Beruflich Dokumente
Kultur Dokumente
By Kiana Kekauoha
Updated October 20, 2016
Yakult (http://www.yakultusa.com) is a company that makes and sells probiotic beverages. The
company was created by Dr. Minoru Shirota and first sold in Japan. It has since expanded to be
sold in 33 countries and regions around the world. Yakults mission is to contribute to the health
and happiness of every person around the world through the pursuit of excellence in life sciences
and the study of microorganisms. It continues to spread the message of preventative medicine
and the benefits of probiotics. Yakult works with doctors, scientists, and dietitians to explore
new frontiers for the well being of humanity. Dr. Shirota envisioned that everybody in the world
would be able to enjoy the benefits of Yakult, and the company strives to offer its drink at a price
that anyone can afford.
This in-house style guide is intended to improve the clarity and consistency of the information on
Yakults website, because many of the countries and regions have a different website, depending
on the countrys or regions language and location. Yakult generally follows the principles given
in The Chicago Manual of Style (sixteenth edition). This in-house style guide is not meant to be
comprehensive, but it will increase Yakults efficiency and consistency. This style guide will
also discuss items not covered in Chicago, items that have multiple alternatives, items where
Yakult departs from Chicago, and items that are repeatedly violated by writers and editors at
Yakult that should not happen.
Because Yakult is an international company, this style guide will also include aspects of global
English in order to better communicate with Yakults global audience. Decisions regarding
global English will use discussions found in John R. Kohls The Global English Style Guide:
Writing Clear, Translatable Documentation for a Global Market (2008, SAS Press: Cary, North
Carolina, ISBN 978-1-59994-657-3).
Contents
5 Grammar and Usage
5.1 Parallelism
5.2 Antecedents of Pronouns
5.3 Pronoun Number and Antecedent
5.4 Split Infinitive
5.5 Restrictive and Nonrestrictive Clauses
5.6 This, That, These, and Those as Pronouns
5.7 Subject-Verb Agreement
6 Punctuation
6.1 Em Dashes
6.2 Serial Commas
6.3 Ampersands
6.4 Spacing between Sentences
6.5 Commas with Quotations
6.6 Commas with such as and including
6.7 Commas with however, therefore, indeed, and so forth
6.8 Commas with etc. and et al.
6.9 Using a comma before because
6.10 Periods and Commas in Relation to Closing Quotation Marks
6.11 Hyphens in Compound Words
9 Numbers
9.1 Small Numbers
9.2 Millions, Billions, and so forth
9.3 Percentages
9.4 Number Beginning a Sentence
9.5 Centuries
9.6 The Year Alone
10 Abbreviations
10.1 Social Titles
5 Grammar and Usage
5.1 Parallelism
According to Kohl 6.5, parallelism is not just a stylistic issue. The syntactic cues that create
parallel grammatical structures are often essential for clear communication. Because Yakult
sells its product in multiple countries, using parallelism will clarify its message to non-native
English speakers. See also Chicago 5.212.
We work with doctors, scientists, and dietitians worldwide to help people with
medical conditions and find ways our probiotics can be used to help people.
NOT
In his book, Metchnikoff wrote that consumption of lactic acid bacteria found in
curd and fermented milk is beneficial for gastrointestinal health and for longevity.
NOT
Daily intake of probiotic foods as a part of ones diet provides ones system with all
the friendly bacteria that one needs to keep the harmful ones at bay.
NOT
Daily intake of probiotic foods as a part of ones diet provide ones system with all
the friendly bacteria that one needs to keep the harmful ones at bay.
Probiotics are not alike, as they vary by genus, species, and strain.
NOT
Probiotics as they vary by genus, species, and strain are not alike.
They are defined as live organisms that when consumed in adequate amounts
confer a health benefit on the host.
NOT
They are defined as live organisms which when consumed in adequate amounts
confer a health benefit on the host.
Consuming one or two bottles a day of this exclusive probiotic drink may help
improve digestive balance and overall wellness.
NOT
Consuming one or two bottles a day of this may help improve digestive balance
and overall wellness.
NOT
6 Punctuation
6.1 Em Dashes
Em dashes can be used in place of commas, parentheses, or colons. Be sure to be consistent with
usage to avoid ambiguity. Yakult uses hyphens in place of em dashes, which usage can be
confusing to non-native English speakers. See Kohl 8.5 and Chicago 6.82.
NOT
Probiotics are not alike, as they vary by genus, species, and strain.
NOT
Probiotics are not alike, as they vary by genus, species and strain.
6.3 Ampersands
According to Kohl 8.1, do not use an ampersand in place of the word and. Unless you are
referring to the ampersand character, do not use an ampersand in place of and because this use
will cause confusion, which violates a goal of Global English.
. . . High alcohol consumption, high intake of packaged and processed food, and
pollution are all factors that contribute to this alarming trend.
NOT
. . . High alcohol consumption, high intake of packaged and processed food &
pollution are all factors that contribute to this alarming trend.
Yakult pushes forward with the quest for new possibilities for probiotics in the
academic and medical fields. We work with doctors, scientists and dietitians
worldwide to help people with medical conditions and find ways our probiotics can
be used to help people.
NOT
Yakult pushes forward with the quest for new possibilities for probiotics in the
academic and medical fields. We work with doctors, scientists and dietitians
worldwide to help people with medical conditions and find ways our probiotics can
be used to help people.
6.5 Commas with Quotations
Material quoted in the form of dialogue or from text is traditionally introduced with a comma. If
a quotation is introduced by that, whether, or a similar conjunction, then no comma is needed.
See Chicago 6.50.
Like the age-old quote by Hippocrates goes, Let food be thy medicine and
medicine be thy food.
NOT
Like the age-old quote by Hippocrates goes Let food be thy medicine and
medicine be thy food.
Probiotics today are known to protect against certain types of cancer, such as
bladder cancer, colon cancer, etc.
NOT
Probiotics today are known to protect against certain types of cancer such as
bladder cancer, colon cancer, etc.
The health benefits of probiotics, however, first came to light when the Nobel
laureate Dr. Elie Metchnikoff, a Russian biologist and the father of modern
immunology, published the book Prolongation of Life.
NOT
The health benefits of probiotics however, first came to light when the Nobel
laureate Dr. Elie Metchnikoff, a Russian biologist and the father of modern
immunology, published the book Prolongation of Life.
NOT
They are also known to prevent travelers diarrhea, antibiotic associated diarrhea,
diarrhea caused due to indigestion etc.
NOT
Like the age-old quote by Hippocrates goes, Let food be thy medicine and
medicine be thy food.
NOT
Like the age-old quote by Hippocrates goes, Let food be thy medicine and
medicine be thy food.
NOT
With billions of live and active bacteria of our exclusive probiotic strain Lactobacillus
casei Shirota, Yakult works by reducing the chances of bad bacteria taking over.
NOT
With billions of live and active bacteria of our exclusive probiotic strain Lactobacillus
casei Shirota, Yakult works by reducing the chances of bad bacteria taking over.
Daily intake of probiotic foods as a part of ones diet can provide our system with
all the friendly bacteria that one needs to keep the harmful ones at bay.
NOT
Daily intake of probiotic foods as a part of ones diet can provide our system with all
the friendly bacteria that one needs to keep the harmful ones at bay.
By maintaining a healthy balance of the intestinal flora, probiotics enable the body
to improve its own natural defenses.
NOT
By maintaining a healthy balance of the intestinal flora, probiotics enable the body
to improve its own natural defenses.
Today, he is accredited with creating the world's first probiotic shot drink, Yakult.
NOT
Today, he is accredited with creating the world's first probiotic shot drink, Yakult!
Dr. Shirota envisioned that everybody in the world would be able to enjoy the
benefits of Yakult.
NOT
Dr. Shirota envisioned that everybody in the world would be able to enjoy the
benefits of Yakult!
The benefits that probiotics offer to the human body are immense.
NOT
The benefits that Probiotics offer to the human body are immense.
The scientific interest in the area of probiotics came to light with the publication of
the book The Prolongation of Life, by Dr. Elie Metchnikoff, in the early twentieth
century.
NOT
The scientific interest in the area of probiotics came to light with the publication of
the book The Prolongation of Life, by Dr. Elie Metchnikoff, in the early twentieth
century.
9 Numbers
NOT
Consuming 1 or 2 bottles a day of this exclusive probiotic drink may help improve
digestive balance and overall wellness.
One by one, city by city, country by country, we deliver this message in the shape of
a small bottlea bottle that contains around eight billion live and active good
bacteria.
NOT
One by one, city by city, country by country, we deliver this message in the shape of
a small bottlea bottle that contains around 8 billion live and active good bacteria.
9.3 Percentages
Except at the beginning of a sentence, percentages are usually expressed in numerals. In
scientific and statistical copy, the symbol % is more common. Also, no space appears between
the numeral and the symbol (%). See Chicago 9.18.
More than 70% of the immune cells are present in the intestine.
NOT
More than 70 percent of the immune cells are present in the intestine.
Two of the most common strains of probiotics are lactobacilli and bifidobacteria.
NOT
9.5 Centuries
Particular centuries are spelled out and lowercased. See Chicago 9.33.
The scientific interest in the area of probiotics came to light with the publication of
the book The Prolongation of Life, by Dr. Elie Metchnikoff, in the early twentieth
century.
NOT
The scientific interest in the area of probiotics came to light with the publication of
the book The Prolongation of Life, by Dr. Elie Metchnikoff, in the early 20th century.
In 1935, Dr. Shirota used this strain of bacteria for producing Yakult, a fermented
milk drink.
NOT
In nineteen thirty-five, Dr. Shirota used this strain of bacteria for producing Yakult,
a fermented milk drink.
10 Abbreviations
The health benefits of probiotics, however, first came to light when the Nobel
laureate Dr. Elie Metchnikoff, a Russian biologist and the father of modern
immunology, published the book Prolongation of Life.
NOT
The health benefits of probiotics, however, first came to light when the Nobel
laureate Doctor Elie Metchnikoff, a Russian biologist and the father of modern
immunology, published the book Prolongation of Life.