EXECUTIVE SUMMARY

The business need to hire competent personnel; that allows long term to generate

high efficiency performances for each productive process that drives the organization to

achieve its goals and objectives.

A strong global need to obtain a appropriate personnel, Also, a future and talents

personnel to obtaining contemporary skills in the day to day work for an organization

and to be coupled to the vertiginous change of technologies as well as the variable

behavior of labor markets.

Therefore, it is intended to promote and undertake a business project that is

based on providing teaching services skills, tools and aptitudes about the basic work.

Skills not taught teach in a study center of studies or detailed in free resources, as it is

the Internet.

The project aims as the main target market for unemployed people looking for a

job in accordance with their general needs, but for the effective application to the job

employment market, they require a number of skills that are unknown and often used of

vital importance as part of a job.

The promotions of the service will be given by current means such as social

networks and the focalization of information in places of recurrence of the segment that

we are looking for; in the chapters the detail is emphasized the strategies referring to

promotion and advertising.

The additional prices and services that are expected to be implemented form are

part of the value proposition of the service. Positive results are expected and with high
expectations to achieve a big competitive advantage. Also, achieves strategic alliances

with private or public companies where mutual benefits are achieved. As far

competition is concerned, we introduce ourselves in areas where these have neglected or

failed to see business opportunities.

Economic and physical resources are an important part for the optimal

development of activities; the physical spaces, furniture, work utensils and other

elements will make the performance achieve its mission and also the high expectations

that will be maintained with customers, shareholders, creditors and even the same

competition.

The financial plan will be financed through an initial contribution of partners

based on the total amount of the initial investment, as well as the legal figure of joint

stock company or society, that would be developed for this business to obtain four

partners and from this staff three of them will work for the company, and the other can

contribute its capital without that necessarily having to work in the general activities of

the company.

THEORETICAL FRAME

Professional profile

A company uses professional profiles in which the termination of a professional

career is highlighted, which would qualify a person that is appropriate for the position

of high rank where highs knowledge of current business theories and practice is

required, and for which can be complemented with the objectives of the company.

Finally, experience usually carries greater weight than adequate knowledge. The

professional profile of a graduate according to Pevi (2012) is the set of competitions,

skills and abilities that properly certified allow someone to be recognized by the

professional society. At this point it can be observed that despite of the person

profession, the main characteristic and of differentiation will be their knowledge and

skills obtained through their professional training process, which will ensure them to

find a job on the market.

Nevertheless, obtaining a professional title does not guarantee the necessary

conditions to perform adequately in the labor world. Experience is a necessary element

that a company can validate. Another elements that proves to be a great advantage is the

ability of a worker to adapt to work without the entailing a loss of time, resources and

money. In all, the experience is a letter of recommendation that the person has worked

and has basic knowledge, and with new skills will be an advantage for the company and

gain reliability on results of their work according to previous performances.

The assessment of the intellectual capital supposes a high value of the human talent of a

worker and therefore for the company before its competitors since it can strengthen its

human resource generating a competitive advantage in all business aspects, even the

companies depend on the people, but the requirements of a company makes the

companies to look for better workers.

Another important relation that is manifested between the labor market and the

academic formation; have suffered a significant deterioration; many professionals or

people who have devoted themselves to a specific labor specialization, are currently

working in companies or sectors for which their knowledge and experience are not

related.
 The labor market demands many people, Pereira (2012) mentions that we can

clearly see that the employment outlook is becoming more demanding, requiring

professional with the most advance qualification level, that have excluded young people

and adults in the labor market.

Training in pre-employment skills and competences prior to the employment

must be developed in parallel form with occupational training, due to the fact that it is

thought that the problem in insertion would not be the maintenance of the job offer, or

the performance in the tasks and assigned functions, but in the difficulty to express a

mature behavior according to what the working environment demands today (Maln,

2011).

Unemployment in Ecuador

According to a study by IPSOS (2015) determined that the unemployment is the

main problem of the Ecuadorians, this situation overwhelms to the majority of

Ecuadorians; this same study indicates that 69% of respondents think that the loss of

employment and the economy of the country are problems of importance of relevant

level to be considered; and that in a lot of cases have resorted to seeking jobs in which

they are not areas that stand out their interest or even resort to underemployment,

leaving in them the footprint of disinterest and conformity.

Similarly, the National Institute of Statistics and Censuses INEC (2015)

indicated that the unemployment rate was 4,77% in December of 2015. Although this

figure was lower than in previous years, currently these values have increase due to

many factors affecting to Ecuador including the recent uncertainty about the political
environment and the current problems that have generated government decisions that

have greatly affected productivity, trade and employment in the country.

According to the research in 2014, it showed that the Statistical National

Institute and Censuses INEC inserted new classifications for employment among the

terms like such as underemployment, unsuitable employment, full employment, other

no-full employment, unpaid employment, unclassified employment based on the will of

the person to have a job or not.

Before a person that worked less than 40 hours or received less than the basic

salary was an underemployed person, which is that the categories that have been created

today are part of the old category, and if they were added to all these categories with the

indexes of 2016; that is to say; another non-full employment of 27,3%, unclassified

employment of 0,1%, unpaid employment of 9,7% and underemployment 16,3% would

give a total of 53,3% in 2016 that is to say 3,3% percentiles points compare to 2006

which was50%. It is true that the unemployment rate is the lowest of region, however,

these values have only been reduced to look the real and serious situation that is

currently going on, the country giving little importance to the problem. (Vision 360,

2016)

Professional development

Professional development is undoubtedly a process, as explained by Losa (2002)

whereby people progress through a series of stages characterized by distinct

development tasks, activities and relationships.

The importance in this element is fundamental for the people and even more for

an organization, although an adequate system of a well establishes professional

planning benefits it does to an organization as well (Russell, 1991). Not only can it

increase the professional satisfaction and gratification of the individual, but it also

contributes a self-discovery of interests and abilities, which does that to move to his/her

job and implicitly into the organizations objectives, goals and plans.

Although the organization can see this opportunity for the substantial and costly

reduction of external recruitment and take advantage of positions with internal staff, in

many cases the same personnel that is part of the chain of the organization does not

worry about their extra training because is already maintaining a fixed position

developing an inadequate development for its competences, forcing to the companies to

look for a new profile, that manage to contribute new skills. The people who are looking

for the job require a professional and personnel development, the conviction and

consistency allows a long list of activities, transforming the person into a valuable

human talent that gets to be sought by the companies where they are require stuff

capable of facing able new challenges and motivated to stay innovated to the changes

that the market demands day by day.

The competences can be:

Personal: adaptability, problem analysis, self-motivation, control, critical ability,

persuasive verbal and no-verbal communication, written communication, commitment,

tolerance, active listening, energy, flexibility, sociability, tenacity, initiative, integrity,

independence. (University of Alicante, SF)

Professionals: self-awareness, analysis, synthesis and criticism, organization and

planning, communication skills, customer orientation, team work and cooperation,

learning and adaptability, flexibility and orientation to change, commitment to the

organization, conflict resolution and negotiation techniques, pursuit of excellence,

entrepreneurship, leadership, decision making. (Coco; Flores; Gil; Gutierrez;

Hergueraz; Hidalgo; Genrao; Lopez; Marcos; Montao; Peramato; Prez; Pizarro;

Snchez, S.; Snchez, M.& Santos., 2013)

Labor: basic skills (skills in areas of the language and communication, numerical

application, problem solving, management of information technologies); behavioral

competencies (superior performances verbalized in terms of attributes such as

orientation to the attainment, proactivity, rigor, flexibility, innovation); functional

competencies (also known as technical competencies required to perform the job

functions according to quality standards established by the company or productive

sector). (Technical university Federico Santa Mara, SF)

Companys profile

According to the content that supports the idea of business, the approach that is

wanted to give to the company is the provision of services within the companys own

facilities to unemployed people who need to acquire basic skills and tools to achieve the

work to which they apply, that in a lot of cases do not manage to obtain it by ignoring

basic functions and even personal competences that could make them gain an advantage

against other candidates that have plenty of knowledge.

The company focuses on the dedication to favor and improve the labor personal

and professional competences. Our goal is for people to acquire and maintain adequate

training, through the provisions of courses. This allows elevating their personal and

professional value to a growing and accelerating labor market that changes and adapts

to the new requirements of the industry and the customers.

 Qualified staff will be available, including entrepreneurs. The direction to the

public will be given with intrinsic and extrinsic motivations that want to increase the

possibilities in their interviews and assessments to obtain the place of employment.

The difference with the competition or added value that is wanted to impose is

give basic courses that nobody offers, oriented to the personal aspect and contributing

knowledge about the reality of the Ecuadorian companies in reference to information

about what they look for their personnel. The training will be practical and even with

courses given by international professionals through interactive courses, in addition to

having occupational training, an additional service that will help to the labor insertion.

The portfolio of services offered is the continuous and occupational training with

subjects such as: utilities, business management, emotional intelligence, verbal

language, negotiations, basic languages for the work environment, etc.

Objectives

General objective

Develop a business plan that allows the creation of a company that helps to the

unemployed people to obtain the skills required in specific jobs, in fields in where they

do not have the necessary experience for the position to which they want to point it out;

directing to the city of Guayaquil.

Specific Objectives

Delimit the parameters required to accomplish competitive and comparative

advantages in the market, the industry and the competition.

Define the specific goals to be pursued in all aspects of an organization.

 Create strategies and action plan to accomplish the companys overall

objectives.

Determine the feasibility studies of the business idea, the legal conditions and

regulations, financial study for its constitution, operation and economic

sustainability.

Mission

Provide the unemployed the integration of new skills and labor tools, personal

and professional tools through teaching classes, methods of education and

implementation processes. Improvement and maintenance in constant development,

where they keep in sync with the demands of new places labor, obtaining greater

probability to obtain the work applied. The client and we would contribute with the

insertion into the labor market of a worker with high competitive value, which will give

companies an advantage in their strength and talent. Everything they want to achieve

must go hand in hand with high standards of professionalism, quality of service and

social commitment.

Vision

To be in 2022 the leading company in the city of Guayaquil, in the execution of

programs of advice on skills and labor, personal and professional tools with innovative

methods with new technologies as well as innovation.

 DESCRIPTION OF THE BUSINESS

Location

The commercial venue will be situated in full centrical heart of the city of

Guayaquil; approaching to the customer with the centre of the city also would help him

to arrive with ease from any point of the city; the customer can take advantage of to

visit the sector in schedules of office leaving his leaves of life in several companies and

even assist to interviews of work; Since this sector of the city is where group the

companies, banking centre and commercial zone.

The zone in where it situates is Aguirre 310 and Pedro Carbo in front of correos

of the Ecuador; in the first plant, office 1.

Structure of Human Talent

The costs of a business that recently begins are very high and in our half the

social membership results a high cost by what ours idea of business wants to face this

cost with solutions that apeguen to the initial budget. It expects that the plan arise with

better resulted on a long-term basis to be able to adapt a better structure organizacional.

The labour anonymous society demands that at least 3 of the 4 partners that

constitute the company work inthe same , by what until they arise gains that allow to

face the costs of the memberships, pretende that the partners that integrated the

administrative actions reward them a value underneath of the basic wage, that is to say,

a symbolic value. The personnel that helped to give the classes are hired by services

loaned, that is to say that his service earned by means of bills issued by his services of

consultancy.
 The organisation chart would remain structured of the following way:

(It appear)

It considers to this structure like informal, what allows us attain aims of work

and attain the success of our microempresa; attaining mutual interactions with the

attendants of the critical areas of the business and allows modifications in the roles lor

that does not affect to the structure as it could suceder in a formal structure that bases

in parameters very rigid; sand allows a process and organic growth until attaining

parameters more formal in accordance with the growth and evolution of the

organisation. (Schermerhorn, 2010)

DESCRIPTION OF THE PRODUCT OR SERVICE

Description of the product or service

The problem of the unemployment in Ecuador has to mainly to the fault of

work, but do of this cause the only reason is an error. Also it exists an unfit between the

profile of the unemployed and what sues the market. Besides, a lot of people that could

find an employment do not do it, many times by not knowing very very how attain it.

By this this new idea of negocio profitable treats of training to find employment by

means of the consulting of people that outline to the areas to which wishes aim,

consultancy of how act in front of an interview of work, development and handle of

new technological tools used in the works (countable computer programs, utilitarios,

etc.) and offer talents chord to the profiles wished to the company.
Proposal of Value

A person that receive councils hit and adapted to the current times can stand out

with regard to the other and maximizar his possibilities to achieve an employment.

Because limit to command curriculum serves of well little in the current competitive

surroundings. It does lacking to do a leaf of life that stand out, command it of

personalised form to the properly selected companies, prepare for the entmagazines,

thus a good trainer can contribute a lot to unemployed people.

From a more hit point of view, can number the profits of this service oriented to the

user:

Integration to the labour market of successful way.

Labour mobility to national level.

Possibility to obtain increases salariales and promotions (depending on each

sector).

Increase the security in his future place of work.

Increase of the superacin personal, motivation and exert in the work.

Public recognition by the work made.

Attainment and increase of put and aims of his future place of work.

Promote the progressive training and support to the individual to adapt more

easily to the technological changes and of organisation of the work.

In spite of this list of big advantages for the users, exist some disadvantages that is

important to appoint and to his time find methods that mitigate the impact that the same

generate:

Bureaucracy that reflects in numerous advisers and verificadores, necessary for

the evaluation of recruitment.

 The certification by competitions is not applicable in the countries where the

labour relations base in professional titles (if it wishes aim to labour places in

other countries or promotions in companies globalizadas)

The management by competitions can generate conflicts.

Fault of time for the assistance of the consultings.

Fault of money.

Fault of obstinacy and proof in the subjects.

Lejana Of the domicile until the place where gives the consulting.

Disappointment of the service but attains ingresar to the place of work to the

that applied .

In spite of the mentioned disadvantages that can present the service that offers no

only has like purpose teach to the customer competitions and own skills of the needs

and requirements of the companies or of the place of work to the that wishes aim; it

goes further of this; since it is necessary to evaluate the degree of interest, of previous

knowledges, explore qualities and born skills to know that so well will be able to adapt

his interest to what him ensaara. This helps that we take variables of the individual

and can offer a personalised consultancy, besides that seats that only it requires to learn

some skills to aim to a place that perhaps sees it only like a source of money but it

choose really what is mad about him and likes to do so that us only was seen from a

linear panorama or plane, that was a terrain in which it can explode professional and

personal skills.

In front of variables like money and time which is very important to attain

economic results of the company and of the user to access to the consultings, the eases

of payment can be affordable as well as the price, since it aims to volume of people,

probably no like an economy of scale but to bear the costs and costs that represents the
consultancy. Also it thinks in the possibility to plant prices according to the skill or

knowledge that wishes , exemplifying it, if a person wishes to access to consulting of

skills of utilitarios the price would not be him same in front of those who aim to skilled

courses or of technology even more complexs.

It is important recalcar that in front of the emotional variable by part of the user,

the important is that inside the consulting treat appearances of life like values and

emotional intelligence, which are a plus put that this is contemplated inside the service.

Also it wishes attain a near bond and of confidence in which the user to the not attaining

ingresar to the place applied can return with us and relate his experience and in this can

evaluate the situation as well as factors that carried to said result, giving him a

consulting without cost of fail them and tarpaulins that occurred and induce it to new

labour horizons or skills that or have taken in account and need it.

State of Development and Differentiation

In spite of that exist companies that offer motivational qualifications for

companies and self-taught courses of specific subjects in internet, the approach to the

market of unemployed people has not been developed even in Guayaquil. The need of

the society and of the individual to find a work without that refuse him by not having

the experience, handle of own tools of the charge, the creation of a centre of coaching or

consulting to achieve employment will be constituted no only by the physical place but

by a group of people experienced in the main tools, skills and own knowledges to aspire

to a charge.

The critical resources to carry cape the project are the money, the personnel and

the infrastructure (including material and tools). The majority of the tangible resources

that require are available inside the territory, exist knowledges more skilled which
require the acquisition by means of foreign company or copyright of a professional out

of the territory like the case of handle of technological tools, which are subject to right

of author or permission to obtain knowledges described.

Inside the process of execution of the service is important to value the critical points:

The absence of an important element to deliver the consulting.

The suitable delivery of the information or tool.

The infrastructure in where it develops the service.

The own costs of the infrastructure for his operation (light, water, internet)

Development and advance of information and tools to deliver to the customer.

SURROUNDINGS, COMPETITORS And ALLIES

At present the economic surroundings is worrisome by the constant economic

irregularities, political and decisions of the executive to what also adds the international

panorama in where the crisis deepens and aggravates the situation of the majority of

developed countries and those who depend on they. By which affects to the majority of

companies forcing them to the reduction of personnel was new or with exert

desfavorable.

The technology also plays an important paper as the update so much for

businesses as for each individual is extremely important if it wishes be in the labour

field or be stable is his place of work.

The legal disposals to which confront us with the service will be the

certifications and regulations by part of the ministries of education, statutes and laws

which also includes for the constitution of the company, delivery of information on

income and contracting of personnel.

 The direct competition does not exist in the half, the indirect competition would

be the educational institutions of upper education, companies of coaching for

companies, on-line courses, public workshops.

Between the main indirect competition shows the following picture:

Competitors Line of Business

SBS Consulting Company with global scope specialised in

Consulting and Qualification for

companies and corporate leaders (face-to-

face and platform and-learning).

SETEC Improvement of the professional

capacities of companies and people (face-

to-face).

Intellect (Integral Qualification) Oriented to offer qualification and

consultancy on

All the related to the areas of Accounting,

Finances, Taxation,

Human resources, Sales, Marketing,

External Trade and Administration (face-

to-face).

Leadership (Qualification and Solutions of qualification and training to

Consulting) companies and professional in his Open

modalities, In Company, Virtual

(Internet), as well as satisfy the need of

communication and organisation of

 Events (face-to-face and platform and-

learning)

SERVINCAP Skilled company in formative processes

for the corporate public (face-to-face).

Coursera On-line courses and opened to all public,

some courses are of pay and other free,

gives classes with international

professionals.

Easy classroom On-line and free courses with explanation

of the subjects that the customer select.

The threat of new entrantes is high since the investment or barrier of entrance is average

by what easily could copy the model of business.

The main advantages in front of the indirect competition are:

Idea of business oriented to a segment of market relegado.

Integration of subjects of interesting actuality for a company.

Affordable prices and differentiated according to the type of consultancy.

Aggregated values without additional cost (consultancy of behaviours,

tendencies, labour councils, etc.)

Increase of the possibilities to obtain work when purchasing current and own

tools of a place of work.

The disadvantages in front of the competition are:

New in the market (without previous experience).

 Without confiabilidad.

Initiation of regulations and constitution.

The service offered will require of providers of skills or tools of high performance

and that they will be foreseen by companies of technology or skilled people of other

countries (in case of computer programs) in which it could have difficulties of price or

of the delivery of the information but would not have all the strength of the negotiation

since they exist more skilled talents with better prices.

Whereas to the price if the customer can begin to produce the product in case same

or in whose case be self-taught, the power of negotiation of the customers is high. The

customer could be sensitive to the price according to the specialisation or consultancy

that require since to greater degree of difficulty of the tool or skill that need the price

would vary however the customer can choose the one who more suit him in front of the

need and resources that have available.

In front of the alliance that can present the most feasible serious with organisations

or companies that facilitate the information on processes or main and specific activities

of each place for with this have better certainty of what have to give to those that want

to aim to the company or to the industry in general but in this case the alliance could

give in the obtaining of information in return of database of potentials and talentoso

personal that require and that besides already carry knowledge price for a better

performance and ensure a square of work which diminish his rotation or waste of costs

by the selection of personnel that perhaps do not result.

With the competitors would have to analyse but runs the irrigation that it copy the

model of business or in whose case aim to the same market that would be working. And

with the providers of insumos also there would be the possibility to work in some
project or the exchange of resources as for example obtain some discount in the

purchase of insumos or propaganda in the venue.

LEGAL REQUESTS Or OF CONSTITUTION

The information that to continuation details is very clear as well as precise,

Negrete (2010) self-evident the fundamental and basic requirements for the constitution

of a company in the Ecuador.

The training of a company makes it to him by means of an agreement of

company whereby two or more people join his capitals or industries, to undertake in

mercantile operations and participate of his utilities and governs by the disposals of the

Law of companies, by the ones of the Code of Trade, by the agreements of the parts and

by the disposals of the Civil Code.

There are five species of companies of trade:

The company in collective name;

The company in comandita simple and divided by actions;

The company of responsibility limited;

The anonymous company; and,

The company of mixed economy.

The anonymous company is the form of society more used in the Ecuador and is

the one who will detail his requirements as much as company, as like this also for the
tributario (SRI), labour relations (IESS) handle in the city (municipal), and other

organisms like firemen and University Hospital.

Requirements for an anonymous company

To take part in the training of an anonymous company in quality of promoter or

founder requires of civil capacity to hire. However, they will not be able to do it

between spouses neither between parents and children no emancipados.

According to the superintendencia of Companies of the Ecuador, to constitute a

company requires that it was by means of public writing that, previous mandate of the

Superintendencia of Companies, will be inscribed in the Mercantile Register. The

writing of foundation will contain:

1. The place and date in that it celebrate the agreement;

2. The name, nationality and domicile of the natural or juridical people that

constitute the company and his will to found it;

3. The social object, properly concretised;

4. His denomination and length;

5. The amount of the social capital, with the expression of the number of

actions in that I was divided, the nominal value of the same, his class, as well

as the name and nationality of the subscribers of the capital;

6. The indication of what each partner subscribes and pay in money or in other

goods; the value attributed to these and the part of capital no paid;

7. The domicile of the company;

 8. The form of administration and the faculties of the administrators;

9. The form and the periods to summon to the general boards;

10. The form of designation of the administrators and the clear utterance of the

civil servants that have the legal representation of the company;

11. The norms of distribution of utilities;

12. The determination of the cases in that the company have to dissolve in

advance; and,

13. The form to proceed to the designation of liquidadores.

Only register of Taxpayers

The service of internal incomes issues a Number RUC to a company, for this

requires :

Present the forms RUC01-To and RUC01-B (properly signed by the legal

representative or apoderado).

Original and copy, or copy certified of the public writing of constitution or

domiciliation inscribed in the Mercantile Register, to exception of the

Fideicomisos Mercantile and Investment funds.

Original and copy of the leaves of general data awarded by the Superintendencia

of Companies (general Data, juridical Acts and Shareholders).

Original and copy, or copy certified of the nomination of the legal representative

inscribed in the Mercantile Register.

 Ecuadorian: Original and copy to colour of the cdula valid and original of the

certificate of vote (exigible until a back year to the comicios electoral). They

accept the certificates issued in the outside. In case of absence of the country

will present the Certificate of no presentation issued by the Electoral National

Council or Provincial.

Resident foreigners: Original and copito to colour of the cdula valid.

Foreigners no Resident: Original and copy to colour of the passport and type of

visa valid. It accepts any type of visa valid, except which correspond to

transentes (12-X).

Original and copy of the planilla of basic services (water, light or telephone). It

has to state to name of the society, legal representative or shareholders and

correspond to one of the last three previous months to the date of registration. In

case that the planillas are issued of way accumulated and the last issued does not

find valid to the date, will attach also a comprobante of payment of the last

three months.

Location of the matrix and establishments, will present any one of the following:

Original and copy of the planilla of basic services (water, light or telephone). It

has to state to name of the society, legal representative or shareholders and correspond

to one of the last three previous months to the date of registration. In case that the

planillas are issued of way accumulated and the last issued does not find valid to the

date, will attach also a comprobante of payment of the last three months.

Original and copy of the state of banking account, of service of television paid, of

cellular telephony, of charge card. It has to state to name of the society, legal
representative, shareholder or partner and correspond to one of the last three previous

months to the date of registration.

Original and copy of the comprobante of payment of the tax predial. It has to state

to name of the society, legal representative or shareholders and correspond to the of the

year in that it makes the registration or of the immediately previous. Original and copy

of the agreement of lease and comprobante available valid issued by the arrendador.

The agreement of lease has to state to name of the society, legal representative or

shareholders and can be or no valid to the date of registration. The comprobante

available has to correspond to one of the last three previous months to the date of

registration. The emisor of the comprobante will have to have registered in the RUC

the activity of lease of real estates.

Original and copy of the Writing of Property or of Purchase sale of the real estate,

properly inscribed in the Register of the Property; or certificate issued by the recorder of

the property the same that will have force of 3 months from the date of broadcast.

Original and copy of the Certification of the Parish Board nearer to the place of

the domicile, only for those cases in that the predio do not find catastrado. The

certification will have to find issued in favour of the society, legal representative

or shareholders.

It will present like additional requirement a Letter of cession of free use of the

real estate when the documents detailed previously do not find to name of the

society, legal representative, shareholders or of some familiar near like parents,

brothers and children. Will have to attach copy of the cdula of the cedente.
 This requirement does not apply for states of banking account and of charge

card.

Social security

For the broadcast of a number patronal requires use the system of labour history

that contains the Register Patronal that makes through the web page of the IESS on line

in the option Empleadores will be able to :

Update of Data of the Register Patronal,

Choose the sector to the that belongs (Private, Public and Domestic),

Digitar The number of the RUC and

Select the type of empleador.

Besides it is necessary to approach to the offices of Labour History the application

of delivery of key signed with the following documents:

Application of Delivery of Key (Register)

Copy of the RUC (except for the empleador domestic).

Copies of the cdulas of identity of the legal representative and of his delegate in

case to authorise retreat of key.

Copies of the ballots of vote of the last elections or of the certificate of

abstention of the legal representative and of his delegate, in case to authorise

the retreat of key.

Copy of payment of telephone, or light

Qualification artesanal if it is handmade described.

Municipal permissions

Finally to municipal level will have to effect :

Permissions of operation of commercial venues use of floor

1. Payment of tax of formality.

2. Presentation of form in Department of Use of Suelo.

Municipal patents

All natural or juridical person that make commercial activity, industrial, financial

and of service, that operate usually in the canton Guayaquil, as well as those that exert

any activity of economic order.

1. Original and copy of Certificate of Security issued by the Body of Firemen.

2. RUC Up to date.

3. Fill form of Patent of trader of natural or juridical person

4. Copy cdula and certificate of vote of the owner of the venue.

5. Nomination of the legal representative and copies of writing of constitution,

if it is company. Annual, until 31 December of every year.

Tax of habilitation of commercial venues, industrial and of services

Document that authorises the operation of the commercial venue, previous

inspection by part of the Municipality of Guayaquil.

 1. Payment of tax of formality by Tax of Habilitation

2. Fill form of Tax of Habilitation.

3. Copy of predios urban (if it does not had copy of the predios, will proceed to

deliver the tax of formality of legalisation of terrains or the original leaf of

the census).

4. Original and copy of the patent of trader of the year to transact

5. Copy of the RUC up to date.

6. Copy cdula and certificate of vote of the owner of the venue and of the one

who makes the formality.

7. Permission in favour of the one who makes the formality.

8. Sketch of the place where is situated the business

9. Nomination of the Annual representative, until 31 December of every year.

Certificate of security of the Benemrito Body of Firemen

All establishment is in the obligation to obtain the referred certificate,

For which will have to purchase an extinguisher or make the recarga annual. The size

and

Number of extinguishers will depend on the dimensions of the venue. Requirements:

1. Original and copy of purchase or recarga of extinguisher valid year.

2. Photocopy ntida of the RUC up to date.

 3. Letter of permission in favor of the one who makes formality.

4. Identification copy and certificate of vote of the owner of the venue and of

the authorized to make the formality.

5. Nomination of the legal representative if it is company.

6. Original and copy of the Annual qualification, until 31 December of every

year.

7. Signal dimensions of the venue.

Taxation

In matter impositiva all natural or juridical person is in the obligation to present

and declare his taxes, according to the distinguished dates by the entity tributary and

are:

TAX To THE INCOME Societies 101 Annual

TAX To THE INCOME natural People 102 Annual

RETENTIONS IN THE SOURCE 103 Monthly satisfied the ninth digit of the RUC

VAT 104 Monthly. Satisfied the ninth digit of the RUC Anticipate of the tax to the

Income P. Natural forced to bring accounting and P. Juridical

Contributions

The subject companies to the control of the Superintendence of Companies have

to pay to this, the corresponding value to the one by one thousand of his active real. The

payment will have to make until 30 September of the present year, in the rotary

common account of income No. 6252753, designated "Superintendence of Companies",

in marries it matrix or in the branches or agencies of the Bank of Guayaquil. The

companies have active real equal or inferior twenty-three thousand

Five Hundred Dollars of the United States of America (US $ 23,500.00) for the

present year, will have a contribution with price zero dollars of the United States of

America.

Imposed university hospital

It is a tax whereby all the natural and juridical people that devote to commercial

activities, banking and industrial inside the jurisdiction of the canton Guayaquil, have to

cancel in favor of the University Hospital of the city of Guayaquil. It will apply on the

value of the own capitals declared by the taxpayers in his respective matrculas

commercial or industrial. The tax payment will be obligatory inside the first quarter of

every year, in the Treasure of the University of Guayaquil.

Tax to the board of beneficence

The annual tax on the capital of operation, gravel to all natural or juridical

person that exert productive activities in the province of the Guayas and was affiliated

to one of the cameras of the production and affects to the people that operate with a

capital that do not surpass the five thousand dollars of the United States of America,

will pay the quantity of one hundred dollars; those that do it with an upper capital to

five thousand dollars of the United States of America and do not surpass the seven

thousand five hundred dollars, will pay the quantity of hundred fifty dollars; and, those

who operate with amounts upper to the seven thousand five hundred dollars of the

United States of America, will pay the quantity of two hundred dollars and paid

annually in shape direct in the Treasure of the H. Board of Beneficence of Guayaquil

inside the anual first months of every year.

 MARKETING PLAN

Commercial appearances

One of the most important elements inside the commercial offer are the

professionals that will give the classes as this revealed the degree of preparation and

quality that contain each course besides that to the community to the that directs the

offer is demanding.

To satisfaction of expectations and needs are critical points that will have to be

fed constantly so that the purchase of the service in first instance was representative to

the moment to restart other services, besides that with this earnings an important

contribution of communication and free reference to other people.

The commercialization is direct, the intermediation is almost invalid by what has

to have a wide network of contacts, there are not sellers but offer of the service where

the customer will do the direct payment.

Product

The courses Plough intended to use ace to tool for the professional developing

and to cover to specific need of skill that maybe is blocking an opportunity of

promotion or getting the jobs that they want in their area of expertise.

In spite of that it is a service, this considers an intangible product, since the

learning whereby cancels the customer is purchased by means of a value stipulated and

delivers in return the access to the acquisition of the knowledge that choose .
 This will be product will be given of face-to-face form in the installations of the

company, the customer will be able to no only purchase knowledge but also have an

experience with the service, speak that inside this element relates very near the venue or

the place where will be the student receiving his classes.

An Additional to this complements people that are closely to charge of the

teaching of the courses and workshops, which when having high human value and

professional contributes aggregated value to the product.

The complements that sustain to the product also is the service to the customer,

services post-sale, support and help, complementary instruction.

Available price

Ace to small enterprise it is to be assumed that it is impossible to competes with

other companies by emulating their prices. But, the company can't sustain itself in the

long term by just lowering the prices. There must be promotions and discounts in order

to keep up with the competitors prices.

The strategy of prices bases in hour/students/course since they would establish

in base to the direct and indirect costs that involve his development, besides does not

expect abarrotar the classrooms and have a maximum of students by course of 10

people.

It estimates that the information collected by the preferences and courses of greater

interest can suppose a base of investigation of own market and with this help us to value

more courses and even from this have a database that suppose an advantage to measure

the behaviour of the consumer.

 The offer also varies if it decides a continuous training or specifies in some

subjects or appearances that wish to improve or strengthen the customer, this comports

to put prices differentiated according to the service that decide to choose.

The strategy of prices also could be based in politics of incentives, in which it

stand out that by the way numbers of hours purchased the value descends, which would

help to that the basic price of the services keep .

Another strategy could give by the timely communication that the prices are

with valid values by the first year and these can vary although this strategy could

suppose a disadvantage to future estimates that the prices keep on being minors in

relation to the competition.

Promotion

The strategies of advertising and communication that pauten and define suppose

a clear aim on the obtaining of customers as well as situate in advantage in front of the

competition.

The development of communicative actions will be oriented to the objective public:

Execute small breakfasts of work or informative talks on subjects of interest.

Actions of communication in press during the 4 first months of operation.

Informative brochures like infografas treating that the image that project was

professional and stand out installations and capacity of the personnel.

Promotional material in where it give to know the mission and philosophy of

the services offered by the company.

 Promotion web in the distinct social networks with support of the tools of

promotion that offer in the same, the proposal grafica can execute well by the

same attendant of marketing.

Fungible material like pens, notebooks, etc.

The business promotion will begin with To direct approach with the potential client.

After we study, the life style of the selected type of consumers we want to focus on, we

will visit the place where these people might be and hand them to brochure with the

specification of our services, prices, the address, phone number and Facebook page.

Place

People that Plough interest in knowing dwell about the training programs after they

have seen the publicity plough going to eats an ask directly and then pay for course of

their choice. In the future, after we plough well stablished in the market potential

customers will choose and pay for they courses on-line.

Since one of the most important contributions that wishes carry out are the courses by

means of platform and-learning, the current reality when initiating the business is the

face-to-face training by what has a venue situated in full central heart of the city of

Guayaquil, where can carry by means of massive transport called Metrovia precisely in

the stop designates The post and in less than average squares to attain arrive to the

direccion Aguirre 310 and Pedro Carbo or if it arrives by means of other transports of

massive concurrence, the radius of average of stables in the cuales the customer needs

visits to arrive to the offices is of seven.

The location is favourable as it is situated in full banking centre; besides that the venue

is wide department in a showy building, has 400 m2 in where they would situate three
classrooms asemejando to rooms of business conferences, had proyectores, canvas

where reflects the projection, parlantes, an office where work the three separate

departments by his respective desks; venue conditioned with air centralised, basic

services (light, water, internet, telephony).

It had a small lobby of wait conditioned with small pieces of furniture and simple but

elegant decorations, for being an office the access is not open, that is to say that it has

privacy for the activities without that interrupt the activities like sucedera in a

commercial venue opened (available local example of accessories, canteen, etc.).

Process

Courses will take place according to the schedules that were determined Under ace

much people ace possible can assist, but there plough going to be courses that can be

customized by to group of people that have reserved and paid for them.

The process of the provision of the service is vital as no only supposes the money that

ingresa to the company also marks the differentiation and aggregated value that offer to

the people, the professionalism and the profits to future.

The process begins with the proportion of the information on the courses that is

to say, clear key points of information of the potential customer eat:

The importance and the purpose of the service.

Letter of services or available courses.

As it helps it.

Which are his prices and because it is better that any free course in internet or

another half.

That comports the contracting of the service.

 Numerical assessments on the profits and results to obtain.

Schedules.

Once that it has attained give the information the interested will be able to

accept or no the offer, in case to accept it can choose the course and the schedule

that more suit him.

It will execute the payment in the installations where there will be a box of

collection of values, the customer will be able to cancel in cash or charge card.

They will give him the documents of legal value and tributario that bear his

purchase.

It indicated him that for each course is necessary that have his presence 15

minutes before beginning, if happened this time did not arrive, will not be able

to ingresar to the classroom and the value will not be refundable; in case that the

student by extraneous reasons to his scope, could request the cancellation of the

reservacin of the course 24 hours before and said value would keep valid to be

accredited or another course that chose.

Once arrived the hour of the course, will be in the living room that assimilates

to a room of conferences or business meetings, previous to this the contracting

of the service of the person described already has to have generated previously

once completed the contingent or enclosed consigns it of students.

The person that exposes his course has to fulfil with the schedules, regulations

and normative imposed by the company and that it will have to do respect as

well as fulfil during his work inside the installations.

The classes have to be practical and theoretical but that receive to the reality of

the country, taking great reference in the experiences that execute daily in a

company and by which valued to the person that is taking the course, each
 course will have an approximate length general of 2 hours with a rest of 15

minutes.

The customer will be able to take aim and have interaction as well as relate

closely his experiences with his mates and trainer.

Once taken the course, will do certifications of aprobacion of the course.

People

The majority of our work force is conformed by instructors that Plough hired by the

company for giving to determined course or courses. To ensure the quality of the

instructors, they plough going to be constantly graded for the company and for the

students ace well. The rest of the staff is going to be conformed by an assistant, to

casher/customer service representative and the managers.

Inside the personnel with which explained to carry out the initiation of activities are:

The personnel oriented to the face-to-face training that is to say the trainers, by what the

professional profile has to be oriented to the training, have pedagogical characteristics,

of education, patience, charisma, handle of groups, wide knowledge of the branch to

give.

And the personnel of support and coordination, in which they include the investors that

are desinados to the works of internal operation of the organisation.

The structure of the organisation also supposes a high value of representation in front of

entes external and even the same customer by what the departments are image of

organisation of functionalities and responsibilities a source that the service is reliable.

Additional of the personnel that keeps direct relation with the company would have

external agents that will cater help and additional support: lawyer (carried out legal

subjects and that it was of exclusive field for his professionalism), external consultancys

(profesionistas forneos that collaborate with on-line classes or videoconferences).

Physical Andvidence

Focus Skill couch is going to be located in downtown Guayaquil. The place will be

accommodated for teaching courses that includes classrooms and To computer room.

Segment and Potential Markets

The segments to which aim base in demographic characteristics, socioeconomic and

Lifestyles:

Demographic segmentation

In the demographic segment, the project is oriented to the poblacin in age to

work, that Comprises to all the people of 15 years and more and people economically

active : People of 15 years and more than worked at least 1 hour in the week of

reference or although they did not work, had work (employees); and people that did not

have employment but were available to work and look for employment (unemployed).

But the employment of minors of 18 years is not legal unless this was by means

of permission of the legal representatives or that said lower this emancipado and contain

his documentation chord to the law. Of equal way will have a tope of age since in the

equator considers the age of 65 years for the retirement besides that it thinks that is

here where finishes the labour useful life inside an organisation for a worker.
 We are speaking that our demographic segment aims to people of 18 until 50

years of age.

Concerning the sex of the individuals the service will be headed to men and

women.

Headed to the urban and rural population that can access to the city of

Guayaquil.

Socioeconomic segmentation and Lifestyle

In the socioeconomic segment east will be directed that according to his status

partner will be the designated high classes, half, low.

In front of segment of lifestyle can consider to the lifestyles proactivos

(sophisticated, progressive, modern) and an alone reactive lifestyle (adapted)

In spite of the segments presented and potentials to direct our service the

approach to the segment of the economically active population, of 18 to 35 years,

masculine and feminine sex, according to statistics the total population of PEA is of 7,9

million people and the total of unemployed people is of 3,6 million people (National

Institute of Statistics and Censuses INEC, 2016), Guayaquil covers 4.146.996 million

people and the tax of unemployment that occupies is of 4,65% that is to say 192.835,31

people to be potential customers and consumers since the service is personal for each

individual. Taking in account that are people that are in search of employment and with

many win of superacin, people pujante and workers that looks for the superacin

personal as well as for his familiar circle. They are modern in his consumption, but do

not invest a lot in his appearance, in the purchase matters them the performance and

cost/benefit.
If we head to all the economically active population unemployed is of the 448.990,00 of

the cual if we did not head to this market in total expects attain at least 30% of sales of

the population.

The economically active population to March of the 2016 is of 7.861.661,00 of

people more is possible to expand to the population or people that also have

employments at present for develop new skills and tools that requires in his work that

contribute to scalar in the company that is to say aspire to new hierarchical charges.

These markets has growth since a company always will require hard-working with new

skills and proactivos that can surrender immediate results and even the demand,

globalisation and innovation in new fields of businesses is necessary ready people and

that possess what requires for a charge.

To ensure the feasibility and acceptance of the service has proposed an

investigation of market which will be chaired by surveys to a segmentation of the

population of the objective segment posed.

OPERATIONS: SWOT ANALYSIS

They detail to continuation the threats, opportunities, fortalezas and weaknesses

of the Project:

(It appear)
 FINANCIAL INFORMATION

It was proposed the idea that the legal form of the company be given by the

partnerss contributions(four shareholders or partners) so we do not see it necessary to

request a banking credit. In the first place, because we would incur expenses that can be

mitigated; the investment required does not have an entry barrier so high and by the

number of partners to be counted, the contribution neither represents an exorbitante

amount, which can not be delivered for the constitution and implementation of the plan.

Only the initial investment covers an amount of $29.521,39 american dollars,

where they stand out three key elements, the fixed investment with an amount of

$11.521,39, where it include the fixed costs; the working capital with an amount of

$10.000,00 which includes the values that must be to covered by variable costs and

money available; and finally the differed investment that covers values to be executed at

that moment, but has to be adjusted once their consumption has fulfilled the long term

time (See Annex 2).

Working with the best scenarios, we have that the population or objective market

has a total of 192.835,31 people in Guayaquil city, and from which a 5% estimate is

calculated for the catchment of certain market whic is 9.642 people; the projection

fixed is set to three years, with which the number of people who wish to capture are

3.214 per year, and monthly would be 267 people.

However, it wishes to achieve a monthly minimum of 1000 people. If the

premise is fulfilled which is to keep the classrooms full of the maximum estimated (10

people per classroom) the total of customers per month would be:
 Clients 1

Layercity (class) 10

Total 10

Duration of Training 1

Work Hours 8

Total of hours taught per day 8

Students per day 80

Students per week 560

Studenst per month 2240

Additional to this estimated information, it establishes that the number of

customers montly necessary to achieve that the earnings minus costs are equal to zero,

are 643 people, achieving a monthly earnings of $19.290,00. (See Annex 3)

The value fixed for the collection of the classes is $30.00; underneath of the

price of the competition; attaining that the production cost is $12,08, that allow us to

obtain a gain of 148,4% under the production cost and based on the monthly objective

of 1000 customers, the fixed and variables values were determined to carry out the

activity, having a value of fixed costs of $11,521.39, while the variable costs are of

$ 553,79 monthly. (See Annex 4 and 5).

Within the investment amounts are the fixed actives, where it is neccesary to

emphasize the calculation of the depreciations, meaning to estimate the value whereby

these elements lose their value as time passes, setting a monthly depreciation value of

$202,27. (See Annex 6).

 And finally we keep that the ROE has a performance percentage upon the

investment of 1219,45% and the GO has a value of $942.485,89 calculated in three

years period with a tax of a stipulated investment by the market of 4%. (See Annex 7).

CONCLUSION

A creation of a suitable and detailed plan of business is essential to keep a strong

reliable and truthful structure to investors or companies to which such plan is

submmitted and to convince them to attain and contribute to the plan that is presented.

In the case of the businesss plan FOCUS the orientation to the education no

necessarily has to focus on profesionalss areas, but also to markets where they are

looking for concrete knowledge which are not covered like priorities for the teaching in

formal institutions.

The tools and knowledge that emanate from a consolidated company hardly can

be covered with pressure on institutions of lower and higher education for what is

suitable to create new oportunities for the benefit of the people in the labor market and

for those who are lacking experience on the field or business sector.

Undoubtedly, the importance to point out the key elements of a plan

businesss formation allows to expand the panorama of the objectives, ideas and goals

to be achieved as well as quantify, and measure the opportunities in the market and the

reception by the people of interest.