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5245 Mulford St.

, Skokie, IL 60077
VELEZ 847.302.5847 | luis@lugocreations.com | lugocreations.com

CORE COMPETENCIES TECHNOLOGICAL SUITE MBA


Creative Team Leadership Adobe: Photoshop, Illustrator, Flash,
Marketing
Strategic Planning & Execution Dreamweaver, Encore, After Effects BFA
Branding & Marketing Elements Apple: Final Cut Pro, Motion, Keynote
Computer Graphics
Multimedia, Digital, & Mobile Design Microsoft Office; Webinar Systems AA
Project Planning & Coordination PC & Mac; OSX & Windows 8
Visual Communication

-PROFILE-
Senior design professional with over 17 years of print, web and video production experience. Creative
entrepreneurial spirit with excellent problem-solving skills and strength in managing projects from concept to
finish, under budget, within a deadline, and aligned with brand and client goals.

-PROFESSIONAL EXPERIENCE-
SENIOR CREATIVE PRODUCER
ISSA, Northbrook, IL | March 2004-April 2017
Earned promotions during tenure from Marketing Graphic Designer to Web Project Manager to Senior Creative
Producer. Senior designer for print, web, video, mobile, and other marketing projects with the leading trade
association/NPO for the commercial cleaning industry worldwide with 6,500+ members and representing the
largest industry trade shows and conferences globally.
Conceptualized and designed marketing print collateral for brochures, flyers, ads, signage, and
infographics, and more.
Designed main website aesthetic, as well as the development of the digital brand identity for UX/UI
optimization.
Created email templates, digital ads, and other digital content, in collaboration with marketing, sales,
convention, and educational departments.
Captured and edited video, created custom motion graphics while managing other production
companies for larger-scale projects.

Key Contributions
Developed and launched ISSA-TVthe first cleaning industry-specific video platformthat involved creating
a number of educational series videos including Educational Quick Clips (EQCs), Cleaning Super Heroes, and
ISSA Video Updates. This tremendously drove revenue and awareness for the organizationthrough
sponsorships programswith 6K+ video clips viewed per month on ISSA-TV.

Designed website elementsto all phases from initial design and structure to usability testingwith an
on-time, on-budget go-live date for full website and mobile version in the fall of 2014. The ISSA website is
the industrys most popular website with 215K+ average user sessions per month and 56+K average unique
visitors per month.

Initiated the concept of live streamsduring trade showsthis involved planning and delivering 3 full days of
broadcast content for ISSA premier event, the ISSA/INTERCLEAN trade show, which is ISSAs international
conference drawing over 16K+ attendees and 700+ exhibitors, in addition to offering dotted-line support to
the international show in Amsterdam with 25K+ attendees. Website traffic tripled during this live stream
event post-launch.

Conceptualized and developed a mobile game called Angry Janitors that, to date, has yielded
5K+ downloads. Leveraged this mobile app/game to further engage members and provide soft education
opportunities via cleaning tips at the end of each level reached. The app has been so successful that the
organization invested in the development of version 2 with a new green/sustainability focus.

Built a new brand promise, cohesive and consistent brand identity through design concepts that defined the
strategies to bring that message to life, engaging diverse members, introducing the industry to new concepts in
cleaning and its relationship to employee morale and welfare, and providing the tools for members to
improve results.
5245 Mulford St., Skokie, IL 60077
VELEZ 847.302.5847 | luis@lugocreations.com | lugocreations.com

-PROFESSIONAL EXPERIENCE- (CONTINUED)


FREELANCE DESIGNER
LUGO Creations, Skokie, IL | 2000-present
Creative Freelance Designer with over 17+ years experience in developing engaging and innovative digital and
print designs for small business clients in broad range of industries.
Create and support existing brands with engaging marketing campaigns.
Design and develop WordPress websites.
Create, produce and edit digital video content

GRAPHIC DESIGNER
Arlington Industries, Libertyville, IL | 2003-2004
Concept to the creation of catalogs front covers and inside art.
Designed logos and animated intranet site graphics.

MULTIMEDIA SPECIALIST
Wheels, Inc., Des Plaines, IL | 2002-2003
Collaborated with clients and sales team on the creation of various marketing collateral.
Design brochures, flyers, and ads.
Develop interactive educational DVDs.

-EDUCATION-
2012, MBA in Marketing, Magna Cum Laude, 3.96 GPA
American InterContinental University, Chicago, IL

2002, BFA, Computer Graphics


International Academy of Design and Technology, Chicago, IL

-LANGUAGES-
Bilingual, English & Spanish

-AFFILIATIONS-
Current Member, Future Media Concepts
Former Member, National Association of Photoshop Professionals

-REFERENCES-
Available upon request

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