Beruflich Dokumente
Kultur Dokumente
21.6.2017
CONTEX DONE
1. Personal files of an entrepreneurs and goals as an entrepreneur
2. Business environment and analyses of competitors
3. Visio and main goals
4. Mission and Business idea
5. Marketing and sales strategy
6. Production strategy (how products/ services are made up?)
7. Personnel plan
8. Product development strategy (how products/services are kept competitive?)
9. Economical plan and monitoring
10. Risk evaluation
The branch of the business planned, a product or a service, which business environment and competitors are
observed
2.2 Why, from where and how customers groups in point 2.1, purchase products and services? (look
YT 1, point 2.2)
Nro Why? From where and how?
1.
2.
3.
4.
5.
2.3 Are the customer types in point 2.1. loyal when buying and who makes the decision
(which member of families, organisations, administrating, or such). The quantity of
purchasing decisions in a year, week? (look YT 1, point 2.2)
Nro Who makes the decision and how often? Purchasing loyalty of the customer type?
1.
2.
3.
4.
5.
Next the competition situation is estimated. In the point Other to consider estimate other issues
which affects to business of the competitor like changing of the owner, needs to invest, changing of
personnel, guarantee risks, changes in the traffic environment (retail), duration of the lease
agreement and so on. Estimate also competitors economical position after purchasing first possible
annual account information from National Board for Patents and Registration or from Suomen
Asiakastieto Oy.
2. COMPETITOR
Competitors name and region Sale Market share
Strong aspects of the company Weak aspects of the company
Other to consider
3. COMPETITOR
Competitors name and region Sale Market share
Strong aspects of the company Weak aspects of the company
Other to consider
Estimate your own better causes on the ground of the competitor analysis mentioned above
compared to competitors. What are the characteristics of your products / services which gives you
the possibilities to succeed considering customer analysis.
Mode of action
RESOURCES
Physical Economica Emotional
Marketing the opening a new business must be done impressive, remember take a advantage of local
newspapers
Which different medias you are going to invite to get to know to your company? How are you going keep up
relationships in the future?
Which members of interest groups are you going to invite to get to know to your company and how are going
to keep up relationships in the future?
Which following marketing tools and actions you will accomplish and when?
Name your first actual customer. Name all customer in a six month period.
Second most
important
product/service,
what?
Other products/
services, which?
Approximate sale
altogether/ first year
Define three selling arguments to a product / service, which benefits a customer to buy from you?
Product 1 Product 2 Product 3
1
2
3
How the production is arranged and from where production equipment are bought?
Where you get raw materials, stock or such? How much you should buy at a time?
How office work is done (offers, invoicing, book keeping, orders, paying bills, collecting, wages)?
How the production efficiency, material costs, production and work lost are followed up?
What kind of policy you are going follow? How the product development is practically done?
10.2 What personal risks there are in your business, and what is the impact to
business?
Persons name and task The form of damage The impact to business
10.3 What responsible risks of the product there are in your business, and what is the impact to business?
Product liability and a risk causing from there The impact to business
10.4 What other risks there is In your business, and what is the impact to business?
Description of the risk The impact to business
ENTREPRENEUR 1
Name Identity code A share of business or a stake
Home address Post code Post office
Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?
Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)
Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)
ENTREPRENEUR 2
Name Identity code A share of business or a stake
Home address Post code Post office
Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?
Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)
Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)
ENTREPRENEUR 3
Name Identity code A share of business or a stake
Home address Post code Post office
Estimate the adequacy of your education and occupational experience concerning business. What
sectors need to develop and how you are going achieve it?
Personal goals as an entrepreneur. (What emotional and economical goals you will put to yourself
and what you require from a possible business partner?)
Starting point. (What makes you want to be an entrepreneur right now? What are your personal
qualities, which helps you to success as an entrepreneur?)