Microsoft Excel 14.

0 Sensitivity Report
Worksheet: [Book2]Sheet1
Report Created: 11/16/2016 10:58:03 AM

Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$A$2 decision variable S 3.513513514 0 0.25 1E+030 0.642857143
$B$2 decision variable E 0.945945946 0 0.5 0.425 1E+030
$C$2 decision variable A 1.540540541 0 3 1E+030 1.47826087

Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$B$16 c1 LHS 3 1.2162162162 3 0.368421053 1.857142857
$B$17 c2 LHS 9.554054054 0 6 3.554054054 1E+030
$B$18 c3 LHS 4 1.9594594595 4 0.875 1.9
$B$19 c4 LHS 6 -0.918918919 6 2.47826087 0.4375
decision variable S decision variable E decision variable A
3.5135135135 0.9459459459 1.5405405405

constraints S E A
Ingredient A 0.8 0.2 0
Ingredient B 1 1.5 3
Ingredient C 0.1 0.6 2
Weight 1 1 1
objective function 0.25 0.5 3

Minimise cost 5.972972973

subject to LHS RHS

c1 3 >= 3
c2 9.5540540541 >= 6
c3 4 >= 4
c4 6 <= 6
RHS
3
6
4
6
Microsoft Excel 14.0 Sensitivity Report
Worksheet: [Book2]Sheet2
Report Created: 11/16/2016 11:20:05 AM

Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$A$2 Marine 25 0 90 1E+030 6
$B$2 Business 425 0 84 6 34
$C$2 National Retail 150 0 70 17 1E+030
$D$2 Direct mail 0 -45 60 45 1E+030

Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$B$17 M LHS 5000 3 5000 850 50
$B$18 B LHS 1775 0 1800 1E+030 25
$B$19 N LHS 600 60 600 3.571428571 85
$B$20 D LHS 150 -17 150 50 150
Marine Business National Retail
25 425 150

Constraints m b
Advertising 10 8
Sales force 2 3
Products 1 1
Retail 0 0
Objective Function 90 84

Maximise Profit 48450

Subject To LHS
M 5000 <=
B 1775 <=
N 600 =
D 150 >=
Direct mail
0

n d RHS
9 15 5000
3 0 1800
1 1 600
1 0 150
70 60

RHS
5000
1800
600
150