Running Head: SWOT ANALYSIS 1

SWOT Analysis

Nichole Sagisi

KIN 423 Dr. Monica ORourke

California Baptist University

 SWOT ANALYSIS 2

Kinesiology Career: Head Strength and Conditioning Coach

Career Situation/Problem to Analyze: Perception of the strength and conditioning facility with a female head strength.

Strengths: (internal positive factors) Strengths describe the positive Weaknesses: (internal, negative factors) Weaknesses are aspects of
attributes, tangible and intangible of your organization. These are within your business that detracts from the value you offer or place you at a
your control. competitive disadvantage.
CPCS, CSPS, NSCA-CPT trained and certified staff to meet the Efficiently managing time to maximize the number of clients
needs of every participant being served
Great relationship with staff and clients Sufficient staff to safely accommodate for multiple clients at any
Positive Reputation given time
Communication Lack of sponsorships and vendor partnerships to offset operating
One-on-one and small group training costs
State of the art facility and equipment to serve each individuals Size of location is unable to handle rapid growth
needs

Opportunities: (external, positive factors) Opportunities are external
attractive factors that represent reasons for you your business to exist and
prosper.
Marketing to promote growth
Client testimonies to promote facility and services offered, as well
as overcome adversity of having a female head coach
Community outreach
Effective and efficient processes for handling member and visitor
information
Build relationships with local vendors and product representatives
for demonstrations
Educational opportunities for staff
Threats: (external, negative factors) Threats are external factors beyond
your control that could put your business/organization at risk. You may
benefit from having a contingency plan for them.
Readily available funding to meet the changing needs of clients,
as well as fitness habits and trends
Mass marketing
Well recognized chains in close proximity
Discounted membership