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Abstract - Not only has Agility infiltrated enterprise where changing requirements is the most faced challenge
and consumer mobile application development, but it in the software industry. Furthermore, frequent and
has also become an integral part of most IT rigorous testing ensures that a high-quality product will be
departments and the standard for younger generation delivered to the consumer coupled with heavy customer
developers. Despite the numerous benefits of Agile involvement and short-term feedback. Ideally, Agile
development, software developers often find out that software development methods are good practice,
there are also several pitfalls to avoid during mobile allowing the construction of a highly collaborative product,
application development. In this study, we explore the and accommodate fast development with short-term
potential pitfalls of incorporating agility into the feedback. Thats the primary reason that many developers
development of mobile applications. The motivation are now embracing agile development, especially for
behind this work stems from professional and personal mobile application development.
experience of the primary author. As a junior software
developer in the mobile application age, the primary Other reasons why most customers obsess over the
author has experienced first-hand the demands of a constant tweaks of their mobile apps lie within the profit
we want it now market. margin and popularity of this new craze. Figure-1 [17]
shows the total number of applications and downloads
Keywords: agile development effects, mobile computing. over a 2-year period between June 2008 and June 2010.
The growth appears to be almost exponential. Figure 2
I. INTRODUCTION [16] outlines some estimated figures of mobile application
The year is 2013. Mobile development is the hottest sales and revenue. With these statistics, its easy to
software skill for the youth. Social media is how everyone understand why businesses are rushing to brand
communicates; people now have the option to digitally themselves in the mobile application industry.
share photos and daily schedules with their friends and
family. Almost all software requires substantial consumer
interactivity. The entire world now revolves around how
quickly consumers have access to what they want. We are
living in the We Want It Now era.