MS-423

Management Programme

ASSIGNMENT
FIRST SEMESTER
2017

MS- 423: Marketing of Financial Services

School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068
 ASSIGNMENT

Course Code : MS-423

Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2017
Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 30 th April, 2017
to the coordinator of your study center.

1. How does a stimulus response theory work in marketing? Explain and discuss in

detail the marketing applications of Marshallian model and Pavlovian model.

2. What are the characteristics of product mix? Explain the important stages in the

life - span of a product and discuss as to how it helps in the marketing of banking

products.

3. Discuss the activities associated with the management of Issue of Securities and

the role played by Lead Manager in managing the Pre-Issue and Post-Issue

activities.

4. Explain the risks associated with Pension Funds. How can the performance of

these funds be measured? Discuss.

5. What is 'Internet Banking'? Explain the benefits of Internet Banking.