The advert cover is also used for the front of the album cover, possibly creating a visual motif

that will distinguish the title Lets Dance. This is clever, as Bowies demographic will buy the
album, knowing exactly what it looks like.

The back of the album uses the same sky blue, used for the typography of Bowies name,
inferring that this album is centred around him, and made from his own taste and ideas. The
dark colours used for the backgrounds on the album, contradict the positive title Lets
Dance, connoting a more mysterious album theme, possibly providing music for an older
demographic (17+).

The inlay of the album reflects the vibrant atmosphere of Bowies music and the lyric Under
the moonlight, this serious moonlight, in the title song Lets Dance, also seen on the back
of the album, evident in the denotation of the pink figure and the moon in the corner of the
picture. Intertextually, the inlay of this album is used for Bowies Serious Moonlight Tour in
1983.

The back, and inlay of the album, both show cartoon images of Bowie, in opposition to the
real image of Bowie on the front of the album. This is unconventional of the modern pop
rock genre, as you would usually see a cartoon image on the front of the album, and a real
image of the artist on the inlay of the album. On a classic pop rock album, it is usually the
other way around.

On the back of the album, a sketched image of fire is placed just above the list of album
tracks. This could relate to the serious moonlight, the red glow that is reflected onto
Bowies body on the font cover and the song Cat People (Putting Out Fire), shown on the list
of tracks.

The vibrant colours and the cartoon images work in synergy to represent Bowie in a
conventionally artistic way, providing his demographic with a stylistically attractive album.

Bowies record label EMI is placed on the back of the album and the album CD itself,
emphasising the importance of their link to Bowie. This could apply to Richard Dyers Star
theory, as EMI Increase Bowies brand identity, benefitting them, as Bowie becomes a
household name, increasing sales in all media platforms.

In terms of Bowies psychographics: this album may appeal to the reformer, someone who
intellectually searches for the meaning in songs, and is in-touch with the artist on emotional
issues in their lyrics.