Shortlist (Promo & Activation Lions)

Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional

A01 (Food & Drinks )

A01/028 00933 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM CLEMENGER
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA BBDO
Melbourne MELBOURNE
A01/029 00984 KJETIL VS SARA TINE MILK TRY Oslo NORWAY TRY Oslo PRAVDA Oslo
A01/031 01323 IKEA: COOK THIS IKEA CANADA IKEA CANADA LEO BURNETT TORONTO CANADA LEO BURNETT GRAYSON
PAGE TORONTO MATTHEWS Toronto /
PAPERTEC INC.
Garfield / PRINTED BY
SOMERSET
Mississauga / TRADE
A01/041 01991 DB EXPORT BEER DB DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland / PHD Auckland SPARK PR &
BOTTLE SAND BREWERIES/HEINEKEN Auckland NATIVE AUDIO ACTIVATE
NZ Auckland / RAYDAR Auckland
Auckland / UNION
A01/051 01663 GIVE THE MARS SKITTLES adam&eveDDB London UNITED KINGDOM adam&eveDDB London CAIN & ABEL London MEDIACOM London KING HENRY
RAINBOW London
A01/067 00423 PAQUI ONE CHIP AMPLIFY SNACK PAQUI CAROLINA AMPLIFY SNACK BRANDS USA AMPLIFY SNACK AMPLIFY SNACK AMPLIFY SNACK AMPLIFY SNACK
CHALLENGE BRANDS REAPER CHIP Austin BRANDS Austin BRANDS Austin BRANDS Austin BRANDS Austin
A01/089 01988 BUDWEISER LIGHT LABATT BREWING BUDWEISER BEER ANOMALY Toronto CANADA ANOMALY Toronto UM CANADA VERITAS BUZZ PRODUCTS
UP THE NATION COMPANY LTD. Toronto COMMUNICATION Melbourne /
S Toronto HUNTER STRAKER
Toronto / LABATT
BREWERIES OF
CANADA Toronto /
MOSAIC Toronto
A01/103 02520 KING SENIOR BURGER KING KING SENIOR DAVID THE AGENCY So BRAZIL DAVID THE AGENCY REBOLUCION So BURGER KING So
Paulo So Paulo Paulo Paulo / MUGSHOT
So Paulo / TRIBBO
POST So Paulo
A01/104 02540 PASS THE HEINZ THE KRAFT HEINZ HEINZ DAVID Miami USA DAVID Miami / STERLING DOMO PRODUCOES KRAFT HEINZ
COMPANY COOPER DRAPER So Paulo COMPANY Chicago
A01/111 03054 NEW AND NOT KRAFT HEINZ KRAFT HEINZ CP+B Boulder USA CP+B Boulder STARCOM Chicago OLSON ENGAGE
IMPROVED COMPANY Chicago
A01/112 03234 GUARDIAN FANS HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan BEDESCHI FILM Milan MEDIAVEST|SPAR COHN & WOLFE
K Milan Milan
A01/123 02307 COFFEE IS NOT A CHERNYI (BLACK) COFFEE POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW POSSIBLE
DRUG COOPERATIVE SUBSCRIPTIONS MOSCOW

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Shortlist (Promo & Activation Lions)
A01/129 03265 RESPONSIBLY THE UBREW RESPONSIBLY McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT WORLDWIDE RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDGROUP London / DOCARTIST Milan / UM Milan Gateshead
Milan / MRM/McCANN Milan / THINK
Milan CATTLEYA Milan

A02 (Fast Moving Consumer Goods )

A02/023 01889 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY New
York New York York / COMPANY 3 SCIENCE New York TAYLOR New York York / MKTG New
New York / NYLON York
STUDIOS New York /
RATTLING STICK
Santa Monica / THE
A02/024 01896 TICKET TO PLAY MATTEL BARBIE BARBIE WEBER SHANDWICK New USA WEBER SHANDWICK MATTEL Los Angeles WEBER SHE SHOULD RUN
York New York SHANDWICK New Washington, DC
A02/028 01505 HANDLE WITH PROCTER & GAMBLE GILLETTE GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE PROCTER & GAMBLE POSSIBLE York
Boston CINCINNATI / THE
MILL New York /
A02/037 02855 THE BIGGEST ARCHER+WOLF LLC ARCHER AIR FCB CHICAGO USA FCB CHICAGO FND FILMS Chicago / CURRENT
SPORTS SUPERIORITY LORD + THOMAS MARKETING
ENDORSEMENT Chicago Chicago
DEAL OF ALL TIME

A03 (Durable Consumer Goods)

A03/004 00018 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU INDIA TAPROOT DENTSU TAPROOT DENTSU TAPROOT
Mumbai Mumbai Mumbai DENTSU Mumbai
A03/008 00022 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
A03/011 00137 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL CHEIL
WINDOW Seoul WORLDWIDE Seoul WORLDWIDE
A03/025 00419 DROP SALES MOTOROLA MOBILITY DROID TURBO 2 VML New York USA VML New York VML New York TITEL MEDIA New
York
A03/038 02962 ADIDAS GLITCH ADIDAS ADIDAS FOOTBALL IRIS WORLDWIDE London UNITED KINGDOM IRIS WORLDWIDE IRIS WORLDWIDE
UK London / POSSIBLE London / POSSIBLE
A03/041 03105 TRAVEL AGENCY RADIO FLYER, INC. RADIO FLYER FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT
FOR THE WAGONS CREATIVE Los Angeles MARKETING
IMAGINATION / LORD + THOMAS Chicago

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Shortlist (Promo & Activation Lions)
A03/050 12646 FOOT TYPE TEST ASICS ASICS FOOT TYPE NEOGAMA BBH So Paulo BRAZIL NEOGAMA BBH So ASICS So Paulo /
AD TEST AD Paulo BANDITS FILMS Porto
Alegre / CASA DA
PRODUO So Paulo
/ HEFTY So Paulo /
RITMO VISUAL So

A04 (Cars & Automotive Products & Services)

A04/020 01217 VOLVO SURVIVOR VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York USA WE BELIEVERS New LETCA FILMS Miami MOVING
SALES AGENTS York FORWARD
STUDIOS Miami /
PERSONAL MUSIC
A04/021 00388 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
EXPERIENCE
A04/028 01930 AUDI AND AIRBNB AUDI OF AMERICA AUTOMOBILES VENABLES BELL & USA VENABLES BELL & 740 SOUND DESIGN MEDIACOM Los
LIVE TO DRIVE PARTNERS San Francisco PARTNERS San Los Angeles / FINAL Angeles
Francisco CUT Los Angeles /
FRAMESTORE Los
Angeles / MJZ Los
A04/037 01635 CAMELPOWER NISSAN AUTOMOTIVE TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai NATIONAL OMD Dubai
EMIRATES GEOGRAPHIC ABU
DHABI Abu Dhabi /
A04/039 01020 PARKING IS NOT NISSAN EUROPE AROUND VIEW TBWA\G1 Boulogne- FRANCE TBWA\G1 Boulogne- TBWA\ELSE Boulogne- TBWA\PARIS Paris
AN ART MONITOR Billancourt Billancourt Billancourt
A04/066 03216 CHOOSE CHEVROLET INSTITUTIONAL McCANN ECUADOR Quito ECUADOR McCANN ECUADOR McCANN McCANN
FORWARD Quito ECUADOR Quito ECUADOR Quito

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A05/002 00171 MANNSCHAFTS- BURGER KING WHOPPER GRABARZ & PARTNER GERMANY GRABARZ & PARTNER BIGFISH VIZEUM EMANATE BURGER KING
WHOPPER DEUTSCHLAND GMBH Hamburg Hamburg FILMPRODUKTION DEUTSCHLAND Mnchen / SETUP DEUTSCHLAND
Berlin Wiesbaden Mnchen GMBH Hannover
A05/011 00331 WORLD'S FASTEST DUNKIN' DONUTS ON-THE-GO DIGITASLBI New York USA DIGITASLBI New York ACCOMPLICE Boston /
DUNKIN' RUN: ORDERING APP DIGITASLBI New York /
INTEGRATED MR BRONX AUDIO
POST New York /
SEVEN TWENTY
PRODUCTIONS
Chamonix-Mont-Blanc /
A05/014 00457 BREKK-E-TAG HUNGRY JACK'S HUNGRY JACK'S CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO TRAFFIK Sydney
SYDNEY SYDNEY SYDNEY

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Shortlist (Promo & Activation Lions)
A05/019 01054 IKEA RETAIL IKEA FURNITURE & KESTAM HOLST SWEDEN KESTAM HOLST KESTAM HOLST MEC Stockholm KESTAM HOLST
THERAPY HOME Stockholm Stockholm Stockholm Stockholm
A05/035 00949 THE IMPOSSIBLE BOL.COM BOOKS DDB BRUSSELS BELGIUM DDB BRUSSELS BEYOND.IO Antwerp /
SIGNING SESSION DDB BRUSSELS
A05/073 02334 BURGER CLAN BURGER KING ONLINE DELIVERY LOLA MULLENLOWE SPAIN LOLA MULLENLOWE TRONCO Madrid WINK TTD Madrid EVERCOM Madrid
SERVICE Madrid Madrid
A05/077 02637 WE ARE PARRILLA BURGER KING BURGER KING DAVID Buenos Aires ARGENTINA DAVID Buenos Aires ARGENTINACINE BURGER KING
Buenos Aires ARGENTINA
Buenos Aires /
ELEFANTE
RESONANTE
Buenos Aires /
PAPAMUSIC
A05/078 02541 SCARIEST BK BURGER KING BURGER KING DAVID Miami USA DAVID Miami CRANE.TV New York BURGER KING
Miami / COSMO
STREET New York
A05/079 02543 GOOGLE HOME OF BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR Los Angeles BURGER KING
THE WHOPPER Miami / COSMO
STREET New York
A05/090 03252 SEARCH MCDONALD'S COLD BEVERAGE WE ARE UNLIMITED USA WE ARE UNLIMITED FURLINED Los Angeles OMD USA Chicago / DDB Chicago CARTEL Los
VALUE Chicago Chicago RESOLUTION Angeles / THE MILL
MEDIA Chicago Los Angeles / THE
STUDIO Chicago
A05/091 03188 PRICE ON THE WALMART WALMART DM9DDB So Paulo BRAZIL DM9DDB So Paulo DM9DDB So Paulo DM9DDB So Paulo ACADEMIA DE
JERSEY FILMES Sao Paulo /
JAMUTE So Paulo

A06 (Travel, Transport & Leisure)

A06/001 00188 CINEMA TO GO AIR FRANCE AIR FRANCE BETC Paris FRANCE BETC Paris GREEN UNITED
MUSIC Paris / RITA
A06/015 01009 THE DNA JOURNEY MOMONDO MOMONDO TRAVEL &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen BACON Copenhagen BE ON Copenhagen RADIUS
SEARCH ENGINE KOMMUNIKATION
Copenhagen
A06/027 01760 WHERE AM I? ONTARIO TOURISM TOURISM FCB Toronto CANADA FCB Toronto ALTER EGO Toronto / PHD Toronto
MARKETING FORT YORK Toronto /
PARTNERSHIP OPC Toronto /
CORPORATION ROOSTER POST
PRODUCTION Toronto
/ SILENT JOE Toronto
A06/030 01823 FLYBABIES JETBLUE AIRLINE MULLENLOWE GROUP USA MULLENLOWE GROUP HEY BABY FILMS Los MULLENLOWE MULLENLOWE PS 260 New York
New York New York Angeles GROUP New York GROUP New York

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Shortlist (Promo & Activation Lions)
A06/056 01027 BACK TO LIFE IN GOOGLE ARTS & GOOGLE ARTS & GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB FRAMESTORE London MUSEUM FR
VIRTUAL REALITY: CULTURE CULTURE NATURAL London London / GRAND CENTRAL NATURKUNDE
RHOMALEOSAURU HISTORY SOUND STUDIOS Berlin / NATURAL
S & GIRAFFATITAN London HISTORY MUSEUM
LONDON

A07 (Media & Publications)

A07/002 00080 SILICON VALLEY SKY TELEVISION NEW SOHO CHANNEL DDB GROUP NEW NEW ZEALAND DDB GROUP NEW OMD NEW SKY TELEVISION
URXXL ZEALAND ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland NEW ZEALAND
Mount Wellington
A07/012 00276 SPANISH LESSONS NETFLIX NARCOS ALMA DDB Miami USA ALMA DDB Miami
A07/015 01010 ALL THAT WE TV2 TV2 &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen &Co./NoA Copenhagen
SHARE / MOLAND FILM
COMPANY
A07/027 01331 LORD OF THE NETFLIX THE CROWN OGILVY Paris FRANCE OGILVY PAVILLON NOIR Paris
CROWN SEASON 1 COMMONHEALTH
A07/060 03087 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN CYRANOS//McCAN
Barcelona Barcelona / THE N Barcelona N Barcelona
CYRANOS//McCANN

A08 (Financial Products & Services)

A08/010 01998 SBERBANK. SBERBANK LOANS FOR SMALL SBERBANK OF RUSSIA RUSSIA GOOD Moscow HYPE PRODUCTION DENTSU SMART GOOD DATA NEW
NEIGHBORHOODS BUSINESSES Moscow Moscow Moscow / YORK
SEGMENTO
A08/029 01351 RESCUE RASHIE WESTPAC BANKING CHILDRENS' RASH SAATCHI & SAATCHI AUSTRALIA SAATCHI & SAATCHI RUMBLE STUDIOS MAP AND PAGE WESTPAC Sydney
CORPORATION VEST / CPR Sydney Sydney Sydney / SCOUNDREL Sydney
INSTRUCTIONS Sydney
A08/044 03271 FEARLESS GIRL STATE STREET SHE ETF McCANN NEW YORK USA McCANN NEW YORK COPILOT STRATEGIC STATE STREET VISBAL FINE
GLOBAL ADVISORS MUSIC + SOUND New GLOBAL BRONZE
York / CRAFT ADVISORS SCULPTURE Lewes
WORLDWIDE New COMMUNICATION
York / STUART S Boston
WEISSMAN

A09 (B2B Products & Services)

A09/014 02199 DID YOU MEAN MAILCHIMP EMAIL MARKETING DROGA5 New York USA DROGA5 New York / BROSMIND Barcelona / PHD New York DROGA5 New York
MAILCHIMP? MAILCHIMP Atlanta JUCO Los Angeles /
RESN Wellington

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Shortlist (Promo & Activation Lions)
A09/016 03024 ALWAYS BE MONSTER.COM MONSTER.COM KBS New York USA KBS New York 1ONE Montral / MONSTER Weston
WORKING EPOCH FILMS New
York / SOUND
LOUNGE New York /
A09/018 03196 NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So Paulo ALMAPBBDO So ALMAPBBDO So
Paulo / BLACK MADRE Paulo
So Paulo / GETTY
IMAGES Brazil /
PUNCH AUDIO So

A10 (Commercial Public Services)

A10/002 02162 GET THE FLOW VODAFONE VODAFONE DDB & TRIBAL THE DDB & TRIBAL AWFUL MEN Hilversum MEC HET PR BUREAU
WORLDWIDE NETHERLANDS WORLDWIDE / WEFILM Amsterdam NETHERLANDS Amsterdam
AMSTERDAM AMSTERDAM Amsterdam
A10/009 02791 PAYPHONE BANK TIGO-UNE PAYPHONE MICRO GREY COLOMBIA Bogot COLOMBIA GREY COLOMBIA Bogot LA OCTAVA Bogot
SAVINGS ACCOUNT

A11 (Corporate Image)

A11/006 00743 WEIGHT TAG SAMSONITE SAMSONITE AC mcgarrybowen Mexico MEXICO AC mcgarrybowen Mexico AMERICHIP Los RBOL CINE
City City Angeles Mexico City /
WHISKEY FILMS
A11/008 00442 THE UNUSUAL AP (THAILAND) PUBLIC PROPERTY AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX Bangkok
FOOTBALL FIELD COMPANY LIMITED. DEVELOPMENT
A11/025 01585 GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA TBWA\HAKUHODO TBWA\HAKUHODO
Tokyo FILM CORPORATION Tokyo Tokyo
A11/044 03348 INEQUALITY ESPNW INSTITUTIONAL AFRICA So Paulo BRAZIL AFRICA So Paulo KALANGUS So Paulo
COURTS / LA CARRETERA
FILMES So Paulo

A12 (Corporate Social Responsibility)

A12/002 00346 BOOST YOUR BOOST MOBILE PROMOTE BOOST 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica /
VOICE STORES AS ATOMICA MUSIC
POLLING STATIONS Texas / THE CORNER
SHOP Santa Monica /
THERAPY STUDIOS
A12/008 00470 THE CONSCIOUS KIWIRAIL KIWIRAIL CLEMENGER BBDO | NEW ZEALAND CLEMENGER BBDO | CLEMENGER BBDO | CLEMENGER CLEMENGER
CROSSING TOUCHCAST Wellington TOUCHCAST Wellington TOUCHCAST BBDO | BBDO |
Wellington TOUCHCAST TOUCHCAST
A12/024 01984 BREASTFEEDING Amigos de la Lactancia Amigos de la J. WALTER THOMPSON COLOMBIA J. WALTER THOMPSON
MANNINQUIES and Coalition brands Lactancia COLOMBIA Bogot COLOMBIA Bogot

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Shortlist (Promo & Activation Lions)
A12/025 01992 THE CHILD MARS NZ PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO CREATURE Auckland / STARCOM NZ IMPACT PR
REPLACEMENT Auckland EXIT FILMS Auckland / Auckland Auckland
PROGRAMME FRANKLIN RD
A12/028 01669 THE HUMANIUM IM SWEDISH HUMANIUM METAL KESTAM HOLST SWEDEN GREAT WORKS
METAL INITIATIVE DEVELOPMENT Stockholm Stockholm
PARTNER
A12/040 00781 AIR-INK HEINEKEN ASIA TIGER BEER MARCEL SYDNEY AUSTRALIA MARCEL SYDNEY GOODOIL FILMS CURIOUS FEW BRAYA New York / GRAVIKY LABS
PACIFIC PTE. LTD. Sydney / HECKLER
Hong Kong / EDELMAN Bangalore
Sydney / SQUEAK E
FLORA&FAUNAVISI INTELLIGENCE
CLEAN ONS Berlin / Singapore / MSL
PRODUCTIONS Los MEDIAVEST|SPAR HONG KONG Kwun
Angeles K New York / Tong / OGILVY
STARCOM London / PUBLIC
STARCOM RELATIONS
Singapore WORLDWIDE
Singapore /
SCHRODER+SCH
A12/087 01941 MORE THAN 70% INSTITUTO AZMINA INSTITUTO AZMINA J. WALTER THOMPSON BRAZIL J. WALTER THOMPSON SATELITE AUDIO So J. WALTER J. WALTER
BRAZIL So Paulo BRAZIL So Paulo Paulo THOMPSON THOMPSON
BRAZIL So Paulo BRAZIL So Paulo
A12/090 02085 IMAGE_HACK FAIL COPENHAGEN FAIL COPENHAGEN MINDSHARE Copenhagen DENMARK MINDSHARE MINDSHARE MINDSHARE MINDSHARE
Copenhagen Copenhagen Copenhagen Copenhagen
A12/105 03223 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT INDIA LEO BURNETT LEO BURNETT
Mumbai Mumbai Mumbai INDIA Mumbai INDIA Mumbai
A12/113 03345 WORLDS APART HEINEKEN HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON RSA FILMS London MEDIAVEST|SPAR EDELMAN London
K London

A13 (Public Sector)

A13/007 00935 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS BBDO
A13/027 02226 ONE BOOK FOR INTERRELIGIOUS INTERRELIGIOUS Y&R DUBAI UNITED ARAB Y&R DUBAI NEW MOMENT
PEACE COUNCIL OF BOSNIA COUNCIL OF EMIRATES NEW IDEAS
AND HERZEGOVINA BOSNIA AND COMPANY Y&R
A13/033 02346 THE VIRTUAL PARISIAN ROAD ROAD SAFETY SERVICEPLAN FRANCE FRANCE SERVICEPLAN FRANCE COMPTOIR DU SON SERVICEPLAN SERVICEPLAN SERVICEPLAN
CRASH BILLBOARD SAFETY (DRIEA: DIR. AUTHORITY Paris Paris Paris / SERVICEPLAN FRANCE Paris FRANCE Paris Mnchen
RGION. INTERDP. (FRANCE / PARIS & FRANCE Paris /
EQUIPEMENT SURBUBS) TRINITY FILMS Paris
AMNAGEMENT)

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Shortlist (Promo & Activation Lions)
A13/035 03183 TOYS VS GUNS COLOMBIA NATIONAL CHILD MULLENLOWE SSP3 COLOMBIA MULLENLOWE SSP3
MINISTRY OF DEFENSE RECRUITMENT Bogot Bogot
PREVENTION
A13/040 03068 58 SOUL RIDERS DGT/MINISTRY OF AWARENESS MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN GARAGE FILMS Madrid
INTERIOR (SPAIN) CAMPAIGN ON Madrid Madrid
BICYCLE SAFETY

A14 (Charities & Non-profit)

A14/004 00191 LIKE MY ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE
ADDICTION FRAMBOISE Paris /
A14/005 00287 THE MOST AIRED FUNDACIN PERUANA PONLE CORAZN FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima FAHRENHEIT DDB
CAMPAIGN DE CNCER Lima
A14/006 00222 AHLAN BEAR COSTI IMMIGRATION COSTI RETHINK Toronto CANADA RETHINK Toronto RETHINK Toronto RETHINK Toronto ALTER EGO
SERVICES IMMIGRATION Toronto / COSTI
SERVICES IMMIGRATION
SERVICES Toronto /
VAPOR RMW
Toronto
A14/008 00064 THE REFUGEE AMNESTY AWARNESS OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMES
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro
A14/013 00366 READ TO UNLOCK MINISTRY OF TALES READ TO UNLOCK KING Stockholm SWEDEN KING Stockholm BBH STOCKHOLM /
NAF Stockholm
A14/014 00293 UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
New York New York THOMPSON New York
A14/037 00385 25M2 SYRIA TV-AKSJONEN NRK, TV-AKSJONEN 2017 POL Oslo NORWAY POL Oslo POL Oslo POL Oslo
IKEA, RED CROSS
A14/039 01227 YOUR NAME DONATE LIFE AMERICA ORGAN DONATION LEO BURNETT CHICAGO USA LEO BURNETT LEO BURNETT LEO BURNETT LEO BURNETT JEFF SCIORTINO
SAVES REGISTRATION CHICAGO CHICAGO CHICAGO CHICAGO PHOTOGRAPHY
Chicago
A14/040 01087 SKIN MEMORIES EUROMELANOMA SKIN CANCER BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BBDO BELGIUM BBDO BELGIUM BBDO BELGIUM
AWARENESS Brussels Brussels Brussels
A14/042 00551 THE WORLD'S DONATE LIFE ORGAN DONATION THE MARTIN AGENCY USA THE MARTIN AGENCY CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE Richmond Richmond Monica / DUOTONE AGENCY Richmond AGENCY Richmond AMERICA Richmond
AUDIO GROUP New
York / FURLINED Los
Angeles / LIME
STUDIOS Santa Monica
/ THE MILL Los Angeles

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Shortlist (Promo & Activation Lions)
A14/051 02484 NOT SPECIAL COORDOWN CHARITY FOR PUBLICIS New York USA PUBLICIS New York BEACON STREET JANICE & LEGACY EFFECTS
NEEDS PEOPLE WITH STUDIOS Los Angeles / ASSOCIATES San Francisco
DOWN SYNDROME HUNGRY MAN New Hillsborough
York / ROCK PAPER
SCISSORS New York /
SHED Santa Monica /
THE MILL New York
A14/088 01684 COINS OF HOPE CHILD FOCUS PUBLIC SERVICE - THESE DAYS - BELGIUM THESE DAYS - MEDIACOM FINN PR Brussels
BELGIAN CENTER WUNDERMAN Antwerp WUNDERMAN Antwerp Brussels
FOR MISSING AND
SEXUALLY
EXPLOITED
CHILDREN
A14/093 01678 REMUMBER MISSING CHILDREN REMUMBER FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY FAMOUS
EUROPE BRUSSELS RELATIONS
A14/096 02804 MY DAUGHTER HAIYYA NGO J. WALTER THOMPSON INDIA J. WALTER THOMPSON
WILL Mumbai Mumbai
A14/119 02692 A LOVE SONG VIDA MUJER VIDA MUJER CIRCUS GREY PERU Lima PERU CIRCUS GREY PERU AUDIO POST Lima / CIRCUS GREY CIRCUS GREY
WRITTEN BY A ORGANIZATION Lima DIEGO DIBS SOUND PERU Lima PERU Lima
MURDERER LAB Lima / SANGRE
A14/120 02595 STREETS OF NCLEO NGO CHEIL BRASIL So Paulo BRAZIL CHEIL BRASIL So Paulo CHEIL BRASIL So CHEIL BRASIL So CHEIL BRASIL So
SHAME PRESERVAO DA Paulo Paulo Paulo
MEMRIA
A14/141 02652 BULLET PROOF AMERICANS FOR ANTI-GUN OGILVY & MATHER USA OGILVY & MATHER OGILVY & MATHER
POSTERS RESPONSIBLE AWARENESS Chicago Chicago Chicago
SOLUTIONS
A14/164 02679 GAMER AID CRUZ ROJA VOLUNTEERING APEX BBDO San Salvador EL SALVADOR APEX BBDO San OMD EL
SALVADOREA PROGRAM Salvador SALVADOR San
A14/177 02672 LEARNING PERIOD SAVE THE CHILDREN CHILDREN GREY MXICO Mexico D.F MEXICO GREY MXICO Mexico CINETIC ARTS Mexico COHN & WOLFE
EDUCATION D.F / SAVE THE City / CNK POST MEXICO Mexico
CHILDREN MEXICO Mexico City / MCO D.F
Mexico City STUDIOS Mexico City /
SANTOS FILMS Mexico

B01 (Use of Ambient Media: Small Scale)

B01/013 00435 PLACEMAT FOR POSTOBON S.A MANZANA SANCHO BBDO Bogot COLOMBIA SANCHO BBDO Bogot SANCHO BBDO Bogot SANCHO BBDO
TWO POSTOBON Bogot
B01/014 00065 THE REFUGEE AMNESTY AWARNESS OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMES
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro

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Shortlist (Promo & Activation Lions)
B01/020 00141 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL CHEIL
WINDOW Seoul WORLDWIDE Seoul WORLDWIDE
B01/022 00353 ART BEATS HATE LEGACY BERLIN NONE HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
B01/031 01266 THE PARTY SAFE TOSTITOS TOSTITOS GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN ANONYMOUS OMD USA New York KETCHUM Los LASER CUSTOM
BAG PARTNERS San Francisco & PARTNERS San CONTENT Culver City / Angeles DESIGN, LLC
Francisco BACON FX Santa Hayward / THE
Monica / LIME COLORBAR San
STUDIOS Santa Monica Francisco
/ STITCH EDITING Los
B01/032 01088 SKIN MEMORIES EUROMELANOMA SKIN CANCER BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BBDO BELGIUM BBDO BELGIUM BBDO BELGIUM
AWARENESS Brussels Brussels Brussels
B01/063 02400 BROKEN HEARTS FIESTA PIRULETA Y&R MADRID SPAIN Y&R MADRID MAGNETICA FILMS Y&R MADRID
LOLLIPOP Madrid
B01/087 01836 TALKING NUMBERS FUNDACIN HUESPED FUNDACIN WUNDERMAN BUENOS ARGENTINA WUNDERMAN BUENOS WUNDERMAN
HUESPED IS AN AIRES AIRES BUENOS AIRES
ORGANIZATION
DEDICATED TO THE
CLINICAL
INVESTIGATION OF
HIV AND OTHER
DISEASES.
B01/100 01604 FOOTNOTE FOR MEDCARE WOMEN & HEALTHCARE THE CLASSIC UNITED ARAB THE CLASSIC
THE BREAST CHILDREN HOSPITAL PARTNERSHIP EMIRATES PARTNERSHIP
B01/105 01352 RESCUE RASHIE WESTPAC BANKING CHILDRENS' RASH SAATCHI & SAATCHI AUSTRALIA SAATCHI & SAATCHI RUMBLE STUDIOS MAP AND PAGE WESTPAC Sydney
CORPORATION VEST / CPR Sydney Sydney Sydney / SCOUNDREL Sydney
INSTRUCTIONS Sydney
B01/111 00398 SAY COKE COCA-COLA COCA-COLA LEO BURNETT COLOMBIA COLOMBIA LEO BURNETT
Bogot COLOMBIA Bogot
B01/112 02757 COBBLESTONE FUEL TV FUEL TV FCB Lisbon PORTUGAL FCB Lisbon BRO Lisbon
RIDERS
B01/113 00492 THE CLEAN LIFEBUOY BRAILLE SIGNS AREA 23 New York USA AREA 23 New York
BRAILLE WITH HAND
B01/125 03232 SAVLON HEALTHY ITC SAVLON SAVLON HEALTHY OGILVY & MATHER INDIA OGILVY & MATHER GOOD MORNING PR PUNDIT
HANDS CHALK HANDS CHALK MUMBAI MUMBAI Mumbai Mumbai
STICKS STICKS

B02 (Use of Ambient Media: Large Scale)

B02/008 00023 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
B02/009 00115 THE SCANIA SCANIA TRUCKS TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM B-REEL Stockholm TBWA\STOCKHOL
CLOCK M

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Shortlist (Promo & Activation Lions)
B02/010 00471 THE CONSCIOUS KIWIRAIL KIWIRAIL CLEMENGER BBDO | NEW ZEALAND CLEMENGER BBDO | CLEMENGER BBDO | CLEMENGER CLEMENGER
CROSSING TOUCHCAST Wellington TOUCHCAST Wellington TOUCHCAST BBDO | BBDO |
Wellington TOUCHCAST TOUCHCAST
B02/014 00161 TRUMP BUS SOCIALISTISK POLITICS UNCLE GREY Copenhagen DENMARK UNCLE GREY OUT OF HOME BE ON Copenhagen
FOLKEPARTI Copenhagen MEDIA Copenhagen
B02/018 01150 LOVE CAM THE AD COUNCIL LOVE HAS NO R/GA New York USA R/GA New York CUT+RUN New York /
LABELS NYLON STUDIOS New
York / THE MILL New
York / TOOL Los
B02/021 00936 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS BBDO
B02/026 00870 KLM BONDING KLM ROYAL DUTCH KLM ROYAL DUTCH DDB & TRIBAL THE DDB & TRIBAL WEFILM Amsterdam
BUFFET AIRLINES AIRLINES WORLDWIDE NETHERLANDS WORLDWIDE
B02/028 01218 VOLVO SURVIVOR VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York USA WE BELIEVERS New LETCA FILMS Miami MOVING
SALES AGENTS York FORWARD
STUDIOS Miami /
PERSONAL MUSIC
B02/041 01993 DB EXPORT BEER DB DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland / PHD Auckland SPARK PR &
BOTTLE SAND BREWERIES/HEINEKEN Auckland NATIVE AUDIO ACTIVATE
NZ Auckland / RAYDAR Auckland
Auckland / UNION
B02/045 00443 THE UNUSUAL AP (THAILAND) PUBLIC PROPERTY AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX Bangkok
FOOTBALL FIELD COMPANY LIMITED. DEVELOPMENT
B02/062 01292 EIFFEL TOWER ALL HOMEAWAY PREMIUM SAATCHI & SAATCHI FRANCE SAATCHI & SAATCHI GOOD2HEAR Neuilly- BLUE 449 Paris
YOURS VACATION FRANCE Paris FRANCE Paris / SAATCHI Sur-Seine /
RENTALS & SAATCHI London PRODIGIOUS Paris
B02/120 03275 FEARLESS GIRL STATE STREET SHE ETF McCANN NEW YORK USA McCANN NEW YORK COPILOT STRATEGIC STATE STREET VISBAL FINE
GLOBAL ADVISORS MUSIC + SOUND New GLOBAL BRONZE
York / CRAFT ADVISORS SCULPTURE Lewes
WORLDWIDE New COMMUNICATION
York / STUART S Boston
WEISSMAN

B03 (Use of Broadcast)

B03/012 01861 CHRISTMAS WITH MARKS AND SPENCER MARKS AND Y&R LONDON UNITED KINGDOM Y&R LONDON NATIVE London / MINDSHARE
LOVE SPENCER SMUGGLER London / London
THE MILL London /
THE QUARRY London /
WAVE STUDIOS

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Shortlist (Promo & Activation Lions)
B03/019 01886 THE RECEIPT WALMART WALMART SAATCHI & SAATCHI New USA SAATCHI & SAATCHI CAVIAR Los Angeles / HAWORTH GOLIN Chicago
York New York TOOL Los Angeles / MARKETING +
WONDROS Los MEDIA Minneapolis /
Angeles MEDIAVEST|SPAR
K New York
B03/024 01890 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY New
York New York York / COMPANY 3 SCIENCE New York TAYLOR New York York / MKTG New
New York / NYLON York
STUDIOS New York /
RATTLING STICK
Santa Monica / THE
B03/029 02693 A LOVE SONG VIDA MUJER VIDA MUJER CIRCUS GREY PERU Lima PERU CIRCUS GREY PERU AUDIO POST Lima / CIRCUS GREY CIRCUS GREY
WRITTEN BY A ORGANIZATION Lima DIEGO DIBS SOUND PERU Lima PERU Lima
MURDERER LAB Lima / SANGRE
B03/035 02639 WE ARE PARRILLA BURGER KING BURGER KING DAVID Buenos Aires ARGENTINA DAVID Buenos Aires ARGENTINACINE BURGER KING
Buenos Aires ARGENTINA
Buenos Aires /
ELEFANTE
RESONANTE
Buenos Aires /
PAPAMUSIC

B04 (Use of Print or Outdoor)

B04/016 00745 WEIGHT TAG SAMSONITE SAMSONITE AC mcgarrybowen Mexico MEXICO AC mcgarrybowen Mexico AMERICHIP Los RBOL CINE
City City Angeles Mexico City /
WHISKEY FILMS
B04/033 01431 THANKS 2016, IT'S SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York SPOTIFY New York
BEEN WEIRD.
B04/037 02224 EQUALITY SIGNS NIKE COLOMBIA NIKE WOMEN J. WALTER THOMPSON COLOMBIA GLUE COLUMBIA Bogot GLUE COLUMBIA
COLOMBIA Bogot / J. WALTER THOMPSON Bogot
B04/047 01969 MADE POSSIBLE UNIVERSITY OF The University of McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG
BY MELBOURNE MELBOURNE Melbourne PRODUCTIONS
B04/059 02532 FRIENDLY BARS COCA-COLA COCA-COLA GREY CHILE Santiago CHILE GREY CHILE Santiago SATURNO Lima
SHOPPER
B04/060 03064 REALITY XMAS DOCTORS OF THE INTERNATIONAL McCANN LONDON UNITED KINGDOM McCANN LONDON UM MANCHESTER PERSUASION CRAFT
WORLD MEDICAL CHARITY COMMUNICATION WORLDWIDE
S London London
B04/066 02653 BULLET PROOF AMERICANS FOR ANTI-GUN OGILVY & MATHER USA OGILVY & MATHER OGILVY & MATHER
POSTERS RESPONSIBLE AWARENESS Chicago Chicago Chicago
SOLUTIONS
B04/072 02783 LIB DES LIBRATION NEWSPAPERS FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS FRED & FARID FRED & FARID LIBRATION Paris
RFUGIS PARIS PARIS

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Shortlist (Promo & Activation Lions)
B04/083 01273 OPENING FABIAN'S NIERSTICHTING NIERSTICHTING XXS AMSTERDAM THE XXS AMSTERDAM LEGHETVAST Putten EXTERION MEDIA NIERSTICHTING
WORLD (KIDNEY FOUNDATION) (KIDNEY NETHERLANDS Amsterdam / Bussum
FOUNDATION) KINETIC
WORLDWIDE
NETHERLANDS
Amsterdam /
MAXUS+HELDER
Amsterdam

B05 (Use of Technology)

B05/012 00024 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
B05/025 01013 THE DNA JOURNEY MOMONDO MOMONDO TRAVEL &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen BACON Copenhagen BE ON Copenhagen RADIUS
SEARCH ENGINE KOMMUNIKATION
Copenhagen
B05/031 00389 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
EXPERIENCE
B05/036 00488 POCKET PATROL SAMSUNG AUSTRALIA SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney EDELMAN Sydney
PATROL SONAR MUSIC Sydney
/ USTWO Sydney
B05/058 03016 SINGTEL DATA SINGTEL TELECOMMUNICATI OGILVY & MATHER SINGAPORE OGILVY & MATHER OGILVY & MATHER OGILVY & MATHER OGILVY &
EXSTREAM ONS SINGAPORE SINGAPORE SINGAPORE / THE SINGAPORE MATHER
PROSECUTION FILM SINGAPORE
COMPANY Singapore
B05/070 02023 GRAVITY LIGHT SHELL SHELL J. WALTER THOMPSON UNITED KINGDOM J. WALTER THOMPSON JWT LIVE / MEDIACOM London EDELMAN London /
London London STARSTRUCK MEDIA J. WALTER
London THOMPSON
B05/073 01586 GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA TBWA\HAKUHODO TBWA\HAKUHODO
Tokyo FILM CORPORATION Tokyo Tokyo
B05/078 02794 PAYPHONE BANK TIGO-UNE PAYPHONE MICRO GREY COLOMBIA Bogot COLOMBIA GREY COLOMBIA Bogot LA OCTAVA Bogot
SAVINGS ACCOUNT
B05/108 02835 SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT UNITED KINGDOM VALENSTEIN & FATT POSSIBLE CEE MINDSHARE
London London Budapest
B05/109 03225 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT INDIA London
LEO BURNETT LEO BURNETT
Mumbai Mumbai Mumbai INDIA Mumbai INDIA Mumbai

C01 (Guerrilla Marketing & Stunts)

C01/002 00173 MANNSCHAFTS- BURGER KING WHOPPER GRABARZ & PARTNER GERMANY GRABARZ & PARTNER BIGFISH VIZEUM EMANATE BURGER KING
WHOPPER DEUTSCHLAND GMBH Hamburg Hamburg FILMPRODUKTION DEUTSCHLAND Mnchen / SETUP DEUTSCHLAND
Berlin Wiesbaden Mnchen GMBH Hannover

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Shortlist (Promo & Activation Lions)
C01/010 00499 CAR CURLING SMARTPOLIS SMARTPOLIS VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg VOSKHOD
INSURANCE INSURANCE Ekaterinburg
C01/011 00449 THE BREAST RIALTO CHANNEL THE BREAST DDB GROUP NEW NEW ZEALAND DDB GROUP NEW DDB GROUP NEW DDB GROUP NEW MANGO Auckland ASCENDANT DX
CANCER CANCER ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland Spingdale / NEW
SCREENINGS SCREENINGS ZEALAND BREAST
CANCER
FOUNDATION
C01/020 00067 THE REFUGEE AMNESTY AWARNESS OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMES
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro
C01/022 00338 REJECTED Pepsi / Burger King PEPSI / BURGER WE BELIEVERS New York USA WE BELIEVERS New CASA KIEV Buenos WE BELIEVERS NOTDEAF SOUND
Argentina KING York Aires New York DESIGN Buenos
Aires / PAPAMUSIC
Buenos Aires
C01/039 01156 LOVE CAM THE AD COUNCIL LOVE HAS NO R/GA New York USA R/GA New York CUT+RUN New York /
LABELS NYLON STUDIOS New
York / THE MILL New
York / TOOL Los
C01/045 01325 IKEA: COOK THIS IKEA CANADA IKEA CANADA LEO BURNETT TORONTO CANADA LEO BURNETT GRAYSON
PAGE TORONTO MATTHEWS Toronto /
PAPERTEC INC.
Garfield / PRINTED BY
SOMERSET
Mississauga / TRADE
C01/049 01219 VOLVO SURVIVOR VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York USA WE BELIEVERS New LETCA FILMS Miami MOVING
SALES AGENTS York FORWARD
STUDIOS Miami /
PERSONAL MUSIC
C01/051 00521 TRAMROULETTE HOLLAND CASINO ROULETTE TBWA\NEBOKO Amsterdam THE TBWA\NEBOKO TBWA\NEBOKO
NETHERLANDS Amsterdam Amsterdam
C01/083 02135 NMD_LIVE ADIDAS ORIGINALS NMD SNEAKERS FRIENDS Moscow RUSSIA FRIENDS Moscow BAKEHOUSE KETCHUM
(VIDEOPRODUCTION) MASLOV Moscow
Moscow / FRIENDS
Moscow / PLANETPICS
Moscow
C01/084 02039 WHAT IS YOUR HAND IN HAND HAND IN HAND HAVAS SHANGHAI CHINA HAVAS SHANGHAI SHINEWORKS HAVAS SHANGHAI HAVAS SHANGHAI
VIEW Shanghai / SHINEWORKS / SHINEWORKS
Shanghai Shanghai

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Shortlist (Promo & Activation Lions)
C01/086 01871 DAD'S RIDE VIDA URGENTE AND ROAD SAFETY MORYA BRASIL Porto BRAZIL MORYA BRASIL Porto LOOP RECLAME Porto
UNISINOS Alegre Alegre Alegre / SANTA
TRANSMEDIA
PRODUCTIONS Porto
Alegre
C01/090 00927 THE WHEELCHAIR AKADEMIA AUTO DRIVING SCHOOL 2012 AGENCY Warsaw POLAND 2012 AGENCY Warsaw PAPAYA FILMS 2012 AGENCY 2012 AGENCY
HOUR SWIAT Warsaw Warsaw / Warsaw /
AKADEMIA AUTO AKADEMIA AUTO
SWIAT Warsaw / SWIAT Warsaw /
SZTENGREBER PAPAYA FILMS
Warsaw Warsaw /
SZTENGREBER
C01/093 01825 FLYBABIES JETBLUE AIRLINE MULLENLOWE GROUP USA MULLENLOWE GROUP HEY BABY FILMS Los MULLENLOWE MULLENLOWE PS 260 New York
New York New York Angeles GROUP New York GROUP New York
C01/110 02744 WARNINGS SBT TV CHANNEL SBT DO BEM PUBLICIS BRASIL So BRAZIL PUBLICIS BRASIL So PUBLICIS BRASIL So PUBLICIS BRASIL PUBLICIS BRASIL
IMPOSSIBLE TO Paulo Paulo Paulo So Paulo So Paulo
IGNORE
C01/124 02735 POTATOES ON CIP - THE POTATOES ON MEMAC OGILVY & UNITED ARAB MEMAC OGILVY & GREAT GUNS London / OGILVYONE Dubai
MARS INTERNATIONAL MARS MATHER Dubai EMIRATES MATHER Dubai OGILVYONE Dubai
POTATO CENTER
C01/134 01587 GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA TBWA\HAKUHODO TBWA\HAKUHODO
Tokyo FILM CORPORATION Tokyo Tokyo
C01/162 02760 SMART BELL AXA INSURANCE SMARTBIKE FCB WARSAW POLAND FCB WARSAW
INSURANCE
C01/169 02547 SCARIEST BK BURGER KING BURGER KING DAVID Miami USA DAVID Miami CRANE.TV New York BURGER KING
Miami / COSMO
STREET New York
C01/176 02348 THE VIRTUAL PARISIAN ROAD ROAD SAFETY SERVICEPLAN FRANCE FRANCE SERVICEPLAN FRANCE COMPTOIR DU SON SERVICEPLAN SERVICEPLAN SERVICEPLAN
CRASH BILLBOARD SAFETY (DRIEA: DIR. AUTHORITY Paris Paris Paris / SERVICEPLAN FRANCE Paris FRANCE Paris Mnchen
RGION. INTERDP. (FRANCE / PARIS & FRANCE Paris /
EQUIPEMENT SURBUBS) TRINITY FILMS Paris
AMNAGEMENT)
C01/180 03233 SAVLON HEALTHY ITC SAVLON SAVLON HEALTHY OGILVY & MATHER INDIA OGILVY & MATHER GOOD MORNING PR PUNDIT
HANDS CHALK HANDS CHALK MUMBAI MUMBAI Mumbai Mumbai
STICKS STICKS
C01/193 03110 TEDDY GUN ILLINOIS COUNCIL ANTI-GUN FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT HERO SOLUTIONS
AGAINST HANDGUN VIOLENCE CREATIVE Los Angeles MARKETING Chicago
VIOLENCE EDUCATION, / LORD + THOMAS Chicago
AWARENESS AND Chicago
LOBBYING IN

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Shortlist (Promo & Activation Lions)
C01/209 03266 RESPONSIBLY THE UBREW RESPONSIBLY McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT WORLDWIDE RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDGROUP London / DOCARTIST Milan / UM Milan Gateshead
Milan / MRM/McCANN Milan / THINK
Milan CATTLEYA Milan

C02 (Live Shows / Concerts / Festivals)

C02/012 01158 LOVE CAM THE AD COUNCIL LOVE HAS NO R/GA New York USA R/GA New York CUT+RUN New York /
LABELS NYLON STUDIOS New
York / THE MILL New
York / TOOL Los
C02/022 01665 GIVE THE MARS SKITTLES adam&eveDDB London UNITED KINGDOM adam&eveDDB London CAIN & ABEL London MEDIACOM London KING HENRY
RAINBOW London
C02/035 01504 LET'S CHANGE THE CRUZEIRO ESPORTE SOCCER NEW360 Belo Horizonte BRAZIL NEW360 Belo Horizonte
NUMBERS CLUBE AND AZMINA
NGO
C02/036 01891 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY New
York New York York / COMPANY 3 SCIENCE New York TAYLOR New York York / MKTG New
New York / NYLON York
STUDIOS New York /
RATTLING STICK
Santa Monica / THE
C02/055 02436 THE SLOW MO PARAMOUNT BAYWATCH DROGA5 EUROPE London UNITED KINGDOM DROGA5 EUROPE ELECTRIC THEATRE
MARATHON PICTURES London COLLECTIVE Santa
Monica / LIME
STUDIOS Santa Monica
/ ROCK PAPER
SCISSORS Los
Angeles / SMUGGLER
C02/071 03339 RIDE FOR PEACE AB INBEV / BRAHMA INSTITUTIONAL AFRICA So Paulo BRAZIL AFRICA So Paulo LIGHTFARM STUDIOS
BEER Rio De Janeiro / RAW
AUDIO So Paulo /
VICE So Paulo
C02/076 32799 WEAR HER NAME STAR NETWORK STAR PLUS OGILVY & MATHER INDIA OGILVY & MATHER BLACKGREYWHITE MINDSHARE
MUMBAI MUMBAI FILMS Mumbai Mumbai

C03 (Exhibitions / Installations)

C03/014 00027 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM

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Shortlist (Promo & Activation Lions)
C03/026 00937 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS BBDO
C03/027 00646 DEGREES OF LENNOX LENNOX HVAC GSD&M Austin USA GSD&M Austin A'SHOP Montral / GSD&M Austin
PERFECT INTERNATIONAL INC. UNITS GSD&M Austin
C03/042 01994 DB EXPORT BEER DB DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland / PHD Auckland SPARK PR &
BOTTLE SAND BREWERIES/HEINEKEN Auckland NATIVE AUDIO ACTIVATE
NZ Auckland / RAYDAR Auckland
Auckland / UNION
C03/047 00444 THE UNUSUAL AP (THAILAND) PUBLIC PROPERTY AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX Bangkok
FOOTBALL FIELD COMPANY LIMITED. DEVELOPMENT
C03/081 01293 EIFFEL TOWER ALL HOMEAWAY PREMIUM SAATCHI & SAATCHI FRANCE SAATCHI & SAATCHI GOOD2HEAR Neuilly- BLUE 449 Paris
YOURS VACATION FRANCE Paris FRANCE Paris / SAATCHI Sur-Seine /
RENTALS & SAATCHI London PRODIGIOUS Paris
C03/091 00765 BRILLIANT KIDS HYUNDAI MOTOR LIVE INNOCEAN WORLDWIDE SOUTH KOREA INNOCEAN
MOTOR SHOW COMPANY EVENT/EXPERIENC Seoul WORLDWIDE Seoul
C03/102 01038 AMP SHOES DIABETES UK - LANGLAND Windsor UNITED KINGDOM LANGLAND Windsor AWESOME FILMS
London / ELEY
KISHIMOTO London
C03/120 02654 PORTRAITS SC JOHNSON KIWI QUALITY SHOE OGILVY & MATHER USA OGILVY & MATHER OGILVY & MATHER PHD Chicago PHD Chicago
COMPLETED CARE Chicago Chicago Chicago
C03/146 03226 ROADS THAT HONK HPCL HP LUBRICANTS LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT INDIA LEO BURNETT LEO BURNETT
Mumbai Mumbai Mumbai INDIA Mumbai INDIA Mumbai
C03/148 02467 ANDES BAR 45 AB INBEV ANDES BEER SAATCHI & SAATCHI ARGENTINA SAATCHI & SAATCHI LINDA TV Buenos Aires NOT DEAF SOUND
Buenos Aires Buenos Aires / PRIMO Buenos Aires / DESIGN Buenos
SAKE Buenos Aires Aires / PAPA MUSIC
Buenos Aires
C03/152 03279 FEARLESS GIRL STATE STREET SHE ETF McCANN NEW YORK USA McCANN NEW YORK COPILOT STRATEGIC STATE STREET VISBAL FINE
GLOBAL ADVISORS MUSIC + SOUND New GLOBAL BRONZE
York / CRAFT ADVISORS SCULPTURE Lewes
WORLDWIDE New COMMUNICATION
York / STUART S Boston
WEISSMAN

C04 (Use of Competitions & Promotional Games )

C04/012 00523 TRAMROULETTE HOLLAND CASINO ROULETTE TBWA\NEBOKO Amsterdam THE TBWA\NEBOKO TBWA\NEBOKO
NETHERLANDS Amsterdam Amsterdam
C04/019 01829 FLYBABIES JETBLUE AIRLINE MULLENLOWE GROUP USA MULLENLOWE GROUP HEY BABY FILMS Los MULLENLOWE MULLENLOWE PS 260 New York
New York New York Angeles GROUP New York GROUP New York

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Shortlist (Promo & Activation Lions)
C04/027 02613 THESOLDOUTPRO EBAY EBAY MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / EBAY
MOCODE PRODIGIOUS Paris INTERNATIONAL
Bern
C04/032 02549 STACKERTWEET BURGER KING STACKER DAVID Miami USA DAVID Miami BURGER KING
Miami / NEW
CYCLE Buenos

C05 (Customer Retail/in-Store Experience)

C05/009 00417 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL CHEIL
WINDOW Seoul WORLDWIDE Seoul WORLDWIDE
C05/015 00874 APARTMENT DELAMAISON HOME DECORATION NURUN Paris FRANCE NURUN Paris PRODIGIOUS Paris
STORES AND FURNISHINGS
C05/019 00391 THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS MEDIACOM Oslo
SANDBOX VR Stockholm
EXPERIENCE
C05/023 00545 VANS3XTRASHOE VANS SHOP MADRID VANS SHOES VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid VCCP SPAIN Madrid
C05/029 01929 MOM DOESNT OECHSLE OECHSLE FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
WANT IT
C05/035 01257 DORITOS NO DORITOS DORITOS GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN HEY WONDERFUL Los OMD USA New York KETCHUM Los THE MARKETING
CHOICE PARTNERS San Francisco & PARTNERS San Angeles / NTROPIC Angeles ARM Dallas
Francisco San Francisco / ONE
UNION RECORDING
San Francisco / ROCK
PAPER SCISSORS Los
Angeles / STITCH
EDITING Los Angeles
C05/043 01524 THE BILLION SAMSUNG SAMSUNG QLED TV R/GA New York USA R/GA New York BELIEVE MEDIA New
COLOR FILM York / MPC New York
C05/066 01039 AMP SHOES DIABETES UK - LANGLAND Windsor UNITED KINGDOM LANGLAND Windsor AWESOME FILMS
London / ELEY
KISHIMOTO London
C05/082 01947 UNSTICKABLE TRAMONTINA PANS J. WALTER THOMPSON BRAZIL J. WALTER THOMPSON SANTA TRANSMEDIA J. WALTER J. WALTER
POSTER BRAZIL So Paulo BRAZIL So Paulo PRODUCTIONS Porto THOMPSON THOMPSON
Alegre BRAZIL So Paulo BRAZIL So Paulo

C06 (Immersive Customer Experience)

C06/018 00145 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE Seoul WORLDWIDE
EVERLAND CARIBBEAN Seoul
BAY

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Shortlist (Promo & Activation Lions)
C06/028 00387 25M2 SYRIA TV-AKSJONEN NRK, TV-AKSJONEN 2017 POL Oslo NORWAY POL Oslo POL Oslo POL Oslo
IKEA, RED CROSS
C06/035 01931 AUDI AND AIRBNB AUDI OF AMERICA AUTOMOBILES VENABLES BELL & USA VENABLES BELL & 740 SOUND DESIGN MEDIACOM Los
LIVE TO DRIVE PARTNERS San Francisco PARTNERS San Los Angeles / FINAL Angeles
Francisco CUT Los Angeles /
FRAMESTORE Los
Angeles / MJZ Los
C06/050 01676 #IWELCOME - LIVE AMNESTY #IWELCOME DDB WARSAW POLAND DDB WARSAW PAPAYA FILMS
INTERNATIONAL Warsaw
C06/068 02747 THE CLICH HEINEKEN INSTITUTIONAL PUBLICIS BRASIL So BRAZIL PUBLICIS BRASIL So PUBLICIS BRASIL So PUBLICIS BRASIL PUBLICIS BRASIL
Paulo Paulo Paulo So Paulo So Paulo
C06/097 02706 THEATER FOR ALL SAMSUNG INSTITUTIONAL LEO BURNETT TAILOR BRAZIL LEO BURNETT TAILOR MEDIAMONKS So
EARS MADE So Paulo MADE So Paulo Paulo / TRATOR
FILMES So Paulo
C06/101 03179 TWO GUYS GO TO CINEMES TEXAS DOS TIPOS VAN AL THE CYRANOS//McCANN SPAIN THE LANDIA Madrid / THE THE THE
THE CINEMA CINE Barcelona CYRANOS//McCANN CYRANOS//McCANN CYRANOS//McCAN CYRANOS//McCAN
Barcelona Barcelona N Barcelona N Barcelona
C06/112 02509 VR VACCINE HERMES PARDINI DIAGNOSIS LAB OGILVY BRASIL So Paulo BRAZIL OGILVY BRASIL So SHUTTERSTOCK New HERMES PARDINI
Paulo York / SONIDO So So Paulo
Paulo / VETOR FILMES
So Paulo
C06/116 01565 CONNECTED NORTHWELL HEALTH NORTHWELL J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
ROOM HOSPITAL New York New York THOMPSON New York

D01 (Use of Digital Platforms)

D01/010 00510 SKIP FRIDAY 13 LA LIBANAISE DES LOTO LIBANAISE IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
JEUX EMIRATES
D01/017 00371 HERO INTEGRATED SQUARESPACE DOMAINS/WEBSITE SQUARESPACE New York USA JOHN X HANNES NEW SMUGGLER New York SQUARESPACE SQUARESPACE COMPANY 3 New
S YORK / SQUARESPACE New York New York York / FLOWER
New York AVE Los Angeles /
FORMOSA GROUP
Los Angeles / NO6
New York / NO7
New York
D01/019 00163 DRAG, DROP & GO CHEAPFLIGHTS CHEAPFLIGHTS UNCLE GREY Copenhagen DENMARK UNCLE GREY WM CREATIVE LABS UNCLE GREY
Copenhagen Hong Kong Copenhagen
D01/020 00230 EATERNET HERSHEYS HERSHEYS AKTUELLMIX So Paulo BRAZIL AKTUELLMIX So Paulo AKTUELLMIX So AKTUELLMIX So AKTUELLMIX So
CHOCOLATES Paulo / ANTFOOD So Paulo Paulo
Paulo / BOLHA So
D01/021 01057 IKEA RETAIL IKEA FURNITURE & KESTAM HOLST SWEDEN KESTAM HOLST KESTAM HOLST MEC Stockholm KESTAM HOLST
THERAPY HOME Stockholm Stockholm Stockholm Stockholm

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Shortlist (Promo & Activation Lions)
D01/025 00938 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM CLEMENGER
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA BBDO
Melbourne MELBOURNE
D01/027 01229 YOUR NAME DONATE LIFE AMERICA ORGAN DONATION LEO BURNETT CHICAGO USA LEO BURNETT LEO BURNETT LEO BURNETT LEO BURNETT JEFF SCIORTINO
SAVES REGISTRATION CHICAGO CHICAGO CHICAGO CHICAGO PHOTOGRAPHY
Chicago
D01/030 00553 CONDENSED PRE- GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY ARTJAIL New York / GEICO Chevy
ROLL: CAMPAIGN Richmond Richmond CUT+RUN New York / Chase
MPC LA Culver City /
PARK PICTURES New
York
D01/035 00805 NOTFAIRBNB SOLIDARIT GRANDS TO IMPROVE THE TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels TBWA\BELGIUM TBWA\BELGIUM TBWA\BELGIUM
FROIDS (BIG COLD DAILY LIFE OF Brussels Brussels Brussels
SOLIDARITY) BRUSSELS
HOMELESS
D01/047 01279 SKIP THE KOLONIAL.NO ONLINE GROCERY ANORAK Oslo NORWAY ANORAK Oslo TANGRYSTAN Oslo ANORAK Oslo ANORAK Oslo
GROCERY STORE STORE
D01/054 02860 THE RIGHT LIBRATION CHECKNEWS.FR BY J. WALTER THOMPSON FRANCE J. WALTER THOMPSON J. WALTER IPG MEDIABRANDS
SEARCH DSINTOX PARIS PARIS THOMPSON PARIS / Paris / J. WALTER
MUNSO Toulouse THOMPSON PARIS
D01/069 01249 ASPIRIN BAYER CONSUMER ASPIRIN ENERGY BBDO Chicago USA ENERGY BBDO Chicago FLARE BBDO Chicago / MEDIACOM iCROSSING
"HEROSMITHS" HEALTH MEDICATION MAVERICK New York Chicago Chicago
D01/099 00962 THE FIRST ANALOG HORNBACH - HEIMAT Berlin GERMANY HEIMAT Berlin
WEBSTORE BAUMARKT AG
D01/110 03267 RESPONSIBLY THE UBREW RESPONSIBLY McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT WORLDWIDE RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDGROUP London / DOCARTIST Milan / UM Milan Gateshead
Milan / MRM/McCANN Milan / THINK
Milan CATTLEYA Milan

D02 (Use of Mobile )

D02/001 00193 LIKE MY ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE
ADDICTION FRAMBOISE Paris /
D02/003 00601 THE MAGIC CASTORAMA STORE TOOLS TBWA\PARIS Paris FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt / TBWA\PARIS
D02/013 00239 INTO HBO HBO APP DROGA5 New York USA DROGA5 New York / HBO PET GORILLA Los
New York Angeles
D02/014 00238 #BREAKTHEGAME UNDER ARMOUR SPORTS APPAREL DROGA5 New York USA DROGA5 New York / O POSITIVE New York
UNDER ARMOUR
D02/028 00489 POCKET PATROL SAMSUNG AUSTRALIA SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney EDELMAN Sydney
PATROL SONAR MUSIC Sydney
/ USTWO Sydney

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Shortlist (Promo & Activation Lions)
D02/041 02163 GET THE FLOW VODAFONE VODAFONE DDB & TRIBAL THE DDB & TRIBAL AWFUL MEN Hilversum MEC HET PR BUREAU
WORLDWIDE NETHERLANDS WORLDWIDE / WEFILM Amsterdam NETHERLANDS Amsterdam
AMSTERDAM AMSTERDAM Amsterdam
D02/062 02831 MAGENTA DEUTSCHE TELEKOM DEUTSCHE SAATCHI & SAATCHI UNITED KINGDOM SAATCHI & SAATCHI COFFEE AND TV MEDIACOM PROUD RAVENSCOURT
UNLEASHED TELEKOM London London London / PASSION Dsseldorf ROBINSON STUDIOS London
PICTURES London / Brighton
SPEADE London /
SPINDLE
PRODUCTIONS
Norwich /
D02/123 02836 SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT UNITED KINGDOM VALENSTEIN & FATT POSSIBLE CEE MINDSHARE
London London Budapest
D02/130 12867 WOMAN WOMAN INTERRUPTED INSTITUCIONL BETC So Paulo BRAZIL BETC So Paulo COMANDO S AUDIO London GIUSTI
INTERRUPTED So Paulo / COMUNICAO
SENTIMENTAL FILME INTEGRADA So
So Paulo Paulo
D02/132 12496 SERENA WILLIAMS GATORADE GATORADE TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los LUDOMADE Los OMD USA Chicago FLEISHMANHILLA
| MATCH POINT | Angeles Angeles Angeles / RD Chicago
GATORADE TBWA\CHIAT\DAY Los

D03 (Use of Social Platforms)

D03/006 00195 LIKE MY ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE
ADDICTION FRAMBOISE Paris /
D03/007 00196 AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA
Paris
D03/023 00278 EPISODE LEAK NETFLIX NARCOS ALMA DDB Miami USA ALMA DDB Miami
D03/025 00295 UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
New York New York THOMPSON New York
D03/030 00477 MEMORIES FRANCE ALZHEIMER FRANCE BEING Boulogne-Billancourt FRANCE BEING Boulogne-
ALZHEIMER
D03/031 00096 BRUTAL CUT ACTIONAID UK FGM AWARENESS WEBER SHANDWICK UNITED KINGDOM Billancourt
WEBER SHANDWICK WEBER SHANDWICK CLEAR CHANNEL WEBER
London London London UK London / SHANDWICK
LATIMER London London
D03/035 00240 INTO HBO HBO APP DROGA5 New York USA DROGA5 New York / HBO PET GORILLA Los
New York Angeles
D03/036 00241 #BREAKTHEGAME UNDER ARMOUR SPORTS APPAREL DROGA5 New York USA DROGA5 New York / O POSITIVE New York
UNDER ARMOUR
D03/039 02487 NOT SPECIAL COORDOWN CHARITY FOR PUBLICIS New York USA PUBLICIS New York BEACON STREET JANICE & LEGACY EFFECTS
NEEDS PEOPLE WITH STUDIOS Los Angeles / ASSOCIATES San Francisco
DOWN SYNDROME HUNGRY MAN New Hillsborough
York / ROCK PAPER
SCISSORS New York /
SHED Santa Monica /
THE MILL New York

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Shortlist (Promo & Activation Lions)
D03/050 00974 24 HOURS OF LE AUDI OF AMERICA AUTOMOTIVE MUH-TAY-ZIK | HOF-FER USA MUH-TAY-ZIK | HOF-FER SHOWDOWN San
FORZA San Francisco San Francisco Francisco / TENCUE
Berkeley
D03/052 00867 NETFLIXNSTICK NETFLIX SERIES MNSTR Paris FRANCE MNSTR Paris MNSTR Paris MEC Paris MNSTR Paris
D03/062 00556 THE WORLD'S DONATE LIFE ORGAN DONATION THE MARTIN AGENCY USA THE MARTIN AGENCY CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST ASSHOLE Richmond Richmond Monica / DUOTONE AGENCY Richmond AGENCY Richmond AMERICA Richmond
AUDIO GROUP New
York / FURLINED Los
Angeles / LIME
STUDIOS Santa Monica
/ THE MILL Los Angeles
D03/068 01622 ADOPT A MEME SOCIETY FOR THE SHELTER ANIMAL DDB GROUP SINGAPORE SINGAPORE DDB GROUP DDB GROUP DDB GROUP
PREVENTION OF ADOPTION SINGAPORE SINGAPORE SINGAPORE
CRUELTY TO ANIMALS,
SINGAPORE (SPCA)

D03/107 03100 PITCHING FRENCH ALLIANCE FRANAISE CIN CLUB OGILVY & MATHER SINGAPORE OGILVY & MATHER OGILVY & MATHER OGILVY & MATHER OGILVY &
FILMS TO DE SINGAPOUR SINGAPORE SINGAPORE SINGAPORE SINGAPORE MATHER
HOLLYWOOD SINGAPORE
D03/113 01892 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY New
York New York York / COMPANY 3 SCIENCE New York TAYLOR New York York / MKTG New
New York / NYLON York
STUDIOS New York /
RATTLING STICK
Santa Monica / THE
D03/118 01641 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne ELEVEN PR
Melbourne / Melbourne
REVOLVER/WILL
O'ROURKE Sydney /
THE GLUE SOCIETY
D03/172 02365 MOST ELIGIBLE OL PEJETA WILDLIFE OGILVY & MATHER KENYA OGILVY & MATHER BLACK BEAN OGILVY & MATHER OGILVY &
BACHELOR CONSERVANCY CONSERVATION AFRICA Nairobi AFRICA Nairobi PRODUCTIONS Cape AFRICA Nairobi / MATHER AFRICA
Town / OGILVY & TINDER Los Nairobi
MATHER AFRICA Angeles
Nairobi / SUPERSONIC
AFRICA Nairobi /
TINDER Los Angeles
D03/189 01566 CONNECTED NORTHWELL HEALTH NORTHWELL J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
ROOM HOSPITAL New York New York THOMPSON New York

D04 (Co-Creation & User Generated Content )

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Shortlist (Promo & Activation Lions)
D04/015 00355 ART BEATS HATE LEGACY BERLIN NONE HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
D04/025 00072 CHEERIO GENERAL MILLS CHEERIOS LIFE OF DAD Burbank USA LIFE OF DAD Burbank LIFE OF DAD Burbank LIFE OF DAD LIFE OF DAD
CHALLENGE Burbank Burbank
D04/042 00666 UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
New York New York THOMPSON New York
D04/043 01260 CHEETOS MUSEUM CHEETOS CHEETOS GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN CAVIAR Los Angeles / OMD USA New York KETCHUM San
PARTNERS San Francisco & PARTNERS San COMPANY 3 Santa Francisco / THE
Francisco Monica / ONE UNION MARKETING ARM
RECORDING San Los Angeles
Francisco /
WHITEHOUSE POST
D04/048 02322 THE BEDTIME A1 SLOVENIA TELECOMMUNICATI GREY SLOVENIA Ljubljana SLOVENIA GREY SLOVENIA
STORYTELLERS ONS Ljubljana
D04/052 02376 REIMAGINE UNHCR, THE UN UNHCR MEMAC OGILVY & UNITED ARAB MEMAC OGILVY &
ZAHRA'S WORLD REFUGEE AGENCY MATHER Dubai EMIRATES MATHER Dubai /
D04/073 00400 SAY COKE COCA-COLA COCA-COLA LEO BURNETT COLOMBIA COLOMBIA LEO BURNETT
Bogot COLOMBIA Bogot
D04/088 02457 #FUNLEGACY 9GAG, INC. 9GAG APP LOLA MULLENLOWE SPAIN LOLA MULLENLOWE LOLA MULLENLOWE LOLA LOLA
Barcelona Barcelona Barcelona / STORY MULLENLOWE MULLENLOWE
Barcelona Barcelona Barcelona

D05 (Real-time Response)

D05/004 00227 THE SHARED UNICEF SUPPORT CHILD 180 AMSTERDAM THE 180 AMSTERDAM MPC CREATIVE
STORY OF HARRY REFUGEES Amsterdam NETHERLANDS Amsterdam London / SMUGGLER
AND AHMED London / TRIM
EDITING London /
WAVE RECORDING
D05/009 00939 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM CLEMENGER
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA BBDO
Melbourne MELBOURNE
D05/010 00989 BRAD IS SINGLE NORWEGIAN TICKETS TO LOS TRY Oslo NORWAY TRY Oslo VIZEUM Oslo
ANGELES
D05/022 00667 UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON USA J. WALTER THOMPSON J. WALTER
New York New York THOMPSON New York
D05/043 02823 IKEA RESPONDS IKEA FRAKTA BAG ACNE Stockholm SWEDEN ACNE Stockholm / IKEA ACNE Stockholm
TO BALENCIAGA Malm
D05/054 02017 DEAR MEDIA UNILEVER DOVE SAPIENTRAZORFISH New USA SAPIENTRAZORFISH FISHFACE Los Angeles MINDSHARE USA EDELMAN New
York New York / OPENTOPIC New New York York
York / RESN
Amsterdam /
SAPIENTRAZORFISH

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Shortlist (Promo & Activation Lions)
D05/065 03193 KISS THE KREMLIN SSEX BBOX SSEX BBOX DM9DDB So Paulo BRAZIL DM9DDB So Paulo DM9DDB So Paulo ELLO AGENCY Rio PANELA SO
De Janeiro PAULO

E01 (Launch / Re-launch )

E01/001 00175 MANNSCHAFTS- BURGER KING WHOPPER GRABARZ & PARTNER GERMANY GRABARZ & PARTNER BIGFISH VIZEUM EMANATE BURGER KING
WHOPPER DEUTSCHLAND GMBH Hamburg Hamburg FILMPRODUKTION DEUTSCHLAND Mnchen / SETUP DEUTSCHLAND
Berlin Wiesbaden Mnchen GMBH Hannover
E01/003 00082 SILICON VALLEY SKY TELEVISION NEW SOHO CHANNEL DDB GROUP NEW NEW ZEALAND DDB GROUP NEW OMD NEW SKY TELEVISION
URXXL ZEALAND ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland NEW ZEALAND
Mount Wellington
E01/010 00020 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU INDIA TAPROOT DENTSU TAPROOT DENTSU TAPROOT
Mumbai Mumbai Mumbai DENTSU Mumbai
E01/013 00279 SPANISH LESSONS NETFLIX NARCOS ALMA DDB Miami USA ALMA DDB Miami
E01/030 01015 THE DNA JOURNEY MOMONDO MOMONDO TRAVEL &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen BACON Copenhagen BE ON Copenhagen RADIUS
SEARCH ENGINE KOMMUNIKATION
Copenhagen
E01/031 01014 ALL THAT WE TV2 TV2 &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen &Co./NoA Copenhagen
SHARE / MOLAND FILM
COMPANY
E01/034 00791 ATMS THAT LISTEN COMMONWEALTH COMMONWEALTH M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney / HECKLER Sydney / IKON
BANK BANK RE Redfern THE POOL COMMUNICATIONS
COLLECTIVE Sydney Sydney
E01/039 01995 THE CHILD MARS NZ PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO CREATURE Auckland / STARCOM NZ IMPACT PR
REPLACEMENT Auckland EXIT FILMS Auckland / Auckland Auckland
PROGRAMME FRANKLIN RD
E01/044 01637 CAMELPOWER NISSAN AUTOMOTIVE TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai NATIONAL OMD Dubai
EMIRATES GEOGRAPHIC ABU
DHABI Abu Dhabi /
E01/073 02880 EBRU ORIGINALS NETFLIX IP TV 4129GREY ISTANBUL TURKEY 4129GREY ISTANBUL
E01/083 02987 NO METRO SONY PICTURES SPAIN GHOSTBUSTERS SHACKLETON Madrid SPAIN SHACKLETON Madrid SHACKLETON Madrid SHACKLETON
MOVIE PREMIERE Madrid
E01/087 01506 HANDLE WITH PROCTER & GAMBLE GILLETTE GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE PROCTER & GAMBLE POSSIBLE York
Boston CINCINNATI / THE
MILL New York /
E01/102 02816 ALI COLA. THE ALI GETRNKE UG / ALI COLA LOVED Hamburg GERMANY LOVED Hamburg
COLA IN SKIN HMB GMBH & CO. KG
COLORS.
E01/117 02837 SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT UNITED KINGDOM VALENSTEIN & FATT POSSIBLE CEE MINDSHARE
London London Budapest London

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Shortlist (Promo & Activation Lions)
E01/125 03284 FEARLESS GIRL STATE STREET SHE ETF McCANN NEW YORK USA McCANN NEW YORK COPILOT STRATEGIC STATE STREET VISBAL FINE
GLOBAL ADVISORS MUSIC + SOUND New GLOBAL BRONZE
York / CRAFT ADVISORS SCULPTURE Lewes
WORLDWIDE New COMMUNICATION
York / STUART S Boston
WEISSMAN
E01/130 13758 LIGHT-FI PUNTO NET CELERITY GREY CHILE Santiago CHILE GREY CHILE Santiago GREY CHILE Santiago

E02 (Sponsorship & Partnership)

E02/006 00339 REJECTED Pepsi / Burger King PEPSI / BURGER WE BELIEVERS New York USA WE BELIEVERS New CASA KIEV Buenos WE BELIEVERS NOTDEAF SOUND
Argentina KING York Aires New York DESIGN Buenos
Aires / PAPAMUSIC
Buenos Aires
E02/007 00344 #SETTLEYOURSCO RUSSELL ATHLETIC RUSSELL ATHLETIC BARKLEY Kansas City USA BARKLEY Kansas City PICTURE FARM New BARKLEY Kansas RUSSELL
RE York / VOX MEDIA New City ATHLETIC Kentucky
E02/013 00155 SPEAK LIKE THE NETFLIX / BABBEL NARCOS - SEASON WE ARE SOCIAL Milan ITALY WE ARE SOCIAL Milan WE ARE SOCIAL Milan NETFLIX NETFLIX
PATRN 2 Amsterdam / THE Amsterdam / THE
BABBEL BABBEL
E02/041 01887 THE RECEIPT WALMART WALMART SAATCHI & SAATCHI New USA SAATCHI & SAATCHI CAVIAR Los Angeles / HAWORTH GOLIN Chicago
York New York TOOL Los Angeles / MARKETING +
WONDROS Los MEDIA Minneapolis /
Angeles MEDIAVEST|SPAR
K New York
E02/051 00672 HERO INTEGRATED SQUARESPACE DOMAINS/WEBSITE SQUARESPACE New York USA JOHN X HANNES NEW SMUGGLER New York SQUARESPACE SQUARESPACE COMPANY 3 New
S YORK / SQUARESPACE New York New York York / FLOWER
New York AVE Los Angeles /
FORMOSA GROUP
Los Angeles / NO6
New York / NO7
New York
E02/069 02337 BURGER CLAN BURGER KING ONLINE DELIVERY LOLA MULLENLOWE SPAIN LOLA MULLENLOWE TRONCO Madrid WINK TTD Madrid EVERCOM Madrid
SERVICE Madrid Madrid
E02/071 02552 PASS THE HEINZ THE KRAFT HEINZ HEINZ DAVID Miami USA DAVID Miami / STERLING DOMO PRODUCOES KRAFT HEINZ
COMPANY COOPER DRAPER So Paulo COMPANY Chicago
E02/073 02441 LEGO BATMAN CHEVROLET AUTOMOTIVE COMMONWEALTH//McCAN USA COMMONWEALTH//McC REEL FX Dallas WARNER BROS.
N Detroit ANN Detroit Burbank
E02/077 03237 GUARDIAN FANS HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan BEDESCHI FILM Milan MEDIAVEST|SPAR COHN & WOLFE
K Milan Milan
E02/086 01936 A TABLE TO END THE HUNGER A TABLE TO END McCANN SYDNEY AUSTRALIA McCANN SYDNEY McCANN SYDNEY McCANN SYDNEY McCANN SYDNEY DEC PR Sydney
HUNGER PROJECT HUNGER

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Shortlist (Promo & Activation Lions)
E02/095 03353 THE DEBUT AB INBEV INSTITUTIONAL AFRICA So Paulo BRAZIL AFRICA So Paulo BIG FOOTE So Paulo
(BUDWEISER) / ESPN / SAIGON So Paulo

F01 (Integrated Campaign led by Promo & Activation)

F01/002 00347 BOOST YOUR BOOST MOBILE PROMOTE BOOST 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica /
VOICE STORES AS ATOMICA MUSIC
POLLING STATIONS Texas / THE CORNER
SHOP Santa Monica /
THERAPY STUDIOS
F01/011 00326 COVERBOY P&G/COTY COVERGIRL SO GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New
LASHY York
F01/013 00336 WORLD'S FASTEST DUNKIN' DONUTS ON-THE-GO DIGITASLBI New York USA DIGITASLBI New York ACCOMPLICE Boston /
DUNKIN' RUN: ORDERING APP DIGITASLBI New York /
INTEGRATED MR BRONX AUDIO
POST New York /
SEVEN TWENTY
PRODUCTIONS
Chamonix-Mont-Blanc /
F01/017 00943 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS BBDO
F01/018 00942 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM CLEMENGER
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA BBDO
Melbourne MELBOURNE
F01/046 01686 COINS OF HOPE CHILD FOCUS PUBLIC SERVICE - THESE DAYS - BELGIUM THESE DAYS - MEDIACOM FINN PR Brussels
BELGIAN CENTER WUNDERMAN Antwerp WUNDERMAN Antwerp Brussels
FOR MISSING AND
SEXUALLY
EXPLOITED
CHILDREN
F01/080 03254 SEARCH MCDONALD'S COLD BEVERAGE WE ARE UNLIMITED USA WE ARE UNLIMITED FURLINED Los Angeles OMD USA Chicago / DDB Chicago CARTEL Los
VALUE Chicago Chicago RESOLUTION Angeles / THE MILL
MEDIA Chicago Los Angeles / THE
STUDIO Chicago
F01/081 02567 ODOR ODES FEBREZE FEBREZE GREY NEW YORK USA GREY NEW YORK COLOR COLLECTIVE CATCH & RELEASE
New York / FINAL CUT New York / P&G
New York / Cincinnati
KNUCKLEHEAD Los
Angeles /
TOWNHOUSE New

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Shortlist (Promo & Activation Lions)

F02 (Low Budget / High Impact Campaign)

F02/004 00200 LIKE MY ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE
ADDICTION FRAMBOISE Paris /
F02/010 00069 THE REFUGEE AMNESTY AWARNESS OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMES
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro
F02/013 00280 SPANISH LESSONS NETFLIX NARCOS ALMA DDB Miami USA ALMA DDB Miami
F02/022 00356 ART BEATS HATE LEGACY BERLIN NONE HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
F02/027 00654 INVISIBLE SEXISM ESTADO NEWSPAPER INSTITUTIONAL FCB BRASIL So Paulo BRAZIL FCB BRASIL So Paulo BIG FOOTE So Paulo FCB BRASIL So FCB BRASIL So
/ ESTDIO MRIO Paulo Paulo
DALOIA So Paulo /
FCB BRASIL So Paulo
/ MAURICIO NAHAS
ESTUDIO
FOTOGRAFICO So
F02/031 01058 IKEA RETAIL IKEA FURNITURE & KESTAM HOLST SWEDEN KESTAM HOLST KESTAM HOLST MEC Stockholm KESTAM HOLST
THERAPY HOME Stockholm Stockholm Stockholm Stockholm
F02/033 00875 APARTMENT DELAMAISON HOME DECORATION NURUN Paris FRANCE NURUN Paris PRODIGIOUS Paris
STORES AND FURNISHINGS
F02/037 01090 SKIN MEMORIES EUROMELANOMA SKIN CANCER BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels BBDO BELGIUM BBDO BELGIUM BBDO BELGIUM
AWARENESS Brussels Brussels Brussels
F02/060 01982 LAST LAUGH INDIAN ASSOCIATION PALLIATIVE CARE MEDULLA INDIA MEDULLA A NINETEEN FILMS MEDULLA MEDULLA
OF PALLIATIVE CARE COMMUNICATIONS COMMUNICATIONS Mumbai / MEDULLA COMMUNICATIONS COMMUNICATION
(IAPC) Mumbai Mumbai COMMUNICATIONS Mumbai S Mumbai
Mumbai
F02/122 01486 SECOND LIFE GREEN RIBBON ORGAN DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU PUBLIC
TOYS PROJECT COMMITTEE TRANSPLANT CLIVER Tokyo / TAKI RELATIONS Tokyo
CORPORATION Tokyo
F02/123 03065 REALITY XMAS DOCTORS OF THE INTERNATIONAL McCANN LONDON UNITED KINGDOM McCANN LONDON UM MANCHESTER PERSUASION CRAFT
WORLD MEDICAL CHARITY COMMUNICATION WORLDWIDE
S London London
F02/127 02554 STACKERTWEET BURGER KING STACKER DAVID Miami USA DAVID Miami BURGER KING
Miami / NEW
CYCLE Buenos
F02/128 02553 SCARIEST BK BURGER KING BURGER KING DAVID Miami USA DAVID Miami CRANE.TV New York BURGER KING
Miami / COSMO
STREET New York

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Shortlist (Promo & Activation Lions)
F02/139 02784 LIB DES LIBRATION NEWSPAPERS FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS FRED & FARID FRED & FARID LIBRATION Paris
RFUGIS PARIS PARIS
F02/140 03180 TWO GUYS GO TO CINEMES TEXAS DOS TIPOS VAN AL THE CYRANOS//McCANN SPAIN THE LANDIA Madrid / THE THE THE
THE CINEMA CINE Barcelona CYRANOS//McCANN CYRANOS//McCANN CYRANOS//McCAN CYRANOS//McCAN
Barcelona Barcelona N Barcelona N Barcelona
F02/144 03194 PRICE ON THE WALMART WALMART DM9DDB So Paulo BRAZIL DM9DDB So Paulo DM9DDB So Paulo DM9DDB So Paulo ACADEMIA DE
JERSEY FILMES Sao Paulo /
JAMUTE So Paulo
F02/151 03268 RESPONSIBLY THE UBREW RESPONSIBLY McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT WORLDWIDE RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDGROUP London / DOCARTIST Milan / UM Milan Gateshead
Milan / MRM/McCANN Milan / THINK
Milan CATTLEYA Milan

F03 (Multi-Markets Campaign)

F03/012 03101 PITCHING FRENCH ALLIANCE FRANAISE CIN CLUB OGILVY & MATHER SINGAPORE OGILVY & MATHER OGILVY & MATHER OGILVY & MATHER OGILVY &
FILMS TO DE SINGAPOUR SINGAPORE SINGAPORE SINGAPORE SINGAPORE MATHER
HOLLYWOOD SINGAPORE

Total Entries: 321

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