Cubierta:Telefnica sobrecub.
19/04/10 17:29 Pgina 1
Si bien no dudamos de que los detalles de
esta experiencia pueden resultar de inters
ms all de nuestro contexto, tambin
creemos necesario reafirmar que el xito de
las experiencias debe situarse en un aqu y
ahora. No slo descreemos de la efectividad
de preceptos de alcance universal, sino que
nos mueve otra conviccin. En lugar de
aferrarnos a frmulas o recetas, sean ellas
fruto de la tradicin o de la innovacin,
debemos aceptar y promover que el cambio
cambie.
Ms all de las satisfacciones y aprendizajes
que el proyecto nos aport internamente en
su devenir, provoc dos resultados no
pensados originalmente pero, vistos a la luz
de hoy, absolutamente lgicos y necesarios.
En primer lugar, contribuy a repensar
nuestra finalidad como ctedra y los modos
de hacer. Concretamente, la dimensin
pedaggica, tanto terica como prctica,
pas a ser un eje fundamental, que formaba
parte de nuestra preocupacin, reflexin y
accin diarias, tanto como el de las teoras o
los contenidos con los que trabajbamos
nuestros temas de incumbencia.
Nunca habamos sido obligados, al menos
no con tanta intensidad, a pensar en las
implicancias de nuestros modos de ensear.
En segundo lugar, en un doble movimiento,
nos situ en un escenario de innovacin de
prcticas educativas, a la vez que hizo
visibles, para nosotros como colectivo, los
esfuerzos que en otras latitudes, ms
cercanas o ms lejanas, se estaban
realizando en la misma senda. Esa
constatacin de una necesidad de
renovacin educativa que trasciende
fronteras es otro poderoso motor de accin.
Alejandro Piscitelli e Ivn Adarme
COLECCIN
COLECCIN
Fundacin Telefnica
Fundacin Telefnica
Piscitelli, Alejandro
Es licenciado en Filosofa de la Universidad
de Buenos Aires (UBA) y magster en
Ciencias de Sistemas de la Universidad de
EL PROYECTO FACEBOOK
Louisville (EE.UU.) y la Facultad
Latinoamericana de Ciencias Sociales
(FLACSO). Es profesor titular del Taller de
Y LA POSUNIVERSIDAD
Procesamiento de Datos, Telemtica e
Vivimos un tiempo de cambios acelerados que exigen ms que el Informtica de la carrera de Ciencias de la
mero aggiornamento bibliogrfico o la adopcin de nuevas herra- Comunicacin de la UBA y consultor
mientas. No es suficiente con incorporar textos o tecnologas, si lo Sistemas operativos sociales organizacional en comunicacin digital e
Internet. Se desempea como docente de
que los sostiene es una pedagoga exhausta y limitada. Todos los que y entornos abiertos de aprendizaje cursos de posgrado en la UBA, FLACSO,
tenemos alguna responsabilidad en el desarrollo de la educacin Universidad de San Andrs y otras varias
universidades argentinas, latinoamericanas
estamos siendo cuestionados, de manera manifiesta o implcita, por y espaolas. Es, adems, coeditor del diario
Y LA POSUNIVERSIDAD
EL PROYECTO FACEBOOK
nuevos modos de crear y transmitir conocimiento. electrnico Interlink Headline News
El Proyecto Facebook, puesto en marcha durante 2009 en la (http://www.ilhn.com/blog/) desde 1995.
Universidad de Buenos Aires, naci en un contexto caracterizado por Fue gerente general de educ.ar, portal
educativo de la Nacin Argentina, y
la transmisin alfabtica de conocimiento a la que estuvimos abona- presidente de EDUTIC, Asociacin de
dos como ctedra durante ms de una dcada. El agotamiento de un Entidades de Educacin a Distancia y
modelo no es algo que se manifieste de un momento para otro ni Tecnologas Educativas de la Repblica
Argentina. Se desempe como secretario
tiene una sola razn. Opera a travs de capas causales que van sedi- adjunto del Consejo Latinoamericano de
mentndose, contribuyendo a incubar ese clic emergente a partir del Ciencias Sociales (CLACSO), subsecretario
cual ya no hay vuelta atrs. acadmico de la carrera de Sociologa (UBA)
y asesor de la Secretara de la Funcin
En esencia, el Proyecto Facebook fue un intento de construccin de
Pblica de la Presidencia de la Nacin
un entorno colaborativo y abierto de educacin, que se ajustara ms Argentina. Es autor de libros como Internet:
a las maneras en que entendemos que se produce el conocimiento y la imprenta del siglo XXI; Meta-cultura. El
menos a una tradicin educativa que entiende a los alumnos como eclipse de los medios masivos en la era de
Internet; Ciberculturas 2.0. En la era de las
destinatarios y no actores de este proceso. Encontrarn aqu una des- mquinas inteligentes; La generacin
cripcin de su funcionamiento y algunos resultados alcanzados. Nasdaq. Apogeo y derrumbe? de la
ALEJANDRO PISCITELLI economa digital; Post-Televisin. Ecologa
IVN ADAIME de los medios en la era de Internet;
(Des)haciendo ciencia. Conocimiento,
INS BINDER creencias y cultura, y Nativos digitales.
Dieta cognitiva, inteligencia colectiva y
arquitecturas de la participacin, entre otros.
Cuaderno
23
Piscitelli, Alejandro
Es licenciado en Filosofa de la Universidad
de Buenos Aires (UBA) y magster en
Ciencias de Sistemas de la Universidad de
Louisville (EE.UU.) y la Facultad
Latinoamericana de Ciencias Sociales (FLAC-
SO). Es profesor titular del Taller de
Procesamiento de Datos, Telemtica e
Informtica de la carrera de Ciencias de la
Comunicacin de la UBA y consultor organi-
zacional en comunicacin digital e Internet.
Se desempea como docente de cursos de
posgrado en la UBA, FLACSO, Universidad de
San Andrs y otras varias universidades
argentinas, latinoamericanas y espaolas.
Es, adems, coeditor del diario electrnico
Interlink Headline News (http://www.ilhn.com/
blog/) desde 1995.
Fue gerente general de educ.ar, portal edu-
cativo de la Nacin Argentina, y presidente
de EDUTIC, Asociacin de Entidades de
Educacin a Distancia y Tecnologas
Educativas de la Repblica Argentina. Se
desempe como secretario adjunto del
Consejo Latinoamericano de Ciencias
Sociales (CLACSO), subsecretario acadmico
de la carrera de Sociologa (UBA) y asesor de
la Secretara de la Funcin Pblica de la
Presidencia de la Nacin Argentina. Es autor
de libros como Internet: la imprenta del siglo
XXI; Meta-cultura. El eclipse de los medios
masivos en la era de Internet; Ciberculturas
2.0. En la era de las mquinas inteligentes; La
generacin Nasdaq. Apogeo y derrumbe? de
la economa digital; Post-Televisin. Ecologa
de los medios en la era de Internet;
(Des)haciendo ciencia. Conocimiento, creen-
cias y cultura, y Nativos digitales. Dieta cog-
nitiva, inteligencia colectiva y arquitecturas
de la participacin, entre otros.
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a un mercado establecido

Clientes
ms demandantes Distribucin a bajo costo
haciendo frente a clientes saturados
sin capacidad adicional de consumo
con un modelo de bajo costo empresarial
Rendimiento
Diferente medida del rendimiento

Clientes
menos demandantes

Tiempo

Nueva disrupcin del mercado

compite contra el no consumo

Tiempo
s
re
ido
um
ns
co
No

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Evolucin natural del aprendizaje en el programa (CoP)

Potenciacin del trabajo colaborativo (CoP virtuales)

PLE
Identidad digital

Trabajo colaborativo (CoP)

Otras
comunidades

Software social

Aprendizaje en red
WWW
Dolors Reig (dreig http://www.dreig.eu/caparazon), 2009

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