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Strengths

High awareness and market penetration of shampoo category


High shampoo market growth rate
The name SUPER can connect with the rural consumers aspirations

Weaknesses

Difficulty for developing brand awareness in rural markets


Lower advertising budget as compared to competitors

Opportunities

High penetration yet low per capita consumption of shampoos


Large segments of low frequency and non users for the category.
Decreased product costs through economies of scale.

Threats

A highly heterogeneous rural consumer market.


Availability of homemade herbal substitutes
Low per capita income levels of rural people
Lack of advertising media in the rural market