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Chapter 9

1. Web. 2.0 is a loose collection of information technologies and applications.


Answer: True

2. Web 2.0 sites are primarily online places to visit.


Answer: False

3. A tag is the way a developer describes a piece of information.


Answer: False

4. Geo-tagging refers to tagging information on tour sites.


Answer: False

5. A wiki is a collection of blogs.


Answer: False

6. Companies monitor blogs for mention of their products.


Answer: True

7. One can trust the content of blogs.


Answer: False

8. Web 2.0 media sites allow people to share digital media.


Answer: True

9. You must be a Web site developer in order to create a mashup.


Answer: False

10. Buying a book online at Amazon is an example of social commerce.


Answer: False

11. When using social commerce, the user has to leave the social network page in order to
purchase a product.
Answer: False

12. Businesses do not use social commerce for new products.


Answer: False

13. Generating revenue from social networking sites is easy to do.


Answer: False

14. Word of mouth marketing can be achieved using social shopping.


Answer: True
15. Craigslist is an example of a shopping community.
Answer: False

16. Viral marketing is an example of social advertising.


Answer: True

17. Social ads are placed in paid-for media space on social networking Web sites.
Answer: True

18. Social apps are online apps that promote social interaction.
Answer: True

19. Ads cannot appear as YouTube videos.


Answer: False

20. Communication marketing is using social media sites to get feedback.


Answer: False

21. Social networks are helping marketing professionals understand who their customers are.
Answer: True

22. People making online posts know that they are providing market research data.
Answer: False

23. Social computing increases the need for customer service.


Answer: False

24. Social computing empowers customers to act.


Answer: True

25. Human Resources departments only use social computing for external tasks.
Answer: False

26. More and more organizations are using social media for training sessions.
Answer: True

27. Recruiters only use social computing to find people who are unemployed.
Answer: False

28. Social computing sites are not utilized by passive job seekers.
Answer: False
29. With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users
_________________.
a) Use HTML, use CCS
b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Haveto know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.

30. You sign up for an RSS feed from CNN.com. Which of the following would you expect
to happen?
a) When you sign up, you will need to download print templates.
b) You wont be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.

31. Which of the following is not an example of Web 2.0 applications?


a) Blogs
b) Wikis
c) Netcasting
d) Crowdsourcing
e) AJAX

32. Many companies are using ________ to capture updated product features and
specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis

33. Which of the following statements concerning blogging is false?


a) Anyone can blog.
b) A reader can believe all of the details in a blog.
c) A company can maintain an internal blog site.
d) Blogging can be used in marketing.
e) Tweets are replacing blogging.
34. You just started to work on a project with three other people. You realize that everyone
has their own notes, which makes it hard for you to keep track of what has been done and
what still needs to be done. Which of the following applications would you suggest the
team use?
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis

35. The comments of consumers in the blogosphere concerning a companys products are
called ____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback.

36. The reliability of the content in Wikipedia, the online encyclopedia, is questionable
because
a) All of the administrators are volunteers.
b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can
contribute content.
e) All of the above are reasons why the content is questionable.

37. A Web site that combines content from other Web sites to form new content is called a(n)
______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup

38. Which of the following is not a social networking site?


a) Facebook
b) YouTube
c) Flickr
d) Wikipedia
e) LinkedIn
39. LinkedIn is a _______________________ social networking site that makes money from
advertising and services.
a) Training
b) College
c) Business-oriented
d) Video-upload
e) Blogging

40. Which type of social network allows users to edit and contribute content posted to a
particular site?
a) Wiki
b) Blog
c) RSS
d) Mashup

41. A business that wants to create a forum allowing employees to interact with coworkers
would benefit from utilizing__________.
a) RSS
b) Mashups
c) Enterprise Social Networks
d) Microblogs

42. Building relationships, anticipating needs, and providing special deals for the
communitys members is a function of which category of Web 2.0 applications?
a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce

43. Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses

44. Which of the following is a true statement about the impact of social computing on a
business?
a) There is a high cost to using viral marketing
b) It is difficult to gain information about customers
c) A small minority of individuals contribute the majority of feedback and can provide
skewed data
d) Social computing does not allow for rapid feedback from customers.

45. Which of the following is not an example of social commerce?


a) Wendy offers gift cards to online users for funniest response to various challenges.
b) Pepsi Co. sends live notifications to customers when they are close to a store that sells
their products.
c) Disney allows people to book tickets on Facebook without leaving the site.
d) Best Buy has a Web site which can be used to purchase products for pick up in a store.
e) Zappos uses Twitter to send customers coupons when they mention a Zappos
product.

46. Which of the following is a risk of social computing?


a) The content posted will not be found with a search engine.
b) Employees will be willing to participate.
c) Employees will maintain company privacy.
d) Ignoring negative posts is easy to do.
e) Consumer-generated content is not edited or filtered

47. Which of the following is true about social commerce?


a) Social commerce only benefits customers.
b) Social commerce only benefits businesses.
c) Businesses can easily learn about customers experiences.
d) Social commerce is only concerned with the selling process.
e) New products are never tested via social commerce.

48. Which of the following is not an example of social shopping?


a) Group shopping
b) Going to Amazon.com to buy a book
c) Shopping communities and clubs
d) Social marketplaces
e) Peer-to-peer shopping models

49. Groupon is an example of ________________


a) Shopping communities and clubs
b) Social marketplace
c) Group shopping
d) Peer-to-peer shopping
e) Collaborative consumption

50. Which of the following ratings/reviews do companies routinely pay for?


a) customer reviews
b) expert ratings
c) sponsored reviews
d) none of the choices are correct

51. Ratings, reviews, and recommendations


a) Are always provided by businesses on their Web site.
b) Are posted by experts.
c) Are posted without compensation.
d) Are an aspect of social shopping.
e) Are not beneficial to the business

52. Social marketplaces act as online ______________ that harness the power of social
networks for introducing, buying, and selling products and services.
a) intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup

53. Which of the following is a type of collaborative consumption?


a) Buying a new book from Amazon
b) Craigslist
c) Renting a car from Hertz or Avis
d) Buying a e-textbook from your bookstore

54. Which of the following social shopping methods contributes to environmental


sustainability?
a) Group shopping
b) Peer-to-peer shopping
c) Shopping clubs
d) Social marketplaces

55. Which of the following tools are not used by marketing professionals to compile market
research?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) RSS

56. The monitoring, collection, and analysis of socially generated data is called
a) Social networking
b) Social commerce
c) Social intelligence
d) Social advertising
e) Social capital

57. All of the following are used to provide online market research except
a) Reviews
b) Recommendations
c) Voting
d) Emails
e) Blogs

58. Which of the following is false about social advertising?


a) Social network sites have turned to advertising as a way to make revenue.
b) Viral marketing is effective with social networking
c) Social advertising removes peer pressure from the buying decision.
d) Social advertisements are placed in paid-for media space by companies.
e) Social apps support social interactions and are managed by a company to promote its
brand.

59. Using social computing tools to do market research


a) Is only done by consumers
b) Is only done by businesses
c) Is expensive
d) Can foster closer customer relationships
e) Uses only data provided to the business.

60. Conversational marketing can take place in which of the following forums?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) All of the above

61. The monitoring, collection, and analysis of socially generated data, and the resultant
strategic decisions are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking

62. Which of the following is true about the impact of social computing on customer service?
a) Its harder for customers to be heard by a company.
b) Businesses can take their time responding to social media posts.
c) Customers themselves can be used to reduce problems.
d) Businesses will only get negative comments on social media posts.
63. Social computing has allowed customers
a) To be advocates and influencers.
b) To continue to have to be passive with their interactions with companies
c) To be forced to interact more often with customer service.
d) To be restricted to only posting positive feedback about products.

64. One of the problems that HR departments have with using social computing to recruit is
a) all candidates seek them out
b) they only receive qualified applications
c) they receive many more applications than they can process.
d) social sites each have their own special niche
e) they cannot be used for internal tasks

65. HR departments use social computing applications to assist them in which of the
following activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above

66. YouTube does not earn direct revenue from


a) Text and Video Advertising
b) Promoted videos
c) Branded Channels
d) Television Movie Studios
e) YouTube earns direct revenue from all the above