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Task 3

Qualitative Research Quantitative Research


A type of educational research in which A type of educational research in which
the researcher relies on the views of the the researcher decides what to study.
participants.

Qualitative research gathers information Quantitative research looks at patterns in


that is not in numerical form. numeric data.
Qualitative data is typically descriptive Quantitative research gathers data in
data. numerical form which can be put into
When you think of qualitative categories or measured in units of
data, Think of the word 'quality' measurement.
because in qualitative analysis we are This type of data can be used to
taking a deep quality look at a construct graphs and tables.
phenomenon.

Examples: Examples:
Diary accounts Application forms
Document review Closed ended Questionnaires
Open ended Questionnaires IQ Tests
Unstructured interviews Measurements
Unstructured observations

Purpose: Purpose:
To understand & interpret social interactions. To test hypotheses, look at cause & effect, &
make predictions.
Group studied: Group studied:
Smaller & not randomly selected Larger & randomly selected
Type and Forms of Data Collected Type and Forms of Data Collected
Words, images, or objects Numbers and statistics
Qualitative data such as open - ended responses, Quantitative data based on precise measurements
interviews, participant observations, field notes, using structured & validated data-collection
& reflections. instruments

Methods Methods
Document review Participant observations Application forms Questionnaires IQ Tests
Interviews Focus group Workshops Measurements

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