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 14

22

JULY 2017 ISSUE 213

24

CONTENTS
HEALTH NUTRITION looking to increase energy, 30products
New
speed up weight loss,
12 Bye-Bye Blues 22 8 Foods That Boost
From getting outdoors to Libido improve recovery, and more. like this one
listening to music, here are Are you feeling a little
Check out these two highly coming soon
10 great tips to say sluggish in the bedroom?
popular products and what to a Max
goodbye to the blahs and Try these foods to rev up
they can do for you! Muscle
feel great! your sex drive! Nutrition
IN EVERY ISSUE near you!
FITNESS RESULTS 4 Editors Note
24 Fit After 40 6 Feedback
14 4 High Energy Workouts MAX MUSCLE NUTR

10 Forever Young
ITION PARTNERS
WITH BIG WEST
CONFERENCE! pg.
Boost metabolism, sizzle Max Muscle customer 6

Roya Tehranchi starts each

28 Science Pulse
calories, and get your sweat
day at the gym. She's 47
30 Hot Picks
on by trying one of these four
and has learned that
32 Final Rep
killer workouts!
consistency is everything! 4 high THE

TEAM MAX energy REAL

REASON

SCIENCE workouts THE SCALE

WON'T
18 Forget the Scale ON THE COVER to try BUDGE

Team Max Athlete Claudia
Virgil shares helpful
information about why the
26 Energy & Endurance Photographer: James Patrick, JamesPatrick.com STAT! BYE-BYE
BLUES!
Max Muscle Nutrition Model: Spin Instructor Casey Cosmann Get Fitter, Faster! Ten Ways
To Chase the
offers a number of great Stylist/Assistant: Nicole Matthews Blahs Away

scale won't budge. supplements for anyone Hair & Makeup: Amanda Bland FREE ISSUE! Complime
p nts of:

HOW
STOP FEATO
R
IN ITS TRACKS
JULY 2017
JULY 2017
M AXMUSCLE
LE.COM
COM

2 WWW.MAXMUSCLE.COM
pg. 10
NEW!

Exclusively Available at:

 EDITOR'S NOTE
HOPING DRAINS YOUR
ENERGY. ACTION
CREATES ENERGY!
ROBERT KIYOSAKI Publisher Joe Wells Enterprises, Inc.
Executive Editor Sean Greene
ENERGY. If you're like most
Americans today, you don't Editor-in-Chief/Creative Director
seem to have enough of it. We LaRue V. Gillespie
are bombarded with ads for
Copy Editor Tariq Ahmad
energy drinks and tips on how
to boost energy, but it really all
boils down to three simple, yet Advisory Board
very effective, healthy habits. I bet you can guess what they are.
Rand McClain, DO
That's right: eat clean, exercise daily, and get your ZZZs. Why is
this so hard for us to do? That's the million dollar question, isn't it? Gary Brazina, MD, FACS
Instead of hoping to eat right, work out, or get the much Phil Harvey, PhD, RD, FACN
needed 8 hours of sleep each night, start taking actionable steps
to get there! We have offered tons of advice on nutrition over the
years. You can visit our website at MaxSportsandFitness.com to Contributing Writers
find these great tips and get started on a healthy nutrition plan. Linda Hepler, Karen Morse,
Or, you can stop by your local Max Muscle Nutrition store and Dr. Phil Harvey, Matt Cooper,
speak to a Certified Fitness Nutrition Coach about a healthy diet Rochelle Marapao, Claudia Virgil,
that works for you and your lifestyle. In this issue, we are offering Helen Fritsch, Jessica Wyland
a different kind of nutrition story one that will give your tired
libido a boost! Ooooolala! Be sure to check it out (pgs. 22-23).
As far as exercise goes, some actionable steps to take would
Contributing Photographers
be checking out the article on four high-intensity workouts you
need to try STAT (pgs. 14-16), finding a gym that offers one or all James Patrick, Frank Fontanilla,
of them, and then getting your sweat on! Bonus, these workouts Shutterstock.com
achieve more than your average gym sesh, so you will get a full-
body blast and annihilate calories, too!
Getting enough sleep each night is so vitally important for so MAX SPORTS & FITNESS
many reasons. The biggest trick to help you get to sleep faster is
210 W. Taft Avenue
to put away all electronic devices one hour before bedtime. Give
your brain a chance to calm down. Clear the clutter. Write down a City of Orange, CA 92865
to-do list for the next day. Make your room a dark, cool cave. And (714) 456-0700
drift off to blissful sleep. Your body and your loved ones and
co-workers will thank you!
MaxSportsAndFitness.com
If you still need a kick of energy, there are great supplements
that can help. Find out about two very popular ones by Max Max Sports & Fitness Magazine is published monthly
Muscle Nutrition on pages 26-27. by Joe Wells Enterprises, Inc. and may not be repro-
duced without express written permission, all rights
I'll leave you with one more quote (this one from Anthony
reserved. No liability is assumed by Joe Wells Enter-
Robbins) as to why getting your energy levels back up through
prises, Inc. or Max Muscle regarding any content in
healthy habits and supplementation is so important: "The higher this publication. It is vital that before implementing
your energy, the more efficient your body. The more efficient any diet or exercise routines, you must first consult
your body, the better you feel and the more you will use your with a qualified physician.
talent to produce outstanding results."
So, incorporate these healthy habits, boost your energy, and Max Muscle is not responsible for advertiser claims.
get out there and start producing outstanding results! Joe Wells Enterprises, Inc. and Max Muscle do not
Until next time, promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.

LaRue V. Gillespie is the Editor in Chief and Creative Director for Max We reserve the right to refuse advertising without
Sports & Fitness Magazine. E-mail her at editor@maxsportsandf itness.com. explanation.

4 WWW.MAXMUSCLE.COM JULY 2017

SUMMER WORKOUT SPECIAL!

Available at: Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

*Buy emerge COTTON CANDY and get any Flavor Max PRO BCAA for FREE!
Cannot be combined with Frequent Buyer Points or anyother sales. Certain product restrictions may apply. Talk to
your Max Muscle Certified Nutrition Coach for more details. Sale pricing based off of web pricing.
Special is good 7/1/2017 to 7/31/2017 only.
.
 MAX NATION

FEEDBACK
Results, news, photos, comments, and thank you's from
people and Max Muscle franchisees across the United
States and abroad who make up the great Max Nation.

New Duds
Coming To Max
Muscle Near You!
Summer is heating up and so is our apparel
collection! Were excited to bring you a ton of
new designs and silhouettes that will be sure
to turn some heads. Whether youre working
out or just out and about, weve got the perfect

Max Muscle & Big West

styles for you. Be sure to drop by your local
Max Muscle Nutrition store in the coming weeks

Conference Partnership as these new duds will only be available at a

Max Muscle near you. To find a store, go to
Max Muscle is a long-standing authority on sports nutrition and MaxMuscle.com/store-locate/
has invested in athletes around the world. Proper nutrition is a
critical aspect in the performance of any elite athlete and Max
Muscle is always looking for ways to leverage nutrition science
in an effort to help athletes be in the best position to perform.
By becoming this year's "Official Nutrition Partner for the Big
West Conference Spring Championships," Max Muscle hopes
to have greater visibility in collegiate athletics.
"We are very excited about this partnership with the Big West Conference," said Sean
Greene, president of Max Muscle Nutrition. "The Big West strives for excellence in everything
they do and we are proud and honored to have the opportunity to partner with them."
The Big West Conference is an NCAA Division I member. Conference member institutions
include California Polytechnic State University, San Luis Obispo; California State University,
Fullerton; California State University, Northridge; Long Beach State University; University of
California, Davis; University of California, Irvine; University of California, Riverside; University
of California, Santa Barbara; and University of Hawaii, Manoa.
"As the dedicated sponsorship sales partner for the Big West Conference, we're committed
to identifying great partners for the league, its members, and their student-athletes, and we
are pleased to align with Max Muscle," said Tatia Benkonvich, general manager for Learfield's
Big West Sports Properties. The Conference is one of nearly 125 collegiate properties
represented by Learfield nationwide.

TALK TO US
We love hearing from you! Send us your selfies, your motivational photos, your
favorite Max Muscle products, success stories, questions, comments, likes, dislikes,
etc. to editor@maxsportsandfitness.com for a chance to be featured here!

6 WWW.MAXMUSCLE.COM JULY 2017


While finishing up prep for my first
bikini competition in December,
StimoVEX was a life saver when
it came to pushing through my
grueling workouts. StimoVEX has
the caffeine to give me the energy
I needed first thing in the morning,
and the beta-alanine, which
allowed for increased endurance.
As someone who was never a fan
of the tingly feeling from a pre-
workout, I quickly got over that
because of the drastic increase in
workout intensity from taking this
supplement. Although I am no
longer prepping for a competition,
StimoVEX has a remained a daily
staple in my life!
Madison Alva, customer at Max Muscle
Stockton, CA
FOR A GREAT CAUSE
Max Muscle Greeley, CO participated in the 2017 Fight For Air Climb benefiting
the American Lung Association. This is the 5th year thye have had a team. Each
member climbed the tallest building in Denver, the Republic Plaza Building, which
has 56 flights of stairs. Our youngest team member was 8 year old Gabby White!
Ever since I can remember I have
been playing sports. And, by
the age of 12, I started weight
lifting. Fitness and nutrition are
my two biggest passions. By
starting a YouTube channel and a
fitness page that offer workouts
and meal planning, I am trying
to help others look good and
feel their best, too! I love being
an ambassador for Max Muscle
because their products are
amazing, and the people behind
the business really look out for
what's best for you. My favorite
products are FBX 2.0, MaxPro
protein, Glutamine, and Pro
BCAAs (Fruit Punch). Promoting
a healthy, strong lifestyle is what
I strive for and Max Muscle helps
me do that!
Anna Mastrandrea, 20, brand ambassador
for Max Muscle Eugene, OR
I'm a Junior at the University of
Oregon. I compete in club Track
and Field as a 100m runner, Long,
and Triple Jumper. After having
previous collegiate experience
in Track and Field, I decided to
pursue my passion and that is
competition.
After transferring from my first
college and moving to Eugene in
January, Max Muscle was the first
shop I went to. From the get-go,
Tom Wiens at Max Muscle Eugene
and his son gave me excellent
customer service, making me
feel comfortable and valued as a
customer.
I continue to compete with the
University of Oregon Running Club
and am their 4th all-time best long
jumper, and 3rd all-time best triple
jumper. I plan on taking 1st all-
time in both with the help of Max
Matt Dow, General Manager, Max Muscle
Muscle!
I can't get enough of the
Pure Whey Chocolate Peanut
Butter protein and the Emerge
slenderizing drink that helps me
stay lean and fast on the runway
and on the field.
During the off-season, I enjoy
doing freestyle BMX and downhill
biking, as well as snowboarding
so I have a way of staying active
and having fun. I can't wait to see
what this track season has ahead
of me, and it's all that much better
having Tom at Max Muscle Eugene
supporting me along the way!
Lino Lovotti, 20, brand ambassador
for Max Muscle Eugene, OR
JULY 2017 WWW.MAXSPORTSANDFITNESS.COM
Wes Trotter (pictured
on right) is one of
Max Muscle Lincoln's
longest and most Wes Before
loyal customers.
Wes came into Max Muscle
Lincoln in 2007 weighing about
280 lbs. with more than 35
percent body fat. His goals at
that time were to lose weight,
feel better, and start to create a
healthier life style.
Wes is not just any customer,
he and I have developed a great
friendship. With my help and
nutritional coaching, fast forward
10 years and Wes has not only
lost more than 100 lbs., but he
currently weighs 153 lbs. with 6.5
percent body fat!
Wes's favorite supplements
include Emerge, MaxPro Elite
Protein, Max ARM, TriTOR, 2TX,
and most importantly, Vit-Acell!
Lincoln, NE
MUSCLES & PUPPIES
Max Muscle Greeley Manager Gerad
Wunderlich holding "Scout!"
7
Medical-Grade Collagen:
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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Results may vary. 2017 D&J Vision Marketing, Inc.
**Call Health Direct for details on money-back guarantee. Policies may vary among retailers. Please call your local retailer for their policy.
 FOREVER YOUNG

IS FEAR Holding You Back? BY HELEN FRITSCH

HAVE YOU EVER tried to do real. I read once that FEAR is an acronym Dont let false insecurities mar future
something new for the first time only to for False Evidence Appearing Real. goals, dreams, and desires. You have to
miserably fail or possibly hurt yourself in Sometimes we fear face your fears head on! Overcoming fear
the process of doing it? Then, the next things we have never tried involves taking risks, venturing into the
time that same situation comes to light, or experienced. Why unknown, and jumping without a net.
you adamantly back away, refusing to is that? While we Personally, I wouldnt be where I am
engage in the action for fear of failure cant always today if I didnt face my fears, believe in
again? Of course you have! control how myself, and attempt to make changes.
Its human nature to have anxiety or we feel, we Some changes were successful.
be fearful of things that are unfamiliar to do have the Some were not. Thats life though.
you or remind you of a painful situation ability and Overcoming fear involves taking risks
from the past. But, what if that fear starts the power and those life lessons have made
to cripple you and you start shying away to choose me who I am today.
from anything related to those unpleasant how we The bottom line is, how badly
experiences from your past in fear of more think and do you want it? Like Arnold
failure, more rejection, or more pain? act. Schwarzenegger once said, You
What then? cant climb the ladder of success
Fear is a vital response to physical and with your hands in your
emotional danger. If it wasnt for fear, we pockets!
wouldnt be able to protect ourselves from Surround yourself
legitimate threats. Yet, many times we with people who
end up being full of anxiety or fearful of share your
situations far from life or death and just passions and
back away from those experiences for no who will help
good reason. you break
What can we do to overcome anxiety through
or being fearful? First, recognize that negative
overthinking everything accomplishes barriers. Take
nothing! Most times we are our own those hands OUT
worst enemies! I call it the what if Find Helen of your pockets
syndrome. We experience a situation on Instagram and remove those
that has a negative impact on us. @helenfritsch blinders. Face your
From that point, we will do whatever fears, push them back,
it takes to avoid that situation in the and strip them of their power.
future because what if we encounter Its you versus you.
the same outcome? What if there Life is too vast and too grand
are other negative spin-offs? What if, to be stuck in a predictable and
what if, what if, and the list goes on. monotonous holding tank. Think about
We question everything, and that what youre missing out on! You may
specific fear now disrupts our ability not be ready to tackle your fears today,
to think clearly. From this point, this but acknowledging your fears is a huge
fear can lead to procrastination, first step. Being proactive in taking
self-doubt, a lack of self worthiness, positive steps to overcome your fears
creative blocks, and can literally derail and anxiety WILL produce positive
success. Be mindful of this behavior results. Time is on your side. Believe
and stop yourself before it consumes you. in yourself and trust the process. One
Next, recognize that in most cases, day at a time. Thats all it takes to be a
fear is an illusion something we have stronger, more confident, and self-assured
fabricated in our own minds and pretend is YOU! MS&F

PHOTO BY AUDRA ODEN

10 WWW.MAXMUSCLE.COM JULY 2017
 MAX MUSCLES

30g 6.6g 4.4g 0g 0g

protein bcaas glutamine sugars trans fat

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.
 MAX HEALTH Don't Analyze
Connect
with Friends
Dont try to analyze your A positive friend

How To
mood or think of it as wrong, can help to distract
said Eileen Kennedy-Moore, you, said Dr.

Chase
PhD, psychologist and author Kennedy-Moore.
of Growing Friendships. We Social connections
dont need to constantly be can lift your mood,

The
taking our emotional pulse and positivity is
nor beating ourselves up by contagious!

8
thinking a negative mood

Blahs is evidence of weakness or

Say Ahhhhh

3
inadequacy.
Get out and get

Away
BY LINDA HEPLER
Even the most opti-
mistic and seemingly
pampered. Indulge
Stop Complaining yourself with a
Dont succumb to rumination full-body massage
about your funk by complaining or spa day. Or
about it incessantly, especially get a pedicure or
to a friend who will criticize you manicure or both!
or bring you down, advised Dr.

happy among us will
experience the blahs
now and then. A
funky mood can hit
you by surprise, even
9
Kennedy-Moore. While reaching
out to another person to share
your blah moment can be
helpful, certain people can do more harm than
good by co-ruminating with you and keeping
your focus on the negative feelings.
Listen To Music

4
first thing when you Practice Restraint Even sad music
wake up in the morn- Dont try to solve things can help to reduce
with alcohol, binge anxiety and regulate
ing. You may feel a your mood, according to recent
shopping, or eating. Even
weight on your chest though these things may research from Durham University
or envision a black feel good while youre doing in the United Kingdom and the
University of Jyvskyl in Finland,

5
cloud over your head, them, youre bound to feel
guilty afterwards rather published in Plos One.
and you may lack
than uplifted.

10
energy and enthu- Seize
siasm as you begin the Day
your day. Many times, Get Outdoors Make a
According to Dr. plan to do
its not even apparent
Kennedy-Moore, some something
what caused the feel- research suggests that youve
ing. How to chase the nature naturally lifts your always
blahs away and get mood. Combine it with wanted to
a hike and youve got a do. Not only
on with life? Here are powerful weapon against will this help you to move forward

6
10 great ideas: the blahs. by working toward a goal, but it will

1
Recognize
Recognize the blahs as inevitable
from time to time. Give yourself
permission to feel your feelings
by reminding yourself that youve
been here before and that it
didnt last forever. Realize that
we humans operate in cycles,
said Bruce Cameron, MS, LPC-S,
a licensed counselor and executive coach
in Texas. Thus you can label this as a
moment in time.
12 WWW.MAXMUSCLE.COM JULY 2017
Be Healthy
Take measures to set a good
foundation, recommended
Cameron. Healthy food choices
and getting enough rest is a
good place to start.
move your thoughts from negative to
positive.
By taking these steps, youll
most likely find that your funk is
short-lived. However, cautions Dr.
Kennedy-Moore, you should be
on the lookout for depression. If
your blah mood lasts for most of
the day nearly every day for two
weeks or more, consider getting
help, she said. MS&F
NEW!

Exclusively Available at:

 MAX FITNESS
FOUR
HIGH
ENERGY
WORKOUTS
GET FITTER, FASTER!
It seems like theres a new fitness class that comes out every month and with it, a new
cult-like following. Here are four high-energy workouts that will not only help you burn
more calories, but get your blood pumping and make you sweat like no other!
SPIN CLASS
Going nowhere fast is normally a bad
thing, right? Well, in spin class, thats
the whole point! This high-intensity
exercise craze involves hopping on
a stationary bike and peddling as
hard as you can while adding and
subtracting resistance. Theres a
strong sense of camaraderie between
riders as you sweat in dimly lit studios
that pump heart-pounding music.
Spin class is an excellent way
to burn fat and calories in a short
amount of time, says Michele
Petlansky, owner/certified instructor
of RIDE209, an upscale, state-of-the-
14 WWW.MAXMUSCLE.COM JULY 2017
BY ROCHELLE MARAPAO
art indoor cycling and fitness studio
located in Manteca, CA. Its great for
all ages and helps to build a strong
back and core. Cycling also tones
your legs and butt. As a beginner,
you can expect to burn at least 300
calories during a 45 to 50 minute
class while advanced riders can burn
as much as 800 calories.
For first-timers, Michele says has a
few tips to prepare for spin class. I
always advise new clients that they
should arrive at least 10 minutes
early to make sure their bike is
properly adjusted to fit their body and
height. Proper bike fit is extremely
Photo by JamesPatrick.com
important for injury prevention,
she says. And always bring a bottle
of water to make sure you stay
hydrated.
For tracking her clients results and
progress, RIDE209 offers FitMetrix,
a technology that allows clients to
track how many calories theyve
burned and how many miles theyve
gone. These results are emailed
to our riders after each workout. In
addition, we also have performance
boards on both of our LED televisions
that allow you to compete with other
riders in class, if you choose, adds
Michele.

BURN UP TO 800 CALORIES IN ONE TABATA SESH!!
HIIT
HIIT, or high-intensity interval
training, is a training technique in
which you give 100 percent effort
through quick, intense bursts
of exercise, followed by short,
sometimes active recovery periods.
This training gets and keeps your
heart rate up and burns more fat in
less time. HIIT increases the bodys
need for oxygen during the effort and
creates an oxygen shortage, causing
your body to ask for more oxygen
during recovery. This afterburn effect
is referred to as Excess Post-Exercise
Oxygen Consumption (EPOC) and is
the reason why intense exercise will
help burn more fat and calories than
regular and steady-state workouts.
Danielle Fernandes of Miami, FL
searched for a workout that would
produce results. She liked group
classes, but hadnt found one to
achieve the outcome she envisioned.
I was overweight and frustrated. A
friend invited me to try HIIT classes.
It was intense, but I was hooked
and am in the best shape of my life!
Danielle admits. HIIT increased my
metabolism and burned lots of fat. If
I cant go to class, I can incorporate
what Ive learned anywhere. No
equipment is necessary because HIIT
workouts use your body weight since
the focus is on getting and keeping
your heart rate up.
HIIT classes are offered in most
gyms with formats focusing on
cycling, strength training, plyometrics,
NEW & IMPROVED FORMULA!
and speed. Danielle burns a
minimum of 400 calories in her 60
minute classes. For beginners, she
recommends taking a class with
friends. HIITs great for any age and
fitness level, just remember to go at
your own pace and finish each class
strong. I lost 35 pounds!
TABATA
Tabata is a form of HIIT training
scientifically proven to help increase
endurance and performance for
aerobic (cardiovascular) and anaerobic
(muscular) systems. Its a timed The truth that most supplement
interval method that alternates companies dont want you to know is
between 20-second intervals performed
at maximum efforts and 10-second
too many stimulant based ingredients
stages of rest, repeated seven times actually counteract the effectiveness
for the ultimate exhaustive four-minute of what a pre-workout is supposed to
workout. Exercises consist of squats, do. FBX 2.0 is the most advanced
pushups, burpees, kettlebells, or any pre-training formula available,
other exercise that works your large
muscle groups.
it delivers everything you need and
Michael Montanez of Tabata excludes everything you dont! If you
Ultimate Fitness in Brooklyn, NY is a havent tried FBX 2.0 yet, visit your
certified instructor and a 4th degree local Max Muscle store TODAY for a
black belt in Karate. I incorporated FREE sample before your next
Tabata into my martial arts and weight workout and feel the difference
training programs and lost over 30
pounds in less than two months. I
for yourself.
was faster while still maintaining my
strength levels and rarely felt fatigued.
I knew I had to become certified so I
could share this training method with
the world, he says.
Tabata is a great for people of all Locations nationwide. Find yours @
ages and fitness levels. Everyone www.maxmuscle.com
works at their own pace and fitness
JULY 2017 WWW.MAXSPORTSANDFITNESS.COM 15

GET FIT ALL OVER WITH CROSSFIT
level, so were able to have
advanced people train together
with beginners, says Michael.
When someone comes to their
first class, I let them know
that they are silently giving me
permission to kick their butts.
Its challenging and weaknesses
surface immediately, but we
work on them.
Expect to burn between
450-800 calories in a 50-minute
session. The interesting part of
Tabata is the after burn effect.
Some of our members have
reported to burn an additional
200-300 calories after class,
Michael states.
CROSSFIT
CrossFit is constantly varied,
functional movements executed
at a high intensity and based
on the HIIT philosophy. The
program is developed to offer a
full-body workout that combines
16 WWW.MAXMUSCLE.COM JULY 2017
elements of cardio, a safe, fun, and effective
weightlifting, gymnastics,
core training, and more to
workout, adds Yumi. At
Reebok CrossFit LAB, we have
prepare the body for the kids as young as 5 and adult
unexpected. athletes in their 70s.
Yumi Lee Mathews is Before taking a class, most
the Co-Owner of Reebok gyms require some kind of
CrossFit LAB in West Foundations or On-Ramp
Hollywood, CA and is a course which provides an
certified instructor and overview and fundamentals
coach whos worked with to prevent injuries. Yumi
Jessica Alba, Brad Pitt, and says, Once completed, each
Pink. CrossFit is a great participant should expect
way to work out because attentive coaches who watch
it involves functional form, give weight load
movements that make you suggestions, and correct,
stronger, leaner, confident, motivate, and encourage.
and prepared for everyday CrossFit classes at the
life, Yumi says. The Reebok CrossFit LAB are one
community of CrossFit is hour in duration and focus on
also an incredible draw four parts:
because unlike a gym where 1. Structured Warm-up and
most people are anonymous Mobility
to each other, everyone 2. Strength or Skill
knows each other and 3. Timed Activity
lifelong friendships develop. 4. Stretching
This workout is ideal for Participants have reported
all ages and fitness levels burning between 400 to 800
because all movements calories a session. Start slow
and loads can be scaled or and be smart. If something
progressed. Every person doesnt feel right, ask, or
in class can do the same dont do it, Yumi advises.
workout with slightly varied Youll never go back to your
movements and weight regular workouts again!
loads and will still experience MS&F
6 BENEFITS OF GROUP FITNESS
Whether youre a beginner at the gym or just dont have much
fitness knowledge, group fitness classes may be your solution. Here
are six reasons to try one today!
1. VARIETY important for muscles and helps to
Attending different classes each week is prevent injuries.
a great way to create muscle confusion,
which keeps your body guessing, ramps up 4. ACCOUNTABILITY
metabolism, and prevents boredom. Accountability coincides with group
exercise. Connecting with those you
2. STRUCTURE exercise with will keep you coming back.
Group fitness is a great way to get a
workout in without having to think or plan. 5. MOTIVATION
Each class is structured with a warm-up, Group fitness is a great way to help
balanced workout, and cool-down. motivate yourself and others to dig deeper
3. PROPER FORM
and push harder in workouts.
6. FUN
Your fitness instructor will demonstrate
Group exercise classes provide the
proper form and ensure that everyone
opportunity to have fun, meet new people,
executes exercises properly. This is
and cultivate friendships.
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the International Society of Sports Nutrition, showed a signif-
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strength as well as a significant reduction in body fat in only
8 weeks. The ground breaking study validates the safety and
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produces on size, strength and fat loss for both men and
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The key ingredient in MaxxTOR is Mediator Phosphatid-

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References:
1. Escalante G, Alencar M, Haddock B, Harvey P. The effects of phosphatidic acid supplementation on strength, both composition, muscular endurance, power, agility, and vertical jump in resistance trained men. J Int Soc Sports Nutr. 2016;13:24.
2. Joy JM, Gundermann DM, Lowery RP Jager R, McCleary SA, Purpura M, Roberts MD Wilson SMC, Hornberger TA, Wilson JM. Phosphatidic acid enhance mTOR signaling and resistance exercise induced hypertrophy.
Nutrition and Metabolism. 2014;11:29.
3. Hoffman JR, Stout JR, Williams DR, et al. Efficacy of phosphatidic acid ingestion on lean body mass, muscle thickness and strength gains in resistance-trained men. J Int Soc Sports Nutr. 2012;9:47-53.
 MAX ATHLETE
the REAL REASON WHY
THE SCALE WON'T BUDGE BY CLAUDIA VIRGIL, TEAM MAX ATHLETE
MANY CLIENTS when beginning
a strength training regimen get
discouraged if they do not see the
scale move within a week. There are
several factors to take into account
when using the scale when measuring
progress. You must be honest with
yourself! Are you truly giving 100
percent effort in your diet through
monitoring daily intake just as your
trainer has instructed? Are you feeling
challenged in your workouts?
If you answered yes to both
questions, then put discouragement
aside. Here are some things to keep
in mind when starting a new workout
and nutritional regimen and why you
may not see the scale go down.
1. Weight training causes your
body to respond by building
muscle. Muscle has more density
than fat, so the fat you are shedding
can take some time to reflect on the
scale. A lot depends on where you are
starting from. If you have a significant
amount of body fat to lose then the
scale will eventually decrease. If
you are starting from a more normal
range, the scale may not decrease at
all. In some cases, depending on how
much muscle you build, it may even
increase!
2. Food can make a big impact
on your day-to-day weight
fluctuation. It can be a food allergy,
too much sodium, or high carb intake.
That being said, carbs do have a
negative reputation, but they are
actually so beneficial in helping us
stay energized and helping our brain
function properly. Each gram of carb
can retain 3g of water, which is why
after eating a good amount of carbs
the scale may slightly increase. Dont
let this discourage you.
When you consume carbs, your
body converts them to glycogen,
18 WWW.MAXMUSCLE.COM JULY 2017
which gets stored in the muscles, so
you will have a good amount of energy
for your workout! Youve probably
heard that carb manipulation diets are
the way to go, but on low carb days
Photo by JamesPatrick.com
Claudia Virgil is a bikini fitness
competitor, fitness model, personal
trainer, and Team Max Athlete.
She resides in Arizona with her
loving husband and their two Pit
Bulls. Find out more about her at
ClaudiaVFit.com.
you want to make sure that you are
getting enough fiber. The best way is
to load up on green veggies, which
will also help keep you satisfied and
full. If youre not used to eating that
many veggies it can cause some water
retention and bloating.
3. Not drinking enough water.
Your body really begins to try to retain
water when youre lacking proper
fluid intake. Water helps digest your
food, so without it, the process will
be slowed, possibly causing some
constipation weight gain. Drinking
plenty of water also keeps those
hunger pains at bay. If you just ate a
reasonably sized meal yet find yourself
hungry, try drinking 1-2 glasses of
water. When your body is dehydrated,
it doesnt always tell you with a dry
mouth that you are in need of water
but rather it signals a feeling of
hunger.
4. Hormones/stress levels. Stress,
lack of sleep, improper diet, over-
training, and the menstrual cycle
can all cause hormones to fluctuate.
Changes in hormonal levels will slow
the digestive process, making you
feel constipated, more bloated, and
gassy. When your body is stressed,
stomach acid, enzymes, and food are
not released at their normal rates,
which leads to poor digestion. You
need to be in a rested and relaxed
state for your digestive system to work
smoothly.
With all of this said, stop putting
all your faith in the scale. Youve
now learned how many factors come
into play when weighing yourself.
One or even two treat meals is not
going to derail you and cause a 5 lb.
fat increase. If you allow this small
fluctuating number on the scale get to
you, it will only cause more stress, and
we know what that does. MS&F
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 BESTR!*
E
SELL

Fast Weight Loss!

B
Boostt Immune
I S t !
System!

R
Reduce
d Water
W t R t ti !
Retention!

IImprove Ski
Skin Q lit !
Quality!

R
Remove TToxins
i and
dW t !
Waste!

IMPORTANT TIPS FOR A SUCCESSFUL CLEANSE:

Add more soluble fiber during cleansing! Fiber and Max Cleanse & Lean work together. Fiber acts
like a mop, gathering up toxic materials released and helping to sweep them out of your body.
Drink more water than you usually do! Bloating is often a result of festering bacteria from backed
up food in our bodies that is fermenting and sending out poisons through our bloodstreams. Water helps
to flush the toxins in your body and even dilutes their concentrations during the detoxification process.
Bring down your toxic load! Opt for organic and pesticide-free foods so you have fewer toxins in your
body. Dont forget about the psychological toxins, too. Dont schedule your cleanse during a high stress
time. Instead, consider taking some personal down time, and be sure to support your body with exercise
while youre cleansing.
Cleanse & Lean contains ingredients designed to gently cleanse the digestive tract.
C
Real-User Testimonials on Cleanse & Lean:
Cleanse and Lean removed
the water weight off my belly and
the toxins from my body. I could
see the difference within the first
week and by the second week
others noticed the difference too.
I now use Cleanse and Lean
whenever I need to detox and
jump-start my body. I believe in
this product and I use it as part of
my regimen.
Ingri DeGroote
Portland, OR
Cleanse and Lean is basically the I need to look
amazing go-to supplement that I incorporate into
any event whether it be wearing a cute fitted dress,
a photo shoot, or a competition. Once you give this
product a try, I promise that you will get hooked!
Everyone I have had use it has nothing but good
things to say.
Leah Ward
Tucson, AZ
Ive been starting my day with
Cleanse & Lean for the last year.
Cleanse & Lean has helped me
drop excess weight to achieve the
body and fitness levels I have
always desired. Its been a long
road but Cleanse & Lean has
helped me lose those pounds and
transform my body.
Thomas Lynott
Wesley Chapel, FL
BENEFITS OF TAKING CLEANSE & LEAN
WEIGHT LOSS
IMPROVED SLEEP
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REMOVE EXCESS WATER
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I love Cleanse and Lean! I struggle with regularity
at times and this all-natural product makes sure my
tummy is taut for photo shoots, contests, and major
events. I also avoid water retention with this product
eliminating bloating from all possible sources! I used
to have to take numerous supplements to help these
issues and not only does Cleanse and Lean work
BETTER, it is only one to two capsules!
Hello six pack abs!
Karey Northington
Gilbert, AZ
Cleanse and Lean keeps the
body functioning well under strict
dieting, as well as keeping water
cycling through your system,
flushing out impurities to keep
you lean and dry. It was an
important part of my regimen that
helped me lose 59 lbs. and have
top 5 finishes in Physique
competitions. I dont prep
without it!
Brian Furer
Denver, CO
Cleanse and Lean was definitely a huge part in
my personal transformation. It helped me lose over
69 LBS! I believe in using the safest, herbal
ingredients in supplements. That is exactly what you
get with this product. Cleanse and Lean has helped
me to shed excess water weight, and lean down by
reducing abdominal bloating, quickly and safely. It
has been and always will be my weight loss secret!
Amanda Freeseman
Champlin, MN
PROMOTE A HEALTHY
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 MAX NUTRITION

8 FOODS TO BOOST

Chili Peppers
Hot chili peppers
spice up your
favorite
dishes,
and they
might spice
up your love
life, too. Chili peppers, like jalapenos
and habanero chilis, get their spicy
flavor from a compound called
capsaicin. When you ingest capsaicin,
your libido
Youve probably heard about aphrodisiac foods and maybe even
wondered if there was really something to all of the hype that goes back
centuries in some cultures. Scientists have studied the compounds in
many of these foods to determine how and if they work to increase libido
and rev up your sexual energy. Check out the science behind these
foods that may give your sex drive a healthy boost. BY KAREN MORSE, MPH

say that consumption of capsaicin-

rich foods can cause a release of
endorphins, which also happens
when we fall in love or feel physically
attracted to someone.

Turkey Breast
Niacin, also known as vitamin B3,
has been used for decades to treat
patients with high cholesterol.
Researchers have found an
unexpected benefit of a daily dose of
breast is one of the most niacin-rich
foods around. One breast serves
up just over 100 milligrams of B3.
According to the Mayo Clinic, doctors
prescribe between 500 and 1,500
milligrams of niacin to treat ED.

Apples
Quercetin is a flavonoid found
in a number of fruits and
vegetables that is well-known
for its antioxidant benefits.
B3. In addition to lowering the amount A Chinese study published
it may cause a slight rise in body
of lipids in the blood, this B vitamin in 2015 found that quercetin
temperature, heart rate, and sweating
has proven helpful when used by men might be beneficial to those
mimicking symptoms of arousal.
with erectile dysfunction (ED). Turkey suffering from ED. Though the
Need more proof? Scientists also
22 WWW.MAXMUSCLE.COM JULY 2017
study was done in rats and further
studies are warranted, the results
were promising. Apples top the charts
of foods with high quercetin content.
The compound is also a natural
antihistamine and is known for its
heart-health benefits.
Watermelon
In addition to cooling you down on
hot summer days and keeping you
hydrated, watermelon may also boost
your libido. The amino acid l-citrulline
found in watermelon helps improve
blood flow, which can be beneficial
when a low sex drive is a related to
erectile dysfunction. In a 2011 study,
men with mild ED symptoms showed
improvements after taking l-citrulline
daily for one month.
Clams
When low sex drive is a result of
fatigue and lack of energy, you may be
running low on vitamin B12. According
to the United States Department of
Agriculture, nearly two-fifths of adults
in the U.S. may suffer from a B12
deficiency. The Institute of Medicine
recommends daily consumption of
2.4 micrograms of vitamin B12 daily.
Clams are rich in this B vitamin,
providing 84.1 micrograms per three-
ounce serving. Clams are also a good
source of potassium, a key
nutrient that when missing
from your diet, can also
leave you feeling like
youre running on
empty.
Olive Oil
According to a study
published in a 2015
issue of the medical journal JAMA,
nearly 35 percent of all adults in the
United States and around 50 percent advanced
of adults over the age of 60 suffer
from a condition known as metabolic
testosterone
syndrome, a disease resulting from
a combination of obesity, high blood
support
pressure, diabetes, and a poor lipid
profile.
A study on women with metabolic
syndrome published in the
International Journal of Impotence
Research found that the women who
consumed a Mediterranean-style diet
consisting of healthy fats such as olive
oil had significantly improved sexual
function at the end of the study.
Dark Chocolate
Dark chocolate is often associated
with lovers, rich in a number of
compounds that give you that feel
good sensation. Phenylethylamine,
for one, is a mild stimulant present in
chocolate that can boost mood and
give you more energy. Chocolate can
also increase the level of serotonin in
the brain, which may lead to increased
desire and arousal. The caffeine
content in a serving of dark chocolate
may be yet another reason that this
sensual substance can boost stamina
in the bedroom.
Pumpkin Seeds
While only about 12 percent of the
population is at risk for zinc deficiency,
the ability to absorb zinc decreases
with age and can pose a problem later
in life. Zinc is necessary for a strong
immune system and in men, it is
critical for prostate health and sperm
production. Pumpkin seeds are a good
source of zinc as well as magnesium,
iron, and other key nutrients. Whether
you prefer raw or roasted, opt for
the unsalted variety to avoid excess
sodium in your diet. MS&F
Exclusively
Ex Available at:
JULY 2017 WWW.MAXSPORTSANDFITNESS.COM 23
 MAX RESULTS
HOW TO
BE FIT
BEYOND
FORTY?
Be Consistent, Not Crazy
BY JESSICA WYLAND
SHES NOT A MORNING PERSON,
but Roya Tehranchi starts each day
at the gym. With four kids and a full-
time job, its the only way she can
be sure that her workout wont get
skipped. The 47-year-old competes
in bodybuilding shows, but says her
approach to fitness can work for
anyone. My theory on a fit lifestyle
is based on consistency, Tehranchi
said. About an hour a day is all it
takes, but you must make this hour a
way of life. Again, its consistency not
insane cardio, crazy heavy lifting, or
fad diets.
Many people in their 40s and 50s
give up on clean eating and a regular
workout routine because they expect to
lose 20 pounds in two weeks. They get
discouraged when they realize that, with
the slow-and-steady approach, they will
only lose about a pound a week.
But, Tehranchi points out, that pound
24 WWW.MAXMUSCLE.COM JULY 2017
a week adds up to 25 pounds in six
months and 50 pounds in a year. You
dont have to kill yourself in the gym
as long as you are in there five to six
days a week, she adds. I usually do
about 30 to 40 minutes of cardio, the
stationary bike or incline walk, and
20 to 30 minutes of weights, lifting a
different muscle groups each day. Thats
it.
Tehranchi has two sons in college,
a daughter in high school, and a son
in elementary school. She is also a
co-owner of a busy breakfast and lunch
caf in Sausalito, California, located on
the edge of the San Francisco Bay near
the Golden Gate Bridge. With a lengthy
commute, a demanding workday, and
her kids activities, the morning workout
is a must for Tehranchi. If she waits
until later, shes just too tired to make
it happen. Its critical to get morning
workouts in and done before I start
a long, long day, she said. Its such
a satisfying feeling to leave the gym
with the day still early and have your
workout behind you.
For Tehranchi, the 5 or 6 a.m.
wakeup call starts not with coffee, but
with Max Muscle FBX 2.0 or FBXXX.
The pre-workout supplement is enough
to jumpstart her morning and get her
moving at the gym. A shot of pre-
workout in a bottle of water and I can
conquer anything, she said. After the
workout, Tehranchi replenishes with
Max Gourmet Pro protein or Athletes
Choice Pro 360 protein.
Working out alone is not enough,
according to Tehranchi who says meal
prep is just as important. She insists
the healthy meals must be consistent
and they must also be enjoyable. She
suggests that people do their own
research on clean eating and find
several recipes that sound appealing
and provide enough variety. Then,
she said, spend time each weekend
prepping those meals in plastic Three Steps to Get There
containers. The rest of the week, the Tehranchi shared three steps anyone
food is ready to grab on the go. can take to consistently meet health
Too many people try to eat a and fitness goals. They are as follows:
dry chicken breast and kale without
1. Find a gym near your house
dressing five times a week and then,
that is quietno lines for equipment,
they give up, Tehranchi said. You have
no crowds, no extra frills that cost
to like what you are eating. Find dishes
money. You just need the basics such
that are easy to prepare. Once you have
as treadmills, bikes, and basic weight
found five or six different dishes, then
machines offered at mom-and-pop
you have the variability to keep you
gyms.
interested in your diet.
If the clean eating stays consistent, 2. Go to the gym every morning.
Her Supplement Stack Take a pre-workout mix and a set of
she thinks its OK to mix in a restaurant Pre-workout: FBX 2.0 or FBXXX
meal, a dessert, a glass of wine, or a headphones to play your favorite music.
in flavors of Extreme Orange, Pink Make your workout challenging but
muffin with your coffee now and then. Lemonade, or Power Punch
The key is to eat the prepped meals 75 comfortable, and do it every day for one
Post-workout: Gourmet Pro or hour. If you miss one day, its not a big
percent of the time so you can afford Athlete's Choice Pro 360 protein
to reward yourself occasionally, but not deal. Just stay committed. Feed your
mixed with Max Glutamine muscles with protein and glutamine
every day. When you eat your muffin
or donut, realize you are cancelling out post workout.
Her Workout Regimen
the positive effects of a couple clean 3. Shop for groceries on Sunday
30-40 minutes of cardio plus 20-30
meals, Tehranchi said. After realizing and do basic food prep. Use salt-
minutes of weights, 5 to 6 days a
that, you will want that muffin less and free seasonings and guilt-free salsas to
week
less. flavor your food. Buy plastic containers
A trick that she uses to combat her with lids and fill them for your week.
Her Fitness Philosophy
sweet tooth in the evening is sugar-free Reward yourself with whatever you
Create a food and fitness routine
popsicles. She lets them melt until they want, but make sure that 75 percent of
that is comfortable and enjoyable so
are slushy. This makes for a delicious the time you are eating right. If you like
that you can stick with it consistently
treat and conquers the urge for a bowl wine, beer, or soda, cut back gradually
for the rest of your life.
of sugary cereal or ice cream. so you can stick to it. MS&F

FAMILY. DEVOTEES.

We have a purpose to connect and serve,

to strengthen our sense of civic engagement and
Erin & Ron
Erin Brady, Ron Worley and Family,
assist our community in reaching its health goals. Franchisees, Greeley, CO

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JULY 2017 WWW.MAXSPORTSANDFITNESS.COM 25

 MAX SCIENCE
OPTIMIZE
P IM Z
energy & endurance Discover what Max Muscle Nutrition's
Pro BCAA and Emerge can do for you!
BY MATT COOPER, CFNC
WITH SUMMER already underway,
that means outdoor season is fully
upon us. The time of year for sports,
endurance events, racing, and
everything in between can be a
great enabler for health and fitness.
This is also a key offseason period
for many sports, wherein athletes
across the country are fully immersed
in harnessing this allotted time frame
for developing their physical body
further to truly come back better,
stronger, and faster.
Whether youre in it for sport, fun,
fitness, or optimizing your health,
making sure you have the right fuel to
optimize your energy and endurance
is key to both keeping up with your
own regimen and/or for pushing
yourself just a little bit further to drive
your health, performance, and force
a better physiological adaptation in
the right direction! This is why the
scientists behind the scenes at Max
Muscle Nutrition are recommending a
combination approach of Pro BCAA and
Emerge to fuel yourself this summer!
26 WWW.MAXMUSCLE.COM JULY 2017
Lets examine why that is and
leverage all of the moving parts to break
down the ways in which this potent
nutritional system can work for you. So,
first of all, what are these products, and
what do they do?
Pro BCAA (branched chain amino
acids) is an amino acid formula designed
to enhance recovery, performance, and
muscle growth. Pro BCAA powder is a
scientifically-based formula to provide
the body with high potency branched-
chain amino acids (BCAA Xtreme) in the
ideal 2:1:1 ratio of leucine, isoleucine,
and valine. As a versatile formula,
Pro BCAA is specifically designed to
benefit pre-, intra-, and post-workout.
For the pre- and intra-workout, this
comprehensive formula is designed to
support the energy fuels needed for
high intensity and endurance workouts.
For the post-workout, it functions
to support rapid recovery, muscle
anabolism, and anti-catabolic effects.
Emerge is a blend of herbs and
ergogenic agents, designed to promote
energy, focus, endurance, healthy
digestion, exercise performance,
and fat-loss support. Emerge is a
powerful fat-loss and body composition
slenderizing system specially formulated
to inhibit appetite, promote the
release of fat from stored fat cells,
and accelerate the burning of fat
for fuel. Emerge contains clinically-
proven, weight-loss ingredients to
suppress appetite, provide maximum
calorie burning specifically from fat,
increase energy, and elevate the
bodys metabolism. The combination
of selected ingredients promotes a
metabolic shift, which scientists describe
as fuel partitioning by shifting the
burning of fat as fuel rather than fat for
storage. By using a product like Emerge,
fuel partitioning benefits can ultimately
lead to enhanced lean body composition
changes.
Now lets examine the ways YOU
can make these powerful nutritional
tools work for your health and fitness
regimen:
1. FOCUS: The ability to focus on
the task at hand is key to any of your
endeavors. This rings true for those
of you who need to have the ability
to focus on technique, like student-
athletes, or anyone doing any sort
of skill-based activity like surfing this
outdoor season. Moreover, if you simply
want to dial in your mind-muscle
connection for better neuromuscular
outcomes on your level of fitness in
the gym, this can support your routine
in a major way. Lastly, a simple need
to focus for work, study, or creative
endeavors can be supported with
Emerge supplementation.
2. ENERGY: There are various
physiological systems and pathways
in the body that can contribute to the
cumulative state of energy you feel
day to day. Thankfully, both Pro BCAA
and Emerge can work in conjunction to
support the energy supply demand of
some of these physiological systems and
their fuel needs. Emerge has a blend of
energy-providing ingredients, including
caffeine, ginseng, citrus aurantium,
and green tea. Pro BCAA has the amino
acids needed to fuel your muscle mass,
which can result in your body having
more nutrient ammo to fuel your higher
states of performance.
3. FUEL SUPPLY: On that note, Pro
BCAA has the amino acids needed to
fuel the bodys muscle mass demands.
Supplementing with key amino acids-
including leucine, isoleucine, and valine-
can give your bodys muscle mass the
nutrients it needs to fuel performance
and avoid catabolic potential fuel states
(wasting muscle) to do so.
4. ENDURANCE: If the body
has proper fuel reserves, it has
demonstrated the ability to push into
the deeper waters of aerobic activity,
including endurance sports or activities.
This can mean everything from cycling,
running, triathlons, team sports, and
longer workouts. Both the added
energy supply state nourishment from
Emerge, combined with the muscle
fuel molecular nutrients in Pro BCAA,
support longer-duration, aerobic-based
activities.
5. RECOVERY: In a state of caloric
deficit, the body can potentially limit
fat loss at certain thresholds and
unfortunately break down amino acids
in the muscle for fuel. This is known
as a catabolic state. By supplying a
much-needed hit of both essential and
non-essential amino acids, Pro BCAA
can lend the body exactly what it needs
to prevent this state of muscle wasting
and arm you for your recovery needs.
SCIENTIFICALLY PROVEN
6. MUSCLE GROWTH: As immediate 2:1:1 RATIO!
Available in 8 MOUTHWATERING FLAVORS!
recovery needs are met, Pro BCAA can
support muscle protein synthesis to
further drive physiological adaptations
to exercise. In this context, that means
dispersing vital nutrients needed to
synergistically support recovery and
muscle growth.
7. DIGESTIVE HEALTH: An oft
overlooked component of Emerge is
the added fiber: 10 grams per serving!
While we believe a majority of fiber
should be sourced through whole
food consumption mainly fibrous
vegetables having an additional
insurance policy to aid in digestive
regularity is a great idea.
8. FAT LOSS: Staying lean and trim is
a goal for many, especially as outdoor
season is synonymous with swimsuit
season. Pro BCAA can help support
muscle mass maintenance (and growth)
in states of caloric restriction. Emerge
contains a full suite of ingredients
demonstrated to support fat loss.
9. GAME-DAY PERFORMANCE: Do
you have a competitive race, swim,
game, or some other type of event
youre prepping for this summer? If so,
the combo of Emerge and Pro BCAA
can act synergistically to fuel your
Branched-Chain Amino Acids or
victory. With its energetic and focus BCAAs have become all the craze for
support, Emerge can act as an ideal athletes looking to improve perfor-
pre-race/game/workout performance mance but why are there so many
enhancing ergogenic agent. Meanwhile, different ratios? A common question
Pro BCAA can provide your body with asked is what is the best ratio to be
additional amino acids to fuel game- used in a BCAA blend? Is it 2:1:1,
day performance, while also facilitating 5:1:1, 8:1:1 or 10:1:1?
precise physiological adaptations to the
Max Muscles PRO BCAA is a
stress response to optimize recovery
scientifically-based formula that
following the taxation of performance.
provides the body with high potency
Although everyone is different, branched-chain amino acids (BCAA
outdoor season does incite specific Xtreme) in the ideal 2:1:1 ratio of
demands on many of us. These leucine, isoleucine, and valine.
demands can be met in the form Proving to be a versatile formula,
of proper nutrition and a healthy PRO BCAA is specifically designed
supplement regimen. Thankfully, to benefit both pre-, during, and
Emerge and Pro BCAA fit the bill post-workouts.
and can provide support in a myriad
of ways, from fat loss to energy to
focus. In a nutshell, the combination
of Emerge and Pro BCAA should be
considered by athletes and healthy
Locations nationwide. Find yours @
individuals for their unique needs to
support optimal health, function, and
www.maxmuscle.com
fun this season! MS&F
JULY 2017 WWW.MAXSPORTSANDFITNESS.COM 27
 MAX SCIENCE

SCIENCE PULSE The latest news on the power of key supplements to boost
sports performance and safeguard your health.
BY PHIL HARVEY, PHD, RD, FISSN, FACN

Beeting Up Your Muscle Power

with Nitrate-Rich Supplements
Recent research reported in the Journal of the American College of
Nutrition indicates that taking a nitrate-rich beetroot supplement
increases neuromuscular efficiency during heavy resistance
exercise. What do beets do for your muscles? Just like spinach and
arugula, beets contain nitrates, the compound that increases nitric
oxide within the body, improving blood flow and oxygen to organs
and muscles a boon for physical performance.
In the study, 14 resistance-trained young men consumed a
nitrate-rich supplement for three days, performed a bout of heavy
resistance exercise, completed a washout (waiting a period of time
until the supplement is fully excreted) then repeated the exercise
following three days of nitrate-poor supplementation. Muscle
efficiency was measured before, during, and after exercise, and
physical performance, heart rate, lactate and oxygen consumption
was also measured.
The results? When exercising after nitrate-rich supplementation,
the study participants had lower mean and maximum muscle-firing
rates over the course of fatiguing exercise than when using nitrate-
poor supplements, which translates to less muscle fatigue and more
muscle efficiency. They also had a higher mean peak
electromyography (EMG) amplitude with the
nitrate-rich supplement, a measure of muscle
force during exercise. While heart rate, lactate,
and physical performance did not differ by
treatment, oxygen consumption increased with
nitrate-rich supplements. More oxygen = more
energy!
Source: (Flanagan, SD, et al. J Am Coll Nutr.
2016 Feb; 35(2):100-7).
MLAB Featured Product: TriTOR
Bacopa Monnieri
Boosts Brain Health
A review of nine studies determining how 12 or more
weeks of supplementation with Bacopa monnieri extract
affects cognitive performance and memory suggests
that its reputation in traditional Indian medicine
(Ayurveda) as a brain booster may be justified. Bacopa
monnieri, also called Brahmi, is an herb that contains
alkaloids called bacopasides, which are thought to help
nourish and support coordination of brain neurons.
All studies found that the supplement has potential to
improve cognition, especially speed of attention, making
it helpful for those with dementia or ADHD. Brahmi has
also been used for anxiety and support against common
everyday forgetfulness, although the authors suggest
further studies be done (head-to-head trials against
other medications) to make definitive conclusions about
the herbs cognitive benefits in different populations.
Source: (Kongkeaw, C, et al. J Ethnopharmacol. 2014
Nov; 151(1):528-35).
MLab Featured Product: neuroVEX

BCAA Supplements Preserve Lean Muscle Mass During Weight Loss

A problem for athletes who want to lose weight yet maintain or improve fitness levels is that calorie restriction combined with strenuous exercise
reduces lean muscle tissue, limiting performance. A new study published in the Journal of the International Society of Sports Nutrition suggests
that athletes who take branched-chain amino acid (BCAA) supplements while on a low calorie diet can lose fat mass while maintaining lean muscle
mass, and preserve or even enhance their muscle performance.
In the 8-week study, two groups of resistance trained males were prescribed a low calorie diet and provided a
4 day/week body building resistance training program. One group was assigned a BCAA supplement, the other a
carbohydrate supplement. Muscle performance and body composition measurements were taken before and at
completion of the study.
As expected, both groups lost weight. But those who supplemented with BCAAs preserved lean muscle mass,
while the carb group lost lean mass. As for performance the BCAA group improved maximal strength on squat
and bench press exercises, while the only change in athletic performance among the carb supplemented group was
increased repetitions to fatigue on the parallel squat exercise.
Source: (Dudgeon, WD, et al. J Int Soc Sports Nutr. 2016; 13:1).
MM Nutrition Featured Product: Pro BCAA
28 WWW.MAXMUSCLE.COM JULY 2017
 FAST ACTING LIQUID MULTI! FASTNEW FLAVOR!
ACTING LIQUID MULTI!
Now available in 2 mind blowing flavors!
Snowcone and NEW Strawberry Lemonade!

NE W !
LOOKVORS!
FLA
NEW

Exclusively Available at:

E
Find out why @
www.maxmuscle.com
Now available in Citrus Blast & Raspberry Lemonade. Coming soon in Pia Colada and Chocolate Strawberry.
 MAX PICKS

WHAT'S HOT? A round-up of the latest and greatest products

and supplements that will make your life
better and more healthful.

JITTER-FREE PRE-WORKOUT
triTOR is a premier stimulant-free pre-
workout formula designed to significantly
improve workout performance. triTORs full NEW & IMPROVED
spectrum formula works on multiple levels New reformulation alert!
to specifically activate the bodies metabolic Vit-Acell is now sugar free!
and physiological systems, promote muscle If you are a meat-and-potatoes
protein synthesis and prevent muscle protein person, you never get all the fruits
breakdown, provide nitric oxide enhancers and veggies youre supposed to
for optimal delivery of oxygen and essential eat. If you're missing out on all the
fuel to muscles, and designed to enhance vitamins/minerals/micronutrients,
hydration and promote recovery. New flavor, consider supplementing with
Dreamsicle, COMING SOON to your local Max Vit-Acell to help fill in those gaps
Muscle store. Visit MaxMuscle.com for in your nutrition! There are two
more information. awesome flavors (Citrus Blast
and Raspberry Lemonade!) to
choose from and two more
flavors, Chocolate Strawberry &
Pina Colada, coming soon! Visit
SUPERCHARGE HEALTHY MaxMuscle.com for more
TESTOSTERONE information.
araVEX was specifically designed
to optimize healthy testosterone
levels and maintain healthy estrogen
balance by inhibiting an enzyme ALL-NATURAL PRE WORKOUT
known as aromatase, thus preventing Naturliga Pre Workout is a
the conversion of testosterone to breakthrough all-natural supplement that contains
estrogen. To achieve this, araVEX 11 carefully selected natural and clean bioactive
delivers scientifically supported, ingredients based on published scientific studies
high quality, and natural ingredients to provide a great workout experience. naturliga
including Chrysin, Diindolylmethane pre workout is driven by several patented and
(DIM), Stinging Nettle Extract, and branded ingredients including PeakO2, Advantra
Indole-3-Carbinol in efficacious doses Z, and BioPerine. Other bioactive ingredients
for positive results. Available soon at include Beet Root Juice Powder, Tart Cherry Juice
Max Muscle Nutrition. Powder, Pomegranate Juice Powder, Mucuna
pruriens, Amla, Guayusa, and Huperzine A. Its also
100 percent vegan, non-GMO, and gluten-free.
Available at a Max Muscle store near you.

A REASON TO CELEBRATE
MaxPro Elite delivers 30g per BRAIN BOOSTER
serving of ultra-premium and multi- neuroVEX by MLabs is an
source proteins containing the perfect innovative brain, cognitive, clarity,
natural ratio of whey protein isolate, and mental focus formula that
whey protein concentrate, potassium features eight carefully selected
caseinate, and micellar casein for science-based ingredients to help
muscle protein synthesis and overall boost cognitive improvement.
sports performance. MaxPro Elite was This stimulant-free comprehensive
developed to supply your body with the formula was specifically designed
most pure, nutritionally complete, and to help reduce the impact of the
highest quality proteins to be used on normal aging process and support
a daily basis. New flavor, Birthday the overall functions of the brain.
Cake, coming soon to a Max Muscle Available at a Max Muscle
Nutrition store near you. Nutrition store near you.

30 WWW.MAXMUSCLE.COM JULY 2017

 Get The Most Out of Your
PROTEIN DRINK
Established in 1999, our product is the worlds first 100% liquid
egg white designed to drink. Our egg whites are pasteurized,
salmonella-tested, USDA and Kosher approved, and they are
double-filtered to have the smooth consistency of milk.
Mix with iced coffee, juice, or your favorite protein powder!

BETTER TOGETHER! 120

Contains 26g protein &
calories per 8 oz cup
Zero cholesterol or fat
Only 2g carbs
Refrigerate up to 120 days
100% guaranteed fresh
Freeze indefinitely
Max
Mixes GREAT with any
Muscle Nutrition
protein powder!

Available At: EggWhitesInt.com and select Max Muscle Nutrition stores

 MAX FINAL REP

I Don't Work Out Because I Hate My Body

I Work Out Because I LOVE IT
Photo by JamesPatrick.com

32 WWW.MAXMUSCLE.COM JULY 2017

 A Max Muscle Certified Fitness Nutrition Coach
Will Help Get You There!

Get a 30 MINUTE
Nutrition Consultation
& Body Evaluation with a
Certified Fitness
Nutrition Coach

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only. Must present coupon
at store. Expires 7/31/17

Schedule an appointment with a Certified Fitness Nutrition Coach

for a custom meal plan and full body analysis today!
Locations nationwide. Find yours @ www.maxmuscle.com
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