Beruflich Dokumente
Kultur Dokumente
Submitted By:
Sandeep Srivastava
Roll No. 09, ISEM-05
NITIE - Mumbai
Guided By:
Prof. Shirish Sangle
December 2006
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CSR Strategies for SONY
1. Table of Contents:
CSR Strategies for SONY.............................................................................1
1. Table of Contents:...................................................................................3
2. Introduction:............................................................................................4
3. About SONY Group:.................................................................................5
4. CSR View of SONY:..................................................................................5
5. Management-oriented CSR Practices:.....................................................5
5.1 Corporate Governance:......................................................................5
5.2 Compliance:.......................................................................................6
5.3 Supply Chain Management:...............................................................6
6. People-oriented CSR Practices:................................................................6
6.1 For Shareholders:...............................................................................6
6.2 For Customers: ..................................................................................6
6.3 For Employees: .................................................................................7
6.4 For the Community: ..........................................................................8
7. Sony Group Environmental Vision:..........................................................8
7.1 Approaches to Environmental Issues:................................................8
7.2 Approach to Business Activities:........................................................9
7.3 Energy Saving and Resource Conservation:.......................................9
7.4 Management of Chemical Substances in Products:..........................10
7.5 Reduction of Environmental Impact in Logistics:.............................10
7.6 Environmentally Conscious Products and Services:.........................10
7.7 Product Recycling:...........................................................................10
7.8 Global Warming Prevention Measures at Sites:................................10
7.9 Resource Conservation at Sites:......................................................10
7.10 Chemical Substance Management at Sites:...................................11
7.11 Natural Environmental Conservation at Sites:................................11
8. The Way Forward:..................................................................................11
8.1 Reversing the Adversity of Outsourcing:..........................................11
8.2 Better Management of E-waste:.......................................................11
8.3 Trade Union of Professionals:...........................................................12
8.4 Safety of Female Employees:...........................................................12
8.5 Narrowing the Digital Divide:...........................................................12
8.6 Responsible Content Use and Privacy of Data:................................13
8.7 Crisis Management:.........................................................................13
8.8 Trade-in and Take-back Option:.......................................................13
8.9 Green Building Design:....................................................................14
8.10 Sustainable Food Service:..............................................................14
8.11 Employee Travel:...........................................................................14
8.12 Female Representation:.................................................................14
9. Conclusion:............................................................................................15
10. References:.........................................................................................16
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2. Introduction:
Corporate Social Responsibility (CSR) can be defined as the set of
practices and behaviours that firms adopt towards their labour force,
towards the environment in which their operations are embedded, towards
authority, and towards civil society. This definition of CSR focuses
primarily on what firms actually do in these domains as opposed to what
they ought to do. It is the product of ongoing interactions between the
state, firms, and other civil society actors. CSR as a philosophy and
practice is not a new concept within India. Combining profit-making and
profit-sharing, business practices founded on ethics, and a commitment
towards community have been long-standing characteristics of the
business world, although not necessarily practiced consistently. Originally
considered an extraneous practice, the role of CSR has evolved
considerably over the years, and is considered by some to be a well-
integrated component of business practice. For many, CSR is still
perceived as a philanthropic practice, but gradually perceptions of CSR as
more than an aspect of the philosophy of business are gaining prevalence.
However, CSR can be an effective business strategy, in which all
stakeholders share a common goal of achieving working conditions that
are safe, secure, and legal, while being simultaneously profitable.
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5. Management-oriented CSR
Practices:
Sony celebrates the 60th anniversary of its founding in 2006. With this
history, Sony’s management has brought about various CSR initiatives as
a part of its commitment for sustainable society. Sony has witnessed
plethora of changes in its management structure to achieve its CSR
objectives.
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5.2 COMPLIANCE:
Ethical business conduct and compliance with applicable laws and
regulations are fundamental aspects of Sony’s corporate culture. To this
end, Sony has established a Compliance Office at its corporate
headquarters and regional offices around the world, adopted and
implemented the Sony Group Code of Conduct, in order to reinforce the
company’s worldwide commitment to integrity and help assure resources
are available for employees to raise concerns or seek guidance about legal
and ethical matters.
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Recovery recyclers, who collect the e-waste, are primarily in the informal
sector. Their methods, processes, and disposal methods are not
environmentally or socially responsible. Sony can help such recovery
recyclers in organising themselves and can provide them with training
related to state-of-art practices on collection and segregation of e-waste
as only a small part of e-waste is hazardous so its segregation from non-
hazardous is a crucial activity. Moreover, Sony should sell its in-house e-
waste not on the basis of who offers the best price but instead on the
basis of whose recovery and recycling is done in an environmentally or
socially sound manner [6].
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8.11EMPLOYEE TRAVEL:
By encouraging home and remote tele-working, Sony can help its
employees contribute to their business anywhere at any time, which
reduces real estate costs for the company and decreases rush-hour
commutes and the pollution associated with them [2]. Sony can also
encourages the use of public transportation through commuter benefits
programs, including:
Subsidized public transportation passes
Rides home for car-poolers in an emergency
Intra-campus shuttle services
8.12FEMALE REPRESENTATION:
Sony can take a lot of step for the welfare of its female employees and to
have their significant contribution both at managerial and well as
workforce level. Electronics industry is less attached to the traditional
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9. Conclusion:
Electronics sector in general and Sony in particular, is a leader in
corporate social responsibility despite a number of core challenges, and
such leader companies are routinely at the top of environmental and
employee relations rankings. There are significant gaps between the
performance of leadership companies and their competitors, so we have
both opportunities for positive change and proven leadership models with
which those solutions can be enacted.
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10.References:
[1] SONY CSR Report 2006
- SONY Corporation, July 2006
[10] http://www.sony.net/SonyInfo/CorporateInfo/index.html
[11] http://www.eicc.info/21OCT2004.html
[12] http://www.thehindu.com/2006/01/26/stories/2006012617190400.ht
m
[13] http://www.financialexpress.com/fe_full_story.php?
content_id=113277
[14] http://timesofindia.indiatimes.com/articleshow/1410984.cms
[15] http://www.pwc.com/extweb/industry.nsf/docid/
E44DA7E59D1E4C19852570D2007527C9
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[16] http://www.socialfunds.com/news/article.cgi/2140.html
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