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Business Research Methodology

Project Report
Quality Awareness on Online Shopper


Prathamesh kadu

Roll-on- 201652

Div- B{working batch}

Table of Contents

Introduction 1
Research objectives 1
Research Methodology 1
Executive summary 2
Findings 2

Section 1 3-4
Section 2
This study was conducted to know the consumer perception about online shopping. To
understand the image of leading brands of online retailer in the minds of the consumer, the
strategy for the development of database was executed. The study analyzed the perception of the
consumers belonging to different age groups, gender, incomes, family structure and other socio-
economic factors.

The research objectives of this study are:

1. To determine the consumer perception about the quality awareness of online shopping
being studied.
2. To determine the factors which influence the buying decision of consumers with respect to
product services.
3. To analyze the responses across socio-economic characteristics such as age, gender,
income, etc.

To realize the stated objectives, an online survey was conducted across 25 respondents. The
respondents were randomly selected from a group of people by using blocking method for
different socio-economic characteristics.

The respondents were mailed a link to the questionnaire that was prepared based on the
objectives of the study with a request to respond to the same. From the 30 respondents selected,
25 replied to the questionnaire. The responses of these were edited and tabulated in computer
files which were then analyzed using statistical tools.

1. A survey of 25 respondents was completed in the month of June. The survey was done
through online questionnaire.

2. The sample size was consumers between 20-25, and 18- 40+ years of age from friends and
family circle.

4. Consumers were asked questions regarding age, gender, family structure, monthly income
and the questions regarding consumer perception about the quality awareness of online
shopping purchase.

3. Out of all the responses received 57.7 % are males and 38.5% are females. Maximum
respondents (84.6%) are from age group of 15-25.

4. The respondents were also asked questions regarding the Reliability, Responsiveness,
Assurance, Empathy, Tangible and it is observed that most of the respondents prefer on the
basic of service Dimension.

The findings of the survey are divided into 2 sections. First section represents the characteristics
of the respondents. It contains the quantitative data of the responses which is converted from
qualitative data received in the form of responses. Second section represents the statistical
estimation and quantitative data mentioned on basic of questionnaire respondent from consumer.

Section 1 :
This section presents the findings of the study. The first part shows the demographics of
respondents participated in the survey. This is done for all the demographic features of

Table 1

Gender of respondents

Gender Frequency Percentage (%)

Male 15 57.7
Female 10 38.5
Total 25 100

As mentioned earlier, almost 57.7% of the respondents are male and 38.5% of the respondents
are female.

Table 2

Age groups of respondents

Age Group Frequency Percentage (%)

15-25 22 84.6
26-35 3 11.5
above 40 0 0
Total 25 100

84.6% of respondents are in category of age group 15-25, 11.5% are in 26-35 category

Table 3


Frequency Percent

Students 11 42.3

Full time employment 13 50.0

Unemployment 1 3.8

Total 25 96.2

Table 5

Monthly income groups of respondents

Income Group Frequency percent

Upto 15000 12 46.2
15000-30000 10 38.5
Above 45000 3 11.5
Total 84 100

The maximum respondents which are 49% in the survey conducted are in a category that has
income upto 15000.

Table 6

How Often do you use online shopping

Frequency Percent Valid Percent Cumulative


Very Often 2 7.7 8.0 8.0

Often 11 42.3 44.0 52.0

Occasionally 12 46.2 48.0 100.0

Total 25 96.2 100.0

Section 2 part are further described in SPSS file