Beruflich Dokumente
Kultur Dokumente
been prepared by me under the guidance and supervision of Mr. T.LAKSHMANAN lecturer
I also declare that this project report has not been submitted by me or others fully or partially
Date:
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CERTIFICATE
This is to certify that the Report of the Project Work entitled A STUDY ON
CUSTOMER SATISFACTION TOWWARDS HONDA IN
COIMBATORESubmitted in partial fulfillment of the requirements for the award of the
degree of Master of Business Administration to the PPG BUSINESS SCHOOL Is a
record of bonafide work carried out by NAUSHAD.K under my supervision and Guidance.
Date:
Place: COIMBATORE
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ACKNOWLEDGMENT
I would like to express my deep sense of gratitude to my distinguished teacher and guide Mr.
profound inspiration.
I also express my sincere thanks to the Director, Prof. R VIJAYA KUMAR of P.P.G
Business School for his valuable suggestion and co-operation. I also owe a great deal to other
I also thankful to my friend who helped me a lot in the completion of this project.
Above all, thank to God almighty who helps the every activities of my life.
Date:
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CONTENT
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LIST OF TABLES
Table Title Page
number number
1 Type of HONDA bikes own by the respondents 22
2 For what purpose the respondent buy a HONDA bike 23
LIST OF CHARTS
Chart Title Page
number number
1 Type of HONDA bikes own by the respondents 22
2 For what purpose the respondent buy a HONDA bike 23
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HISTORY
OF
HONDA
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From a young age, Honda's founder, Soichiro Honda (November 17, 1906 August 5, 1991)
had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art
Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later
worked on a piston design which he hoped to sell to Toyota. The first drafts of his design
were rejected, and Soichiro worked painstakingly to perfect the design, even going back to
school and pawning his wife's jewelry for collateral. Eventually, he won a contract with
Toyota and built a factory to construct pistons for them, which was destroyed in an
earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his
car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He
then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop
and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners
across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough
capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda
Motor Company, which would grow a short time later to be the world's largest manufacturer
of motorcycles by 1964.
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The first production automobile from Honda was the T360 mini pick-up truck, which went on
sale in August 1963. Powered by a small 356 cc straight-4 gasoline engine, it was classified
under the cheaper Kei car tax bracket The first production car from Honda was the S500
sports car, which followed the T360 into production in October 1963. Its chain driven rear
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PROFILE
Industry : Automotive
Aviation
Takeo Fujisawa
motors,
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Total equity : US$ 53.69 billion (2011)
Subsidiaries : Acura
Li Nian
Website : world.honda.com
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Key Persons
12
Director
13
Co Ltd and Director of Asian Honda Motor Co Ltd
Takashi Nagai Operating Officer, President of Honda Siel Cars India Ltd,
Manufacturing Ltd
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Other Board Members on Board
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MODELS
Bike
CBR250R
CBF Stunner
Dazzler
Unicorn
Shine
CB Twister
SCOOTER
Activa (old)
Activa (new)
Aviator DLX
Dio
CARS
Honda city
Honda Accord
Honda Civic
Honda Jazz
Honda Brio
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OBJECTIVES
OF THE
RESEARCH
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OBJECTIVES OF THE RESEARCH
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METHODOLOGY
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RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define
defined is half solved. That was the reason that at most care was taken while defining
various parameters of the problem. After giving through brain storming session,
objectives were selected and the set on the base of these objectives. A questionnaire
was designed major emphasis of which was gathering new ideas or insight so as to
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data
is the first hand data, which are selected a fresh and thus happen to be original in
character. Primary Data was crucial to know various customers and past consumer
views about bikes and to calculate the market share of this brand in regards to other
brands.
Secondary data are those which has been collected by someone else and
which already have been passed through statistical process. Secondary data has been
RESEARCH APPROACH
The research approach was used survey method which is a widely used
method for data collection and best suited for descriptive type of research survey
unstructured. Target population is well identified and various methods like personal
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SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in Coimbatore
(District Coimbatore).
After the data has been collected, it was tabulated and findings of the project
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LIMITATIONS OF THE STUDY
1. Research work was carried out in one District of Tamil Nadu only the finding
may not be applicable to the other parts of the country because of social and
cultural differences.
4. The views of the people are biased therefore it doesnt reflect true picture.
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DATA ANALYSIS AND
INTERPRETATIONS
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Table 1
Unicorn 16 32
Shine 11 24
Twister 5 10
Stunner 9 18
Dazzler 3 6
Others 6 12
Chart 1
Chart showing the type of HONDA bikes own by the respondents showing the type of
No.of respondents
35
30
25
20
15
10
5
0
unicorn shine twister stunner dazzler other
Interpretation:-Table denotes that majority of the respondents are using the HONDAs
Unicorn bike.32% of the respondents are using the Unicorn bike.24% of the respondents are
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Table 2
Table showing for what purpose the respondent buy a HONDA bike
Chart 2
Chart showing for what purpose the respondent buy a HONDA bike
Percentage
50
40
30
20
Percentage
10
0
Personal Percentage
Official
Others
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Table 3
Chart 3
percentage
0-1 year
1-2 year
2-3 year
3-4 year
Above 4
Interpretation:-Table denotes that majority of the respondents are using their bikes more
years.
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Table 4
Chart 4
Percentage
70
60
50
40
Percentage
30
20
10
0
Price Brand name Safety Style Performance
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Table 5
Table showing the rate for comfort, safety, mileage and maintenance by the respondents
Chart 5
Chart showing the rate for comfort, safety, mileage and maintenance by the respondents
80
70
60
50
Excellent
40 Good
Moderate
30
20
10
0
Comfort Safety mileage Maintenance
Interpretation:-Table denotes that majority of the respondents rated HONDAs comfort and
maintenance as excellent. Customers are satisfied with the safety and mileage also.
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Table 6
No. of Percentage
respondents
Yes 38 76
No 12 24
Chart 6
Percentage
80
70
60
50
Percentage
40
30
20
10
0
Yes No
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Table 7
Chart 7
Percentage
None
Yamaha
TVS Percentage
Bajaj
Hero Honda
0 10 20 30 40 50 60
Interpretation:-Table denotes that majority of the respondents are not using any other
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Table 8
Table showing the respondents opinion about the service of HONDA bikes compared to
other bikes
Chart 8
Chart showing the respondents opinion about the service of HONDA bikes compared to
other bikes
Percentage
50
45
40
35
30
25 Percentage
20
15
10
5
0
Excellent Good Moderate Unsatisfied
good compared to other companies.76% customers are satisfied with the Service provided by
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Table 9
No.of Percentage
respondents
White 6 12
Blue 4 8
Red 14 28
Black 23 46
Other 3 6
Chart 9
Percentage
50
40
30
20
10
0
White
Blue Percentage
Red
Black
Other
Interpretation:-Table denotes that majority of the respondents likes the black colored
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Table 10
Chart 10
80
70
60
50
40
30
20 Strongly agree Strongly diagree
10
0 Moderate Disagree
Strongly diagree
Moderate
Agree
Strongly agree
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Table 11
Table showing the rate of respondents towards the time spent by employees with the
respondents
Chart 11
Chart showing the rate of respondents towards the time spent by employees with the
respondents
50
45
40
35
Strongly Disagree
30
Disagree
25
Moderate
20 Agree
15 Strongly Agree
10
0
Before sales During sales After sales
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FINDINGS, SUGGESTIONS
AND CONCLUSION
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FINDINGS
Performance is the most important aspect that attracts customers to HONDA Bikes
HONDA has very good public relation; it has to play very important role in the growth of
the organization.
Most of the customers are highly satisfied with HONDA's customer relation and after
sales services.
Among 50 customers 72% are highly satisfied with the vehicle condition of HONDA.
It was noted that some people are not satisfied with the availability of spare parts.
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SUGGESTIONS
Among 50 customers 44% of the customers are not satisfied with the
Most of the customers are highly interested with getting offers. There
is
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CONCLUSION
was an earnest attempt to find out the factors that influenced the customers to buy the bike of
HONDA, which will help to understand the plus points of the organization.
It was found that customers are highly satisfied with HONDAs service compared to other
bike companies. One of the important plus point of HONDA is their public performance. It
has to play a very important role in the growth of the organization. However many of
respondents are not satisfied with the offers of the firm. So company can concentrate give
more offers a. It may help the organization to improve their sales. The study reveals majority
of customers are satisfied with the facilities provided by the organization. The management is
give high concentrate for customer satisfaction. That creates more customer satisfaction.
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BIBLIOGRAPHY
1. www.honda.com
2. www.google.com
3. www.yahoo.com
4. www.twowheeler.com
5. www.wikipedia.com
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A STUDY ON CUSTOMER SATISFACTIN ON HONDA IN COIMBATORE
QUESTINNARE
1. Name:
4. Occupation:
[ ] 0-1 years [ ] 1-2 years [ ] 2-3 years [ ] 3-4 years [ ] above 5 years
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[ ] Yes [ ] No
If No, reason:
13. What is your opinion about the service of HONDA bikes compared to other bikes?
During sales
After sales
Prices
Thank you.
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