishments
Intensify relevant entrepreneurship skills development program including
its support facilities
Re-open the citys doors to foreign and local investors
(Excellence-Oriented Governance)
Strategies
Assess and evaluate systems and procedures to determine eciency
Reduce red tape in government oces through a one-stop-shop processing of
permits
Media campaign to highlight successes in good governance
Annual personnel competency evaluation
Intensify fight against graft and corruption
Media campaign to highlight successes in good governance
Life-style checks
Full transparency and public accountability on all government transactions
Convene weekly public meetings at the Bulwagan
Impose deadlines on action for citizens requests and complaints
Appoint an Ombudsman
Enhance the participation of non-government organizations and other citizens
associations

1-6
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Training of Service Providers on Natural Family Number of trained health

MO, PHN, PHM, BHW MHD
To improve reproductive health Planning, Fertility Regulations and Breastfeeding personnel
of the target population towards
the attainment of sustainable
development.
1. To provide primary medical
care and services to its
residents
2. To provide adequate and
ReproductiveHealth quality health services which
are promotive, preventive,
curative, and rehabilitative in
nature Training on Safe Motherhood and Responsible Number of trained health
MO, PHN, PHM, BHW MHD
3. To improve the health status Parenthood personnel
of the population particularly
the more vulnerable groups
(infants, children and
childbearing mothers)

Reproduction of IEC materials for distribution to the Health Center clients (mothers, Number of IEC materials
MHD
different health centers children, others reproduced and distributed

1-7
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Number of residents given

Mobile Counselling through Community Immersion Community residents MHD
counselling service

Number of Service Providers

To improve reproductive health Training/Update on Common Reproductive infection Service providers trained on Common MHD
of the target population towards Reproductive Infection
the attainment of sustainable
development. Community residents, Health Number of persons briefed on
1. To provide primary medical Briefing of KALAHI Projects to all personnel Center Staff, Barangay officials KALAHI Projects
MHD
care and services to its
residents Number of couples practicing
2. To provide adequate and Evaluation of Natural Family Planning/Regular
Coordinators Natural Family Planning MHD
ReproductiveHealth quality health services which Monitoring Method
are promotive, preventive,
curative, and rehabilitative in Couples applying for marriage Number of couples given pre-
nature 3. To Pre-Marriage Counselling license marriage counselling service
MHD
improve the health status of the
population particularly the more
vulnerable groups (infants, 1. Number and percentage of
children and childbearing pregnant mothers who had quality
mothers) pre-natal care
Conduct outreach education to pregnant mothers Pregnant women 2. Number and percentage of MHD
pregnant mothers who had basic
knowledge about pregnancy, child
birth, child care and nutrition

1-8
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Training of Health Center Staff and provide rooms Number of Trained Health
Health Center Staff MHD
conducive for counselling personnel

To improve the health, well-being

and self-esteem of young people
through an integrated service on
health, nutrition and social welfare; MHD, MDSW,
Number of peer groups
To reduce the incidence of Organize peer group Barangay youth groups Barangay
organized
reproductive health problems (pre- Bureau
marital sex, teenage pregnancy,
abortion, early marriage, STD,
HIV/AIDS) and other teenage Number of youth/youth groups MHD, MDSW,
problems such as alcohol and Provision of Adolescent Centers Barangay youth groups given access to adolescent Barangay
AdolescentandYouth centers Bureau
substance abuse
Development 1. To provide primary medical care
and services to its residents
2. To provide adequate and quality MHD, MDSW,
health services which are Number of parents groups
Organize parents groups Barangay parents Barangay
promotive, preventive, curative, organized
Bureau
and rehabilitative in nature
3. To improve the health status of
the population particularly the more
vulnerable groups (infants, children
and childbearing mothers
MHD, MDSW,
Development of one Adolescent and Youth Center Number of youth visiting the
Community youth Barangay
preferably at Earhshaw Health Center center
Bureau

1-9
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment
KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES
To reduce the cancer morbidity
and mortality in Manila through
prevention and early detection
of cases
1. To provide primary medical
care and services to its
residents 2.
To provide adequate and
CancerControlProgram quality health services which
are promotive, preventive,
curative, and rehabilitative in
nature
3. To improve the health status
of the population particularly
the more vulnerable groups
(infants, children and
childbearing mothers)
IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
Reproduction of IEC materials to improve public Number of IEC materials
Community residents MHD
information on cancer reproduced and distributed
Street Roving Campaign Community residents Frequency of street roving MHD
Number of Health Center
Physicians trained on Acid
Training on Acid Wash Cervical Cancer Screening Health Center Physicians MHD
Wash Cervical cancer
screening
Number of physicians re-
Re-training on pap smearing Health Center Physicians MHD
trained on pap smearing
Number of persons given
Provision of supplies community MHD
medical supplies
Regular screening thru pap smearing and acid wash Number of women given
Women 19 -65 yrs. Old MHD
screening regular screening service
Number of women given
Regular breast examination Women 19 -65 yrs. Old MHD
regular breast examination
Number of health personnel
Training of key personnel on Hospice Care Health personnel MHD, DOH
trained on hospice care
MHD,
Number of hospitals accepting
Coordinate with hospitals for early referral of cases Hospitals Referred
referral cases
Hospitals
1-10
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Strengthen community action and Developing Number of actions taken to

community MHD
personal skills increase public awareness

HealthEducation To increase community Advocacy campaign on anti-tobacco law of 2001 Number of smokers reminded on MPD, MHD,
Program awareness on health issues (RA 9211) Smokers in public places
RA 9211 MDSW

Chairman of
Members of the Local Health
Convene Local Health Board regularly Number of meetings held the LHB,
Board
Secretariat

Intensify awareness of the importance of blood Number of residents giving

Community MHD
donation voluntary blood donation

To provide adequate supply of

National Voluntary Blood Tapping of schools in the holding of blood letting Number of students giving
safe blood to those who are in students MHD, DepEd
Services Program activities voluntary blood donation
need

Door to door campaign with meeting of school officials for Retained and other potential blood Number of potential blood donors
MHD, DepEd
other health related programs donors giving voluntary blood donation

Increase awareness of the community regarding Numbef of persons aware of

Community MHD
leprosy leprosy as a health problem

To sustain elimination of
Leprosy Control Program leprosy as a public health All persons with skin Number of persons positive of
Identify patients with cardinal signs of leprosy MHD
lesion/diseases leprosy
problem

MHD,
Referral of patients with deformities to rehabilitation All persons with cases of Number of patients referred to
Referred
centers deformities rehabilitation centers
rehab centers

1-11
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Number of malnourished children

Supplementary feeding Malnourished children MHD, MDSW
given supplemental feeding

Number of lactating infants given

Micronutrient supplementation: Vit. A Lactating infants 9-11 months MHD
micronutrient supplementation
Nutrition Services To eliminate malnutrition
Number of children given
Deworming of identified children Identified children MHD
mebendazole

Sustained monitoring of iodized salt campaign in all public All public markets and Number of market sellers MHD, Market
markets and talipapas Talipapas exclusively selling iodized salt Administration

Katok-Buntis sa Bahay-Bahay Pregnant women Number of pregnant women visited MHD

Unlicensed/unregistered lying-inNumber of lying-in clinics
Licensing of all lying-in clinics
clinics licensed/registered
To reduce mother and child
Maternal and Child Care Business
mortality
Promotion,
PHILHEALTH accreditation of all lying-in clinics for PHILHEALTH unaccredited Number of lying-in clinics MHD
maternal health package services lying-in clinics accredited with PHILHEALTH

Number of patients given health

Facilities Improvement To provide efficient health Rehabilitation and/or upgrading of hospitals and health Residents needing health care care services in upgraded and/or
MHD, CEO
Program services centers services rehabilitated hospitals and health
centers

To provide efficient special

Program for Senior Senior Citizens needing special Number of elderlies given special
health care services to the Establishment of Geriatrics Ward for Senior Citizens MHD
Citizens health care services health care services
elderlies

1-12
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
A.SERVICEDELIVERY
A.1.DISEASEFREEZONEACTIVITIES
1.Preventionandcontrolofhumanrabiesthrough
Animalbitevictims ProvidePEPtoanimalbitevictims MHD,DOH
provisionofPostExposureProphylaxis(PEP)

2.MassDogImmunization Petowners No.ofdogsvaccinated MHD,VIB

I.RABIESELIMINATION
Toreduceincidencerateofrabies
ANDCONTROLPROGRAM
3.AdvocacyforResponsiblePetOwnership Petowners 100%petownerlectured MHD

4.EstablishmentofAnimalBiteCenter humanvaccinated 100%humanvaccinated MHD

Casefinding hyperendemicareas no.ofnewcasesdetected MHD

II.LEPROSYCONTROL Toreduceprevalencerateof
PROGRAM leprosy
increasesno.ofnewcasesthat
Casemanagement Newcasesfound MHD
completedtreatmentontime

1-13
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
A.2.INTENSIFIEDDISEASEPREVENTIONANDCONTROL
1.ProvisionofBasicDirectlyObservedTreatmentforSCC(DOTS)servicesandotherDOTSfacilities(privateclinics)forcase
a.ProvisionofTBDiagnosis Healthcenters/otherDOTS Numberofnewsmear(+)cases
b.Provisionof1stlineantiTBdrugs patients
Numberofnewsmear+cases
c.SupervisedTreatment:DirectlyObservedTreatment initiatedtreatmentwhowere
patients
(DOT) cured(CureRate)

d.DataManagement
No.ofDOTSfacilitiescertifiedand MHD
e.CertificationandaccreditationofDOTSfacilities(NTP healthfacilties
accredited
MOPDepartmentMemoNo.45s.2004)

I.TBPREVENTIONAND TodecreaseMorbidityand f.ExternalQualityAssuranceofDSSM(NTPMOPA.O.

MedicalTechnologists NumberofMedtechstrained
CONTROL MortalityRate 0019s.2007)

2.EstablishmentofHospitalDOTS

Numberofhospitalsparticipating
Public&privatehospitals
inDOTS

a.ProvisionofBasicDOTSServices Numberofnewsmear+cases MHD

initiatedtreatment(Case
Patients detectionRate)
Numberofnewsmear+cases
initiatedtreatmentwhowere
cured(CureRate)

1-14
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
A.2.INTENSIFIEDDISEASEPREVENTIONANDCONTROL
3.ProvisionofDOTSServicesforVulnerableGroups:MDRTBpatients,Children,prison/jails
a.ForMDRTBpatients
NumberofMDRTBdetectedand
1)Provisionofdiagnosisservices:a.TBculture,b.Drug
SusceptabilityTest(DST) given2ndlineantiTB
cases drugs
2)Provisionof2ndlineantiTBdrug(PMDTA.O.2008 MHD
NumberofMDRTBcured
0018)
b.Forchildren:
1)ProvisionofPPDforTST
NumberofchildrenwithTB
2)ProvisionofpediatricantiTBdrugs children
detectedandgiventreatment
I.TBPREVENTIONAND TodecreaseMorbidityand (A.O.20080011)
CONTROL MortalityRate c.Forprisons/jails

1)ProvisionofdiagnosisthroughDSSMornetworking Numberofinmates/prisoners
withlocalmicroscopycenter(NTPMOPA.O.2009003) withaccesstoDOTSservices
inmates/prisoners
MHD,BJMP
NumberofinmateswithTB
2)Provisionof1stlineantiTBdrugsandDOT
detectedandgiventreatment

3)Establishedreferralnetworkwithotherprisons/jails %ofreferralnetworks
referralnetworksestablished
andwithotherDOTSfacilities establishedagainsttargets

1-15
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
1.ComprehensiveSTICaseManagementTrainingforprimarypublichealthfacilities
a.TrainingforTOTandmodularforimplementers MDs,Nurses,Midwives,BHWs No.ofhealthworkerstrained

2.EtiologicalmanagementofSTISocialHygienClinic(SecondaryReferralLaboratory)

a.Training/capacitybuilding MedicalTechnology No.ofhealthworkerstrained

b.LaboratoryServices GCandHIVcases 100%GCcasestreated

3.VoluntaryHIVCounselingandTesting(VCT)

II.HIV/AIDSANDSTI Toreduceprevalencerateof a.CapacityBuilding MHD

MD,Nurse,BHW No.ofhealthworkerstrained
PREVENTIONAND HIV/AIDS/Gonorrheaamongthe
CONTROL highriskorvulnerablegroup

HIVTestingCentersand noofHIVTestingCentersand
treatmenthubs treatmenthubswithlinkage
b.LinkagetoaccreditedHIVtestingcentersand
treatmenthubs

NumberofcasestestedforHIV
patients/cases
andgiventreatment

c.TrainingofMedicalTechforHIVProficiency MedicalTechnologists NumberofHIVProficientMedical

d.IntensifiedVoluntaryCounselingandTestingVCTand
4.100%CondonUseRate MHD,LOCAL
a.CapacityBuilding LocalAIDScouncils, No.ofhealthworkerstrained AIDSCOUNCIL

1-16
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment
KKKKEYPROJECT
III.Emerging/Reemerging
InfectionsControlServices
(SARS,Meningococemia,
AvianFlu,H1N1etc..)
1-17
KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
No.ofcasesnotifiedtohealth
ofallcases,barangays
units.
1.DiseaseSurveillance:notification,investigation&
contacttracing
No.ofbarangayscoveredby
barangays
contacttracingservices
2.TreatmentServices(prophylaxis) Personswithinfection No.ofcasesgiventreatment
Toreducecasefatalityof
MHD
emerging/reemergingdiseases
3.Conductofinformationdisseminationanddistribution
households %ofhouseholdsreached
ofIECmaterialsforimmediatepublicinformation
4.Establishreferralsystem/linkagestoprivatehealth privatehealthfacilitieswith %ofprivatehealthfacilitieswith
facilities establishedlinks establishedlinks
5.Developthepreparednessandresponseplanfor Approvalandimplementationof
Manilaresidents
emergingandreemerginginfections plan
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
1.EnvironmentalSanitation&vectorcontrol

a.Promotionofthe4'oclockhabit highriskareas No.Ofhighriskareasreached

b.Promotionofothermethodsofprevention highriskareas No.Ofhighriskareasreached

c.Conductofcleanupdrivessuchasdecloggingof
highriskareas No.Ofhighriskareasreached
canals,etc.

d.Strengthenlinkageswithschools,etc.Toensure
schools/institutions No,ofinstitutionsreached
maximumreachofpromotionalactivities

2.Managementofcases
IV.DENGUEPREVENTION
Toreducedenguefatalityrate a.Ensureavailabilityofsuppliesfortreatment publichealthfacilities %ofpublicfacilities MHD
ANDCONTROL

b.Strengthenreferralsystemtootherpivatehealth
privatehealthfacilitieswith %ofprivatehealthfacilitieswith
facilitiesforfurthertreatmentifnecessaryandadequate
establishedlinks establishedlinks
supplyofbloodplatelets

c.Conductofmassblooddonations blooddonationactivities No.ofblooddonationactivities

d.Databaseforblooddonors bloodbeneficiaries Databaseestablished
e.Setupthelarvitrapanddeterminelarvitrapindexand
households DecreasinDenguecases
adultproductivityindex
f.ReactivationofBarangayHealthEmergency&
barangays No.ofemergenciesresponded
ResponseTeam(BHERT)
No.ofpestcontrolworker
TrainingforCertifiedPestApplicators pestcontrolworker
trained

1-18
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment
KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES
A.3.IMPROVEMENTOFMATERNAL,NEONATAL,CHILDHEALTHandNUTRITION(MNCHN)
1.Toreduceinfantmortalityrate 1.Expandedprogramonimmunization
2.Toreduceneonatalmortality
rate
3.Toreduceunderfivemortality
rate
4.ToreduceprevalenceRateof
IronDefiicinecyAnemiaIDA
5.Toreduceprevalencerateof
VitaminADifficencyD(VADD)
I.CHILDHEALTH
PROGRAM
6.Toreducepercentageoflow
birthweightinfants
7.Toreducepercentageofunder
b.Conductofdewormingactivities
5underweights
8.Toreducepercentageof
proteinenergymalnutrition
among05yearsoldbasedon
weightforageanthropometric
measurement
1-19
IDENTIFIEDACTIVITIES TARGETBENEFICIARIES
01yearsoldchildren
2.Exclusivebreastfeeding 06monthsoldinfants
healthfacilitiescomplyingwith
3.IMCI
IMCIprotocol
newbornsprovidedessential
4.EssentialNewbornCare
newborncare
#ofchildrenstarted
5.ComplementaryFeeding complementaryfeedingat6
months
a.ConductofvitaminAandironsupplementation
Prescoolers,
activities
preschoolers
c.Conductofsupplementalfeedingprogramtopre numberofunderweightpre
schoolers schoolers
d.Conductofoperationtimbangandfollowupweighing preschoolers
e.Conductofmothersclasses mothers
f.Informationeducationcampaignonbreastfeedingand
households
childnutrition
EXPECTEDOUTPUT LEADAGENCY
No. of 0-1 years old FIC
No. of 0-6 month old children
exclusively breastfed
No. of public health facilities
complying with IMCI protocol
No. of on newborns provided
essential newborn care
% of 6 months old infants given
complementary foods
MHD
% of pre-schoolers given
vitamin A and iron tablet
supplements
% of pre-schoolers dewormed
% of underweight pre-
schoolers given supplemental
feeding
% of pre-schoolers who
underwent opration timbang
No. of mothers who attended a
mothers class
No. of households reached
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
No,ofwomens'healthteam
1.FormationofWomens'HealthTeam womens'healthteam
formed
Advocacyonproperbirthspacing households %ofhouseholdsreached
%ofpregnantmotherswith4pre
4prenatalvisits pregnantmothers
natalvisits
%ofpregnantmothersgivenat
Provisionofatleast2dosesoftetanustoxoid pregnantmothers
least2dosesoftetanustoxoid

No.ofhealthfacilities(publicand
2.BEMONC/CEMONCaccreditationbyPHICfor
healthfacilities private)BEMONC/CEMONC
maternitycarepackage
accredited
1.Toreducenumberofmaternal
BEMOC/CEMOCtrainingforhealthpersonnel healthpersonnel No.ofhealthpersonneltrained
mortalityratefrom0.54%to
0.30%2. 3.ContraceptiveSelfReliance
Toreducepercentageofiron
deficiencyanemiainpregnant No.ofcoupleswhoattended
a.Conductofresponsibleparenthoodseminars couples
II.MATERNALHEALTH women responsibleparenthoodseminars MHD
3.ToreduceTotalFertilityRate
(TFR) No.ofcouplesprovidedwithFP
b.ProvisionofFPcommoditiesandservices couples
4.Toreducenumberofmaternal commoditiesandservices
mortalityrateamongwomenless
Approvedplanfor
than24yearsofage c.CSRplan Manlaresidents
implementation
4.StrengthenPrivatePublicpartnership
a.Trainingofprivatemidwives
b.InstitutionalizingMNCHNinprivatecompanies privatefacilitieswithlinks No.ofwomenreached
c.Establish/strengthenreferralsystem(annualmeetings
withprivateMDs)
4.AdolescentRHprograms
No.ofreproductivehealth
a.Reproductivehealtheducationcampaigns Womenofreproductiveage
campaigns
b.Peercounselling peercounsellingsession No.ofpeercounsellingsession
c.Capabilitybuilding youthcounselors %ofyouthcounselorstrained

1-20
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment
KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES
A.4.HEALTHYLIFESTYLEANDMANAGEMENTOFHEALTHRISKS
1.Toreducemortalityand
injuriesfromaccidents
2.Toreducemortalityratefrom
CardioVascularDiseases
I.ADVOCACYCAMPAIGNS
3.Toreducemortalityratefrom
FORRISKBEHAVIORS
Cancer
4.Toreduceincidence,mortality
andmorbidityassociatedwith
accidentsandinjuries
II.WATERAND ReduceIncidence&Mortality b.HHwatertreatmentforHHswithoutaccesstosafe
SANITATIONPROGRAMS fromDiarrhealDiseases
1-21
IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
1.RiskAssessment&screening generalpublicadults
No.ofindividualsscreened
2.RiskManagemnt community
3.CampaignforphysicalactivityandHL community No.ofcampaignsconducted
4.Promotehealthydiettoincludereducesalt,sugar&
highriskindividuals #ofindividualsreached
fatandincreasefruitsandvegetables
1.Inspectionofallwatersystem
No.ofestablishmentscollected
2.Collectionandsamplingofwater establishments
andsampledwater MHD
3.Waterdisinfection
No.ofcontaminatedwater
a.Sourcedisinfectionforcontaminatedwatersources
sourcesdisinfected
households
No.ofHHswithoutacesstosafe
water waterprovidedwatertreatment
4.Issuanceofpermit
a.watersiteclearance community No.ofwatersiteswithclearance
No.ofcertificateofpotability
b.Certificateofpotability community
issued
No.ofsanitarypermitforwater
c.Sanitarypermitforwaterrefilling community
refillingissued
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix1:KALUSUGANNGKATAWANATKATAUHAN(HealthSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
1.InstitutionaliztionofCitylEpidemiologicaland
Manilaresidents CESUorganizedandinoperation
SurveillanceUnit(CESU)

a.Passageofordinance/resolutionfortheCreation
Manilaresidents Levelofimplementation
ofESU
DRUs(healthcenterfacilities:
2.EstablishmentofDiseaseReportingUnits(DRU's) CESU,Local,Natl.&private No.ofDRUsorganized
hospitals)

a.SigningofMOAonregularreportingofnotifiable
A.5.SURVEILLANCEAND Reduce case fatality and Barangays MOASigned
diseases MHD,CITY
EPIDEMICMANAGEMENT prevalence rate during
COUNCIL
SYSTEM epidemics
3.Establishmentofsurveillancesystem Barangays SurveillanceSystemEstablished

Healthpersonnel(
a.Capabilitybuildingondiseasesurveillance(PIDSR) No.ofpersonneltrained
doctors,nurses,midwives,BHWs)

No.ofconsultativemtgs.with
b.NetworkingwithDRU'sandotherpartneragencies Community
DRUs

1-22
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix2:KARUNUNGAN,KULTURAATPALAKASAN(EducationSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
Construction of additional vocational and technical schools Poor but deserving students Number of students enrolled DepEd, LGU

Students, faculty, non-teaching Number of school buildings/rooms DepEd,

Rehabilitation of dilapidated school buildings/rooms
personnel rehabilitated DEPW

Skills training of school heads and district supervisors on School heads and district Number of school heads and
DepEd, LGU
teacher mentoring and school supervision supervisors / Students district supervisors trained

Elementary and High Schools

Provision of science kits for elementary & high schools Number of science kits distributed DepEd, LGU
Students
Orientation of parents on the Alternative Delivery Mode Number of parents given
Parents DepEd
Implementation orientation
To provide access to quality
primary, secondary and Qualified teachers and office Number of teachers and office
Improvement of Hiring of additional teaching and non-teaching staff DepEd, LGU
vocational and technical personnel / Students staff hired
Education
education to school-aged
Students, faculty, non-teaching Number and quality of teaching
children Provision of updated teaching aids and supplies DepEd
personnel aids and supplies provided
Result of the assessment and
Strengthen primary and secondary school curriculum Students evaluation of the present and proposed DepEd
curriculum

DepEd,
Brigada Eskwela Campaign Students % increase in enrolment
Barangays

Student Tracking System Drop-outs % decrease in drop out rate DepEd

Mobile education Out-of-school youth Number of OSY reached DepEd
Number of unemployed youth
Alternative Education Program Unemployed youth DepEd
reached

Heritage Topromoteheritage Increaseawarenessonheritage

CelebrationofHeritageConsciousnessWeek PublicSchoolStudents DepEd
Consciousness/Awareness consciousnessamongourpeople amongourstudents

SportsDevelopment Forahealthywellbeing SportsFestival StudentsandCityHallEmployees Numberofparticipants DepEd,MASCO

ParksandRecreation Numberofparksandplaygrounds
Forahealthyenvironment Improvement/RehabilitationofParksandPlaygrounds Manilaresidents PRB
Development improved/rehabilitated

1-23
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix3.1:KALIGTASAN,KAPAYAPAANATKAAYUSAN(DisasterManagementSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
1.HEMS
1.Organization/institutionalizationofHealthEmergency
organized/institutionalized City
ManagementSystem(HEMS)2.
Tomitigatetheeffectsofnatural 2.CWHSDisasterPreparedness Administrator's
DisasterMitigation FormulationofCWHSDisasterPreparednessand Manilaresidentsandemployees
calamities andPreventionPlanformulated Office,MHD,
PreventionPlan
3.Numberofdisasterdrills MDSW,DEPED
3.Conductdisasterdrills
conducted
Tominimize/reducethenumber 1.Conductregularinspection ManilaFire
FirePrevention/Protection Manilaresidents Numberofstructuresinspected
offireincidence 2.AnnualFireDrill Department

1-24
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix3.2:KALIGTASAN,KAPAYAPAANATKAAYUSAN(ProtectiveServicesSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
Better
City
Governance/Restoration of Torestorethetrustofthe Number of computer units
Computerization All line agencies Administration
Public Trust in the City publicinlocalgovernance installed and operational
Government Office
Number of crimes and other
Purchase of additional mobile/patrol cars Communities crime related incidences MPD, LGU
responded to
Number of apprehensions and
Provision of police equipment and supplies Police personnel MPD, LGU
crimes solved
Intensified drive against drug trafficking Community Number of apprehensions MPD, LGU
Administration's all-out
To maintain peace and order in Number of crime related
fight against crime (law Police visibility Crime prone areas MPD
our communities incidents
and order)
Street lighting Communities Number of street lights installed LGU
Training and re-training of police personnel on the Number of police personnel
Police personnel MPD
latest techniques on police matters trained and re-trained
Number of police/fire personnel
Hire additional police/fire personnel Community MPD, LGU
hired
Activate, train and mobilize barangay tanods for Number of barangay tanods
Barangays MPD, LGU
Administration's all-out peacekeeping activities trained
To maintain peace and order in
fight against crime (law Number of barangays
our communities Conduct disaster mitigation and preparedness
and order) Barangays conducted training on disaster LGU
training in the barangays
mitigation
Number of fire hazard
People living in fire hazard
Fire Prevention Program Orientation communities given fire MFD, LGU
communities
To prevent/minimize negative prevention program Orientation
Fire Mitigation
consequence of fire Immediate response to
Purchase of additional fire-fighting equipment Communities MFD, LGU
emergencies
Training and re-training of fire fighting personnel Fire personnel Quality of training modules MFD, LGU

1-25
KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix4:KAPAKANANGPANLIPUNANATPROGRAMANGPABAHAY(SocialWelfare&HousingSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

- Provision of ECCD packages to day care Day Care Centers and pre- Number of ECCD packages
MDSW
centers school children distributed

- Provision of resource materials to the mobile Mobile DCCs and pre-school Number of resource materials
MDSW
day care centers children distributed

Early Childhood Care - Training of new Mother-Teacher Volunteers Pre-school children Number of volunteers trained MDSW
and Development To provide appropriate social
(ECCD) services:
a. Through enhance capabilities
and social functioning of ECCD Centers and pre-school Number of ECCD Centers
- Monitoring of ECCD Centers MDSW
individuals and communities for children evaluated and assessed
self-improvement and self-
reliance.
b. Afford residents with an Number of pre-school children are
- Maintenance of existing Day Care Centers Pre-school children MDSW
efficient and effective service enrolled in the day care centers
through creativity, vigor and
excellence in performance
among employees
Residential Care 24 hrs. Number of children in conflict with
operation of the Manila Youth Reception Center (MYRC) Children in conflict with the law the law are provided with MDSW
for children in conflict with the law assistance
Children in Need of Special
Protection

24 hrs. operation of the Reception Action Center (RAC) for Number of children, street dwellers
All rescued street children, street
street children, abandoned & neglected street families, and street families given after care MDSW
dwellers and street families
mendicants, etc. services

1-26
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix4:KAPAKANANGPANLIPUNANATPROGRAMANGPABAHAY(SocialWelfare&HousingSubSector)contn
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY
Number of street children, street
24 hrs. operation of the Boys' Home, Girls' Home and All rescued street children, street dwellers and street families are
referred to and given shelter at the
MDSW
Foundling Home in Manila Boys' Town Complex dwellers and street families
complex

Number of indigent children given

educational assistance/ Number of
Educational Assistance to indigent, rescued children Indigent/street children
rescued street children re-introduced to
MDSW
formal schooling

Children in Need of Special To provide appropriate social Victims of child abuse and all
Protection Operation of the six (6) District Councils for the Protection Number of cases provided with
services: reported cases of children in need MDSW
of Children after-care services
a. Through enhance capabilities of special protection
and social functioning of Disaster Relief Program : Provision of
individuals and communities for foodstuff through daily feeding in evacuation centers; socia Victims of disasters Number of familes given
MDSW
self-improvement and self- assistance
services
reliance.
b. Afford residents with an
efficient and effective service Livelihood Program through community-based skills Unemployed, under-employed and Number of constituents given
MDSW
through creativity, vigor and training/capital assistance Out-of-school youth assistance
excellence in performance
among employees
Number of qualified referrals and
24 hrs. operation of the Lualhati ng Maynila (Home for the
Abandoned and neglected elderly rescued cases of abandoned/neglected MDSW
Aged) at the Manila Boys' Town Complex elderlies accomodated at the complex

Programforwomen,
theelderlyanddisabled Number of qualified abandoned
Provision of Social Welfare Cards Abandoned and neglected elderly MDSW
and neglected elderlies

Battered, abandoned women and MDSW, MPD

Program for women in especially difficult circumstances Number of women given
victims of trafficking and illegal (women's
(WEDC) assistance
recruitment desk)
Numberofhousingunits
Lowcosthousing USO
HousingProgramandLand Toprovidedecenthousingtothe constructed/onsitedevelopment
Poorandunderpriviledged
fortheLandless underpriviledged
Awardingoflandtothelandless Numberoflotsawarded USO

1-27
 KKKDevelopmentPillar :KAGALINGANGPANLIPUNAN
Sector :SocialDevelopment

KKKAnchorProgramMatrix5:KAGALINGANSAPAMAMAHALA(LocalAdministrationSubSector)
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES TARGETBENEFICIARIES EXPECTEDOUTPUT LEADAGENCY

Employeeswithexcellenttrack Numberofemployeesgiven CityPersonnel

Awardemployeesforexemplaryservice
recordofpublicservice awards Office
ExcellenceOriented Toinstillexcellenceinpublic
Governance service
Numberofemployeesattended CityPersonnel
Continuingseminars/workshops CityHallemployees
seminars/workshops Office
City
Increasedefficiencyandpublic Administator's
MoralRecoveryInitiative Toinstillselfdiscipline ValuesFormationProgram AllCityHallpersonnel
satisfactiononservicesrendered Office,City
Personnel
Office

1-28
KASAGANAAN NG EKONOMIYA
(ECONOMIC DEVELOPMENT)
COMPILED & WRITTEN BY RODOLFO D. REYES
1. KASIGLAHAN NG KABUHAYAN
(Livelihood, Cooperative Development, Labor and Employment)
2. KAUNLARAN NG IMPRASTRUKTURA
(Public Enterprises, Roads & Bridges, Utilities: Power, Water & Communication)
3. KAAKIT-AKIT NA TURISMO (Tourism Development)
4. KALAKASAN NG KALAKALAN AT INDUSTRIYA (Trade and Industry)
5. KATATAGAN NG KABAN AT PANANALAPI (Fiscal Strength and the Financial Sector)
SECTORAL POLICY ANCHORAGE
The quality of the social services being oered by the present administration requires
a sound economic development agenda to achieve its sustainability. Thus it is inevitable
for the local administration to lay down the blueprint of its proposed economic agenda.
As a policy direction the empowerment of all the factors of production in the economic
sector are given emphasis. The public-private partnership in shaping the local economy
shall take a big role. The institutionalization of the integrated convergence approach in
the management and operation of the local economy, particularly in capital investments
and financing options are secured and guaranteed to be maximized. The full utilization of
untapped available economic resources whether property or policy, (eg. land or buildings,
and revenue generations or financing options) will be surely operationalized to meet the
socio-economic demands of the local population especially the less-fortunate ones. Good
governance in every transaction with the public will be considered a necessity to raise public
service consciousness and awareness. Ultimately, good governance will flourish in local
management and system, thus making it as way of life.
2-1
KASAGANAAN NG EKONOMIYA (economic development) comprehensively covers
all the sub-sectors operating in the economic sector. KASAGANAAAN NG EKONOMIYA
is divided into five (5) Major Anchor Programs, namely: 1) Kasiglahan sa Kabuhayan, 2)
Kaunlaran ng Imprastruktura, 3) Kaakit-akit na Turismo, 4) Kalakasan ng Kalakalan at
Industriya and 5) Katatagan ng Kaban at Pananalapi. Each anchor program captures the
current issues and concerns of its respective situation and responsibly address toward local
economic empowerment and development. The entire economic development tools and
instruments enumerated in this document attempt to translate the citys vision, mission and
goals into reality. The local government is committed to operate as corporate entity attending
and managing public aairs. Above all these economic factors and activities, everything will
be guided by transparency in all government transactions, moreover to economic sector.
The call of the national government to champion the Filipino people towards right
direction, accountability and social responsibility is embedded in this policy direction chosen
by the city government of Manila to undertake. These policy directions and guidelines are
expected to generate multiplier eects in all sectors of the society. The challenges and needs
confronting the income generating agencies and oces of the city to increase revenue
generation in order to sustain its socio-economic services are expected to be minimized if not
eradicated. Manila in its policy consideration boasted and paraded the availability of its huge
human resources with high literacy rates supported and augmented by numerous manpower
training institutions. These economic factors are heavily present in the local economy,
together with the dynamic and responsive economic policy direction. The realization of the
full utilization of these available economic resources will put the City of Manila to its local
economic development, vibrancy and sustainability.
POLICY CONSIDERATIONS
Availability of huge human resources and doubled day-time population In all
the factors of production in an economic system such as land, capital and labor, the latter
determines and dictates the fullest utilization of the other factors of production toward
productivity and economic development. The importance of human resources in the process
of production and market system is the basic element in economic development. The human
resources act as supplier and consumer at the same time. In an economic system its entire
activity emanates and consummated from human resources. The central figure of economic
system, its productivity and development is the economic man. The human resources oer
and shape vast opportunities because everything is working and existing for him. The City
of Manila possesses huge human resources, which is the most important in an economic
system and activity. It is therefore safe and logical to say that the City of Manila is not far from
sustainable development because it possesses the most important ingredient prerequisite in
an economic development. The desire intensity of the participation and productivity of the
human resources is depending on the availability of economic environment, support facilities
and the empowerment given to them.
Presence of training and manpower development center per district The presence
of huge human resources in city demands an empowerment mechanism and facility to
enable them to participate in shaping the local and national economic development. It is for
this reason, that the city provides manpower development centers to address this issue of
empowerment and labor productivity. The result of the empowerment from these mechanisms
and facilities are embedded in the beneficiaries and are manifested from labor productivity
and entrepreneurship depending on the response and capability of the beneficiaries to the
program oered.
High literacy rate The readiness of the labor sector to meet the industry requirement
and demand is determine by high literacy rate. It is obvious that special skills are important
in various industries, but special skills are harness after the obtaining the basic education
and literacy. High literacy rate is the gateway to specialization and active participation of the
huge and available human resources, the center piece of economic system. Providing basic
education towards total human development is one of the primary roles of the government.
It is one of the basic and vital public services. High literacy rates capture the competency of
the labor force to actively participate in shaping the economic development of the city.
Availability of numerous support agencies, facilities and programs as well as financial
assistance from both local and national government- The City of Manila is blessed to cater
the seat of power and governance of the country. It is for this reason that Manila as premier
city receives various programs and assistance from the national government agencies. These
opportunities are augmenting the citys programs and projects toward poverty alleviation
and labor productivity. It is noteworthy to mention that the household targeting system by
the national government that is now working in progress in collaboration with local agencies
to determine the level of government intervention needed to facilitate poverty alleviation
programs and assistance.
Massive proliferation of the informal sector activities The collaborative activities
of the formal and informal sectors generate economic productivity. These dynamics
are obviously seen in trade and retail industry as well as small transport industry. The
complementary activities, services and benefits are producing multiplier eects in the local
economy. The dynamics produce more jobs and livelihood for both the formal and informal
sector. The economic value generated in these activities is immeasurable in the moment,
but the economic eects are felt by the stakeholders. A closer look in the protection and
promotion of the informal sector should be undertaken. The mainstreaming of the informal
sector will capture and enhance the economic partnership being built in their collaborative
activities, and later determine the true value and role of the informal sector. The mere
observance of daily market activities speaks of the great value of the informal sector in the
local economy.
2-2
 ANCHOR PROGRAMS & KEY PROJECTS

A. KASIGLAHAN SA KABUHAYAN
(Livelihood, Cooperative Development, Labor and Employment)

1. Objectives
Operation of Manila Business Center (One Stop Shop)- Business-friendly Decrease poverty rate into acceptable level.
environment is part of what we called city marketing and eradication of bureaucratic red- Decrease unemployment rate to single digit
tape which is conducive and alluring to investors, capitalists and businessmen. Investment Increase and widen program beneficiaries of TESDA and other related agencies
mechanism and facility like this promote and value the importance of the business sector. Capture and mainstream informal sectors performance and productivity
Local economic vibrancy depends on the outpourings of private investments and the level
Create and provide investment friendly environment alluring to business sector
of business confidence. This is the kind of character the city government is trying to project
before the business sector. Provision of healthy, friendly working and business environment Decrease operation of illegal businesses in the city
boots economic development. Need to say that caring for the business sector, its promotion Decrease crime rate
and protection is the city primary concern.
2. Strategies

Livelihood, Labor & Employment and Poverty Alleviation

Intensive Peace and Order Campaign There is nothing conducive in the promotion
of sustainable development than to have a peaceful and harmonious environment. If
everybody is empowered, productive and actively participating in shaping the development
of local economy, how can criminal activities exist and propagate, if poverty, which is the
number one enemy of the society, is eliminated or controlled. All systems are enhanced to
promote public safety. Police force auxiliary programs, police protection gadgets and other
support equipment are availed to ensure the safety of the community. Having a less than 2%
crime rate in highly urbanized city like Manila is almost a zero crime rate community. The
peace and order situation in the city is attractive to investors and business sector. It is like
sweetener to them.
Consolidate eorts, programs and projects toward poverty alleviation
Enhance PESO capabilities to serve more beneficiaries, both employers and
employees.
Intensify attractiveness of TESDA programs and projects to empower and produce
more potential labor sector and potent entrepreneurs.
Regulate and educate informal sector towards responsible and
productive citizenship
Cooperative Development
Increase awareness and campaign in the importance of Cooperative Development,
and help organize potential beneficiaries and groups

Formal Economy

Intensify apprehension of illegal businesses operation to protect consumers and

legitimate businesses
Formulate comprehensive plan and action to further create investment friendly
environment.
Intensify police protection services and support related activities.

2-3
 B. KAUNLARAN NG IMPRASTRUKTURA
(Public Enterprises, Roads & Bridges, Utilities: Power, Water & Communication)

1. Objectives

Public Enterprises
Increase existing Public Market stallholders occupancy rates
3. Key Projects Upgrade VITAS slaughterhouse facilitys accreditation to Triple A
Capture and serve at least 70% of meat dealers operating in the city
Livelihood, Labor & Employment and Poverty Alleviation
Roads and Bridges and Utilities
PESO Employer-Employee Matching Data Bank Ensure the maintenance if not enhance of the 95% performance and condition of
TESDA Community Reach-Out Program the existing roads and bridges
Organize and mobilize the workers of the informal sector by sub-sector Minimize road users related crime, violence and accidents.
Regulation and identification of small transport and vending sites Decongest trac flow in the city
Increase and develop mass transport oriented mechanism and support system.
Cooperative Development Minimize proliferation of unregistered public vehicles and illegal road usage
Integrate and converge all public-private services objectives, program, projects and
Creation and publication of modular Cooperative Development trainings and activities
program 100 % installation of water and power services in all barangays & household units
Enhance and improve monitoring road related activities
Formal Economy
Waterways and Railroad Network
Livelihood Adoption Program Expansion of alternative mass transport
Creation of Inter-Agency Taskforce to apprehend illegal businesses
Formulation of Manila Investment Act 2. Strategies
Creation of Manila Financial Center
Public Enterprises
Encourage vendors to occupy Public Market stalls to decongest on street vending
Formulate and develop VITAS slaughterhouse to upgrade its accreditation into
triple A and energy saving facility
Institute policy direction and reform to eect the Memorandum of Agreement
of all stakeholders in livestock industry with the City Government of Manila to
ensure good and healthy meat supply in the city

2-4
 C. KAAKIT-AKIT NA TURISMO (Tourism Development)

Roads & Bridges and Utilities 1. Objectives

Maintain road improvement and development Develop Consolidated (National & Local) Long-Term Comprehensive
Upgrade drainage system and existing flood gates operation
Tourism Master Development Plan
Liberate and decongest road use from other non-transport related activities
Enforcement of all trac rules and regulations Increase Histo-Cultural Appreciation & Awareness
Submit, integrate and coordinate all national public and private plans, programs, Increase Tourism- Related Support Facilities
projects, and activities to the local government to consolidate the eorts to ensure and Restore and Re-Use Identified Histo-Cultural Buildings
maximize general publics welfare Promote Public Safety
Expand installation of CCTV camera around the city
2. Strategies
Waterways and Railroad Network Conduct workshop with the stakeholders to develop the Consolidated Long-term
Prepare and formulate alternative mass transport plan in the city Comprehensive Tourism Master Development Plan
Actively involve the education sector to participate in Histo-Cultural Appreciation &
3. Key Projects Awareness Program
Regularly organize histo-cultural events and program
Public Enterprises Institutionalize integrated converge approach to develop responsive, attractive and
Full Occupancy Public Market Stall Program doable marketing strategies towards tourism promotion
Rehabilitation of VITAS slaughterhouse and Waste Water Treatment Plant Develop city-tour packages based on the zoning ordinance histo-cultural overlay
MOAs with Livestock Industry Stakeholders Initiate restoration campaign of various histo-cultural buildings and places to
Creation of Meat Inspection Taskforce
increase its significance awareness and productivity
Public Enterprise Marketing Policies and Strategies Document
Safeguard probable tourist destination from any criminal elements and activities
Road & Bridges and Utilities Intensify local accreditation and promote tourism-related support facilities located
Road Improvement Program in the city
Flood Gates and Drainage System Improvement Program
Road and Sidewalk Clearing Program Integrated Convergence Program 3. Key Projects
Road Network and Activities Security Program Consolidated Long-Term Comprehensive Tourism Master Plan
Inter-School Histo-Cultural Awareness Competition Program
Waterways and Railroad Network Tourism Active Group Sector (TAGS/ Public-Private Partnership)
Formulation of Integrated Mass Transport Plan Incentives Holidays and Packages Policy Program for histo-cultural buildings
restoration and re-use campaign
Recorded City Profile Presentations for Foreign and Local tourists
Walking Tour Projects
Installation of CCTV cameras in tourism destination areas and increase police
visibility
Creation of Taskforce Pasiglahin ang Turismo

2-5
D. KALAKASAN NG KALAKALAN AT INDUSTRIYA (Trade and Industry) E. KATATAGAN NG KABAN AT PANANALAPI (Fiscal Strength and Financial Sector)

1. Objectives
Promote labor intensive non-pollutive non-hazardous industry 1. Objectives
Strengthen small-scale enterprises Avoid and discourage deficit spending
Mainstream the informal sector in the economy Streamline government structure
Provide responsive and empowered labor-force Re-structure and empower local fiscal management agencies, eg. Local revenue
Institutionalize business-friendly environment generation agencies and public enterprises
Realized One Town One Product Program Increase Local Revenue Generation

2. Strategies 2. Strategies
Encourage and intensify capability mechanism and support infrastructure facilities
to promote e-commerce and services Encourage e-commerce in procurement system
Encourage, coordinate and cooperate with utility companies to widen investment Initiate streamlining of local government agencies
in the development and installation of e-commerce support facilities and Intensify existing revenue generation management policy and eorts
infrastructure to provide the citys requirement Rebuild public enterprises competitiveness
Encourage small-scale enterprises seminar workshops and promotional events Institute business friendly investment policy
Intensify accreditation of all SMEs operating at the level to promote SMEs data Coordinate and integrate capital investment plan for the city of both local and
banking system, enhance marketing strategies and consumer protection national undertaking
Institute business-friendly policies and projects Identify, select and maximize available financing mechanism options to undertake
Intensify the promotion and protection of the informal sector towards economic capital investment program
mainstreaming Develop integrated and consolidated local fiscal management policy to maximize
Identify, select and adopt One Town One Product Policy the citys revenue generation potentials
Trac Enforcement Policy review and assessment
Access relevant national programs and projects 3. Key Projects

3. Key Projects E-commerce Procurement System Operation

Creation of Business Economic Zones Management Audit Initiative Program
Organize Regular SMEs Promotional Events Manila Investment Act
Operation of SMEs Data Banking System GIS Operation
Operation of Manila Business Center Satellite Oce List of BOT Projects and other Public-Private Partnership Financing Projects
Manila Investment Act Prioritized and coordinated local and national projects
Revised Manila Revenue Code Tax Holidays and Incentives Packages Program (THIPP)
Regulation of the Informal Sector
Revised Trac Enforcement Policy
Installation and Operation of Geographic Information System (GIS)
Formulation of Manila Investment Act
Revision of Manila Revenue CodePLUS Program Product Labor Unified System-
Consolidated Data Banking System for labor, product demand and supply
OTOP Implementation
National DTI-PPAs Implementation

2-6
 POLICYCONSIDERATION

STRENGTHSWEAKNESSESOPPORTUNITIESTHREATSANALYSIS

A.KASIGLAHANSAKABUHAYAN

STRENGTHS WEAKNESSES
Availabilityofhugehumanresources Doubledigitunemploymentrate
Highliteracyrates Ballooningandmassiveinformalsectorgroupsparticipation
Presenceoftrainingandmanpowerdevelopmentcentersandalternativelearning
HighPovertyincidence
system
Availabilityofnumerouspovertyalleviationsupportagencies,facilitiesandprograms Lowparticipationrateinthegovernmentpovertyalleviationprogramandtrainings
Intensivepeaceandordercampaign Lackorweakinformalsectorplanandpolicy
Presenceofhugeandactiveinformalsectorgroup Weaklocallabormarketcompetitiveness
Disorganizedinformalsectorgroup
Bureaucraticredtapeandactivecorruptofficials

OPPORTUNITIES THREATS
Presenceofnationalgovernmentpovertyalleviationprograms Continuouslocalmigrationproblem
ActiveparticipationofNongovernmentorganizations,privatesectorinpoverty
Proliferationofsyndicatedbusinessactivities
alleviationadvocacyandprogram
Existenceandpresenceofinternationalcommunityassistanceforpovertyalleviation
Massivedevelopmentofnearbyregions,cityandmunicipalities
campaign

2-7
B.KAUNLARANNGIMPRASTRUKTURA

STRENGTHS
Presenceandoperationofpublicenterprises
Goodroadnetworkcondition
Variousexistingmodeoftransportation
Existingfloodgatesandpumpingstation
Activepresenceofutilitycompanies
Plentyofexistingnaturalwaterways
Localgovernmentstructuralcapabilityforpublicworksinitiatives
PresenceofPortAreaOperation
Presenceofreusablehistoculturalbuildingsandstructure
Presenceoflocalenvironmentallawsandordinances
Presenceofmaterialrecoveryfacility
WEAKNESSES
Lackoflocalpolicytoencourageandredevelophistocultutalbuildingsandstructure
Pollutedandcongestednaturalwaterwaysduetothepresenceoftheinformalsettlers
Lackofopenspaceforfuturedevelopment,congestedareas
Presenceoffloodproneareas
Poormaintenanceofpumpingstationandfloodgates
Poorenforcementofzerowastemanagementprogram
Proliferationofroadusersviolations
Uncoordinatedonstreetdiggings,projectactivitiesanddevelopment

OPPORTUNITIES THREATS
Availabilityofnationalagenciesinfrastructureproject Presenceoflocalgovernancecompetition
Availabilityoffinancialoptionsandmechanismforinfrastructureproject Exodusofbigcompaniesfromthemetropolis
Availabilityofcongressionalfunds Superregionpolicydirectionofthenationalgovernment
Privatesectorinitiatives

2-8
 C.KAAKITAKITNATURISMO

STRENGTHS WEAKNESSES
Richinhistoculturalevents,structuresandplaces Lackoflocaltourismpolicydirectionandplan
Plentyoftourismsupportfacilitiese.g.restaurants,malls,scenicspots,openparks, Poorintegrationofpolicyandcoordinationbetweenregionalandlocaltourism
banksandhotels agencies
Presenceofthevariousmodeoftransportation
Lowcrimerateandpolicevisibility
Presenceoftheentertainmentcenter
Presenceofportareaoperationandservices
Availabilityofsoundandresponsivesocialandhealthservices
Venueofinternationalevents

OPPORTUNITIES THREATS
Proactivetourismnationalagency Developmentoftourismandentertainmentcenteroutsidethecity
Venueofinternationalevents Developmentofsuperregions
Nationalgovernmentsupportinfrastructureprojects Presenceoflocalgovernmentcompetition
Proactivetourismstakeholderssector
Venueofnationaleventsandcelebrations

2-9
D.KALAKASANNGKALAKALANATINDUSTRIYA

STRENGTHS WEAKNESSES
Robustlaborforce Proliferationofillegalbusiness(tradeandindustry)operation
Strongserviceindustrysector Presenceofbureaucraticredtapeandcorruptofficials
Massivetransportationandstoragefacilities Lacklocalindustryprogramandpolicy
Presenceofinternationalanddomesticportarea Lackofinitiativetoaccessnationalprograms
Presenceofvariousmodeoftransportation Neglectedindustrysector
Retailandtradingcenter Exodusofsomeindustrysubsector
Presenceofvariouschambersofcommerce
Robustfinancialdistrictbanking/nonbanking
Accessibletointernationalanddomesticairports
Massiveeducationalfacilities
Presenceofunderutilizedlandedestateforareadevelopment

Dynamicsandsynergyeffectsbetweentheformalandinformalsectorproductivity
Doubleddaytimepopulationdemandsidepotential

OPPORTUNITIES THREATS
Availabilityofnationalgovernmentprograms Developmentofsuperregions
Presenceoforganizedtradeandindustrysectorsgroup Exodusofsomeindustrysubsector
Doubleddaytimepopulation

2-10
 E.KATATAGANNGKABANATPANANALAPI
STRENGTHS
Richinrevenuegenerationpotentials
Operationofpublicenterprises
DesignationasspecialclasscityorLGU
ManilaRevenueCodeexistence
Presenceofinternationalanddomesticportarea
Massiverealestatedevelopment
OPPORTUNITIES
Availabilityofcapitalinfrastructurefinancingoptionsandschemes
Availabilityofcongressionalfunds
Politicalaffiliationwiththeseatinpower
Attractivenesstofinancinginstitutions
2-11
WEAKNESSES
Underutilizedrevenuegenerationpotentials
Hugebureaucraticstructure
Plentyofnonperformingassets
Presenceofbureaucraticredtapeandcorruptofficials
Absenceofgeographicalinformationsystem
Underutilizedinfrastructureinvestmentprioritiesandprogramming
Lackofenforcementintrackingandconvictingtaxevaders
THREATS
DecreasingIRAshare
Investmentprioritybythenationalgovernment
Misusedandunderutilizedofcongressionalfunds
Proliferationoftaxevaders
Proliferationofsyndicatedandillegalbusinessactivities
Emergingnewcities
KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix1.1:.KASIGLAHANSAKABUHAYAN(Labor&EmploymentSubSector)
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
CityPersonnel
Encourageandestablishsatelitte(skilledandunskilled) Office/Manila
SatellitelaborCenter
laborforcedataatdistrictlevelorminicityhallsatelitte SocialWelfare
&Development

LegislateaManilaResidentLaborPriorityProgram LaborPolicyOrdinance CityCouncil

Increaselabor
force
PropercoordinationofthePESOOfficerwithallthe marketability, BusinessLaborMatching
PESO
businessestablishmentsoperatingintheCityofManila increase DataBank
PESOEmployerEmployee Decreasepovertyrateinto Laborsectorof employability,
MatchingDataBank acceptablelevel. Laborpooling,preselectionandrecommnedationbythe Manila employment
PESOOfficertothelaborrequirementofthe rateand Employmentservices PESO
establishment decrease
povertyrate
level
Entertainlegitimateconcernsoftheestablishments Laborassessment&
PESO
regardinghiringexperience feedbackmechanism

Makepolicyadjustments,ifnecessary,andimplement
Policyrevision PESO
newone

Organizeinteragencytaskforcetoundertakethe CityMayorand
Manila SpecialOrder
formulationoftheManilaInvestmentAct CityLegal
InvestmentPlan
asadocument/
Increaseinthe
FormulationofManila Investorsand
IncreaseInvestmentLevel DraftingoftheOrdinance numberof Proposedordinance Taskforce
InvestmentPlan businesssector
investorsand
businesses
/createjob
CtiyCounciland
Legislativeactionandapproval opportunities Approvedordinance
CityMayor

2-12
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix1.1:.KASIGLAHANSAKABUHAYAN(Labor&EmploymentSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
Formulatecommunitybasedmodularlivelihood
ModularTrainingProgram TESDA
programs

Feedbacktotheproposed
Conductpilottestsofthetrainingprogramandmake
Increaseskilled ModularTrainingProgram TESDA
adjustments,ifnecessary
laborforce/ afterpilottestisconducted
TESDACommunity Decreaseunemployment
Laborsector employment/
OutreachProgram ratetosingledigit
Searchforpotentialpublicorprivatesponsorsindividualor publicprivate
partnerships MOAsigningwithsponsor TESDA
groupsandamemorandumofagreement

Selectprioritybarangayandconductthetraining Projectimplementation TESDA

RecommendthegraduatestoPESOEmployerEmployee Increasedinskilledand
TESDA
MatchingDataBankforpossibleemployment empowerlaborforce

Recruit,trainandexpandempoweredauxliarlybarangay Barangayandpolice Increasebarangaypolice MPD/Barangay

police force volunteers Bureau
Zeroorlow
Establishedpolicecommunityprecinctstrategicallyin crimerate, MPD/Barangay
Barangay PCPblockperzone
highdensityplaces increase Bureau
PoliceCommunityPrecinct Decreasecrimerate awarenessto
Intensifypolicerelationswiththecivilianauthorityandtheir Poiliceforceand humanrights, Communityresidentsand MPD/Barangay
workingrelationshipsthroughjointprojectsandseminars civilian 90%resolved policeforce Bureau
crimeincidents
Intensifyintelligencenetworkthroughcivilian Community MPD/Barangay
Lowcrimerate
monitoringprogramandenhancerewardsystem residents Bureau

Availabilityofattractive
Intensifymarketingofprogramsandcourses Informalsector(IS) TESDA
courses
Increaseandwiden Increaselabor
Provideindemand,home
programbeneficiariesof forceproductivity
basedandshortlivelihood Increaseenrollmentper
TESDAandotherrelated Conductspecialclassespersubsector Informalsector employmentand TESDA
courses entrepreneurship
subsector
agencies
Increaseproduct
Promotelivelioodproducteventsandexhibits Informalsector TESDA
marketability

2-13
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix1.1:.KASIGLAHANSAKABUHAYAN(Labor&EmploymentSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific

Increaselabor
Increaseandwiden force
Provideindemand,home Increasecommunity
programbeneficiariesof Undertakeandinitiatecommunityserviceforthe Communityand productivity
basedandshortlivelihood serviceandsenseof TESDA
TESDAandotherrelated graduates informalsector employmentand
courses charity
agencies entrepreneurshi
p

PreparationofIntegratedInformalSectorDevelopment
Informalsector ISPlandocument BPDO/NGO
Plan
Increaselabor
Captureandmainstream productivity,
Regulation,promotionand
informalsectors employment Responsiveandorganized
protectionoftheinformal OrganizationofISsubsectorsandregistration Informalsector NGO
performanceand and IS
sector
productivity entrepreneurs
hip
Identificationandregulationofvendingandsmall Obstructionfreeroadsand
Informalsector BPDO/NGO
transportsites streets

CreationoftheMissionOrderoftheinteragencytask Intesify Specialorderforthetask

Manilaresidents Mayor'sOffice
force consumer force
promotion
Decreaseoperationof
KatapatanKaayusan Undertakecoordinatedsaturateddrive Manilaresidents campaign/ Saturationdrivecampaign Taskforce
illegalbusinessesinthe
KatuparanTaskForce increase
city
businesstax/
levelbusiness ISreorientationandillegal
ReorientapprehendedISandconvictillegalbusiness Manilaresidents BPDO/NGO
playingfield businessconviction

2-14
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix1.2:.KASIGLAHANSAKABUHAYAN(CooperativeDevelopmentSubSector)
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
Residents,
Conductregularseminarsontheimportanceof Conductedatleast10
consumers,traders CDA/NGO
cooperativedevelopment seminarsperdistrict
andentrepreneurs
Increaseof
Residents,
Extendtechnicalassistanceforpotentialgroupor activeand Assistedatleastfive(5)
consumers,traders CDA/NGO
organization empowered groupsperdistrict
andentrepreneurs
Increaseandempowerthe cooperative
CooperativeDevelopment
beneficiariesofthe organizations/
MovementProgram Conductedatleast10
subsector Residents, institutionof
seminarsperdistrict
Focusthetrainingpersubsector consumers,traders competitive CDA/NGO
coveringtheexistenceof
andentrepreneurs market/lower
thesubsectors
prices
Residents,
Promotionalmaterialsin
Regularpromotionofsuccessstoryprogram consumers,traders CDA/NGO
printandmedia,etc.
andentrepreneurs

2-15
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix2:.KAUNLARANNGIMPRASTRUKTURA(Infrastructure&UtilitiesSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
Inventoryofcityroadand
streets

Inventoryoffloodprone
Prepareinventoryofcityandsidestreetsroadcondition areasperdistrict
andfloodconditions
SituationalBaseMap
Analysesonfloodprone
areas

Ensurethemaintenanceif
"KaayusansaKalsada Improvedroad, FinalPlanofactionsfor
notenhanceofthe95%
tungosaKaunlaran"Road Prepareintialplanforroadanddrainageimprovement drainageand roadsanddrainage
performanceandcondition Allstakeholders DEPW
andDrainage includingfloodproneareas flooding improvementprojectsto
oftheexistingroadsand
ImprovementProgram condition mitigateflooding
bridges

Implementationofthe
project

Prioritizeandidentifyfloodproneareasandintegrate
floodcontrolandmitigationmechanismontheroadand Reviewandassessmentof
drainageimprovementprojects theimplementedprojects

Recommendation

2-16
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix2:.KAUNLARANNGIMPRASTRUKTURA(Infrastructure&UtilitiesSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
Presenceofpolicemen
Increaseandintensifypolicevisibility
visibilityinbusystreets
Intensifypoliceauxilliarybrigadesprogramoractivate Manilaresidents, Expandedpeaceandorder
Minimizeroadusers barangaypoliceparticipation traders&business Lowercrimerate workforce
relatedcrime,violenceand establishments, androadrelated Increasedawarenessand PNP/MBB
PublicRoadSafety accidents Organizecitizenspatrolcommunicationgroup tourists,consumers accidents participationincommunity
Program andstudents service
Launchquickresponsehotline Increasedcrimebusting
Establishmorestrategicpolicecommunityprecinct activities
Enhanceandimprove Increasedcrime
Expansionofthecoverageofroadandstreets
monitoringroadrelated ResidentsofManila Lowercrimerate preventionandresolution PNP
monitoringthroughtheinstallationofCCTVcameras
activities activities
Regulatedvendorsand
Identifyareasforvendingandsmalltransportgroups
smalltransportgroups

Apprehendallillegal,nontransportrelatedactivitieson Manilaresidents,
nationalandcitystreets Lightertraffic
traders&business Presenceoforganizedand
flowand
Decongesttrafficflowin establishments, orderlyroadnetwork
RoadLiberationProgram increased PNP/MBB
thecity Identifyonstreetparkingareasandtransportterminal tourists,consumers,
livelihood
areas studentsand
generation
transportgroups
Encourageprivateinvolvementininnovativeparking Constructionofmore
facility parkingbuildings

2-17
KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix2:.KAUNLARANNGIMPRASTRUKTURA(Infrastructure&UtilitiesSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
Undertakevisioningworkshoponthepreparationofthe MassTransport Stakeholdersconsultation
MassTransportDevelopmentPlanofManila Development meetings
EnactmentofLegislativeAgendaforMassTransport Transportgroups Plandocument
Increaseanddevelopmass Ordinance
Program andManila andincreased
MassTransport transportoriented CPDO/MBB/NG
residents/public investmentand
DevelopmentPlan mechanismandsupport O
commutersand infrastructure Availabilityoffinancing
system.
MassTransportMarketingInvestmentProgram investors development optionsandinvestment
formass program
transportsector
Enactmentofaresolutioninstitutionalizingthe
IntegratedApproachProgramaslocalgovernment
managementtoolandenforcingtheutilitycompaniesto
Integrateandconvergeall submitandcoordinatewithCPDO&DEPWalltheir Coordinatedroadrelated
Localmultisectoral Minimized
publicprivateservices developmentplans,programsandprojectsincludingits developmentprojects/
integratedapproach ResidentsofManila investmentloss CPDO/DEPW
objectives,program, timeframe 100%coverageofwater
program andwaste
projectsandactivities andpowerservices
EstablishregularmeetingofCPDOwithutilitycompany
corporateplanners
PrepareLong|TermUtilityDevelopmentPlan
Conductregularclearingandmaintenanceofthe Activeandresponsive
FloodGatesandDrainage Eliminateandminimize pumpingstationsandfloodgates Passableroad facilities
Allsectors DEPW
SystemProgram flood Identifyotheralternativeapproachestomitigateflood networks Adoptedalternative
occourance methods

2-18
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix3:.KAAKITAKITNATURISMO(TourismSubSector)
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
VGMstatementofthe
Conductvisioningworkshopwiththestakeholders
sector
Developconsolidated Comprehensive
Preparethecomprehensivetourismdevelopmentplan Tourismsector, Draftplan
Preparationof (national&local)Long Tourism
Manilaresidents, CPDO/MTCAB/
ComprehensiveTourism TermComprehensive Development
Presentationoftheplanforthestakeholders trade&industry Publicconsultation NGO
DevelopmentPlan TourismMaster Plan:Policy
sector
DevelopmentPlan
Development Plan document
FinalizationoftheplanandCityCouncilapproval Finalwriting&approval

InterschoolcompetitionofPhilippineArts Increased
Academicsector national
InterschoolHistoCultural EducationalTrips:LakbayAral
andoutofschool sentiment&
AwarenessProgram
youth histocultural
Monthlycelebrationofhistocultutraleventsthrough
awareness
boothexhibitsandfestivals
Localtourists,
RequestthenationalgovernmenttoreviveWOW regional
Increasehistocultural
Philippinesproject promotionalgroups Increased
appreciation&awareness
&establishments national
Regional&City sentiment&
RevivalofWOW Participateinthepromotionalactivities&programsof
tourismsectors, histocultural
PhilippinesatIntramuros theproject
localtourists awareness,
Localtourists, Filipinoproduct
Involvepublicandprivateschoolsintheprojectthrough regional traders
different arts presentation
differentartspresentation promotional groups
promotionalgroups
&academesector
Numeroushistocultural
eventsandcompetition
Numberofhistocultural
DCSManila/
traveltours
NGO/MTCAB
Numeroushistocultural
eventsandcompetitionat
theschoollevel
Coordinatedand
integratedactionforthe
revivalofWOWPhilippines
MTCAB/NGO/
Region&citymarketing
PTA/DOT
Massiveschool
participationinexposing
the Filipino arts music &
theFilipinoarts,music&
dances

2-19
KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix3:.KAAKITAKITNATURISMO(TourismSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
UndertakeinitiativetomaximizetheManila MOAsigningbetweenthe
Officeofthe
MetropolitanTheater(MET)astheCityhistocultural Allsectors METstakeholdersofits
Mayor
eventsvenue maximumuse
Academicsector Fullutilizationof
Involvetheentireacademesectorintheregularuseof RegularuseofMETas DepEd
Restorationofthe andoutofschool METand
thetheatereg.exhibits,events,celebrations&festivals eventvenue Manila/NGO
youth increasehisto
MetropolitanTheater
Encourage&invitetheprivatesectortoundertake& cultural Massivesponsorshipin
sharetheirsocialresposibilityinincreasingthehisto Allsectors awareness varioushistocultural NGO/MTCAB
culturalawarenessoftheManilaresidents projects
Strengthendramaticguildsandothertheaterartgroups NGO/MTCAB/
Youthsector Sociallyactiveyouthsector
inthelocality YWDB

Undertakestructuralassessment&designto
Restored
rehabilitate,renovateandoperatethestructureforhisto Restoredstructure DEPW
RehabilitationofPhilippine Increasehistocultural operationof
culturalactiviesandfunctions CityofManila
ArmyandNavyClub appreciation&awareness PhilippineArmy
andNavyClub
Engagetheprivateparticipationsintheoperationofthe
Generatedincome CAO
structureeg.leasecommercialspaces
Institutionalizeregulartourismsectorstakeholders
Monthlymeeting
meeting

TourismActiveGroup Generate&encourageparticipativeactivitieswiththe Integrated

Tourismsectorand Activetourismsector
SectorPartnership tourismsector TourismAction NGO/MTCAB
localtourists
Program Plan

Encourageparticipatoryplanningandtaskingtopromote Taskingandshared
local tourism
localtourism responsibility

2-20
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKKEYPROJECT GOALSANDOBJECTIVES
WalkingTourProjects
appreciation&awareness
Audiovisualpresentation
oftheCityprofile
Incentivesandtaxholidays
identifiedhistocultural
packagespolicyprogram
Taskforce"Pasiglahinang Increasetourismrelated
Turismo" supportfacilities
InstallationofCCTV
camerasintourist
destinationarea
KKKAnchorProgramMatrix3:.KAAKITAKITNATURISMO(TourismSubSector)contn
TARGET EXPECTEDOUTPUT
IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
WalkingTourConcept
Designwalkingtourdestination
Paper
Lookforprivatepartnershipfortheproject Listofpublicationsponsors
CityofManilaand WalkingTour NGO/MTCAB/
Design,planandworkforwalkingtourmakerting tourismsector Brochures Thematicwalkingtour CPDO
Increasehistocultural
packages designs
Strategicallydisseminatewalkingtourbrochuresand
Strategicdissemination
Strategic dissemination
booklets
CityofManilaand Recordedaudio
Creationofcommitteetodesigncityprofileaudiovisual
respectivesectoral visual PreparedAVconcept CPDO/MTCAB
presentationpersector
audience presentation
Restoreandreuse CityofManila/real CityCouncil/
Enactcityordinancegrantingincentivesandtaxholidays
estateownersand Cityordinance Draftcityordinance CPDO/Permits/
toprojectsrestoringhistoculturalbuildingsinthecity
buildings developers Assessment
Increasedfrequencyof
Intensifyorganizationofhistoculturalfestivals,exhibits Active festivals,exhibitsand MTCAB/NGO
andevents participationof events
tourism Activeparticipationofthe
Identifyvenuesandplacestocatertheaboveactivities NGO
Manilaresidents stakeholdersand privatesector
thecommunity/ Potentialconvention
RehabilitationofArmy&NavyClub DEPW/MTCAB
increasedlocal center
Improvesportscomplexes,parksandplazas tourism Enhancedtourismfacilities PRB/PDO
ImproveManilaZooandBotanicalGarden
WiderCCTVcamera
ExpansionofinstallationofCCTVcameras
Lowercrime coverage
Enhanceroadsandstreetsactivitiesandsituation Manilaresidents Livestreetsactivities
Promotepublicsafety rate/quick MPD
monitoring andallsectors monitoring
responserate
Low criminal activity
Lowcriminalactivity
Q i k
Quickresponsetocriminalandillegalactivities
i i l d ill l i i i
incidents

2-21
KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix4:.KALAKASANNGKALAKALANATINDUSTRIYA(Trade&IndustrySubSector)
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific

Identifylandedestateorareassuitedforeconomiczone ShortlistofIdentified
requirements Enablinglawto LandedEstate
Promotelaborintensive
CreationofBusinessPark/ promote
nonpollutivenon Allsectorsofsociety BPDO/CPDO
CenterEconomicZones economiczones
hazardousindustry
inthecity
IncludetheprovisionofBusinessParkCenterand ExistenceofEconomic
EconomicZonesintheProposedManilaInvestmentAct Zones

DesignatedAreasforMBC
Identifythedistrict
SatelliteOffice

ReplicateManilaBusinessCenterOperation SatelliteOfficeOperation

Increaseinthe
EstablishmentofManila
Createbusinessfriendly Investorsand numberof
BusinessCenterSatellite BDPO
environment Intensifybusinessregulation,inspectionanderadicate Consumers Business BusinessInspection
Office
orminimizeillegalbusinesses Establishments SaturationDrive

Decreaseintheoperation
Intensifycampaignforconsumerprotection
ofillegalbusinesses

2-22
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix4:.KALAKASANNGKALAKALANATINDUSTRIYA(Trade&IndustrySubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific

Increase
ManilaInvestmentAct EnactmentofManilaInvestmentAct IncreaseInvestmentLevel
InvestmentLevel
BusinessSector
Increase
RevisedManilaRevenue IncreaseRevenue
AmendmentofManilaRevenueCode Revenue CityCouncil
Code Generation
Generation
Createbusinessfriendly
environment OrganizeTraffic
RevisedTraffic OrganizeTrafficPolicyand
PrivatizationofMPTB PolicyandRoad
EnforcementPolicy RoadUses
Uses
Allsectorsofsociety

InstallationofGeographic EfficientPublic EfficientPublic

OperationofGIS EDP
InformationSystem Management Management

EstablishmentofSMEUnit/Office SMEOfficeActionCenter Mayor'sOffice

Shortlistedselectedand
Assessexistingnationalprogramsandproject
relevantprograms
ProactiveSME
CreationofSmallScale Strengthensmallscale Unit/Office/
Implementprogramsrelevanttothecity SMEsector ProgramsImplementation
EnterprisesUnit enterprises Programs/Porjec SMEOffice
ts
EstablishSMEdatabase SMEDataBank

DevelopcityactionplanforSME's SME'sActionPlan

2-23
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix4:.KALAKASANNGKALAKALANATINDUSTRIYA(Trade&IndustrySubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific
ConductVMGWorkshopforthesector
PreparethedraftISActionPlan Clearand ParticipativePlanningof
Mainstreamtheinformal NGO/CPDO
InformalSectorActionPlan PublicHearingonISActionPlanandAdoptionofthe InformalSector MandatedIS thestakeholders
sector
Stakeholders Policy
LegislativeActionoftheActionPlan LegislativeSupport CityCouncil
FormulateCommunitybasedmodularlivelihoodprograms ModularTrainingProgram TESDA

Feedbacktotheproposed
Conductpilottestsofthetrainingprogramandmake
ModularTrainingProgram TESDA
adjustments,ifnecessary
afterPilotTestisconducted
Increaseskilled
laborforce/
TESDACommunityOut Provideresponsiveand Searchforpotentialpublicorprivatesponsorsindividual
LaborSector employment/ MOAsigningwithsponsor TESDA
ReachProgram empoweredlaorforce orgroupsandamemorandumofagreement
Publicprivate
partnerships
Selectprioritybarangayandconductthetraining Projectimplementation TESDA

RecommendthegraduatestoPESOEmployerEmployee Increasedinskilledand
TESDA
MatchingDataBankforpossibleemployment empowerlaborforce

Identifyprobableservices,productorindustrytobeincluded Shortlistedproductsfor
TESDA
inOTOP OTOPPurposes
Product
RealizedOneTown
OTOPProgram SMEsector Onwershipand MarketingMaterials
ProductProgram LaunchMarketingPackages TESDA
Specialization Publication

SpecializedProduct
Intensifyproductspecialization TESDA
Realized

2-24
 KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix5:.KATATAGANNGKABANATPANANALAPI(FiscalAdministrationSubSector)
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific

CreationofZoning AmendtheManilaComprehensiveLandUsePlanand StrongerZoning CityCouncil/

IncreaseRegulatoryFees
AdministrationOffice ZoningOrdinance Office CPDO

Revisitrevenuegeneratingofficestructure&functions, ManagementAudit
visavisperformances,andregulatorytaxesandfees Stronger Reports
FiscalManagementAudit Revenue LocalFinance
Restructureandempower
SystemProject Generating Committee
fiscalmanagement
Offices
agencies OrganizationalRe
Recommendandundertakenecessaryintervention
structuring

Conductfeasibilitystudy
Triple"A"
RehabilitateandUpgrade CityofManila IncreaseProductionand
AccessandutilizetheAgriculturalCompetitiveness Slaughterhouse VIB
VitasSlaughterhouse RevenueGeneration
/EnhancementFundfromDepartmentofAgriculture Status

IdentifyProjectsviableforBOTschemes Identified
Unproductive 60%Utilizationand
PublicPrivatePartnerhip LocalFinance
andUntapped MaximizationoftheUseof
Program Committee
Conductcitypropertyassessmentforassetsprivatization Patrimonial PatrimonialProperty
InstitutionalizePublic Properties
PrivatePartnership
EstablishtheTORforprivatization PrivatizeMPTB TOR
MPTB/Local
PrivatizationofManila Operationsand
Inviteprivatesectortoparticipate PrivateParticipation Finance
Parking&TrafficBureau BetterFiscal
Committee
GetExecutive&LegislativeApproval Position LegalMandate

2-25
KKK Development Pillar :KASAGANAANNGEKONOMIYA
Sector :EconomicDevelopment

KKKAnchorProgramMatrix5:.KATATAGANNGKABANATPANANALAPI(FiscalAdministrationSubSector)contn
TARGET EXPECTEDOUTPUT
KKKKEYPROJECT GOALSANDOBJECTIVES IDENTIFIEDACTIVITIES LEADAGENCY
BENEFICARY Major Specific

Createaninteragencytaskforcetoconceptualizethe
Taskforce
project

Efficient,
Geographic LocalFinance
EnhancePublic AssesandevaluatethestatusofthepreviousGISproject Effectiveand WorkingData
Information Committee/
ManagementSystems BetterFiscal
System EDP
FinalizeTOR Management TOR

GIS
Undertakeprocumentprocedures
CityofManila Awarding/Operation

ManilaInvestmentAct Increaseinvestmentlevel

Revised Undertakelegislativeactiontosupporttheidentified Increase Responsiverevenue

Institutelegalmechanisms ManilaRevenueCode Revenue generationschemes CityCouncil
fiscalpolicies
Collection
TaxHolidaysandIncentive EncouragingInvestment
Packages policies

2-26
 KAUNLARANGPISIKAL(PHYSICALDEVELOPMENT) ThePhysicalDevelopmentSectorperformsadualroleinlocaldevelopment:itlays
the physical base of the social and economic development of the city while providing the
COMPILED&WRITTENBYMARLOUB.CAMPANER,uap
infrastructuresupportrequirementsofotherdevelopmentsectors.Tocarryouttheseroles,
 KAUNLARANG PISIKAL is formulated and adopted as one of the 3 Component Policy
1.KAPAKINABANGANGPAMAMAHALANGKALUPAAAN(LandUseandZoning) Programs of the KKK Development Pillars. This component caters to the Physical
2.KALINISANNGLUNTIANGKAPALIGIRAN(GreenEnvironment) DevelopmentSectorthatencompassesthefollowingdomain:LandUse;BuiltEnvironment;
3.KAISAHANSAPANGANGASIWANGBASURAATPOLUSYONNaturalEnvironment;UrbanTransportationandUrbanRenewal.Thesedomainsconstitute
(IntegratedWaste&PollutionManagement)
the KKK Anchor Development Programs titled as follows: 1. KAPAKINABANGANG
4.KAAYUSANNGPAMPUBLIKONGTRANSPORTASYON(PublicTransportation)
5.KALUNSURANGPAGPAPANIBAGO(UrbanRegeneration)
PAMAMAHALA NG KALUPAAAN (Land Use and Zoning); 2. KALINISAN NG LUNTIANG
 KAPALIGIRAN (Green Environment), 3.  KAISAHAN SA PANGANGASIWA NG BASURA AT
POLUSYON(IntegratedWaste&PollutionManagement)4.KAAYUSANNGPAMPUBLIKONG

TRANSPORTASYON(PublicTransportation),and5.KALUNSURANGPAGPAPANIBAGO(Urban
 Regeneration).
SECTORALPOLICYANCHORAGE 
 TheseareanchoredonthefollowingKKKelements:
RATIONALE 
  Kalunsuran (City). This involves assessment of the Citys resources to efficiently
Manila, like other old cities, faces urban challenges that deteriorate the developresponsivePhysicalDevelopmentPPAspromotingasenseofplace,excellenturban
citysphysicalfabric.Obsolescence,urbandecay,trafficcongestion,poorsanitation, designs,histoculturalheritage,greenbuildingsandsustainableenvironment.
and pollution are among the continuing challenges that shall be addressed by 
PhysicalDevelopmentPrograms,ProjectsandActivities(PPAs). Katauhan(Citizenry).Thisconcernsempoweringthecitizenrytoenhanceequityin
 sharingtoManilathepeoplescapabilitiestofulfilthePhysicalDevelopmentPPAs.
Physical development denotes infrastructure and land use development. 
Duetocertainissuesthatcannotbeconfinedwithintheconceptualboundariesof Kapatiran(Collaboration).Thisentailspartnershipswithstakeholderstoassurethe
thisSector,however,sectoralclusteringandcrosssectoralapproachesareadopted. effectivenessofthePhysicalDevelopmentPPAsinaCitywithlimitedfinancialresources.
Usingthecrosssectoralapproach,theinfrastructurecomponentisdiscussedinthe 
EconomicDevelopmentSectorsinceallinfrastructureprogramsandprojectsboost 
theeconomicconditionoftheCity.However,thetransportationsubsector,whichis SITUATIONER
categorizedunderinfrastructure,isdiscussedhereinasurbantransportsystemand  
facilities affecting the spatial form of Manila. Meanwhile, since the Environmental The previous term of the Lim Administration embarked on several Physical
Managementcomponentplaysasignificantroleinthesustainabledevelopmentof Developmentprogramsandprojects,ofwhichtheestablishmentoftwohospitalbuildings
theCitysurbanfabric,itisdiscussedinthissectionasoneofthedomainsclustered ashealthsupportinfrastructureservesasitsgreatestaccomplishment.Inaddition,several
inthePhysicalDevelopmentSector.ThisSectorlikewiseinvolvestheurbanrenewal schoolbuildings,publicbuildings,parksandplaygroundswereconstructedandrenovated.
or regeneration which, to a certain extent, is needed to revive the grandeur of Massive streetscapes development was likewise undertaken, among these are streets and
Manila. bridges lighting, island landscaping and traffic lights installation. In his succeeding term
 therefore, the Physical Development PPAs shall be focused on the maintenance of the
 previous projects and the study/exploration of new PPAs. Due to inadequate funds,
 however,implementationofnewPPAsinvolvinginfrastructureswillbelimited.
 
3-1
SECTORALPOLICYFRAMEWORK DevelopmentOpportunities.PotentialsforfurtherdevelopmentofManilaexist
evenamidsttightsupplyofurbanphysicalresourcesandrelatedurbanchallenges.
 
AREASOFCONCERNANDEMERGINGISSUES
1. LandUse:
 
ClimateChangeAdaptation,DisasterRiskManagement,HistoCultural
DevelopmentConstraints.Asinmostcitiesinthe countryand someparts
PreservationandEnvironmentalProtectioninLandUsePlanning
of the world, sustainable development constraints are generally linked to
2. BuiltEnvironment:
inadequatephysicalandfinancialresources.
Contributetothetransformationofdesign,constructionand

managementmethodsofthebuiltenvironmentintoGreenBuilding
1. LandUse:
Practicesthatproduceenvironmentallyresponsiblecommunities
Shortsupplyoflandandwithitshighpopulationdensity,Manila
LargepotentialforWaterfrontDevelopment
findsdifficultyinallocatingareasforsettlementpurposes
3. NaturalEnvironment:
CityOrdinance8187amendedonlytheZoningOrdinancebutit
ImplementationofCleanDevelopmentMechanismsandClimateChange
isstillinconsistentwithManilasLandUsePlan(CLUP)
MitigationandAdaptationEfforts
2. BuiltEnvironment:
4. UrbanTransportation:
LackoftechnicalknowledgeonGreenBuildingPractices
Availabilityofalllandbasedpublictransportationmodesincluding
LackofpublicawarenessonGreenBuildingConcepts
railwaysystems
Lack of energy efficient design, practices and technologies on
AvailabilityofpublicferrytransportationsystemalongPasigRiver
publicbuildings,parks&playgroundsandstreetscapes
5. UrbanRenewal:
3. NaturalEnvironment:
RichinHistoCulturalandArchitecturalHeritageResources
Degradingenvironmentalquality
Presenceofareaswithuniqueanddistincturbancharacter
AbsenceofCENROmakestheformulationandimplementation

oftheCitysenvironmentalprogramslodgedindifferentoffices

Lack of manpower and technical capability in addressing
Partnerships.Manila,withitslimitedfinancialresources,shallfostercollaborations
environmentalissueseffectively
withvariousorganizations,NationalAgenciesandtheprivatesectorintheformulationand
Lackspaces/areasandfundsforenvironmentalinfrastructures
implementationofPhysicalDevelopmentPPAs.
4. UrbanTransportation:

Proliferationofkuliglig,amakeshiftthreewheeledmotorized
1. LandUse:
pedicabthatcreatestrafficchaosinmajorthoroughfares
HLURBandMMDAoffertechnicalplanningassistancetoLGUs
Increasingvehiculartrafficflowandlowvehicularroadcapacity
2. BuiltEnvironment:
leadingtowidecoverageandpersistenceoftrafficcongestion
TechnicalsessionsandactivitiesofthePHILGBCandotherorganizations
Lackofefficienttrafficmanagementsystem
withGreenadvocaciesarewidelyavailable
Lack of transportation master plan and technical capability to
3. NaturalEnvironment:
craft,evaluateandimplementsuchplanningdocument
DENR, EMB, MMDA and adjacent LGUs are capable of rendering
5. UrbanRenewal:
assistanceintheimplementationofEnvironmentalprograms
UrbanizationledtothedensebuiltupnatureofManila
4. UrbanTransportation:
UrbandecayanddeteriorationinmostpartsoftheCity
MMDA,NCTSandUPSURPcatertechnicalplanningassistancetoLGUs
Existenceofseveralvacantlotsandunderutilizedbuildings
5. UrbanRenewal:
LossofManilasimageinthecontextofitsuniquecharacter
CommunitybasedpartnershipsareactiveinseveralpartsofManila
 3-2
 GOALS APPROACHES
 
AsthepopulationofManilaincreasesanditsurbanphysicalfabriccontinues In fulfilling the Physical Development PPAs indicated in this MTMDP, the following
to transform, positively or otherwise, a perception exists that urban growth and majorapproachesshallbepursued:
development may not be completely desirable especially if its drawbacks are not 
effectivelyandefficientlyaddressed. Assess. The assessment approach generates vital information on the development
 needs which shall be the basis of crafting responsive policies. This approach shall be
Inresponsetotheillsbroughtaboutbyurbangrowthanddevelopment,the composedofthefollowingdimensions:
City Government of Manila crafted the physical development framework of this 
MTMDP within the context of sustainable development. This framework seeks to 1.AreaAnalyzedthroughresourceassessmentoftheplacewhichlooksatits
rationalize growth by means of formulating measures that mitigate negative physical,visual,economicandsocioculturalresources,andproceedstoidentifythe
environmentalimpacts.Thisisanurgentconcernsincethecarryingcapacityofthe majorneedsoftheplace;
Citys physical resources is immensely at stake. Failure to cope with this difficulty 2. Stakeholders  Involves the assessment of the capability of the area
would inevitably result to urban decay. Hence, in order to steer clear of this stakeholders. An area capability assessment is essentially concerned with the
disastrousdeclineofcityscapes,Manilashallpursueandaimtofulfillthefollowing characterizationofindividuals,groups,andentitiesthatformtheurbancommunity;
setofgoals: 3. JointVenture  Explores partnership arrangements that are essential for
 the implementation and sustainability of Physical Development PPAs. Effective
Land Use.  Provide for rational utilization of land and other physical collaborationsarethemainelementforthesuccessoftheformulatedPPAs.
resources to ensure their optimum use consistent with the principles of 
sustainability. Formulate. Continuous formulation of the PPAs even after the fulfillment of other
 previouslycraftedPPAstoensuretheeffectivenessandefficiencyoftheMTMDPinmeeting
Built Environment. Be known as Green Manila, a City with sustainable thedevelopmentneedspreviouslyidentified.
communitiesadvocatinggreenbuildingpractices. 
 Implement.ImplementationoftheformulatedPPAsshallrelyuponthecapacityof
Natural Environment. Protect and prudently manage the land, air, water, itsimplementingagencyandthestrongpoliticalwilloftheLocalChiefExecutive.
andcoastalareastoensureenvironmentalsoundnessandsustainability. 
 Communicate. Clear information dissemination to the public and constant
Urban Transportation. Improve transportation networks through efforts communicationwithareastakeholdersshallbeconductedtoensuretheirinvolvementand
and activities geared towards the development of sustainable and wellintegrated activeparticipationinfulfillingthePhysicalDevelopmentPPAs.
transportationsystem. 
 Collaborate. Collaborative approaches seek to identify a common ground for the
Urban Renewal. Create vibrant communities composed of revitalized stakeholders to work together in identifying the most appropriate way to address various
streetscapes with adaptively reused architectural heritage structures and new urban challenges. These arrangements will also ensure the reform of existing outdated
buildingsandspaceswithexcellenturbandesignsandregaineddistinctcharacter. policies and practices so that more effective and responsive PPAs are formulated and
 implemented.
 
 
 
 
 3-3
ANCHORPROGRAMS&KEYPROJECTS Objectives
Pursuepoliciesthatwillguideandimprovetheutilization,allocation,
 developmentandmanagementoflandresourcesincludingwaterresources,
A. KAPAKINABANGANGPAMAMAHALANGKALUPAAAN toensuretheiroptimumuseundertheprinciplesofsocialequity,economic
(LandUseandZoning) growthandefficiency,justiceandsustainability
  Encouragetheutilizationandallocationoflandtopromotetheinterestof
Land,asaphysicalresourceoftheCitythathasbeenindiscriminatelyused majorityofthesociety
since the past, suffers degradation until the passage of the NCR 1981 Zoning 
Ordinance.Acoupleofdecadesago,LandUseandZoningRegulationsintheCityof Strategies
Manila became stagnant since almost all the provisions and intents of the cited Institutionalizinglanduseandphysicalplanningdowntothegrassroots
Ordinancearenotresponsivetotheneedsofthetime,moresoforpotentialfuture levelasamechanismforidentifying,determiningandevaluatingalternative
developments.Hence,inordertoprovideaproperregulatoryenvironmentthatwill landusepatterns
maximize creativity and innovation in land and property development within the CapabilitystrengtheningofpersonnelinvolvedinLandUsePlanning&
frameworkofManilasoverallgoalsandobjectives,theCityGovernmentofManila, ManagementandZoningAdministration&Enforcement
spearheaded by the City Planning & Development Office (CPDO), formulated the FormulationofnewMCLUPZO
Manila Comprehensive Land Use Plan & Zoning Ordinance (MCLUPZO) as adopted FormulationofOverlayZonesspecificprovisionsondevelopmentand
and approved by the City Ordinance No. 8119 in 2006. With a 15year planning restrictions
horizon (20052020), this document was prepared by City Government of Manila PromotionofthedevelopmentmechanismsofOverlayZones
with the assistance of PALAFOX Associates as its Consultant. This Ordinance 
embodiestheprovisionsthateffectivelyrespondtotheneedsofthetimewhenit KeyProjects
wascraftedandatthesametimeallocatesplansofbuildingforthefuture.However 
in 2009, the City Council initiated and facilitated MCLUPZO major amendments 1. Manila Comprehensive Land Use Plan & Zoning Ordinance (MCLUPZO). It
through the CityOrdinance8187whichallowedallexistingindustriesinManilato involves the preparation of the Manila Ecological Profile and review of the
stayinoperationincludingthethreebigoilcompanies.Thiseventsupersededthe MCLUPZO2006withtheendviewofcomingupwithamoreresponsiveCLUPZO.
planninghorizonsetbytheMCLUPZO2006,makingitnecessaryfortheCitytocraft 
a new rational land use framework that will ensure the protection of land as a 2. Planned Unit Development Overlay Zone (OPUD). It promotes comparative
resource for future generations. It is likewise essential that Manila formulates, advantagestoencouragecreationofmasterplannedcommunitiesshowcasingthe
adopts and implements a new Land Use Policy that will promote the following: uniqueanddistinctcharacterineverydistrictofManila.
Sustainable Development; Rational Land Use Pattern; Equitable Access to 
Resources; Food Security; Climate Change Adaptation; Disaster Risk Management; 3. HistoCultural Heritage Zone (OHCH). It intends to come up with Heritage
HistoCulturalPreservation;andMaintainedIntegrityofNaturalResourcesthrough ZonesineverydistrictofManilainordertopreserveitshistoriccharacter
the adoption of an integrated planning network, holistic multidisciplinary support 
system, with emphasis on comanagement and empowerment of grassroots 4.BufferOverlayZone(OBUF).ItentailscraftingtheDevelopmentGuidelinesto
Barangaylevelplanningandcosteffectivemeasures. ensuretheproperuseofeasementsonwaterwaysandriversystems.
 
 5. Project 8187. It entails crafting the implementation framework of the City
 Ordinance No. 8187 that creates Industrial 1 & 2 zoning classifications to utilize
 thefullintentofitsprovisions.
 
3-4
 B.KALINISANNGLUNTIANGKAPALIGIRAN(GreenEnvironment) C.KAISAHANSAPANGANGASIWANGBASURAATPOLUSYON
 (IntegratedWaste&PollutionManagement)
This Program is an attempt to reform and transform the built environment into a 
cityscapethatembracesGreenBuildingPracticesandRenewableEnergy,whichwill Managing the Natural Environment is the primary concern of this Program. An integrated
ultimately minimize the hazardous effects of the built environment to its natural approachinmanagingwasteandpollutionisneededsincetheseareinterrelated.
environmentandelevatethequalityofurbanlife. 
 Objectives
Objectives Promoteawareness,conserveandprotectthequalityofthenaturalenvironment
PromoteGreenBuildingadvocacies PromoteimprovementofCitysLand,WaterandAirEcology
Maintainaclean,comfortableandinvitingbuiltenvironment Provideefficientandenvironmentfriendlysystemthatwillencouragethereduction
complementingthehistoriccharacterofManila ofallstreamsofsolidwasteandfacilitatesanitarymeansofcollectionanddisposal
 Utilizeenvironmentallysoundmethodsthatmaximizetheuseofvaluableresources
Strategies andencourageresourceconservationandrecovery
Promotionofgreenbuildingconceptsandenvironmentfriendlyproducts Promoteresearchanddevelopmentprogramsforimprovedintegratedsolidwaste
ProjectcollaborationsandnetworkingonGreenArchitecture&Engineering managementandresourceconservationtechniques,moreeffectiveinstitutional
throughmembershipandactiveparticipationinPHILGBCandothergroups arrangementandindigenousandimprovedmethodsofwastereduction,collection,
withGreenBuildingAdvocacy separationandrecovery
Capabilitybuildingofpersonnelinvolvedinenvironmentalplanning, Encouragecooperationandselfregulationamongwastegeneratorsthroughthe
managementandenforcement applicationofmarketbasedinstruments
Provisionofincentivesforupholdingthequalityoftheenvironmentthrough Strengthentheintegrationofecologicalsolidwastemanagementandresource
Barangay,ZoneandCitywidecontests,amongothers conservationandrecoverytopicsintotheacademiccurriculaofformalandnon
 formaleducationinordertopromoteenvironmentalactionamongthecitizenry
 Reduceincidenceofeyesores/visualchaosandnoiserelatedcomplaints
KeyProjects Encouragegreaterprivatesectorparticipationintheintegratedwastemanagement
 andpollutionmanagementPPAs
1.ManilaGoforGreen.ThisProjectservesasManilasplatformforgreen 
governanceforithighlightsandstrengthenstheCitysagendaingreenbuilding. Strategies
 Implementationofenvironmentalawarenessprojectsandactivities
2.GreenOpenSpaceSystem.Itinvolvesmaintenanceandestablishmentof Information,EducationandCommunication(IEC)campaignonenvironmental
Plazas,Parks,PlaygroundsandPocketGardens. stewardship
 Implementationofvisualpollutionmanagementprojectsthatentailsactivitiesand
3.KalyeBerde.ThisProjectentailsGreentransformationofstreetscapes. operationsonzeroobstruction,antivandalismandbillboardregulations
 Formulationofnoiseabatementmeasuresthroughregulationoflandusehaving
4.BarangayLinisLuntian.Itinvolvesempowermentofthepeopleandaclarion occupancieswithrelativelysimilargeneratednoise,andthepromotionof
callforthemtoparticipateintheCitywideUrbanGreeningandcleanupdrive. constructionmaterialsandbuildingtechnologiesthathelpreducenoiselevels
 PromotionofeffectiveIECaboutpollution,itsconsequencesandmitigation
5.SagipYamangTubig.Itentailsmanagingthebuiltenvironmentalong Collaborationswithnationalagenciesandadvocacygroupsfosteringnatural
waterwayseasementandincludespromotingwaterfrontdevelopment. environmentprotection
 
3-5
KeyProjects D.KAAYUSANNGPAMPUBLIKONGTRANSPORTASYON

1.IntegratedSolidWasteManagement(ISWM).Recognizingthefactthatmajor
(PublicTransportation)

gapsshouldbefilledinaddressingsolidwasterelatedissuesvisvisthegrowing
Traffic congestion is the most familiar urban challenge involving Manilas
wastestreams,ISWMPlanshallbepursued.DevelopingandimplementingISWM
currenttransportinfrastructuresystem.Severalfactorsofitsoccurrencehavebeen
requires comprehensive data on present and projected waste situations,
identified,rangingfromunmitigatedincreaseofvehiclesintheroads,dominanceof
supportive policy frameworks, knowledge and capacity to develop plans and
roadbasedtransports,laxityinenforcementoftrafficregulations,andinadequate
systems, proper use of environmentally sound technologies and appropriate
clearcut and detailed policy pertaining to the locations of public transport
financial tools. The ISWM project aims to ensure effective and sustainable
terminals. Another compelling reason is the absence of a longterm transport
managementofthevariouswastestreams,asfollows:
planningwithemphasisonpublictransportationandtrafficmanagementsystem.
 

1.1NonHazardousWastes
Municipal Solid Waste (MSW) can be defined using Chapter 21.3 of
Objectives
Agenda21(UnitedNationsConferenceonEnvironmentandDevelopment,RiodeJaneiro, Formulatetransportandtrafficmanagementplan
June 14, 1992 Chapter 21 "Environmentally Sound Management of Solid Wastes and Developcosteffectiveandsustainablepublictransportationsystem
Sewagerelated Issues") "Solid wastesinclude all domestic refuse and nonhazardous 
wastes such as commercial and institutional wastes, street sweepings and construction Strategies
debris.Insomecountriesthesolidwastesmanagementsystemalsohandleshumanwastes Collaborationswithallappropriatepublicandprivateentitiesinthe
such as nightsoil, ashes from incinerators, septic tank sludge and sludge from sewage developmentoftransitsystem
treatmentplants.Ifthesewastesmanifesthazardouscharacteristicstheyshouldbetreated Promotionofintermodalpublictransportationterminals
ashazardouswastes 
 KeyProjects
1.2HazardousWastes 
 Hazardouswastestreamincludesthefollowing:HealthcareWaste(HCW);
1. Project Triportasyon. It involves activities that revisit the efficiency of three
Waste Electrical and Electronic Equipment (WEEE) or Ewaste; Construction and
Demolition(C&D)WasteandIndustrialWaste
wheeledpublictransporttocomeupwithdevelopmentsinitspublicservice.
 
2. Water Quality and Waste Water Management. It involves managing and 2. Sustainable Public Transportation System. It entails explorations of cost
monitoringwaterqualityandwastewaterdisposalalongwaterways. effectiveandsustainablemodesofpublictransport.
 
3. Air Quality Monitoring and Management. It entails activities that promotes 3. MassTransportation Loop System. It involves extensive study and
CleanAirActandintensifiedeffortsinreducingvehicularemissions. development of a loopmass transit system connecting the existing and future
 RailwaySystems.
4. Visual Pollution Management. This Project intends to reduce if not eradicate 
urbanchaosbroughtaboutbyvisuallyundesirableelementsinthecityscapes. 4. Transportation Terminal Development Guidelines. It entails crafting of
 developmentguidelinesforexistingandfuturetransportterminals.
5. Noise Abatement. It entails efforts to reduce unwanted sound in the 
communitythroughregulationofactivities,buildingdesignandmaterials. 5.TrafficFixturesandSignagesDevelopment.ThisProjectentailstheprovisionof
 trafficfixturesandsignagesintheCitystreetscapes.
 
  3-6
 E.KALUNSURANGPAGPAPANIBAGO(UrbanRegeneration) Objectives
 Improveurbanqualityoflife
One of the special issues and concerns in the local government Fosterthecreationofvibrantcommunities
administrationisurbanizationasitresultstobothpositiveandnegativeimpactsto Promotesenseofplaceandhistoculturalheritagepreservation
the physical fabric of any city. This is a phenomenon that is inevitable and Promoteurbandesignexcellence
irreversible, thus, cities that have no or inadequate programs in addressing this Encouragefullutilizationofvacantlotsandbuildings
phenomenonsufferfromitsnegativeconsequences.Themostnotableconsequence 
that cities experienced is urban decay, which is generally characterized by urban Strategies
blight and disastrous decline of cityscapes. This scenario bears resemblance in Encouraginginfilldevelopmentandredevelopment
severalpartsofManila,especiallythosewhicharelocatedinitsinnercity. Promotionofadaptivereuseconceptsandpracticesinvacantbuildings
 especiallythoseconsideredasheritageresourcesandarchitecturally
Urban Renewal as an urban development tool, effectively addresses the significantstructures
issue of urban decay as it offers the best possibility for radical change in the 
cityscape.IntheBritishcontext,urbanrenewalrequiresacomprehensiveapproach KeyProjects
in improving the whole fabric of urban life which embraces four components: 
1.Redevelopment  tearing down old obsolescent building and substituting it with 1. Community Regeneration. This Project involves regeneration of Barangay,
new ones; 2.Rehabilitation  restoring and repainting old buildings to increase its group of Barangay or Zone with the end in view of developing a sustainable
lifetime by at least thirty years; 3.Improvement  shortterm rehabilitation of community.
obsolescentbuildingswhichcouldnotbedemolished;4.Conservationconserving 
theurbanfabric,restoringandadaptingtheusesofthebuildingstotheconserved 2. Street Revitalization. Street and eskinita This Project entails crafting plans to
physical fabric (Morris, 1998). Meanwhile, in the context of American experience, revitalize streets and alleys through the provision of plantings, lampposts,
urbanrenewalisdefinedasaprocessinwhichcommunitiesimprovethemselvesby landscapelighting,pavementsandstreetscapefixtures.
eliminatingslumsandothersubstandardareas,checkingblight,redesigningpoorly 
planned or outmoded physical patterns, providing choice land for new 3.ProjectUDX(UrbanDesignExcellence).ThisProjectinvolvesthepromotionof
development, and where feasible, conserving and upgrading salvageable property excellenturbandesignsofpublicandprivatebuildingsthatachieveharmonywith
andarea(Gorland,1971). itsbuiltenvironment.
 
Urbanplanningexpertsclaimthatwithouturbanrenewal,oldcitieswould 4. Urban District Development. This Project involves comprehensive study to
be in the continuing cycle of disastrous decline, devoid of hope and destined to come up with a master plan for special urban districts like the Financial District
irreversible decay. Hence, in the context of Urban Renewal Domain under the andHeritageDistrictsamongothers.
Physical Development Sector, the KKK Anchor Development Program titled 
Kalunsurang Pagpapanibago (translated as Urban Regeneration) shall be pursued. 5.HousingDevelopment.ThisProjectentailsextensivestudytocomeupwithan
Urban Regeneration is the comprehensive and integrated vision and action which effective Manila Shelter Plan focusing on affordable and costefficient housing
leads to the resolution of urban problems seeking to bring about a lasting unitsfortheCitygovernmentemployees.
improvement in the economic, physical, social and environmental condition of an 
areathathasbeensubjecttochange(DrRoberts) 



3-7
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix1:KAPAKINABANGANGPAMAMAHALANGKALUPAAN(LandUseDomain)
KKKKEYPROJECT GOALS&OBJECTIVES
Todeterminedevelopment
needsofManila
Torationalizelandusesand
optimizelandresources
1.ManilaComprehensive
LandUsePlan&Zoning
Ordinance(MCLUPZO)
IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
1.1PreparationofManila'sEcologicalProfile SectoralGroupsand
UpdatedProfileoftheCity
(formerlySEPP) PolicyMakers
1.2Inventoryandassesmentofactual/existingland
uses
NewManila'sComprehensive
1.3Inventoryandassesmentofcurrentcarrying
LandUsePlan(CLUP)withthe
capacitiesofsupportinfrastructureandutilities
followingMajorSectors:
1.4Identifyareaswithlandcapabilityofcontaining
1.SocialDevelopment
highrisedevelopments
2.EconomicDevelopment
1.5Identifynewtypeofindustriesandcommercial 3.Physical/LandUse
activitiesforinclusionintheallowableuses Development
4.EnvironmentalManagement
1.6Analyzethefollowing: 5.InstitutionalDevelopment
a.Landsupply&demand CityPlanning&
b.Landpotential&constraints Development
1.7Reviewandproposeamendmentson: Office(CPDO)with
Residents,property
a.ZoningClassifications Technical
owners,landdevelopers
b.ZoningBoundaries Assistancefrom
andthebusinesssector
c.AllowableUses Consultant/s
d.LandUseIntensityControls

1.8StudyandproposeamendmentsonZoning
TointensifyZoningOrdinance AdministrationandImpositionofFees:
ProposalforZoningOrdinance
enforcementandcompliance a.CreationofCPDOZoningDivision
b.ClearcutdelineationofrolesoftheCPDO, (ZO)Amendments
monitoring
MZBAAandCityCouncil
c.UpgradingofZoningFees
d.AdditionalFeesonZoningImpact,Zoning
Inspection,ZoningPermitValidationorVerification
priortoOccupancyPermitandBusinessPermit
Renewal,andPenaltiesonViolations
e.AnnualRenewalFeeofSpecialUsePermit
3-8
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix1:KAPAKINABANGANGPAMAMAHALANGKALUPAAN(LandUseDomain)
KKKKEYPROJECT GOALS&OBJECTIVES IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
2.1ConductSiteStudyofPUDareas
2.2FormulationofPUDsStructurePlan PUDMasterDevelopmentPlans
2.PlannedUnit TocomeupwithOPUD 2.3EncourageandempowerBarangayOfficialsand (PMDPs)andBarangayMaster Residents,property
DevelopmentOverlayZone Design&Development otherstakeholdersinformulatingBMDPand/or DevelopmentPlans(BMDPs) owners,landdevelopers CPDO
(OPUD) Guidelines PMDP andthebusinesssector
2.4FormulationofOPUDDesign&Development OPUDDesign&Development
Guidelines Guidelines
3.1Formulationofofcategories,classificationsand
criteriaforManilaheritageresources
ExpandedListofManilaHeritage
TocomeupwithOHCH 3.2Expansionoflistofheritageresourcesand Residents,property
3.HistoCulturalHeritage Resources
Design&Development proposeacreationofsuboverlayheritagezones owners,landdevelopers CPDO,MHHC
Zone(OHCH)
Guidelines (e.g.OHCHSta.AnaHeritageDistrict) andthebusinesssector
3.3FormulationofOHCHDesign&Development OHCHDesign&Development
Guidelines Guidelines
4.1Revisitingandvalidationoftheareaswithin
Residents,property
4.BufferOverlayZoneTocomeupwithOBUFDesign BufferOverlayZones OBUFDesign&Development
owners,landdevelopers CPDO,CEO
(OBUF) &DevelopmentGuidelines 4.2FormulationofOBUFDesign&Development Guidelines
andthebusinesssector
Guidelines
5.1FormulationofImplementingRules& DraftIRRof
Regulations(IRR) CityOrdinanceNo.8187
5.2Datagatheringaboutexistingindustrial
establishments:
CPDOin
a.BusinessName
Tocomeupwithan Residentsandthe coordinationwith
b.Location
5.Project8187 implementationframeworkfor manufacturingindustry theCityCouncil,
c.LotTechnicalDescription ZoningMapofIndustrialZone
theCityOrdinanceNo.8187 sector EDP,Bureauof
5.3Categorizingexistingindustrialestablishments Classifications(I1,I2andI3)
Permits
asI1;I2;andI3
5.4Mappingofexistingindustrialestablishments
accordingtoitsindustrialclassifications:I1;I2;and
I3

3-9
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment
KKKAnchorProgramMatrix2:KALINISANNGLUNTIANGKAPALIGIRAN(BuiltEnvironmentDomain)
KKKKEYPROJECT GOALS&OBJECTIVES
Toestablishaplatformfor
greengovernancethat
1.ManilaGoforGreen
highlightsandstrengthensthe 1.3PromotionofBuildingGreenAdvocacyin
Citysagendaingreenbuilding planning,designandconstructionofCity
ToenhanceexistingCityopen
2.GreenOpenSpaceSystem
spacesandestablishnewones
Totransformstreetscapesinto centerislandsandsidewalkflowerpots
3.KalyeBerde
Greenurbancorridors
Toempowerthepeopleand
encouragethemtoparticipate
4.BarangayLinisLuntian
intheCitywideUrban
Greeningandcleanupdrive
Tomanagethebuilt
environmentalongthe
5.SagipYamangTubig waterwaysincludingcoastal
areaandpromotewaterfront
development
IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
1.1CapabilityBuildingonGreenArchitecture&
EngineeringthroughMembershipwithandactive CPDOandDPSTechnical
Technicallyequippedpersonnel CPDO,DPS
participationtoPhilGBCandothergroupswith Personnel
BuildingGreenAdvocacy
1.2CraftingofGreenOrdinanceandseekfor DraftOrdinanceonGreen CPDOwiththe
approvaloftheCityCouncil BuildingPractices CityCouncil
Highlevelofpublicawarenesson Residents,property
GreenBuildingPractices
CPDO,DEPW
developmentprojects owners,landdevelopers
andthebusinesssector
1.4Proposeandimplementamandatoryprovision
ofroofdeckwithgardenonallnewstructuresand Transformationofcityscapes CPDO,MZBAA
roofgardensonallexistingstructureswithroofdeck
2.1Identificationofsitesanddevelopmentof Additionalopenspacesand
CPDO,PRB,PDO
additionalplazas,parksandplaygrounds recreationalinfrastructures
Communityresidentsand
2.2Developmentofnewattractions/recreationsfor Additionalattractionsand
tourists PRB,PDO
existingfacilities recreationalfacilities
2.3Renovationandupkeepofexistingfacilities Improvementoffacilities PRB,PDO
3.1Ornamentalplantingatopenpublicspaces,
Residents,property PDO
Transformationofstreetscapes owners,landdevelopers
3.2Accentgreeningofstreetscapeelements PDO
3.3Provisionofenergyefficientstreetlamps andthebusinesssector
DEPW
4.1ConductregularBarangayWideUrbanGreening
MBB
andCleanupDrive ActiveparticipationofBarangay Communityresidentsand
4.2ConductasearchforandawardingofBarangay OfficialsandResidents Barangayofficials
LinisLuntianatdifferentlevels MBB
5.1MassiveandregularcleanupofCoastalBay,
PasigRiverbanksandCityesteroeasements Transformationofcoastalarea,
Communityresidentsand
5.2Monitorstructuresoneasementstoensurethat riverbanksandwaterway DEPW,DPS,MBB
tourists
nountreatedwastewaterisdisposed easements
5.3Encouragewaterfrontdevelopment
3-10
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix3:KAISAHANSAPANGANGASIWANGBASURAATPOLUSYON(NaturalEnvironmentDomain)
KKKKEYPROJECT
Tosustainablymanageall
1.IntegratedSolidWaste
mainstreamsofsolidwastesin accreditingexistingJunkshopscumMRFs
Management(ISWM)
anintegratedapproach
GOALS&OBJECTIVES IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
1.1FormulationofManilaIntegratedSolidWaste DPS,CPDOwith
DraftMISWMP
ManagementPlan(MISWMP) Consultant/s
1.2IntensificationoftheInformation,Education,
IECbrochuresandactivities DPS,DCS
andCommunication(IEC)campaignonISWM
1.3Improvementofsanitaryconditioningarbage
Efficientandsustainablegarbage Allstakeholders
collectionandstrictlyenforcethegarbage DPS
collection
segregationatsourcepolicy
1.4IdentificationofMaterialsRecoveryFacility
SiteInventoryforthe
DPS,CPDO,MBB
(MRF)sitesforeachAdministrativeDistrictof AdministrativeDistricts'MRFs
1.5UndertakingMRFsDevelopmentandOperations Establishedandoperational
DPS,DEPW,MBB
Management MRFs
1.6FormulationofDevelopmentGuidelinesin ManilaMRFsDesignand
DPS,CPDO
converting/transformingJunkshopsintoMRFs DevelopmentGuidelines Communityresidentsand
1.7CraftingoftheTermsOfReference(TOR)in thebusinesssector DPS,CPDO,CGSO,
TORinjunkshopaccreditation
BureauofPermits
1.8Explorationofmeasuresonimprovingthesafe
Improvedconditionofexisting
andsanitaryconditionofgarbagetransferstation DPS,DEPW,CPDO
garbagetransferstationandfinal
andfinaldisposalfacilitiesofMunicipalSolidWastes withConsultant/s
disposalfacilities
(MSW)
1.9Explorationofimplementationmeasureson
DraftHazardousWaste DPS,DEPW,CPDO
improvingsafeandsanitaryconditionofthe
Management&ActionPlan withConsultant/s
collectionanddisposalofHazardousWastes
Allstakeholders
1.10Provisionofinfrastructure,facilities,
ISWMsupportinfrastructure,
equipmentandtoolsincarryingoutthepolicyand DPS,DEPW,CGSO
facilities,equipmentandtools
objectivesoftheISWM

1.11FormulationofISWMManualofOperationsfor
DraftISWMManualof
considerationofthefutureCENROwhichshallbe DPS,CPDO
Operations
includedinthelongtermplan

3-11
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix3:KAISAHANSAPANGANGASIWANGBASURAATPOLUSYON(NaturalEnvironmentDomain)contn
KKKKEYPROJECT GOALS&OBJECTIVES IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
2.1FormulateWQM&WWMActionPlanfor
DPSofficersandfuture DPS,CPDOwith
considerationofthefutureCENROwhichshallbe DraftWQM&WWMActionPlan
CENROpersonnel Consultant/s
includedinthelongtermplan
2.2ConductIECandadvocacyprogramforlocal
legislators,policymakers,educators,industriesand IECandadvocacyactivities Allstakeholders DPS,DCS
otherstakeholders
2.3Conductinventoryandasessmentofstructures, Listofstructures,and Stakeholdersalong
InterAgency
2.WaterQualityandWaste establishmentsandsettlementsalongcoastlines, settlementsalongcoastlines, coastline,riverbanksand
Tofosterimprovementsofthe riverbanksandwaterways Committee
WaterManagement(WQM riverbanksandwaterways waterways
City'swaterecology
andWWM) 2.4CoordinatewithDENRregardingthefinalization Coordinationmeetingsand InterAgencyCommittee InterAgency
ofthe"ManilaBayOilSpillContingencyPlan" activities personnel Committee
2.5CoordinatewithMWSS,MayniladandManila
DraftManilaSewerageSystem CPDO,DPS,CEO
WaterCompanyontheformulationoftheManila
Masterplan DEPW
SewerageSystemMasterplan Allstakeholders
2.6Provideinfrastructureandequipmentincarrying WQM&WWMsupportinfras,
DPS,DEPW,CGSO
outtheobjectivesoftheWQM&WWM facilities,equipmentandtools
3.1FormulateAQMActionPlanforconsiderationof DPSofficersandfuture DPS,CPDOwith
DraftAQMActionPlan
3.AirQualityMonitoring Tofosterimprovementsofthe futureCENRO(longtermplan) CENROpersonnel Consultant/s
andManagement(AQM) City'sairecology 3.2Provideinfrastructureandequipmentincarrying AQMsupportinfras,facilities,
Allstakeholders DPS,DEPW,CGSO
outtheobjectivesoftheAQM equipmentandtools
4.1FormulateActionPlanregardingoperationson
zeroobstruction,antivandalism(includinggraffitti DPS,CPDOwith
DraftActionPlan
Toreduceexistenceof removalandprevention)andimproperlocationand Consultant/s
4.VisualPollution
vandalism,obstruction,and sizesofbillboards Allstakeholders
Management
othereyesores/visualchaos 4.2RevisitandproposeenhancementsonCity ListandAssessmentofexisting
CPDOwiththe
Ordinancespertainingtobillboardregulations, CityOrdinances;Amendments
CityCouncil
vandalismandvisualpollution andnewOrdinances
5.1Exploredesignanddevelopmentguidelinesthat
DesignandDevelopemnt
promotetheuseofbuildingmateialsand DPS,CPDO,DEPW
Tominimizeeffectsofnoise GuidelinesExplorations
5.NoiseAbatement techniquesthathelpreducenoiselevels Allstakeholders
pollution
5.2RevisitandproposeenhancementsonCity CPDOwiththe
DraftCityOrdinance
Ordinancespertainingtonoiseabatements CityCouncil
3-12
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix4:KAAYUSANNGPAMPUBLIKONGTRANSPORTASYON(UrbanTransportationDomain)
KKKKEYPROJECT GOALS&OBJECTIVES IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
1.1Inventoryandassessmentoftheexisting
ThreewheeledPublicTransport
conditionsandservicesrenderedbytricycles, Transportationsector CPDO,MTPB,MBB
Profile
pedicabsandkuliglig
1.2Conductregularorientationofpublictransport
Publictransportdrivers,
driversregardingdrivingdisciplineandtraffic Orientationactivities MTPB,MBB
commutersandmotorists
regulations
1.3Conductregulartrainingoftrafficenforcers Trainingactivities MTPBtrafficenforcers MTPB
1.4IntensificationofIECcampaignonroad Driversandtheriding
IECmaterialsandactivities MTPB,MBB
disciplinefocuson3wheeledtransportation public
1.5StrengthentheCity'sregulatorybodyonthe DraftOrdinancestrengthening MTPBwiththe
threewheeledpublictransportsystem theregulatorybody CityCouncil
Tooptimizethetransport
servicesbeingrenderedby 1.6EncourageestablishmentofOperatorsand
1.ProjectTriportasyon EstablishedOrganizationsand
threewheeledpublictransport DriversAssociationsandconductregulardialogue conducteddialogues
MTPB,MBB
system withthesegroups

1.7Provisionofsupportinfrastructures,facilities,
toolsandequipmentincarryingouttheregulations Supportinfrastructures,facilities, MTPB,DEPW,
anddevelopmentofthethreewheeledpublic toolsandequipment Transportationsector CGSO
transportsystem

1.8Formulationofadevelopmentplanforthethree DraftDevelopmentPlanforthe
MTPB,CPDOwith
wheeledpublictransportsystemforinclusioninthe threewheeledpublictransport
Consultant/s
futureManilaTransport&TrafficManagementPlan system

1.9RevisitandproposeenhancementsonCity DraftCityOrdinanceonthe
MTPB,CPDOwith
Ordinancespertainingtotheregulationsofthe regulationsofthethreewheeled
theCityCouncil
threewheeledpublictransport publictransport

3-13
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment

KKKAnchorProgramMatrix4:KAAYUSANNGPAMPUBLIKONGTRANSPORTASYON(UrbanTransportationDomain)...contn
KKKKEYPROJECT GOALS&OBJECTIVES IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
2.1Explorationsofcosteffectiveandsustainable ProfileofSustainableModesof
Transportationsector
modesofpublictransport PublicTransport
Todevelopcosteffectiveand 2.2ConducttrainingofCitygovernmentpersonnel CapabilitybuildingonTransport CPDOandMTPB
sustainablepublic involvedintransportplanningandtraffic
2.SustainablePublic PlanningandTrafficManagement personnel MTPB,CPDOwith
transportationsysteminall management
TransportationSystem Consultant/s
modesavailable:roadways, 2.3Formulationofadevelopmentplanforthe
railwaysandwaterways DraftDevelopmentPlanof
SustainablePublicTransportationSystemtobe
SustainablePublicTransportation Transportationsector
includedinthefutureManilaTransport&Traffic
System
ManagementPlan
3.1Conductextensivestudyanddevelopmentofa
DraftComprehensiveStudyof
Todevelopastudyonthe"The loopmasstransitsystemconnectingtheexisting
TheManilaLoop
ManilaLoop",theProposed andfutureRailwaySystems
MassTransitSystemas 3.2Collaborationwithagencies,groupsandother
3.MassTransportationLoop MTPB,CPDOwith
includedintheCity's Coordinationmeetingsand Transportationsector
System entitiesinvolvedintransportplanningtodevelop Consultant/s
ComprehensiveLandUsePlan, theManilaLoopproposal activities
theManila'slongterm
developmentplan 3.3ConductStakeholdersmeetingregardingthe Stakeholdersmeetingsand
proposed"ManilaLoop" activities

Toreducespatialchaosin 4.1Formulationofguidelinesondesignand DraftGuidelinesonPublic MTPB,CPDOw/

areasandvicinityoccupiedby developmentofpublictransportterminals TransportTerminalDevt Consultant/s
4.TransportationTerminal Publictransport
publicterminals 4.2RevisitandproposeenhancementsonCity
DevelopmentGuidelines DraftOrdinanceonpublic commutersandmotorists MTPB,CPDOwith
Ordinancespertainingtotheregulationspublic
transportterminalregulations theCityCouncil
transportterminals
5.1Formulationofguidelinesontrafficfixturesand DraftGuidelinesonTraffic MTPB,CPDO,CEO
signagesdevelopment FixturesandSignagesDevt DEPW
Toimprovetheflowof
5.2Developmentofamatrixoftrafficmanagement
vehiculartrafficatcongested MatrixofTrafficManagement
5.TrafficFixturesand interventionintrafficcongestedareasand MTPB
intersectionsthereby Intervention Transportationsector
SignagesDevelopment intersections
increasingefficiencyofthe
publictransport Installedtrafficfixturesand MTPB,CPDO,CEO
5.2Provisionoftrafficfixturesandsignages
signages DEPW

3-14
 KKKDevelopmentPillar :KAUNLARANGPISIKAL
Sector :PhysicalDevelopment
KKKAnchorProgramMatrix5:KALUNSURANGPAGPAPANIBAGO(UrbanRenewalDomain)
KKKKEYPROJECT GOALS&OBJECTIVES
Topromoteregenerationof
Barangay,groupofBarangay
1.CommunityRegeneration orZonewiththeendinviewof
developingasustainable
community.
Toenhancestreetscapesand
2.StreetRevitalization promotepedestrianfriendly
environment
Topromoteattractiveurban
3.ProjectUDX(Urban
designandvaluedbuilt
DesignExcellence)
heritage
Tomaximizethedevelopment
4.UrbanDistrict potentialsofareasintheCity
Development havingspecialanddistinct
character
Todevelopsetofmeasuresin
5.HousingDevelopment addressingCity'shousing
needs/housingbacklog
3-15
IDENTIFIEDACTIVITIES EXPECTEDOUTPUT TARGETBENEFICIARIES LEADAGENCY
1.1FormulationofguidelinesincraftingBarangay DraftManualonBarangay
DevelopmentPlan DevelopmentPlanning
BarangayOfficialsand MBB,CPDOwith
1.2IntensificationofIECcampaignonPMDPand IECmaterialsandactivitieson communityresidents Consultant/s
BMDPfocusingonCommunityRegeneration CommunityRegeneration
2.1Formulateplanstorevitalizestreetsandalleys
throughtheprovisionofplantings,lampposts, DraftComprehensiveStreet
Communityresidents,
landscapelighting,pavementsandstreetscape RevitalizationPlan MBB,DEPW,
propertyowners,land
fixtures. CPDOwith
developersandthe
Consultant/s
2.2Revisitandenhance"ZoningtheSidewalk" businesssector
DraftI"ZoningtheSidewalk"IRR
provisionsasindicatedintheMCLUPZO
3.1Conducturbandesignworkshopswiththearea Communityresidents,
Workshopactivities MBB,DEPW,
stakeholders propertyowners,land
CPDOwiththe
DraftOrdinanceonUrbanDesign developersandthe
3.1FormulateManilaUrbanDesignCode CityCouncil
Code businesssector
4.1InventoryandassessmentofareasintheCity
UrbanDistrictProfile
havingspecialanddistinctcharacter
Communityresidents,
propertyowners,land Interdepartment
4.2Craftingofamasterplanforspecialurban developersandthe withConsultant/s
DraftMasterplanforSpecial businesssector
districtsliketheFinancialDistrictandHeritage
UrbanDistricts
Districtsamongothers.
5.1FormulateashelterplanfortheCityfocusingon
affordableandcostefficienthousingunitsforthe DraftManilaShelterPlan
Communityresidentsand Interagency
Citygovernmentemployees.
Citygovernment Housing
5.2Collaborationwithagencies,groupsandother employees Committee
entitiesinvolvedinHousingtocraftandimplement Coordinationworksandactivities
housingprojects