Front Cover

Project Management
Project Management
Budgetary

Felda Global Ventures FGV as part of
FELDA Group, is the worlds largest palm
oil producer and oil palm plantation
operator, based on planted hectares.
They helped us by giving monetary
assistance , as they have provided us
relations towards universities and sites
which benefited us throughout this
project.
Perbadanan Nasional Berhad (PNS) is an
agency owned by the Ministry of Finance
Incorporated (MOF Inc.) with the mandate to
lead the development of Malaysias franchise
industry.
SEGi University is a private university located in Kota
PNS aims to develop the franchise industry Damansara, Selangor. SEGi is the largest private higher
while increasing the number of franchise education provider in Malaysia. The Mechanical Engineering
entrepreneurs through its expertise in Department is a structural unit of SEGi University .
providing quality service and products.
SEGi not only provided us monetary ,the department of
PNS played a major role in spreading our Engineering offered us academic support by their Professors
project to investors and potential sponsors. and students .
The summit with PNS benefited us in many
aspects which includes funds , marketing and
development strategies .

UBBIM RESOURCES SDN BHD hereinafter known as
URSB was incorporated in 2001. Since its inception
URSB has grown into a successful and dependable
medium sized construction company. URSB also
provides total Project and construction
management solutions and Design & Built Services
to client ranging from government agencies to
private and multinationals companies.
JDM Technologies is a private company which
provides high end gadget resources including 3D RSD Resources is a major private company
printing and latest software . which specializes in interior designing . RSD
abetted us by giving monetary help and their
JDM Technologies helped us to venture towards expertise on design ventures.
more software which includes high end CAD-CAM
software and major rendering techniques . They
also provided us with 3D printing service.

UBBIM has boosted our financial stakes by

providing us with heaps of resources and has
helped us to brief our project manager on project
management skills which is high end cooperate
functionality . UBBIM also branched out our project
to their engineers for evaluation purposes . Lions club international abetted us by marketing our
SCE- SINGFA is a company which specializes in professional project in their tasks all around Malaysia . This gave
concrete working . They abetted us by giving monetary assistance our team a brand around the region.
as well as expertise in the cars quality control.

Prima Master is a company

which is famous in
BankRakyat is a leading bank in Malaysia . They assisted us
environmental engineering. This The institution of Engineers Malaysia has given our
by boosting our overall funds which really helped us a lot .
really benefited us as they design engineer a certificate to endorse the project
evaluated the car in aspects of of research and development which is F1 in schools
environmental scopes which
included density of air and many
more.
 (same page)

Collaboration

Union Racing International are the 2015 F1 in schools
world champions . Despite that ,they tried their very best
to help us in this project . Union Racing released their
designs and portfolios to us way ahead of time . As their
official release of folios and strategies will only be next
year. Union Racing also helped us by giving us tips and
insights on how to improve the speed of our car . This
collaboration is something very upholding to us.
Colossus F1 was the major contributor to
our wheel designs and our LERS . They
evaluated our designs , which gave us a
boost to learn more on CFD and CAD CAM .
Their expertise were really important to
our whole project.
Mustangs F1 were the runners up for
this years world finals. A collaboration
with them really made a huge impact in
our marketing and enterprise
departments . These departments were
highly impacted by their evaluation . As
we got special treatment by them ,
Mustangs released their folios and
marketing strategies earlier than ever.

Laminar Racing were the team which won the

awards for best engineered car and the R and
D awards .Once we found out about this we
contacted them to get their expertise on this
matter. They decided not to release their
folios , and wanted to make it top secret .
Despite that , our team manager spoke to
them till they were convinced to release their
folios.

Evaluation: The overall evaluation is positive because all the expenditures were covered by the enterprises who support us . The overall quality
and clarity of the folio is being evaluated above par. Now we just have to thank them for the astounding and exceptional eminence of their services and the
comfort with which they welcomed us .The prospect to directly contact with the business was a great benefit for each element of the team . TBSSS : Elson
and Manvir visited mechanical engineers and mechanics and understood how it id to be a mechanic on the physical world and how it is to work by pressure ;
Sharvin had access to the places were the theoretical physicist develop their best theories and studies, as well as to physics teacher that guided him, giving
advices about the future in physics; Amir had the opportunity to see the inside of great companies, understanding the pressure that is to be a manager and
engineer one day.
Sponsorship Hierarchy
In order to give the preeminent we can offer to the ones who presented us the finest they have, we industrialized a marketing strategy,
inserted in our corporate plan , that better benefits our supporters .

Complications
Through our collaboration with the industry we noticed that some companies did not avail all the items of their category . This is for example, a
company has visibility on Website, Portfolio, Social media accounts and the Pit Display , due to being in a certain category , but according to
their marketing strategy , the best for them is to appear just on social media , not being interested in other components of our project .

Another thing we noticed in our meetings with the enterprise is that the name of each category as we had before ( Gold, Silver , Bronze or 7
stars, 6 stars and following . The one who heard this might think that there is a better company than the other . This would automatically create
a conflict of interest .

Elucidation
To avoid it, the team implemented an innovative model , different from the traditional one

-the points system , being :

-Flexible organization that allows enterprises to choose , following some patterns in which elements they want to appear .

-Attribution of F1 pilots names to the categories , preventing the companies to see their potential underestimated

- Freedom for the companies to choose the elements they think that are better for them in terms of visibility and promotion

The sponsors were then , divided in 3 categories : Toyota , Bugatti , Lamborghini . Logically the higher the sponsored value is , the bigger the
projection is . The key elements to differ the sponsors are their presence or absence on the website, social media , pit display , flyers , portfolios
, cars and many more . On all the elements , bigger sponsors have bigger visibility (i.e. larger logo, more frequent social media posts ,etc)

Each category has a certain number of points with which the companies buy the elements available for visibility .

Points Sponsored Value Category

8 300-850 Lotus
28 900-3000 Lamborghini
38 4000-7000 Bugatti

Points Table
Website .4 Merchandise 12

Social Media 5 Portfolio Footer 8

Pit Display .4 Car .24

Taking as an example a Lamborghini sponsor, there are several alternatives: buy visibility on
the website, social media, pit display, and merchandise or on the other hand , buy the
presence on the pit display , or the portfolios footer and etc.

Notes:
1. The visibility in the portfolio is free to all sponsors therefore it is not listed in the points
table;
2. Social Media visibility increases with the sponsorship value . Bugatti sponsors are
entitled to have their logo present in every social media post.
Return On Investment
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of
a number of different investments. ROI measures the amount of return on an investment relative to the
investments cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the
investment, and the result is expressed as a percentage or a ratio.

To ensure a guarantee the deserved return on our sponsors , we have to give their enterprises visibility
and marketing their products or services . The best way to achieve it in a large scale is either by social
media , which allows us to update news about the companies while linking their pages and websites .

Social Media

/teamtbssq2
/teamtbssq2
Target Audience
Research states that youngsters at the age of 25-34 have a major interest in this
field . We are mainly targeting these age group to maximize our audience viewing
thus enlarging our brand.
Target Network
Research states that Facebook is the most commonly used social media
account all around the world . A focus on Facebook would massively
enlarge or image among the community .

Benefits of Social Media Marketing towards Sponsors

The wide range of social media causes the expansion and growth of a
particular company .This is shown as to great importance for our return
on investment strategy . Social media is one of the ways to really
maximize branding or marketing . The benefits are as follows: