Federico Villarreal State University

School of Industrial and Systems Engineering

Professional School of Transport Engineering

Presence of the AJE Company in the World

Presented by:

Tambillo Cardozo Juan Antonio

Turpo Queque Victor Ral

Teacher:

Salazar Deza, Carmen

Course:

Technical English II

Lima - Peru

INTRODUCTION
The present work talks about the company AJE.

Firstly, we will talk a little about the company, such as its origins.

Then we will mention your vision and mission.

We will also mention the location of its plants and its distributors.

Finally, we will talk about your products and your plans for the future.

INDEX
 LOCATION...............................................................................................................................6

DISTRIBUTION.......................................................................................................................7

SUPPLY CHAIN MODEL.......................................................................................................8

DISTRIBUTION OF ITS PRODUCTS IN THE WORLD...................................................9

PRODUCTS.............................................................................................................................11

TIME LINE.............................................................................................................................12

COMPETITORS.....................................................................................................................13

DECLARATION OF CONSUMPTION...............................................................................14

PLANS FOR THE FUTURE.................................................................................................15

BIBLIOGRAPHY...................................................................................................................16

AJE
 Overview

It is a multinational of drinks of Peruvian origin. It is the fourth largest non-alcoholic

beverage company in terms of sales volume and the third largest carbonate producer in those

countries in which it operates.

With the firm commitment to democratize consumption, it is aimed at new consumer groups.

With 28 years in the market, it reaches a population of more than millions of millions of

consumers in the countries where it operates, supplying more than 1,560,000 points of sale.

COMPANY IN PERU
MISSION
To be the best alternative of elaborated products in
search of the excellence of integral form, to contribute
to the well-being of the society.

VISION
Be one of the 20 best multinational companies in the
world by 2020.

Location

Aje with location principal in Ayacucho (Peru). Ajegroup operate in Brasil, Costa

Rica, Dominican Republic, Ecuador, El Salvador, Nigeria, Guatemala, Honduras,

India, Indonesia, Thailand, Venezuela, Vietnam, and Egypt. Its portfolio includes

beverages, juices, nectars, light beverages, bottled natural water, dairy and beer. It

manages 17 trademarks in 48 different presentations of PET and glass bottles, and

cans.
 Distribution

Industries AJE added to its distribution network to micro entrepreneurs who, with their own

means of transport, are in charge of distributing the product by the different assigned areas, which

contributed to the rapid growth of sales, since the need to invest in Distribution network.

Currently the company reaches 180 thousand points of sale in Peru. Our distribution model is

designed to respond to the specific needs of emerging markets. 92% of AJE's sales are to external

distributors and to small retailers. Sales through wholesalers account for 8% of our sales. This

model is efficient and gives us the ability to enter emerging markets quickly and establish a

distribution system with local partners and small business owners. AJE currently has more than 100

distribution centers worldwide. Our brands are available in 23 countries in Latin America, Asia and

Africa.
Supply chain model
Distribution of its products in the world
Products
 TIME LINE

1988 Creation of Kola Real in Peru by the Aaos family

1991 Expansion of AJE to major cities in Peru
1997 Launch of the Kola Real brand in the Peruvian capital, Lima
1999 Start of international expansion. First to Venezuela, and then to Ecuador in
2000
2001 Launch of the bottled water brand CIELO.
200 Entry into Mexico.
2
200 Intensification of international expansion. Costa Rica in 2004, Guatemala,
4 Nicaragua and Honduras in 2005.
200 Launch of the brand Pulp
5
200 Launch of the brand Sporade. New operations worldwide.
6
200 Launch of the brand Cifrut.
7
2009 Launch of the brand Cool Tea.

201 Launch of the brand VOLT. First issuing of bonds.

2
201 Celebration of the 25th anniversary of AJE Start of AJE operations in Bolivia
3 and Reunion Island.
201 Entry into the market of Egypt and Nigeria.
5
Competitors
 Declaration of Consumption

PLANS FOR THE FUTURE

AJE aims to become one of the 20 largest multinationals in the world by 2020.

How will do?

AJE will continue to bet on the Asian market. Hoping to have a second plant in Thailand and

raise its turnover from US $ 343 million to US $ 448 million.

 The AJE is considering franchising and no longer directly, its business in Brazil, Mexico,

Venezuela, Thailand and Indonesia, which will help improve its credit profile, the company said.
 BIBLIOGRAPHY

https://www.ajegroup.com/about-aje/history/

https://www.ajegroup.com/es/media-2/press-information-2

https://prezi.com/3niejros_u50/ajegroup/

https://www.google.com.pe/search?

q=aje&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiviu_PncTUAhXHOz4KHTw8Bo0Q_A

UIBigB&biw=1600&bih=794#imgrc=hQNpRiyQmEVZkM

https://www.google.com.pe/search?

q=aje&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiviu_PncTUAhXHOz4KHTw8Bo0Q_A

UIBigB&biw=1600&bih=794#tbm=isch&q=ajegroup&imgrc=ZXUmRMiLeXPzyM