13/5/2016 Euromonitor International - Analysis

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Cafs/BarsinPeru
CategoryBriefing|09May2016

HEADLINES

Cafs/barsrecordsfoodservicevaluegrowthof12%in2015toreachn/s3.4billion

Specialistcoffeeshopscontinuestoexpandrapidlyin2015

Specialistcoffeeshopsrecordsthebestperformancein2015,withfoodservicevaluegrowthof28%
andoutletgrowthof17%

Delosi,operatoroftheStarbucksbrandinPeru,continuestoleadsalesincafs/barsin2015,witha
valueshareof4%,slightlyhigherthanthepreviousyear

Cafs/barsisexpectedtorecordafoodservicevalueCAGRof6%atconstant2015pricesoverthe
forecastperiod

TRENDS

SpecialistcoffeeshopscontinuedtoexpandrapidlythroughoutPeru.Playersinthiscategorytarget
middleandupperincomeconsumers,especiallyyoungworkingorprofessionalsegments.Drinking
coffeeinawellknownchainedspecialistcoffeeshopcanprojectanimageofsuccessandhigh
economicstatus,thuscontributingtothesuccessofthecategory.Specialistcoffeeshopshave
establishedapremiumcoffeeconsumptiontrend,offeringexpensivecoffeewhichincludesgourmet
ingredientsandotheralternativeoptions.

Cafs/barsrecordedfoodservicevaluegrowthof12%in2015,animportantincreaseoverthe9%
growthrecordedin2014.However,itisexpecteditthatthecategorywillcontinuetogrowatalower
rateovertheforecastperiodduetothenewpopularityofandnewfranchisesincoffeeinPeru.

Specialistcoffeeshopswasthebestperformingcategoryin2015,recordingfoodservicevaluegrowth
of28%andoutletgrowthof17%.Thecategoryregisteredrapidgrowthasitcontinuedtoexpand
acrossthecountry.ThecityofLimawasthefirstcitytowitnesstheseoutlets.However,specialistcoffee
shopshavesinceexpandedtoothermajorcities.

Cafs/barsnormallyfocusmoreondrinksthanfood.However,theofferoffoodincreasedoverthe
reviewperiod,reflectingdemandfromconsumersandtoenhancetheirexperiencewhileatthesame
timegeneratingmorerevenue.

Barandpubsnormallytargetyoungadultsinthe1830agesegment.However,therearespecialbars
andpubswhichtargetconsumersover30andofferadifferentexperience,amoresophisticated
ambiance,premiumcocktailsandmusicevents.Theseestablishmentsareconceivedforhigherincome
consumerswhoarewillingtopaymore.

Cafstypicallyattractawiderconsumerbaseof3060yearoldconsumers.Inaddition,playersinthis
categorytypicallylooktoattractworkingconsumers.

Specialistcoffeeshopstargetyoungerworkingconsumersoradultstudentsinthe2045age
segment.MostoftheseoutletsofferfreeWiFi,whichisveryusefulforstudentsandadultsmeeting
withpeerstostudyorwishingtoconductaninformalbusinessmeeting.

Despitecafsandspecialistcoffeeshopsofferingteaasanalternativeoption,mostconsumersprefer
coffeeinitsdiversepresentationsratherthantea.Teaconsumptionisverylowincoffeeshops.

Consumersprefercafs/barsandspecialistcoffeeshopstorelax,haveacoffeeandalightmeal,
normallyduringmeetingswithfriendsorcolleagues.Inrecentyearsspecialistcoffeeshopshavealso
beguntopromotedeliveryservices,whilesomebrandsoffertodelivercoffeeorderstoworkplaces
locatedinthevicinity.

Specialistcoffeeshopsareusinganincreasingrangeofnativeingredients,highlightingtheuseofa
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specificPeruviancoffeebean,forexample,ortheuseofafruitorcomplementintheirmenu.Peruvians
senseofprideintheircountryincludestheirgastronomyandbiodiversity.

COMPETITIVELANDSCAPE
Delosicontinuedtoleadcafs/barsin2015,recordingafoodservicevalueshareof56%inthe
chainedcategory.ThecompanyoperatestheStarbucksfranchiseinPeruandhasexpandedvery
rapidlyacrossthecountry.ThefirstStarbucksoutletinSouthAmericawasopenedinPeruand
althoughthefranchiseenteredthemarketwiththeideaoffocusingeffortsonlyonthecapital,Lima,
Starbuckshasgrownsorapidlythatexpansionintootherprovinceshasbecomeareality.Accordingto
anarticlepublishedbyPeruThisWeek,theSeniorVicePresidentofStarbucks,Mr.RichNelsen,stated
that:ThereareasmanyStarbucksstoresinPeruasthereareinallofBrazil.TradepressGestion
addedthatPerurepresents10%oftheregionalmarketforthechain.ThesuccessofStarbucksinPeru
isduetohighqualityingredients,primelocations,goodserviceandthesupportofaninternational
brandwithinnovativeproductstoenhanceconsumersexperience.

Delosiregisteredanimportantincreaseinvaluesalesin2015duetotheopeningoffournewoutlets.
Thecompanyfollowedaveryaggressiveexpansionplanwhichhasdefinitelyrewardeditwithaclear
leadershipposition.

DelosioperatesnotonlyStarbucks,butalsodifferentfranchisesinthefullserviceandfastfood
categories,suchasChilis,PizzaHut,KFCandPinkberry.Delosiisthelargestfranchiseegroupinthe
countryandhasoutstandingknowledgeintermsofsuccessfullyintroducinganinternationalbrandto
Peru.

Thereweresomemajordevelopmentsintermsofmenuin2015inthespecialitycoffeeshop
category.NewfranchisessuchHavannaandOrgannikaattractedmoreconsumerswithinthiscategory.
Theofferoflightfoodoptionsinsummercontinued,inadditiontofrappsandrefreshers.Healthy
snacks,suchaswalnutsorothernuts,havebeenaddednexttocheckouts.

ItisveryimportanttohighlightthatExpertosenCafPer,operatoroftheColombianbrand,Juan
Valdez,enteredthePeruvianmarketin2011andhasgrownrapidly,with12storesin2015and
reachingfoodservicevaluesalesofn/s20.6millionin2015fromn/s8.5millionin2013.Thedemandfor
premiumcoffeeinPeruisveryhighandtheentryofthisnewplayerisproofthatthePeruvianmarketis
capableofabsorbingnewoffersinthiscategory.

Juice/smoothiebarsrecordedweakfoodservicevaluegrowthof1%in2015toreachn/s16.5million,
significantlylowerthanspecialistcoffeeshops,withstiffcompetitioninthisnewcategory.Local
franchiseDisfrutaledthecategorywithavalueshareof21%attheendofthereviewperiod,through
10outlets.

PROSPECTS

Thecafs/barscategoryisexpectedtorecordafoodservicevalueCAGRof6%atconstant2015
pricesovertheforecastperiod.Itisexpectedthatspecialistcoffeeshopswillcontinuetogrowrapidly,
whilstjuice/smoothiebarsisalsosettogrowduetorisingconcernsamongPeruviansabouttheirhealth
andgeneralwellbeing.Thisisinlinewiththeglobaltrendandcouldchangethedynamicofconsumer
foodserviceinPeru.

ThecategorysprojectedfoodservicevalueCAGRof6%islowerthanthereviewperiodCAGRof
10%whencomparedatconstant2015prices.Thisisbecausegrowthover20102015was
exceptionallyhighandthedecelerationoftheeconomyandtheinstabilityoftherealestatemarketmay
resultinsomeproblemsintermsoffutureexpansion.Anotherfactorthatwilllikelyleadtoadeclinein
thegrowthrateforthecategoryisthatconsumersareoverservedbyconsumerfoodserviceplayers,
reachingapointwherecompetitionwillbeincreasinglytough.

Apotentialthreattothegrowthofthecategorymaybethepossibilityofaworldorlocaleconomic
crisisaffectingthepurchasingpowerofconsumersorencouragingthemtodiverttheirfundsforeating
outtoother,morerelevantactivitiesorsavings.ThegastronomyboominPeruwasgeneratedbythe
improvingeconomyallowingcompaniestoinvestmoreinnewoutletsandenabledPeruviansto
consumemore.However,anychangesintheeconomicsituationwouldnegativelyaffectcurrenttrends.

CATEGORYDATA

Table1Cafs/BarsbyCategory:Units/Outlets20102015
outlets 2010 2011 2012 2013 2014 2015
Bars/Pubs 2,712.0 3,062.0 3,404.0 3,724.0 3,910.0 4,270.0

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ChainedBars/Pubs
IndependentBars/Pubs 2,712.0 3,062.0 3,404.0 3,724.0 3,910.0 4,270.0
Cafs 1,818.0 1,915.0 2,144.0 2,367.0 2,482.0 2,649.0
ChainedCafs 13.0 17.0 18.0 19.0 17.0 18.0
IndependentCafs 1,805.0 1,898.0 2,126.0 2,348.0 2,465.0 2,631.0
Juice/SmoothieBars 58.0 66.0 73.0 80.0 98.0 104.0
ChainedJuice/SmoothieBars 16.0 23.0 24.0 26.0 33.0 31.0
IndependentJuice/SmoothieBars 42.0 43.0 49.0 54.0 65.0 73.0
SpecialistCoffeeShops 78.0 93.0 108.0 136.0 161.0 188.0
ChainedSpecialistCoffeeShops 46.0 57.0 67.0 91.0 114.0 138.0
IndependentSpecialistCoffeeShops 32.0 36.0 41.0 45.0 47.0 50.0
ChainedCafs/Bars 75.0 97.0 109.0 136.0 164.0 187.0
IndependentCafs/Bars 4,591.0 5,039.0 5,620.0 6,171.0 6,487.0 7,024.0
Cafs/Bars 4,666.0 5,136.0 5,729.0 6,307.0 6,651.0 7,211.0
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table2SalesinCafs/BarsbyCategory:NumberofTransactions20102015
'000transactions 2010 2011 2012 2013 2014 2015
Bars/Pubs 113,739.6 130,064.0 148,709.2 165,599.9 176,458.3 191,457.2
ChainedBars/Pubs
IndependentBars/Pubs 113,739.6 130,064.0 148,709.2 165,599.9 176,458.3 191,457.2
Cafs 24,536.1 26,812.4 31,012.1 34,646.8 36,289.2 40,485.8
ChainedCafs 379.4 497.8 525.3 552.5 496.0 504.8
IndependentCafs 24,156.7 26,314.6 30,486.8 34,094.3 35,793.2 39,981.0
Juice/SmoothieBars 1,074.0 1,354.2 1,437.9 1,585.4 1,935.6 1,971.7
ChainedJuice/SmoothieBars 626.8 880.0 878.9 967.7 1,192.1 1,127.9
IndependentJuice/Smoothie 447.2 474.2 559.0 617.7 743.5 843.8
Bars
SpecialistCoffeeShops 7,367.8 9,030.6 11,381.6 14,693.5 19,000.1 23,100.5
ChainedSpecialistCoffee 7,099.6 8,718.0 11,020.9 14,296.3 18,585.2 22,641.3
Shops
IndependentSpecialistCoffee 268.2 312.6 360.7 397.2 414.9 459.2
Shops
ChainedCafs/Bars 8,105.8 10,095.9 12,425.1 15,816.6 20,273.3 24,274.0
IndependentCafs/Bars 138,611.7 157,165.4 180,115.6 200,709.0 213,409.8 232,741.2
Cafs/Bars 146,717.5 167,261.3 192,540.7 216,525.6 233,683.1 257,015.2
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table3SalesinCafs/BarsbyCategory:FoodserviceValue20102015
PENmillion 2010 2011 2012 2013 2014 2015
Bars/Pubs 1,415.0 1,654.8 1,937.6 2,218.3 2,412.8 2,667.6
ChainedBars/Pubs
IndependentBars/Pubs 1,415.0 1,654.8 1,937.6 2,218.3 2,412.8 2,667.6
Cafs 309.5 337.1 404.2 463.7 485.1 545.2
ChainedCafs 9.5 8.5 8.8 9.5 8.2 7.7
IndependentCafs 300.0 328.7 395.4 454.2 476.9 537.5
Juice/SmoothieBars 8.6 11.0 11.8 13.2 16.5 16.5
ChainedJuice/SmoothieBars 5.4 7.6 7.8 8.7 10.8 10.5
IndependentJuice/SmoothieBars 3.2 3.4 4.0 4.5 5.6 6.0
SpecialistCoffeeShops 57.0 69.5 93.4 133.1 165.4 211.9
ChainedSpecialistCoffeeShops 54.0 66.0 89.2 128.4 160.5 206.3
IndependentSpecialistCoffeeShops 3.0 3.5 4.1 4.7 5.0 5.6
ChainedCafs/Bars 68.9 82.1 105.8 146.5 179.5 224.5

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IndependentCafs/Bars 1,721.2 1,990.3 2,341.1 2,681.8 2,900.4 3,216.7
Cafs/Bars 1,790.1 2,072.4 2,446.9 2,828.3 3,079.9 3,441.2
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table4Cafs/BarsbyCategory:%Units/OutletsGrowth20102015
%Units/Outletsgrowth 2014/15 201015CAGR 2010/15Total
Bars/Pubs 9.2 9.5 57.4
ChainedBars/Pubs
IndependentBars/Pubs 9.2 9.5 57.4
Cafs 6.7 7.8 45.7
ChainedCafs 5.9 6.7 38.5
IndependentCafs 6.7 7.8 45.8
Juice/SmoothieBars 6.1 12.4 79.3
ChainedJuice/SmoothieBars 6.1 14.1 93.8
IndependentJuice/SmoothieBars 12.3 11.7 73.8
SpecialistCoffeeShops 16.8 19.2 141.0
ChainedSpecialistCoffeeShops 21.1 24.6 200.0
IndependentSpecialistCoffeeShops 6.4 9.3 56.3
ChainedCafs/Bars 14.0 20.0 149.3
IndependentCafs/Bars 8.3 8.9 53.0
Cafs/Bars 8.4 9.1 54.5
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table5SalesinCafs/BarsbyCategory:%TransactionGrowth20102015
%transactiongrowth 2014/15 201015CAGR 2010/15Total
Bars/Pubs 8.5 11.0 68.3
ChainedBars/Pubs
IndependentBars/Pubs 8.5 11.0 68.3
Cafs 11.6 10.5 65.0
ChainedCafs 1.8 5.9 33.1
IndependentCafs 11.7 10.6 65.5
Juice/SmoothieBars 1.9 12.9 83.6
ChainedJuice/SmoothieBars 5.4 12.5 79.9
IndependentJuice/SmoothieBars 13.5 13.5 88.7
SpecialistCoffeeShops 21.6 25.7 213.5
ChainedSpecialistCoffeeShops 21.8 26.1 218.9
IndependentSpecialistCoffeeShops 10.7 11.4 71.2
ChainedCafs/Bars 19.7 24.5 199.5
IndependentCafs/Bars 9.1 10.9 67.9
Cafs/Bars 10.0 11.9 75.2
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table6SalesinCafs/BarsbyCategory:%FoodserviceValueGrowth20102015
%valuegrowth 2014/15 201015CAGR 2010/15Total
Bars/Pubs 10.6 13.5 88.5
ChainedBars/Pubs
IndependentBars/Pubs 10.6 13.5 88.5
Cafs 12.4 12.0 76.1
ChainedCafs 5.9 4.1 18.7
IndependentCafs 12.7 12.4 79.1
Juice/SmoothieBars 0.2 14.0 92.5
ChainedJuice/SmoothieBars 3.0 14.2 94.5
IndependentJuice/SmoothieBars 6.4 13.6 89.1
SpecialistCoffeeShops 28.1 30.0 271.9

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ChainedSpecialistCoffeeShops 28.6 30.7 282.0
IndependentSpecialistCoffeeShops 12.1 13.4 87.9
ChainedCafs/Bars 25.1 26.6 225.8
IndependentCafs/Bars 10.9 13.3 86.9
Cafs/Bars 11.7 14.0 92.2
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table7GBOCompanySharesinChainedCafs/Bars:%FoodserviceValue20112015
%value 2011 2012 2013 2014 2015
StarbucksCorp 48.4 55.3 58.8 58.2 55.5
McDonald'sCorp 12.9 11.5 9.6 8.1 12.0
CorporacinPERHUSA 2.8 2.4 2.8 8.1 11.6
FederacinNacionaldeCafeterosdeColombia 5.8 9.8 9.2
NGRestaurantsSA 3.4 3.0 2.5 2.1 1.8
DisfrutaSRL 4.9 3.7 2.5 2.0 1.5
CreacionesIchibanSAC 1.6 1.2 1.4 1.9 1.3
LaGranFrutaSAC 1.6 1.5 1.3 1.6 1.3
RetailFoodGroupLtd 1.5 0.9
NewsCafSRLtda 2.9 2.3 1.7 1.0 0.7
CafCafdelPerSAC 2.9 2.3 1.7 1.0 0.6
LasDeliciasFARSAC 1.2 0.9 0.7 0.6 0.5
JirehInternationalPtyLtd 5.4 5.2 3.9
BembosSAC
Others 12.0 10.6 7.2 4.2 3.1
Total 100.0 100.0 100.0 100.0 100.0
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table8GBNBrandSharesinChainedCafs/Bars:%FoodserviceValue20122015
%value GlobalBrandOwner 2012 2013 2014 2015
Starbucks StarbucksCorp 55.3 58.8 58.2 55.5
McCaf McDonald'sCorp 11.5 9.6 8.1 12.0
AltomayoCafetera CorporacinPERHUSA 2.4 2.8 8.1 11.6
JuanValdez FederacinNacionaldeCafeterosdeColombia 5.8 9.8 9.2
BembosCaf NGRestaurantsSA 3.0 2.5 2.1 1.8
Disfruta DisfrutaSRL 3.7 2.5 2.0 1.5
Frutix CreacionesIchibanSAC 1.2 1.4 1.9 1.3
LaGranFruta LaGranFrutaSAC 1.5 1.3 1.6 1.3
GloriaJean'sCoffees RetailFoodGroupLtd 1.5 0.9
NewsCafRestaurant NewsCafSRLtda 2.3 1.7 1.0 0.7
CafCafRestaurant CafCafdelPerSAC 2.3 1.7 1.0 0.6
LasDeliciasJuguera LasDeliciasFARSAC 0.9 0.7 0.6 0.5
GloriaJean'sCoffees JirehInternationalPtyLtd 5.2 3.9
BembosCaf BembosSAC
Others Others 10.6 7.2 4.2 3.1
Total Total 100.0 100.0 100.0 100.0
Source:EuromonitorInternationalfromofficialstatistics,tradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table9ForecastCafs/BarsbyCategory:Units/Outlets20152020
outlets 2015 2016 2017 2018 2019 2020
Bars/Pubs 4,270.0 4,637.0 5,008.0 5,378.0 5,728.0 6,060.0
ChainedBars/Pubs
IndependentBars/Pubs 4,270.0 4,637.0 5,008.0 5,378.0 5,728.0 6,060.0
Cafs 2,649.0 2,815.0 2,982.0 3,152.0 3,314.0 3,480.0
ChainedCafs 18.0 19.0 22.0 25.0 27.0 30.0

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13/5/2016 Euromonitor International - Analysis
IndependentCafs 2,631.0 2,796.0 2,960.0 3,127.0 3,287.0 3,450.0
Juice/SmoothieBars 104.0 115.0 128.0 141.0 152.0 163.0
ChainedJuice/SmoothieBars 31.0 33.0 36.0 40.0 43.0 47.0
IndependentJuice/SmoothieBars 73.0 82.0 92.0 101.0 109.0 116.0
SpecialistCoffeeShops 188.0 195.0 199.0 205.0 209.0 217.0
ChainedSpecialistCoffeeShops 138.0 142.0 143.0 145.0 146.0 150.0
IndependentSpecialistCoffeeShops 50.0 53.0 56.0 60.0 63.0 67.0
ChainedCafs/Bars 187.0 194.0 201.0 210.0 216.0 227.0
IndependentCafs/Bars 7,024.0 7,568.0 8,116.0 8,666.0 9,187.0 9,693.0
Cafs/Bars 7,211.0 7,762.0 8,317.0 8,876.0 9,403.0 9,920.0
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table10ForecastSalesinCafs/BarsbyCategory:NumberofTransactions20152020
'000transactions 2015 2016 2017 2018 2019 2020
Bars/Pubs 191,457.2 205,433.6 218,067.8 229,843.5 239,956.6 249,554.8
ChainedBars/Pubs
IndependentBars/Pubs 191,457.2 205,433.6 218,067.8 229,843.5 239,956.6 249,554.8
Cafs 40,485.8 44,954.4 49,591.7 54,463.2 59,246.2 63,620.5
ChainedCafs 504.8 535.5 624.4 716.7 780.7 875.4
IndependentCafs 39,981.0 44,418.8 48,967.3 53,746.5 58,465.5 62,745.2
Juice/SmoothieBars 1,971.7 2,117.0 2,304.1 2,533.3 2,729.7 2,969.3
ChainedJuice/SmoothieBars 1,127.9 1,209.0 1,330.8 1,495.2 1,628.1 1,804.1
IndependentJuice/Smoothie 843.8 908.0 973.3 1,038.1 1,101.6 1,165.2
Bars
SpecialistCoffeeShops 23,100.5 24,652.4 25,717.1 26,975.7 28,514.2 30,812.7
ChainedSpecialistCoffee 22,641.3 24,146.7 25,167.6 26,385.9 27,885.8 30,147.4
Shops
IndependentSpecialistCoffee 459.2 505.7 549.5 589.8 628.4 665.3
Shops
ChainedCafs/Bars 24,274.0 25,891.2 27,122.8 28,597.8 30,294.7 32,826.9
IndependentCafs/Bars 232,741.2 251,266.1 268,557.9 285,217.8 300,152.0 314,130.4
Cafs/Bars 257,015.2 277,157.4 295,680.7 313,815.7 330,446.7 346,957.3
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table11ForecastSalesinCafs/BarsbyCategory:FoodserviceValue20152020
PENmillion 2015 2016 2017 2018 2019 2020
Bars/Pubs 2,667.6 2,843.4 3,008.5 3,156.7 3,293.5 3,410.7
ChainedBars/Pubs
IndependentBars/Pubs 2,667.6 2,843.4 3,008.5 3,156.7 3,293.5 3,410.7
Cafs 545.2 589.5 642.0 691.6 740.6 787.6
ChainedCafs 7.7 8.2 9.5 11.0 12.0 13.5
IndependentCafs 537.5 581.3 632.5 680.6 728.6 774.1
Juice/SmoothieBars 16.5 17.4 18.8 20.6 22.2 24.6
ChainedJuice/SmoothieBars 10.5 11.2 12.3 13.9 15.2 16.8
IndependentJuice/SmoothieBars 6.0 6.2 6.5 6.8 7.1 7.7
SpecialistCoffeeShops 211.9 226.0 238.1 251.3 265.9 287.7
ChainedSpecialistCoffeeShops 206.3 219.9 231.6 244.2 258.4 279.4
IndependentSpecialistCoffeeShops 5.6 6.0 6.5 7.0 7.5 8.3
ChainedCafs/Bars 224.5 239.3 253.4 269.1 285.5 309.8
IndependentCafs/Bars 3,216.7 3,436.9 3,654.0 3,851.1 4,036.7 4,200.8
Cafs/Bars 3,441.2 3,676.2 3,907.4 4,120.1 4,322.2 4,510.6
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table12ForecastCafs/BarsbyCategory:%Units/OutletsGrowth20152020

https://www.portal.euromonitor.com/portal/analysis/tab 6/8
13/5/2016 Euromonitor International - Analysis
%Units/Outletsgrowth 2015/2016 201520CAGR 2015/20TOTAL
Bars/Pubs 8.6 7.3 41.9
ChainedBars/Pubs
IndependentBars/Pubs 8.6 7.3 41.9
Cafs 6.3 5.6 31.4
ChainedCafs 5.6 10.8 66.7
IndependentCafs 6.3 5.6 31.1
Juice/SmoothieBars 10.6 9.4 56.7
ChainedJuice/SmoothieBars 6.5 8.7 51.6
IndependentJuice/SmoothieBars 12.3 9.7 58.9
SpecialistCoffeeShops 3.7 2.9 15.4
ChainedSpecialistCoffeeShops 2.9 1.7 8.7
IndependentSpecialistCoffeeShops 6.0 6.0 34.0
ChainedCafs/Bars 3.7 4.0 21.4
IndependentCafs/Bars 7.7 6.7 38.0
Cafs/Bars 7.6 6.6 37.6
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table13ForecastSalesinCafs/BarsbyCategory:%TransactionGrowth20152020
%transactiongrowth 2015/2016 201520CAGR 2015/20TOTAL
Bars/Pubs 7.3 5.4 30.3
ChainedBars/Pubs
IndependentBars/Pubs 7.3 5.4 30.3
Cafs 11.0 9.5 57.1
ChainedCafs 6.1 11.6 73.4
IndependentCafs 11.1 9.4 56.9
Juice/SmoothieBars 7.4 8.5 50.6
ChainedJuice/SmoothieBars 7.2 9.9 60.0
IndependentJuice/SmoothieBars 7.6 6.7 38.1
SpecialistCoffeeShops 6.7 5.9 33.4
ChainedSpecialistCoffeeShops 6.6 5.9 33.2
IndependentSpecialistCoffeeShops 10.1 7.7 44.9
ChainedCafs/Bars 6.7 6.2 35.2
IndependentCafs/Bars 8.0 6.2 35.0
Cafs/Bars 7.8 6.2 35.0
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

Table14ForecastSalesinCafs/BarsbyCategory:%FoodserviceValueGrowth20152020
%valuegrowth 2015/2016 201520CAGR 2015/20TOTAL
Bars/Pubs 6.6 5.0 27.9
ChainedBars/Pubs
IndependentBars/Pubs 6.6 5.0 27.9
Cafs 8.1 7.6 44.5
ChainedCafs 5.6 11.9 75.1
IndependentCafs 8.2 7.6 44.0
Juice/SmoothieBars 5.3 8.3 48.7
ChainedJuice/SmoothieBars 6.5 9.9 60.4
IndependentJuice/SmoothieBars 3.2 5.1 28.3
SpecialistCoffeeShops 6.6 6.3 35.8
ChainedSpecialistCoffeeShops 6.6 6.3 35.4
IndependentSpecialistCoffeeShops 8.0 8.2 48.4
ChainedCafs/Bars 6.6 6.6 38.0

https://www.portal.euromonitor.com/portal/analysis/tab 7/8
13/5/2016 Euromonitor International - Analysis
IndependentCafs/Bars 6.8 5.5 30.6
Cafs/Bars 6.8 5.6 31.1
Source:EuromonitorInternationalfromtradeassociations,tradepress,companyresearch,tradeinterviews,tradesources

EuromonitorInternational2016

https://www.portal.euromonitor.com/portal/analysis/tab 8/8