Beruflich Dokumente
Kultur Dokumente
118 l Project 3
SWOT Analysis
Results Of The Regional Survey
Competence Section Regional Science Heidi Anderlohr 0025718 l Thomas Aubck 0226212
Simon Hartl 0025579 l Eva Kaipel 0125622
Gudrun Maierbrugger 0226472 l Gudula Pawelak 0026766
266.118 l Project 3 SWOT Analysis
SWOT Analysis
- Economic Issues
- Cluster Development
- Transport Infrastructure
- Promotional City Marketing /
City Marketing in the narrower Sense
- Strategic & Urban Development Planning
Vienna
23 City quarters
1,6 Mio habitants
2.500.000
2.000.000
Einwohneranzahl
1.500.000
1.000.000
500.000
0
69
80
90
00
10
23
34
51
61
71
81
91
01
02
03
04
18
18
18
19
19
19
19
19
19
19
19
19
20
20
20
20
266.118 l Project 3 Impressions of Vienna
Signs of Vienna
Stephansdom
Riesenrad
266.118 l Project 3
Vienna Region
266.118 l Project 3
Strengths Weaknesses
High productivity of Viennas Risk of growing unemployment
economy
GDP and employement in the European city system
BRP/Kopf
60000
50000
40000
Eur
30000
20000
Source: Mayerhofer, S.43
10000
0
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Strengths Weaknesses
High productivity of Viennas economy Risk of growing unemployment
Growing level of active direct No growth of passive direct
investments investments
Strengths Weaknesses
High productivity of Viennas economy Risk of growing unemployment
Growing level of active direct investments No growth of passive direct investments
Good export ratio with eastern European Export ratio is beyond the Austrian
countries average
High incomes
50000
40000
EUR
30000
20000
10000
0
g
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nk
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Am ari
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Be
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Strengths Weaknesses
High productivity of Viennas economy Risk of growing unemployment
Growing level of active direct investments No growth of passive direct investments
Good export ratio with eastern European Export ratio is beyond the Austrian
countries average
High incomes No international specialization of
service sector
Concentration of the service sector on
problematic fields like public services
Source: MAYERHOFER, S. 61
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
High productivity of Viennas economy Risk of growing unemployment
Growing level of active direct investments No growth of passive direct investments
Good export ratio with eastern European Export ratio is beyond the Austrian
countries average
High incomes No international specialization of service
sector
Concentration of the service sector on
problematic fields like public services
Opportunities Threats
Vienna is situated at the border of Income of eastern European
the new markets countries is lower than Viennas
income situation
New markets can create new
impulses for Viennas economy
Strengths Weaknesses
Quite good education in natural- General level of education is low
science subjects
266.118 l Project 3 Education and Research & Development
http://www.statistik.at/jahrbuch_2005/pdf/k02.pdf (2005-11-29)
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Quite good education in natural-science General level of education is low
subjects
Just a few employees in knowledge
Many employees in research and intensive services
development
Lack of academics and researchers
Opportunities
Research and development in
Bratislava
266.118 l Project 3 Education and Research & Development
2003
Ungarn 2002
2001
Frankreich 2000
1999
Deutschland
Tschechische
Republik
10
9
Employment in knowledge-
intensive services
% an Gesamt-Beschftigung des Landes
4
Ts ch e ch is ch e R e p u b lik
3 D e u ts ch la n d
Fra n kre ich
2
U n g a rn
1 s te rre ich
S lo w a ke i
0
1999 2000 2001 2002 2003 2004 eigene Darstellung, Daten aus
J a hre WKO Wirtschaftsprofil 2005-11-29
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Quite good education in natural-science General level of education is low
subjects
Just a few employees in knowledge
Many employees in research and intensive services
development
Lack of academics and researchers
Energy partnerships
Relatively low outcome in research
and development
(expenditures/output)
Opportunities Threats
Research and development in Bratislava Insufficient capacities in technology-
based education
Increasing significance of biotech
and pharmacy industries
Need for alternative energy sources
266.118 l Project 3 Education and Research & Development
MAYERHOFER, P., Zweiter Bericht zur internationalen Wettbewerbsfhigkeit Wiens, WIFO, Wien, 2003
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Quite good education in natural-science General level of education is low
subjects
Just a few employees in knowledge
Many employees in research and intensive services
development
Relatively low outcome in research and
Energy partnerships development (expenditures/output)
Lack of academics and researchers
Lack of willingness to cooperate with
other companies and countries
Language barriers
Opportunities Threats
Increasing significance of biotech and Insufficient capacities in technology-based
pharmacy industries education
Research and development in Bratislava
Need for alternative energy sources
Increasing willingness to cooperate
on an European and international
level
266.118 l Project 3 Education and Research & Development
MAYERHOFER, P., Zweiter Bericht zur internationalen Wettbewerbsfhigkeit Wiens, WIFO, Wien, 2003
266.118 l Project 3
Strengths
Strategic instruments available
Technical infrastructure for clusters
available/under construction
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Strategic instruments available Network structures not yet developed
in ICT, Creative and Automotive
Technical infrastructure for clusters
Industries
available/under construction
Low interaction between companies,
authorities and education
Small number of spin-offs
Climate for innovation low
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Strategic instruments available Network structures not yet developed in
ICT, Creative and Automotive Industries
Technical infrastructure for clusters
available/under construction Low interaction between companies,
authorities and education
Small number of spin-offs
Climate for innovation low
Threats
Relatively low sums spent on R&D in
Europe
Financial support of the EU is limited
266.118 l Project 3
ww.zit.at
266.118 l Project 3 SWOT Analysis
Strengths Weaknesses
Strategic instruments available Network structures not yet developed in
ICT, Creative and Automotive Industries
Technical infrastructure for clusters
available/under construction Low interaction between companies,
authorities and education
Life Science as established cluster
Climate for innovation low
Global players (leading companies)
existing Small number of spin-offs
Opportunities Threats
Globalisation - focus on export, Relatively low sums spent on R&D in
highly specialised products Europe
Biotechnology and bioinformatics as Financial support of the EU is limited
promising fields
Globalisation - Global players without
Growing together of the two cities local roots; individuality
synergies
Munich as competitor
Rejection of genetic manipulation
266.118 l Project 3
Strengths
Good accessibility
266.118 l Project 3 SWOT Analysis
Source: www.vieden-bratislava.sk
Strengths Weaknesses
Good accessibility Slow transport connections between
Vienna and Bratislava/logistics
City-regional cooperation in public
transport Bad navigability of the Danube
Opportunities Threats
Cooperation of the airports Ecological impacts of (ship) transport
quality of life
266.118 l Project 3 SWOT Analysis
Placing Vienna and Bratislava Bad navigability of the Danube / Ecological impacts of
(ship) transport quality of life
Big Waterways in Europe
Opportunities Threats
International studies on quality of life Neglect of social and environmental
interests due to a predominant economic
Art and culture as sustainable pull factors
focus
Neglect of inward orientation
Museumification of Vienna
266.118 l Project 3
Placing Vienna and Bratislava Strategic Planning & Urban Development Planning
Strengths Weaknesses
Orientation towards cooperation with Insufficient involvement of private actors
Central and South-Eastern Europe and NGOs
Experience in urban development Lack of a legal framework and insufficient
planning coordination
Required resources available Lack of internationality (external experts,
(employees, data, etc) documents only available in German,)
Integration of a regional perspective into Abuse of planning process for election
the STEP05 campaigns (politicization)
Lack of action-oriented approaches
Lack of timetables and clear
competences (e.g. steering comitee)
Opportunities Threats
Vienna as hub for Central and South- Budapest as a potential hub of Central
Eastern Europe and South-Eastern Europe
Increasing importance of environmental Sceptic view on new developments
technologies, medical science and health
Cultural heritage (UNESCO) and
European Football Championship as monumental protection inhibit future
engine for urban development development
New cooperations in Central Europe Strategic development areas within the
citys borders are in the possession of
Stable population/growth of population
external actors (e.g. National Railways)
Unchallenged position as capital city
266.118 l Project 3
Strengths Weaknesses
Experienced in developing cross-border Insufficient involvement of neighbouring
cooperations and networks countries and cities in Centrope (not
adequately represented in the steering
NGOs and Chambers support existing
committee)
networks
No involvement of municipalities in PGO
PGO can represent interests of the three
federal states Lack of administrative bodies,
independent of national interests
Opportunities Threats
Two European capitals (Vienna and Sceptic view on collaboration with Middle-
Bratislava) within short distance and Eastern European countries in parts
of the Austrian population
Involvement of external expertise and
know-how in developing Public- Economical dominance of Vienna as a
Private-Partnership models cause for distrust in the region
266.118 l Project 3