Timeline of Snapchat - Timelines2

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Timeline of Snapchat
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This is a timeline of Snapchat, a photo messaging application used for impermanent (self-deleting) photos,
developed by Evan Spiegel and Bobby Murphy, and the developing company Snap Inc.
Contents
1 Big picture
2 Full timeline
3 See also
4 References
Big picture
https://timelines.issarice.com/wiki/Timeline_of_Snapchat Page 1 of 15
Time Development
More details
period summary
April
Conception
2011 Snapchat is conceived of by Stanford graduate students. Initial versions are
and initial
December launched and an initial userbase is obtained.
launch
2012
Snapchat raises funds in three rounds (Series A: $13.5 million, Series B: $80
Product
December million, and Series C: $50 million). The userbase grows significantly, with the
build-out,
2012 number of daily snaps sent growing to 400 million by November 2013. Key
userbase
November features are added to the product, including video sharing, Snapchat Stories, and
acquisition,
2014 ephemeral text messaging. Some initial announcements are made regarding
funding
monetization.
Snapchat raises large funding rounds (Series D: $485 million, Series E: at least
$200 million but possibly up to $500 million, and Series F: $1.8 billion). Since
Snapchat raises money more continuously, it is hard to pinpoint a specific
Aggressive funding round, creating some confusion for reporting. With the additional funds,
December fundraising, Snapchat aggressively improves the product, with changes such as Chat 2.0, the
2014 focus on introduction of stickers, and new monetization strategies. Daily video views
August video, more grow from 2 billion in May 2015 to 6 billion in November 2015 and 10 billion
2016 product in April 2016. Note, however, that unlike Facebook, that counts a view only
iterations after at least three seconds on it (and YouTube, which follows a more restrictive
definition), Snapchat counts a view as soon as the video start playing, making its
numbers hard to compare with Facebook.[1]
Rebranding The company rebrands itself from "Snapchat Inc." to "Snap Inc." and unveils the
September
and
2016 Spectacles.[2][3][4] It also prepares for an initial public offering (IPO) in
preparation
present 2017.[5][6][7][8] The IPO occurs on Thursday, March 2, 2017.[9][10]
for IPO
Full timeline
Month Event
Year Details
and date type
Snapchat co-founder Evan Spiegel floats the idea as a final project for
2011 April Creation a product design class at Stanford University. His classmates
reportedly balk at the idea of impermanent photos.[11]
Snapchat first launches from Spiegel's father living room under the
2011 July Creation
name Picaboo, as an iOS-only app.[11][12][13]
Barry Eggers, a managing director at the venture capital firm
Lightspeed Ventures, learns from his teenage daughter that the three
2012 March/April Funding most popular apps among her friends are Angry Birds, Instagram, and
Snapchat. Liew, Eggers' partner at the firm, pursues Snapchat and
agrees to invest $485,000 in the company.[14][15]
2012 May 12 Userbase Snapchat is processing about 25 images a second.[14][15]
Snapchat says that users are sharing about 20 million images a day, or
2012 October 29 Userbase about 231 per second. The userbase is about 10 million, and over a
billion photos have been shared through the app.[15]
2012 October 29 Product Snapchat launches an Android app.[15][16]
Snapchat is reported to be raising north of $10 million at a $70 million
December valuation. Funders appear to include Benchmark Capital, one of the
2012 Funding
12
funders of Instagram.[17][18]
December Snapchat releases video sharing and begins prototyping monetization
2012 Product
14 features.[19]
Social networking company Facebook launches Poke, an iOS app for
December
2012 Competition sending expiring text, photos, and videos. It is widely viewed as a
21
direct competitor to Snapchat.[20][21][22]
Snapchat raises a $13.5 million Series A led by Benchmark Capital's
Mitch Lasky, with a post-money valuation between $60 million and
2013 February 8 Funding
$70 million.[23] This is the same as the funding round rumored on
December 12, 2012.[24]
Snapchat users are now sending over 60 million snaps a day, or about
2013 February 8 Userbase
700 snaps a second.[24]
Snapchat launches video sharing on its Android app after ten days of
2013 February 21 Product
quiet beta testing.[25]
Snapchat is sued by Reginald Brown, a Stanford graduate student who
used to be friends with Spiegel and Murphy. Brown claims that he
originally came up with the idea behind Snapchat as well as the ghost
2013 February 27 Legal logo, back when the product was still called Picaboo, but that Spiegel
and Murphy changed passwords to shut him out of the servers.
Snapchat calls the lawsuit "devoid of merit."[26]
At the Dive into Mobile conference, Snapchat co-founder Evan
Spiegel says that users now share 150 million images per day, or about
2013 April 16 Userbase
1700 per second.[27] On the same day, a post on the Snapchat blog
notes that the company is facing spam problems.[28][29]
Snapchat raises a $80 million Series B ($60 million for the company
and $20 million as a secondary offering) at a valuation of about $800
million. The round is led by Institutional Venture Partners, and earlier
2013 June 22 Funding investors Benchmark Capital and Lightspeed Ventures also invest.
Other investors included General Catalyst Partners and SV
Angel.[30][31][32]
Documents related to Reginald Brown's lawsuit against Snapchat are
released. The documents demonstrate Brown's important early role
2013 July 1 Legal while the product was being developed, and are intended to bolster the
case that Brown is eligible for a 1/3 stake in the company.[33]
Facebook starts allowing people to send Instagrams with its
2013 August 7 Competition Messenger product, a move that is widely seen as a competitive
response to Snapchat.[34]
2013 September Product Snapchat releases Snapchat Micro, an app for the Galaxy Gear
9 smartwatch.[35]
September Snapchat CEO Evan Spiegel reports that Snapchat users are now
2013 Userbase
9 sharing 350 million photographs a day (about 4000 per second).[36]
Snapchat updates its app to include the option to create Snapchat
Stories, a type of sharing that allows users to build chains of shared
2013 October 3 Product content that can be viewed an unlimited number of times over a 24-
hour period.[37]
The Wall Street Journal reports that Snapchat spurned a $3 billion
November Potential acquisition offer from social networking company Facebook. Neither
2013
13 acquisition
Snapchat nor Facebook offer comment.[38]
November Snapchat users are now sharing 400 million snaps a day (about 4500
2013 Userbase
19 per second), more than Facebook.[39]
2013 December Snapchat hires Emily White as COO.[40]
December Snapchat raises $50 million in Series C funding from Coatue
2013 Funding
11 Management.[41][42][43]
December Snapchat rolls out a change that allows users to replay one snap a day,
2013 Product
20 thereby sacrificing some of its ephemerality.[44]
A security flaw in Snapchat's Find Friends feature leads to 4.6 million
December usernames and phone numbers being leaked.[45][46] Snapchat promises
2013
2014
27 Security to work on beefing up security quickly.[47] On January 9, Snapchat
January 9 rolls out an update that allows people to opt out of the Find Friends
feature.[48]
Snapchat introduces Snap-tchas (a wordplay on CAPTCHAs) to deter
2014 January 21 Security spam and improve security, but hackers find workarounds within
hours.[49]
Security researcher Jamie Sanchez discovers a vulnerability in
2014 February 7 Security Snapchat whereby hackers can freeze a person's phone by sending the
phone a lot of snaps.[50][51]
February Snapchat is hacked to send people spam pictures of fruit
2014 Security
10, 11 smoothies.[52][53]
2014 March Acquisition Snap secretly acquires Vergence Labs for $15 million.[54][55]
2014 May Acquisition The company acquires the software company AddLive.[56]
The company reaches an agreement with the Federal Trade
Commission (FTC).[57] The government agency alleged that the
company had exaggerated to the public the degree to which mobile
app images and photos could actually be made to disappear. Under the
2014 May Legal terms of the agreement, Snapchat was not fined, but the app service
agreed to have its claims and policies monitored by an independent
party for a period of 20 years. The FTC concluded that Snapchat was
prohibited from "misrepresenting the extent to which it maintains the
privacy, security, or confidentiality of users' information."[58]

2014 May 1 Product Snapchat adds ephemeral text chat and video calling.[59]
Embarrassing emails sent by Snapchat co-founder Evan Spiegel from
2014 May 28 People
many years before he started Snapchat are leaked.[60]
2014 June 17 Product Snapchat launches collaborative timelines based on events.[61][62][63]
Snapchat updates its app, adding a "Live" section that allows people to
2014 August 29 Product
follow events live.[64][65][66]
September
2014
4
Product Snapchat begins using push notifications for Snapchat Stories.[67]
After three years of legal wrangling, Snapchat finally settles its lawsuit
September with ousted co-founder Reginald Brown for an undisclosed
2014 Legal
29
compensation.[68]
Hundreds of thousands of Snapchat photos are leaked. Snapchat does
not appear to be at fault: the leak seems to be from SnapSaved, a
2014 October 10 Security service that allows people to receive snaps and archives all the snaps it
receives, and Snapchat explicitly states in its terms of use that users
should not connect Snapchat with third-party applications.[69][70][71]
Product, Snapchat announces on its blog that users will start receiving ads from
2014 October 17
monetization brands under the Recent Updates section of its blog.[72][73]
November Snapchat announces Snapcash, a tool allowing people to send each
2014 Product
17 other money easily through the app.[74][75][76]
Snapchat includes a sponsored story from Samsung and the AMAs in
November Product, its Our Story section. Although Snapchat has previously included
2014
23 monetization topical stories related to the World Cup and Super Bowl in the Our
Stories section, this is the first placement paid for by a brand.[77]
Product, Leaked emails from Sony Pictures show that Snapchat is planning a
December
2014 acquisitions music feature, acquired QR scan company scan.me for $50 million,
16
by Snapchat and acquired Vergence Eyeglass Cam for $15 million.[78]
Microsoft removes third-party Snapchat apps from the Windows
December Product,
2014 Phone store at Snapchat's request.[79] Since Snapchat has no official
22 accessibility
app, this means Windows Phone users can no longer use Snapchat.[80]
December Snapchat announces that it has raised $485 million from 23 investors
2014 Funding
31 for its Series D round at a valuation of at least $10 billion.[81][82]
Snapchat launches Discover, a daily feed comprising content from
2015 January 27 Product brands like ESPN, CNN, Vice, and Warner Music, National
Geographic, Yahoo News, and others.[83][84]
Snapchat launches the Snapchat Safety Center, a section of its website
with practical tips of how to stay safe while using Snapchat. The
Product, Safety Center launch is in collaboration with three nonprofits focused
2015 February 10
safety on Internet safety: ConnectSafely, iKeepSafe, and UK Safer Internet
Center.[85][86]
Rumors of Snapchat's next $500 million funding round (Series E), at a

valuation of about $15 billion, are circulated. Potential investors
2015 March Funding
include Alibaba ($200 million) and Prince Alwaleed Bin Talal Bin
Abdulaziz Al Saud of Saudi Arabia.[87][88]
Emily White, who was COO since December 2013, leaves the
2015 March
company.[89]
Snapchat has 100 million currently active users, who send snaps at a
2015 May 26 Userbase rate over 400 million a day.[90] It is also seeing 2 billion video views a
day.[91]
Snapchat changes its interface to no longer require people to tap and
hold to watch. They just need to tap to the relevant video. This move
is interpreted as being an adaptation to the increasing length of video
content being shared, that makes holding down more and more
2015 July 1 Product cumbersome. A number of other accompanying changes are made,
including allowing people to have a profile GIF: they can take five
photos of themselves and an animated GIF will be created by
juxtaposing the five images.[92]
Snapchat launches a new mode called Travel Mode in its iOS and
Android apps, intended for people who are traveling and do not want
to use too much mobile data. In this mode, Snaps, Stories, and
2015 August 12 Product Discovery content are not automatically loaded when the user opens
the app, but are only loaded when the user taps on the piece of
content.[93]
An advocacy group, Secure Now, is running an ad on Snapchat
opposing the recent nuclear deal with Iran. The ad targets Senator Ben
2015 August 18 Advertising Cardin who agrees with the current deal and urges users to, Tell
Senator Cardin: No to the bad Iran deal!. The ad uses a filter in which
friends can share it with each other.[94][95]
Snapchat gets rid of its 15-person team running the "Snapchat
2015 October 12 Product
Channel" (its original content) and shuts the product down.[96][97]
Snapchat adds slow-mo, fast-forward and rewind video filters. It also
2015 October 28 Product
adds 3D touch capabilities for iPhone 6S and iPhone 6S+ users.[98][99]
Snapchat confirms to Financial Times that it is seeing 6 billion daily
2015 November 9 Userbase
video views, up from 2 billion in May.[100][101]
Financial Times reports, using Morningstar data, that Fidelity
Investments has marked down Snapchat's valuation by 25%, from
$30.72 a share to $22.91 a share.[102][103] Fidelity had previously
acquired a stake in Snapchat in May, and this is the first devaluation.
November
2015 Financial Fidelity declines to comment on whether the markdown was motivated
10
by the companys performance, or market conditions, or both. Fortune
reports that Fidelity has been marking down many of the companies in
its Blue Chip Growth Fund, and Snapchat's situation is not
unique.[104]
Snapchat acquires Bitstrips, the company that makes bitmojis
2016 March 24 Acquisitions (personalized emojis). The news is broken by Fortune on March
by Snapchat 24.[105]
Snapchat announces Chat 2.0, a collection of product updates. The

updates include Snapchat Stories auto-advance (moving to the next
story after one story has played), over 200 stickers that can be used in
chat messages, video notes, audio notes, video and audio calls,
2016 March 29 Product multiple photo-sending, and on-the-fly toggling between video and
audio calls.[106][107] Commentators find a connection between the
announcements, arguing that the acquisition of Bitstrips might lead to
the ability to create and send personalized stickers in the future.[108]
Snapchat reaches 10 billion daily video views, up from 6 billion in
November 2015 and 2 billion in May 2015. Reporting on the matter,
Sarah Frier clarifies in Bloomberg News that this is not directly
2016 April 28 Userbase comparable to the 8 billion reported by Facebook, since Facebook
counts a video as viewed only if the user spends at least 3 seconds
watching the video, whereas Snapchat counts a view as soon as the
watching begins.[1]
2016 May 23 Product Snapchat adds support for decorating snaps with 200+ stickers.[109]
Snapchat files with the U.S. Securities and Exchange Commission
reporting its latest Series F round. The round includes $1.8 billion in
funds raised.[110] The funds were raised over a long period of time.
TechCrunch reports that $1.158 billion of the $1.8 billion were raised
2016 May 26 Funding since January 2016 ($650 million previously collected in 2015 makes
up the rest of the $1.8 billion), and also reports a leaked pitch deck
with revenue and userbase numbers and projections.[111] The $1.8
billion total includes a $175 million raised from Fidelity that was
announced in March 2016.[111][112]
Snapchat acquires Obvious Engineering, a startup working on three-
Acquisitions dimensional face scanning app called Seene (also called the "3D selfie
2016 June 3
by Snapchat
startup").[113][114]
Snapchat announces Memories, a feature that helps people find older
content they have posted. By default, any snaps saved to the Camera
Roll also get included in Memories, though the setting can be changed.
It is also possible to search through old snaps in Memories. Memories
itself cannot be accessed by others, but snaps collected from memories
2016 July 6 Product can be used as part of Snapchat Stories, that others can see
temporarily. This also makes it easy for people to recover their snaps if
their device is lost or damaged. Particularly sensitive content can be
saved under My Eyes Only with passcode protection, but the content
cannot be retrieved if the passcode is lost.[115]
Instagram launches Instagram Stories. The product works like
Snapchat Stories: users can post 24-hour ephemeral photo and video
slideshows that disappear.[116] Instagram CEO Kevin Systrom openly
2016 August 2 Competition admits that the feature is copied from Snapchat, based on the success
of Snapchat stories.[117] The feature is viewed as part of Instagram's
goal of attracting users away from Snapchat.[118]

Acquisitions [119]
2016 August 15
by Snapchat Snapchat acquires mobile search app Vurb for $110M.
September
2016 Advertising Snapchat is featured in a T-Mobile commercial.[120]
8
September The company rebrands itself to Snap Inc. and unveils a pair of
2016
23 smartglasses called the Spectacles.[2][3][4]
Facebook begins testing in Ireland an ephemeral photo messaging
2016 October 28 Competition feature available through the Facebook Direct inbox. This feature is
seen as a clone of Snapchat.[121][122]
The company files documents for an initial public offering (IPO) with
2016 November Legal
an estimated market value of $2535 billion.[5][7][6]
The company opens research and development in Shenzhen and
acquires advertising and technology company Flite and Israel-based
2016 December Acquisition augumented reality startup Cimagine Media for $3040
million.[123][124][125][126]
A partnership is issued with Turner Broadcasting System that will
2016 December Acquisition allow integration of Turner properties on Snapchat, while cooperating
with Snap Inc. to develop original content.[127]
The company announces that it will make the UK their international
2017 January Legal
headquarters.[128]
early The company officially confirms their plans for an IPO in 2017 and its
2017 Funding
February expectation to raise $3 billion.[8]
Snap Inc. goes public with an initial public offering on the New York
Stock Exchange on Thursday, March 2, selling 200 million priced at
$17 per share, for a total of $3.4 billion of which $2.5 billion would go
to the company and the remaining $900 million to early investors and
2017 March 2 Funding executives (the announcement is made on Wednesday, March 1).[9]
The share price rises to a little over $24 by the end of the day,
corresponding to a market cap of $33 billion.[129] The price rises by
another 10% on Friday, March 3, but as of March 3, Snap Inc. still has
no buy ratings from analysts.[130][10]
See also
Timeline of Instagram
Timeline of Twitter
Timeline of Facebook
Timeline of Pinterest
Timeline of social media
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privacy, security, or confidentiality of users' information."[58]

Rumors of Snapchat's next $500 million funding round (Series E), at a

Snapchat announces Chat 2.0, a collection of product updates. The

goal of attracting users away from Snapchat.[118]

Technology company timelines

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