DMC College Foundation

School of Business and Accountancy

Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican

Subject: Marketing 5 Strategic Marketing Management
Date: Week 1
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is marketing management;

2.) discuss the importance of strategies in businesses;
3.) explain the essence and the functions of strategies in a business pursuit for success ;
4.) know how to strategically solve business cases and know how to apply strategies:

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)

Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of Product Management and its significance to the course.

Learning Activities/Participation

Role Play

Evaluation

Quiz
Class participation

Assignment

Analyze cases 1 and 2 of Chapter 1.

 DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican

Subject: Marketing 5 Strategic Marketing Management
Date: Week 2
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is planning as the primary function in strategy formulation;

2.) discuss the different plans of a business firm;
3.) explain what is vision, mission, goals and objectives of a firm and each differences.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)

Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of planning as a fundamental function in strategy making.

Learning Activities/Participation

Case Analysis

Evaluation

Quiz
Class participation

Assignment

Study for a quiz next meeting.

 DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican

Subject: Marketing 5 Strategic Marketing Management
Date: Week 3
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain the different marketing planning Activities;

2.) discuss the major areas for strategic goals; and,
3.) explain the hierarchy of plans.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)

Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of the different goals of a business.

Learning Activities/Participation

Role Play

Evaluation

Quiz
Class participation

Assignment

Prepare for a long quiz next meeting.

 DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican

Subject: Marketing 5 Strategic Marketing Management
Date: Week 4
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain what is positioning;

2.) discuss the 9 positioning strategies;
3.) explain what is forecasting and its importance in strategy formulations.
4.) know the different types of forecasting.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)

Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of product positioning, positioning strategies and forecasting as
tools in strategy making conquest.

Learning Activities/Participation

Oral Recitation
Evaluation

Quiz
Class participation

Assignment

Study the next lessons.

 DMC College Foundation
School of Business and Accountancy
Sta. Filomena, Dipolog City

Lesson Guide

Instructor: Earl Russell S. Paulican

Subject: Marketing 5 Strategic Marketing Management
Date: Week 5
Time: 9:00-12:00 nn

Objective ( Subject Matter, Topics):

1.) explain the different product mix decisions and strategies;

2.) discuss different product strategies, eg., branding strategies, packaging strategies and pricing
strategies.
3.) explain the different product life cycle strategies;
4.) explain the 6 major strategies to sustain rapid market growth in the target market segment.

Materials/ References (indicate pages)

MARKETING MANAGEMENT (CONCEPTS AND APPLICATIONS FOR STRATEGIC MARKETING PLANNING)

Felix M. Lao JR., Ph.D.

Motivation

Students are introduced to the study of the different product strategies.

Learning Activities/Participation

Oral Recitation

Evaluation

Quiz
Class participation

Assignment

Analyze cases 4 and 5 of Chapter 4.