Lo2.

Copyright

What is copyright?
Copyright is the exclusive and assignable legal right, given to the originator/creator for a fixed
number of years for them to print, publish, perform, film, or record literary, artistic or musical
material. As the creator you can then, adapt and manipulate your work. Copyright is governed
by law under the UK copyright, Designs and Patents act 1988. For your work to be protected
under copyright law, your work has to be original and tangible (verifiable). An original piece of
work has to be a product of your own skill, labour or intellectual creation and in no way should it
replicate, it has to be recorded or expressed in a physical form - as soon as you have recorded
it, taken a photo etc. you have created your own copyright.
In the UK, copyright lasts a lifetime of the creator plus 70 years after death. There are some
special provisions which apply to order unpublished works. You can mark your work with the
copyright symbol, your name and year of creation but it does not affect the level of protection
offered to you by the law. Infringement of copyright can bring penalties from fines to
imprisonment, depending on the offence. Copyright protects and creates work in public;
performing, showing or playing work in public; making an adaptation or putting it on the internet.
Permission has to be sought from the owner to use it.

What is royalty free?

Royalty free is a type of contrast between two entries - the licensor and licensee to use
copyright material or intellectual property without the need to pay royalties or license fees for
each use or per volume sold or for a period of time. As royalty free agreement tends of time. A
royalty free agreement tends to be very specific to the use and may carry conditions of use,
such as; the work is not transformed in any way; the work cannot be used to create another
commercial work for sale; the places where the image can be used.
Royalty free means that the content is licensed under a set of guidelines without paying
additional royalty charges, through there may have been a charge at the start.

What are stock images/video?

Creative commons - non-commercial; no derivative works; share alike; attribution.
Creative commons - is an American non-profit organization devoted to expanding works
available to build upon legally and share. They have released several copyright licenses that
are free of charge to the public. These licenses allow the creator to say which ones they would
keep. They have produced an easy to understand one-page exploration of rights which explains
each creative commons license. This is a flexible, low-cost copyright management system
profiting both the creator and the licensees. Wikipedia uses one of these.

Creative commons no-derivative works-

This type of creative common license is straightforward. You can take a work release under this
license and distribute it but you can't alter it in anyway. You also then have to acknowledge the
original creator of the original work. You also then have to include the creative commons
attribution logo - this can be found on their website.
Creative commons - Non-commercial
Non-commercial means that a creation is not primarily intended for or directed towards
commercial advantage or monetary compensation. This use of the word primarily recognises
that no activity is completely disconnected from commercial activity - it is the primary purpose of
its use that has to be thought about. A non-commercial license concentrates on the use of the
worker - it restricts the reader can do with the work and not what the licensor can do. An
example could be use in an educational context; but not all educational uses might not be
without monetary gain.

Creative commons - share alike

This type of license id used for licenses that the user will require copies or adaptations of the
work. Once the user has made changes to a piece of work, when shared, it then carries with it
the exact same license as what went before and you CANNOT prohibit others from changing or
sharing you work. It is like having work as save instead of save as and an open idea where
various people improve on the works of others.