FortiPresence

WiFi Presence Analytics and Customer Engagement Solution

The advent of smartphones and the expansion of online

retailers like Amazon are challenging the market for offline
brick-and-mortar retailers. A further threat to offline 25 50
0

retailers is showrooming, the practice of customers

viewing and trying a product in-store, then buying it
online. Until now, online retailers had an unfair advantage
as their platforms have been collecting consumer data for
years. This data enables them to monitor shopping
behavior, customer loyalty, and promotion impact.

Presence and Highlights

Positioning Analytics
Real-time location trends, total visitors, Combines WiFi and analytics to deliver
time spent in store, comparison end-to-end solution

acrossstores, and heat maps with Provides data needed to understand

animated flows. and influence shopping behavior
Includes analytics, reports, competitor
intelligence, and influence engine
Customer Engagement Tools
Social WiFi, conversion and bounce
rates, visitor contact info, and
wayfinding and related services.

Cloud-based Service
No hardware to purchase or manage
means quick and easy deployment.

DATA SHEET
FortiPresence

HIGHLIGHTS

Fortinet Presence Analytics helps answer these questions:

Franchise wide Inside the mall Inside the store

Which store has the most traffic,
largest customer base, or most
customer loyalty?
Does the new window display
bring in new customers?
How long do customers stay and
how many are repeat customers?
What campaigns are making
customers stay longer?
What is the ROI on the marketing
dollars that are being spent?
Which stores are popular? Which aisle cap or department
How long do people spend in gets more foot traffic?
themall? How many customers are at
What are the movement patterns registerqueue?
of people in the mall? Are my employees opening the
Is the difference in rent due to foot store on time?
traffic of the location justified? Should I open earlier or close later?
How many people are visiting
more than one store?

Fortinet Presence Analytics Solution

The solution leverages the existing in-store Fortinet access points
or FortiWiFi wireless LAN infrastructure to detect each customers
smartphone WiFi signal. Smartphones continually scan for wireless
access points, and FortiPresence uses this signal to detect
customer presence, location and movements.
This information is processed in the cloud and presented in a
simple dashboard format, providing the retailer with actionable
insights into their customers.

How it works
1. Smartphone emits a WiFi probe signal, even if it FortiAP captures signal FortiWLC collects data
isin the customers pocket and not connected
tothe WiFi network. Data pushed
from FortiWLC
2. FortiAP or FortiWiFi captures the MAC address
and signal strength information from the For Social media login
t
pus iGate a
Smartphone. h da n
ta d d Clou
irec d
tly t -mana
oA
3. On-site APs or FortiWLC summarizes and naly ged AP
tics s
Hotspot Web
Eng browsing data
ine
forwards the data records. Cloud
Analytics
4. Fortinets FortiPresence service receives data Engine
Email identity
via asecure SSL connection. from hotspot

5. FortiPresence analytics engine processes and Smartphone emits

probe signal Analytics Dashboard
correlates the data.
6. Data is displayed in the analytics dashboard in
anactionableformat.

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 FortiPresence

FEATURES

Example dashboard highlighting new versus repeat customers,

their dwell duration and a real-time customer dwell heat-map.

Analytics Features Reporting Campaign Feature

Presence Analytics Report generation with customization Engagement engine
Total visitor traffic Report sharing via email Conversion and bounce rate tracking
Dwell time duration Schedule delivery times and recipients Visitor contact information collection
Real time visit capture rate Daily, weekly frequency Identify theft trends
Repeat visits, visit frequency, and Select locations or regions for Improve ad targeting to match customer
visitduration comparison data pattern changes
Marketing campaign success tracking Raw data downloadable for Merchant survey campaign
Comparison between departments, furtheranalysis CRM integration (requires Professional
sites, and other A/B analysis Social WiFi Features Services support)
Interactive RSSI threshold calibration Social WiFi Login Reporting
Location Services Captive portal with Social WiFi Survey reporting on email results
Foot traffic analysis Facebook and Email Login Marketing Campaign results reports
Maintenance staff management Social WiFi administration, testing
andreporting Customer Engagement
Wayfinding and related services
Logo, Terms and Conditions, and Name collection
Security patrol analysis
opti-in customization Campaign creation and
Staff rostering analysis
Name collection managementtools
Heat Map and Traffic Flow Data controlled and owned by customer SMS campaign to users
Real-time animated heat maps
Floor plan import Reporting
Visitor density Survey reporting with real time
Visitor trilateration resultanalysis
Flow analysis with actual, net and
totalflow
VIP view (display of selected VIP visitors)
VIP path analysis
VIP historical visit review

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FortiPresence

ORDER INFORMATION

Product SKU Description

FortiPresence Analytics License FPA-ELIC-PA 1 Year License for FortiPresence Analytics service. Provides access for 1 Wireless Access Point.
FortiPresence Social WiFi License FPA-ELIC-SW 1 Year License for FortiPresence Social WiFi service. Provides access for 1 Wireless Access Point.
FortiPresence Campaign License FPA-ELIC-MC 1 Year License for FortiPresence Campaign service. Provides access for 1 Wireless Access Point.
FortiPresence Complete Bundle FPA-ELIC-BDL 1 Year License bundle for all FortiPresence services. Provides access for 1 Wireless Access Point.

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Tel: +1.408.235.7700 Tel: +1.954.368.9990
www.fortinet.com/sales

Copyright 2017 Fortinet, Inc. All rights reserved. Fortinet, FortiGate, FortiCare and FortiGuard, and certain other marks are registered trademarks of Fortinet, Inc., in the U.S. and other jurisdictions, and other Fortinet names herein may also be registered and/or common law trademarks of Fortinet. All other
product or company names may be trademarks of their respective owners. Performance and other metrics contained herein were attained in internal lab tests under ideal conditions, and actual performance and other results may vary. Network variables, different network environments and other conditions may affect
performance results. Nothing herein represents any binding commitment by Fortinet, and Fortinet disclaims all warranties, whether express or implied, except to the extent Fortinet enters a binding written contract, signed by Fortinets General Counsel, with a purchaser that expressly warrants that the identified product
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hereto, whether express or implied. Fortinet reserves the right to change, modify, transfer, or otherwise revise this publication without notice, and the most current version of the publication shall be applicable.
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