One of the most important theories in the

field of consumer research, described in the

book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environmentOne of the most important theories in the
field of consumer research, described in the
book of Kroeber-Riel and Weinberg (2003) is
the behaviorist SOR Model (stimuliorganismus-
response). This model is
complex and it includes more or less all the
above mentioned models. It relies on the fact
that there are three phases in the buying
process. The first element is the stimuli from
the environment