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The luxury product and life style product market is expanding in India very
fast. With the fast changing fashion trends and change in the urban and
rural life style given a boost to this market. The consumer are accepting and
adopting the global brands and global trends very quickly. The digital and
social media further fueled the growth of this segment due to its fast reach
to the targeted consumers.
While various estimates exists on the size and growth of the market but
an anticipated growth of 25% given the tremendous potential waiting to be
harnessed.
The luxury market in India accounts for 10% of the total retail and
expanding on a faster pace to reach $18 billion mark.
Increasing brand awareness among the Indian youth and raising purchasing
power of the upper class in Tier II and III cities would lead to consumer
spending touching $ 4.2 trillion.
Rachnoutsav is the brainchild of Rakhi Kankaria. She is the genesis of journey called
Rachnoutsav; she is the execution and administration brain behind the inception and the growing
acceptance of Rachnoutsav in the market place today as a full spectrum events company. She is
responsible for bringing to life all the brilliant ideas that have come out of Rachnoutsav.
It was Rakhis clear foresight and articulate vision that metamorphosed Rachnoutsav into a
premium flagship brand in the event industry map of India. Rakhi also brings tremendous
material planning and sourcing acumen to the table. She has been the face of Rachnoutsav from
day one and delightfully compliments her husband and business partner Sanjays quiet demeanor
with cracking panache and zest!
Ms. Rakhi Kankaria has been driven by one basic idea to build an organization deeply
committed to Values, with the firm belief that success in business eventually but inevitably
follows. Unflinching commitment to Values continues to remain at the core of Rachnoutsav.
When Rachnoutsav set out two decades ago, few would have guessed the scale and impact in
professionalizing this industry. Rakhi Kankaria has played a major role here she continues to
provide thought leadership in this robust, futuristic industry
Karishma Kankaria
She has specialized in fashion designing, interiors and life st yle accessor ies. She is
a gr aduat e from NIFT, prestigious fashion college, in the pearl city of
Hyder abad. Her primary focus, right from student days, is life style pr oducts.
Together, they propose to establish a facility for life style products.
Project Objective
The Product
These life style products assimilate new technology and process w ith global
competiveness.
The Process:
1. Design
The printing starts with design. One of the promoters has done a
specialized course w ith a reputed institution to handle this. The
design w would initially focus on fashion designing and accessories.
With the passage of t i m e it will be expanded to include other
industries such as ar chitecture, textiles and other industr ies in a
phased manner . These designs would be instrumental in
producing state of art Jewellery, accessories and other l ife style
pr oducts. These products can be used in event consumption, for
domestic as w well as for commer cial purposes.
2. Production
Pr oduction and fabr icat ion is the cor e function of life style purposes.
It basically differentiates and serves the actual need of presenting
prototypes of var ious products in original forms to give user s
original look and feel. The promoters have expertise in focused
areas. The academia is designed to supply adequate resour ces to handle
the production, marketing and in other disciplines.
4. Academia
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