Counter Vand - derived from Counter + Vandalism

Motto Counter Vandalism

Saving Cost and Preserving the

put the money Aesthetic Value
to better use of NYC
 Key Element : Sustainability
Made from recycled materials
Eliminates 99.9% of UV rays
Easy Application
Acid Resistant
 Target market: commercial buildings
Businesses with fixed land structures
Focus on business with thick glass fronts
NYC loses average real estate value of 7%
Highest incidence report in Brooklyn
 MTA buses/trains and stations

MTA spends over $20 millions/year

Other government buildings

Parks, schools, libraries

 S W
Price Point
One and Done

Lack of brand recognition

High barriers to entry
Limited market (turnover)

O T


Fragmented market
High cost
Localized need
Monopolistically competitive

Competition - Large Competition - Small

Removable films SunTek VVivid
Film installation and Solar Guard ASWF
Johnson Window Films TintCenter
replacement firms
Cleaning services BDF
TechnologyLK
Pricing Strategy Start-up (1 yr)
Management Team
Development Space
Manufacturing Equip
Cost of 10X12 foot commercial window ($50/sq Development (incl. engineer)
ft) (includes finish and trim work) $6,000 Testing
Certifications
Cost of film for 10x12 foot commercial window Marketing
(@25% includes materials and installation) $1,500 Sales
Insurance
Annual replacement costs at 3X per year $4,500 Basic Startup costs
$ 125,000.00
$ 60,000.00
$ 50,000.00
$ 300,000.00
$ 25,000.00
$ 15,000.00
$ 250,000.00
$ 125,000.00
$ 50,000.00
$ 1,000,000.00

10-year life time costs $51,000

Operations
Manufacturing Space $ 120,000.00
Manufacturing Equip $ 25,000.00
Development $ 150,000.00
130,000 Commercial buildings in NYC Testing $ 25,000.00

10% 10 % market penetration Certifications $ 5,000.00

Marketing $ 250,000.00
13,000 Target NYC market Sales $ 100,000.00
$ 500.00 Additional cost per window Insurance $ 50,000.00
Staff (10) w/benefits $ 650,000.00
$ 6,500,000.00 Projected revenue OTPS $ 200,000.00
Annual Operations $ 1,575,000.00
References
http://www.nyc.gov/html/nypd/downloads/pdf/anti_graffiti/Combating_Graffiti.pdf

http://www.nyc.gov/html/nypd/html/crime_prevention/crime_statistics.shtml

http://multimedia.3m.com/mws/media/1134157O/3m-anti-graffiti-film-segment-
card.pdf?cshift_ck=F173DDEA-D967-4753-B544-D404E5B094B2cs&client_id=5094

http://9254-presscdn-0-27.pagely.netdna-cdn.com/core/uploads/2016/08/Glass-
Shield-6-Mil-Spec-Card.pdf

http://www.nytimes.com/2004/09/12/nyregion/thecity/thoughts-on-a-clear-
pane.html?_r=0

https://goodbyegraffiti.com/scratchiti-and-etchiti/

https://www.windowtintla.com/category/anti-graffiti-film/

http://www.theglasspolishers.com/acid_etching.html