Limitations:

The sample size taken into consideration for the research purpose of this survey was
small which allows a considerable room for error
The age group of the respondents taken into consideration lie within a limited range
Since data was collected at a single point of time, there may be chances of variations
in the responses if taken in the future or over a period of time
Answers for similar questions were found to be contradictory and are negatively
correlated, suggesting that the respondents were unclear or rushed in their reply
The income group of the respondents in this case are also relatively narrow and
belong to a relatively similar background
Education level of most of the respondents are the same, hence the replies would
have been more informed
The survey takers were not the actual buyers of organic products; hence their views
may vary from the actual family member who carries out the purchase
The retail outlets visited and researched are located in within Calicut and the
presence of organic stores is high in this city

Bibliography:

Underlying Motivations of Organic Food Purchase Intentions (V. Aslihan Nasir et. al)
http://onlinelibrary.wiley.com/doi/10.1002/agr.21363/epdf
A comprehensive study of organic food consumption by examining the roles
of a variety of factors on intention to purchase organic foods through a survey
of consumers in a large metropolitan area
Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward
the Price of Organic Food (Jessica Aschemann-Witzel et. al)
Article reviews research from 2000 to 2014 on the role of perceived price,
income, price knowledge, willingness to pay, and reactions to price changes
on organic food
Impact of consumer behavior on organic food consumption in selected cities of
Maharashtra (Doel Mukherjee)
http://www.dypatil.edu/schools/management/wp-
content/uploads/2015/05/Impact-of-Consumer-Behaviour-on-Organic-Food-
Consumption-in-Select-Cities-in-Maharashtra-Doel-Mukherjee.pdf
Consumers Perception towards Organic Products - A Study in Mysore (Dr .H.M.
Chandrashekar)
Published in International Journal of Research in Business Studies and
Management (Volume 1, Issue 1, November 2014, PP 52-67)
This paper assessed and evaluated the factors that facilitate the consumption
of organic products. Also, examined the consumers perception towards
organic products.
Factors influencing organic food purchase in India (Somnath Chakrabarti)
http://www.emeraldinsight.com/doi/abs/10.1108/00070701011067497
This paper integrates the relevant consumer surveys findings published in
India in recent times in organic food category and highlights the factors
involved in consumers purchase process of organic food.