Beruflich Dokumente
Kultur Dokumente
Travel Agency
LLC ,,WOW Travel Agency
Teacher: N. Coselev
____________________
Chisinau, 2015
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Business Plan of the LLC WOW Travel Agency
Chisinau, 2014
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Content:
1.Summary..4
2.Bussiness description...5
3.Operational plan.7
4.Marketing plan8
5. Management and staff .13
6.Financial plan11
7.The SWOT analysis ..13
8.Annexes..14
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Summary
Limited liability company Wow Travel Agency is an entity which
will activate in the tertiary sector. It represent a company which will
provide touristic services. For the beginning, initial investments will be
very big, but will be but they will be recovered in short term.
Potential clients would be persons with medium or high income and
also legal entities.
This agency will activate in Chisinau, on the Alba Iulia 27/3 str. and
will offer services at the highest quality and also unique offers.
First of the main points of the agency will be the interior and exterior
design, which will attract the attention of the passers. The unique design
of the agency will make the passerby to want to enter in the office. The
second point is the easiness with which a costumer can choose his
perfect journey, because of the effectiveness of the staff. This two points
should be a strategy for attracting customers.
Motivation of the company has at its base the development of internal
and external tourism.
WOW Travel Agency wants to enter on the market with the following
purpose: to develop a new level in the tourism branch from Republic of
Moldova.
An important characteristic of the agency will be the staff. This will be,
obvious, very kindly, sympathetic, patient and of course good looking
and mannerly.
All of this will contribute positively to the image of the agency,
materializing in winning loyal clients.
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Bussiness description
5
The main objectives of the company are:
- To obtain the maximum profit through the satisfaction of the
customer needs.
- To open a successful enterprise.
- To develop trusting relationships with clients, so in this way to
achieve a good company promotion through them.
- To offer varied assortment of products and services to suit the
needs of all categories of consumers.
- To provide an unique interior and exterior design of the companys
office.
- To ensure the easiness with which a costumer can choose his
perfect journey.
- To ensure the customers with very kindly, sympathetic, patient and
of course good looking and mannerly staff.
Operational Plan
Location: :WOW Travel Agency will has its office in Chisinau on the
Alba Iulia 27/3 str.
There will occur all the future collaborations with hotels and partners
from all over the world; touristic offers; meetings with the customers;
etc.
The agency can open branches in Moldova or in other countries, in
terms of the formalities prescribed by law. The company is a VAT
payer.
I chose this kind of activity because tourism is growing in Moldova, and
because most people get to travel at least once a year (source:
statistica.md).
Beautification and the furniture of the office will be made by a unique
project combining refinement of contrasted colors and classic style
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(Annex 1), the furniture and technical equipment will be procured at a
high quality (manufactured by European standards)( Annex 2).
Staff:
The employees must have higher education proved by a diploma
offered after required graduation. Their remuneration is based on
objectives of the firm and their performances. For the staff motivation,
the firm will reward their efforts with bonuses and gifts, especially
during the holiday period.
Marketing Plan
Marketing analysis:
Tourism is one of the most important branches of economy, being also
the sector which records the highest growth rates in the European
economy.
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For firms satisfaction and success, I made the tourism market analysis.
After this analysis I set affordable prices for our customers, and
marketing strategies for highlighting WOW Travel Agency.
So, I decide to attract customers using:
- Billboards which have to be placed in public places.
- Letters of congratulations on the holidays.
- Letters of thanks for our customers confidence.
- Accessible web site with a lot of information.
- A book with customers reviews, etc.
Customers
WOW Travel Agency aims to attract a large number of clients, both
national and international to promote domestic and international
tourism, regardless of age, social status or nationality.
The agency will satisfy customers needs by creating for each one an
individual travel package according to their lifestyle and preferences.
Competition:
WOW Travel Agency has the potential to become a leader on the
market place, due to the knowing of the over agencies weaknesses.
See the main competitors in Annex 3.
Services promotion:
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Promotion oriented to consumers follows:
- Growth of the short-term sales.
- Occupying a stable position on the market share.
- Convincing the consumers to try the product.
- Keeping away the consumer from the competitors products.
- Retaining and rewarding loyal customers
Factors which influence on consumer behavior:
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- Cultural factors, which are represented by consumers culture,
subculture and its social class.
- Social factors, which include reference groups, roles, statuses and
family.
- Personal factors, which include age and life cycle stage,
occupation, lifestyle, economic circumstances, personality and
opinion of himself.
- Psychological factors, which are detrmined through motivation,
beliefs and attitudes.
Ms. Druta Alina 19 years, General Director and the founder of LLC
WOW Travel Agency. Is studying now Finance and Banks faculty at
ASEM.
Financial Plan
The financial plan of the company WOW Travel Agency includes all
costs and company profits.
Investments:
Start up costs:
Real estate:
11
Acquisition 220000 lei
Administrative expenses:
Touristic Offers:
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1 2 3 4 5 6 7 8 9 10 11 12 TOTAL
month month month month month month month month month month month month
Sales 70400 80000 70500 40000 60000 55000 50000 70000 100000 50000 20000 90000 755900
lei lei lei lei lei lei lei lei lei lei lei lei lei
Salaries 41500 41500 41500 41500 41500 41500 41500 41500 41500 41500 41500 41500 498000
lei lei lei lei lei lei lei lei lei lei lei lei lei
755900 lei - 49800 lei 10000 lei = 696100 lei (revenue per year)
Investments are possible to be returned from the first year of activity still with a
profit with 280600 lei.
Opinion: With a rate of 40,31% per year, the business is considered very
profitable. So the activity of WOW Travel Agency will rise the market share
because of the possibiltiy to develop it with more money than our competitors.
Annexis
14
Annex 1
Annex 2
15
Annex 3
"TRAPEZA-TOUR" SRL
Name: TRAPEZA-TOUR
License
A MMII 037880
number:
Registration
01.08.2011
date:
Expiration
01.08.2016
date:
Fax: 29-59-29
Email: trapeza@trapezatour.md
License
A MMII 041963
number:
Registration 29.04.2013
16
date:
Expiration
29.04.2018
date:
Tel: 403857
Fax: 403857
Email: happy-holiday@inbox.ru
License
A MMII 035152
number:
Registration
22.12.2009
date:
Expiration
22.12.2014
date:
Tel: 53 82 59
17
Fax: 53 96 23
Email: info@capitaltour.md
License
A MMII 041952
number:
Registration
29.04.2013
date:
Expiration
29.04.2018
date:
Tel: 595126
Fax: 595126
Email: royal-tour@list.ru
18