Typography

Eric Palmer
1
http://visual.ly/history-typography
2.1

2.2
Serif ITC Berkeley Old style

Caslon Minion

Times Bembo

Garamond onyx

Didot Bodoni

Clarendon Memphis
New century schoolbook Future

Today sans Formata

Trade Gothic Arcadia

Brush Script Trajan

2.3

Some advantages of using different fonts in the creation of a website or a logo is that it will bring more
attention to a certain part of the website or logo that you want people to see. Some disadvantages are
that some fonts are harder to read than others depending on what font you choose. Some are hard to
read and some are all capital.

2.4

Serif: Easy to red so therefore used for body text

ITC Berkeley Old-style: Easy to read as well

Caslon: a type of serif typeface that William Caslon made/created

Minion: one of the most popular typefaces in books

Times: one of the most well known/ most used typefaces in history
Bembo: most commonly used for body text

Garamond: A group of old-style typefaces

Didot: A group of typefaces named after the Didot family

Bodioni: Classical typeface

Clarendon: Used mostly for posters printed with wood type

Memphis: Used for typsetting

New century schoolbook: Intended for body text

Future: Designed as a contribution to the New Frankfurt Project, and it is based on geometric shapes

Today sans: created for posters and advertisements

Formata: Used by the French daily newspaper

Trade Gothic: Used by designers because it creates a more character effect

Brush script: mostly used by retailers and advertisers

Trajan: Used by the romans

2.5

Font families are a group of a certain type of font.

2.6

Calibri (Body)

Adobe Fan Heiti Std B

Agency FB
Kristen ITC

Bodoni MT Poster Compressed

3.1

Kerning: Adjusting the space between the characters

Tracking: A consistent increase of space between characters

3.2

Line spacing: The vertical distance between lines

Alignment: The placement of text relevant to the margins

3.3

Stacked Type: Letters stacked on top of each other

Hierarchy: A way to organize a typeface

3.4

ER
4.1

Multi column layouts are confusing and wired to read while single column is simple and easy to read and
follow

4.2 Where you position your letters so they are in a better spot

4.3 A modular grid is a grid which has consistent horizontal divisions from top to bottom in
addition to vertical divisions from left to right. Modular grids are created by positioning horizontal
guidelines in relation to a baseline grid that governs the whole document
4.4