Beruflich Dokumente
Kultur Dokumente
Content Strategy
Marketing
Pricing & Monetization
Platform Alliances
Data Analytics
Outlook
COMPANY OVERVIEW
How Big is BIG?
26.5
19.0 1 original 2 original
14.0 series per series per
1.0 month month
subscriber base
Internet penetration is still in early stages Indias digital ad market to reach c.$2.8Bn by 2020
53%
46%
19% $452
302mm 283mm
Indian wireless internet subscribers
Internet Subscribers
86% 27%
of Indian Web Yearly Increase in Online Video
Users on Social Media Audience
1.2B
Indias
Population
Key Markets Rest Of Asia
400M
South, SE Asia
Population
0.8M
Australasia
Population
16M
Middle East
Population
6.5M
Americas
Population
Potential markets
1/4th of Humanity
Potential markets
PRODUCT & TECHNOLOGY
Technology 1-1
Product Demo AV
Defining Our Product Philosophy
Discover Consume Share
Offline
Watch at your
leisure!
- Algorithmic
- Human
Both fans & artists use the PingTunes music messaging app (ioS or Android) to form a deeper social connection
Eros Now reach & relationships + PingTune s features & functionality = a game-changing music experience
Fans are able to: Artists are able to:
Discover and recommend content more easily Create & own official profiles that fans can engage with
Share content both within and outside of a walled garden Deliver content, direct to fans with ease
Chat with friends & also connect with link-minded fans Build a unique content-driven social network
1
Successful communication 2
Evangelism is an invaluable 3
Word of mouth is an
requires direct connections asset for any product unbeatable marketing tool
CONTENT STRATEGY
A Unique Content Mix
Original
Movies Music Television
Programming
A Compelling Content Experience
Movies Music
- 3000 + titles including latest releases, blockbusters, - Millions of audio and video tracks
classics across all genres
- Exclusive new music releases before any other platform
- Disruptive windowing
- Trailer launches exclusive
- Digital Premieres
- Music made exclusively for ErosNow
- Exclusive films made for ErosNow before Theatres
ENDLESS
ENTERTAINMENT
Television Shows Original Programming
- Aggregated from India and beyond - Drama, fiction, reality shows, comedies, remakes from
hit international series
- Catch-up television
- Collaborations between Silver Screen talent
- Within or prior to 48 hours of linear tv telecast
- Young, Fresh and Edgy : Differentiator from traditional
- Exclusive and Non-exclusive content television programming
- Supports one-stop-shop proposition - Box sets available to binge view
The Importance Of Original Content Creation
Despite the wide range of dialects spoken, more than 40% of the populations speaks Hindi, but sizeable markets still exits in other regional markets
Exclusive Original Content
The Clients Much More Than What Meets The Eye
Logline:
Genre: Thriller
12 episodes
Khel Beyond Boundaries
Logline:
Genre: Thriller
10 episodes
Legacy When Music Demands Blood
Logline:
Genre: Drama
10 episodes
Lost Can we change history when it repeats itself?
Logline:
Genre: Thriller
8 episodes
Showtime Romancing Bollywood in the 1960s
Logline:
1960s was the golden era of Bollywoodthe era
of some of the most talented Showmen.
Showtime takes a look at that era, all that goes on
in front of the camera and behind the camera.
Legendary men and women, their love stories,
heartbreaks and more
Genre: Drama
8 episodes
Fairytale And they lived?
Logline:
12 episodes
MARKETING
360 Degree Marketing Approach
TV
30, 60 & 90
Second Ads
Promotions
Ad
In-cinema
networks
Features
Content
Social Radio,
Brand
Media Print &
Marketing Outdoor
UK U.S. BRAZIL CHINA INDIA UK U.S. 0 BRAZIL CHINA INDIA 0 0
Tanu Weds Manu Returns, Badlapur, Tanu Weds Manu Returns, Badlapur,
Genres that include re
Happy Ending, Shamitabh & NH10 Happy Ending, Shamitabh & NH10
adaptations of internati
on Eros Now rst on Eros Now rst originals in drama, com
Campaign Across all Major Media: Campaign Across all Major Media: Full seasons of these
TV, Theatrical, Radio, Print, Outdoor TV, Theatrical, Radio, Print, Outdoor
series will be available
& Digital & Digital Eros Now
Campaign
eatured in India-wide print of Times of India featured in India-wide print of Times of India
inventory monetization
brands
Mobile advertising to be largest component
Pre-rolls and other real estate on player 2020 share of online ad spend
(integrate
[ 46 ] with content)
PLATFORM ALLIANCES
Being Platform Agnostic
Techzone acquisition accelerated Telco Strategy in India South Asia, Middle East & SE Asia
Billing integration and data waivers with telcos are a critical need in emerging markets
Telcos
Marketing/Distribution collaborations and potentially white label
TVs
All major smart TVs to have app & cross-promotions worldwide
Feature Eros Now content & apps on all connected devices worldwide
Connected
OEMs Devices Launched with Google Chromecast in India as a featured partner, integrated worldwide
Carriage & cross-promotion on mobile handsets pre-loaded with the ErosNow app: eg Karbonn
Personal Devices
(Mobile & Tablet)
to launch 1M smart phones with embedded app
Rail: exclusive content partner for entertainment rollout in thousands of Railway stations in
Other India with RailTel. With Google announcement to boost railway Wifi rollout this gets meaningful
Broadband: bundle deals with all major players in India
Driving strategic partnerships globally
International Partnerships
Distribution partnership with leading Cable Companies in the US & New Platforms.
Partnerships with leading Telecom providers in over 50 countries.
Markets with strategic partnerships
DATA ANALYTICS
The EROSNOW Command Centre
Subscriber Acquisition
Content Choices
User Experience
Platform Engagement
Inescapable Data Capture
Traffic by source,
Plays Watch time Plays campaign, platform
Registered users
Downloads by
By type of user,
Play History Buffers source, campaign,
By type of
geography, platform
Paying subscribers-
product,
by type of product
, platform, partner geography,
Watch time by type Source
of content, type of Demographics Average bitrate platform,
user, platform performance
Active Users
daily/weekly/m CDN
onthly Ratings Profile App ratings
performance
OUTLOOK