MIS Project Section B Group 6

Industry: Financial Markets

ICICI Prudential Asset Management Company Limited (http://www.icicipruamc.com/)

The mission and vision of the company can be found here:

http://www.icicigroupcompanies.com/corporate_governance.html

Business Objectives Critical Sucess Factors Information System Needs

Profit maximization Sales of products A user friendly and secure

Improve Customer
Satisfaction
Develop new businesses
Increase Market share
Develop internationally
The availability of the most website
appropriate skilled Robust IT infrastructure
resources to provide Effective IT system within
industry-specific asset the firm
management service
requirements
Broad portfolio of products
Funds' performance
Low cost structures and
expenses
Formal post-launch
evaluations of the asset
management service to
determine what can be
improved

For sales of products, millennial customers prefer to purchase the funds online for the following
reasons:-

Allows them to compare the products and reduce the dependence on agents
Allows them to save commission paid to agents which amounts a significant amount in long run
especially for SIP schemes.
Reduces the paperwork.
Allows them to continuously monitor the portfolios performance.

IT System need: A user friendly and secure website.

Fund performance is dependent of various factors such as:-

Portfolio managers credentials

Access to information.
Overall market performance or sectorial performance.

IT system need: For access to information the company needs have a robust IT infrastructure -- -
Proximity to the Stock exchange and local business capitals can also be crucial.
MIS Project Section B Group 6

Broad portfolio of products:-

Having a product range with multiple offerings helps the customers to choose a product as per their risk
class and also helps them to diversify their savings into various forms of schemes.

IT system need: The overall IS of the firm must integrate the individual ISs related to specific product
lines. This will help create a unified central view for the customer. Visibility and security levels need to be
controlled so that only appropriate access is provided.

Low cost structures and expenses:-

Investors in mutual funds must pay sales charges, annual fees, management fees and other expenses
regardless of how the mutual fund performs. Thus it is crucial for the asset management company to
keep the expenses low by having lean process and manpower.

IT system need: An effective IT system can help the asset management firms to reduce manpower and
increase operational efficiency

Measures/metrics that will need continuous monitoring to achieve the goals/objectives of the firm

Business Measure Metric

Objective
Profit maximization Number of customers, Total revenue, Cost Total revenue over a Financial
minimization, year, Sales per customer,
Overhead costs, time and
volume targets, quality and
regulatory compliance, ROA

Improve Customer Customer Satisfaction Score, turnaround time, Improvement in Customer

Satisfaction customer loyalty Satisfaction Score, feedback
system from customers and
suppliers
Develop new Number of first time customers, Number of new Percentage increase in the
businesses outlets opened first-time customers,

Develop FII investment, Serving capacity Percentage increase in FII

internationally investments, serving capacity,
efficiency

Increase Market Market share Percentage increase in

share Market share.