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2017 PRESS KIT

In 2012, I was nearly out of options. I had moved across the country to
Los Angeles and then lost my savings on a failed start-up business. I had
a little room left on a couple of credit cards, a love for fashion and the
skills to design product so I risked it all and started Popular Demand.
I wanted to create something that couldnt be ignored. The brands
aesthetic and mentality had to be one and the same: bold, loud, and
unapologetic.

Popular Demand debuted with four t-shirt designs and zero fanfare. The
early reception to the brand and my all gas, no brakes mindset helped
change that quickly. In no time, we catapulted from those four t-shirts to
a full collection of headwear, tops, bottoms and accessories being carried
by hundreds of stores worldwide and worn by many of the cultures most
influential icons.

The Popular Demand team now consists of young, hungry individuals that
share my mentality and amplify my vision. We continue to create product
and live a lifestyle that is true to Popular Demand's roots bold, loud
and unapologetic.

Blake Ricciardi
FOUNDER & CEO
@BlakeRicciardi
WE VE BEE N
EVERYWHERE
We have a tendency to take over everything we touch. From the small screen
to the big screen, Instagram, Musical.ly, YouTube, music videos, ESPY Awards,
Grammys, magazine covers you name it weve been everywhere.
WE LIVE BY
OUR MOTTO
N O A P O L O G I E S
Our mentality is to do what we feel is authentic to ourselves and our
lifestyle. Our brand was built in Los Angeles, California. Our city
inspires us. Its given us the opportunity to live a lifestyle with no
boundaries. One night, youll catch us at one of Hollywoods biggest
nightclubs standing on VIP tables. The next night, well be smoking
hookah at a lounge chilling with your favorite hip hop star. No name
dropping needed everyone knows we keep a select circle.

If you check into our headquarters, you may run into your dream girl
doing a photoshoot, our team messing around with an unreleased tech
gadget or a world champion athlete playing Mortal Kombat against one
of our brand ambassadors. The work hard, play hard life couldnt be
more real around here. Were always on 100. Were not sorry for living
the way we do we thrive on it. Our product reflects who we are, our
experiences and our mentality.

We never said that Popular Demand was for the timid,


its for those who offer no apologies.
WE WORK WITH
THE BEST
Real recognizes real. In a very short period of time, weve had the honor
of working on collaborations and special projects with some of the
most forward-thinking companies in the world.
WERE WORN BY
EVERYBODY
Look to the right. It doesnt take much to see that many of the worlds favorite
music artists, models and athletes wear Popular Demand. What each of these
trendsetters wear is an extension of their personal brand. Were proud of the
fact that each of them, and many others, rock with us.

PICTURED

RAE SREMMURD FLOYD MAYWEATHER JR. YG PARTYNEXTDOOR

CARMELO ANTHONY DIDDY DJ MUSTARD DEADMAU5

TY DOLLA $IGN FUTURE LOGIC SAGE THE GEMINI

T.I. JUSTIN BIEBER WAKA FLOCKA ODELL BECKHAM JR.

DJ DRAMA E-40 DJ KHALED FRENCH MONTANA

CHRISTINA MILIAN B.O.B KING BACH ACE HOOD

NOT PICTURED

2 CHAINZ DIZZY WRIGHT IRV GOTTI KEHLANI OCHO CINCO


ADRIAN PETERSON DJ ESCO JADAKISS LEON THOMAS PLIES
ANGELA YEE DJ SKEE JAMES HARDEN LIL TWIST QUENTIN MILLER
ANDRE DRUMMOND DON BENJAMIN JEEZY LIL UZI STEELO BRIM
BLACC CHYNA DON CANNON JENNA JAMESON LIRA GALORE T-PAIN
BOW WOW DORROUGH JEREMIH MASTER P TIM DE LA GHETTO
CHARLAMAGNE DRAYA MICHELE JERMAINE JONES MAYOR TINASHE
CHRIS BROWN EMMANUEL HUDSON JESSICA BURCIAGA METROBOOMIN TODD GURLEY
CHRISTY MACK ENZO AMORE JOHN DAVID WASHINGTON MILA J TORY LANEZ
CHRIS PAUL FREDDIE GIBBS JOZY ALTIDORE MINDLESS BEHAVIOR TREY SONGZ
COLIN KAEPERNICK FUNKMASTER FLEX J.R. SMITH NAS TY LAWSON
COMMON FUTURISTIC JUICY J NATE ROBINSON TYGA
D'ANGELO RUSSELL HOPSIN KAP G NE-YO YASIEL PUIG
DAVE EAST INDIA LOVE KAREN CIVIL NICK YOUNG YO GOTTI
...AND MORE
AND WERE JUST G E T T I N G

GETTING
STARTED
Weve always set the bar high. In a short period of time, weve exceeded
it. Weve created our own lane with our product, attitude and lifestyle.
Despite all of that, were just getting started.

From timeless collaborations to fresh collections to innovative


campaigns, we will continue to build the Popular Demand legacy
for years to come. We arent going anywhere.
Its all gas, no brakes from here.
CONTACT
We want to keep you in the loop. Check us out online for updates and
announcements or just hit us up directly. A real person will respond,
not some automated e-mail, we promise.

PRESS / COLLABORATIONS
PRESS@PDBRAND.COM

CONTACT
CS@PDBRAND.COM

SOCIAL MEDIA

@POPULARDEMAND

POPULARDEMANDBRAND.COM